MAD WOMEN MANAGEMENT LIMITED

What MAD WOMEN MANAGEMENT LIMITED does

MadWomen Management Limited is an independent creative agency headquartered in Barnet, United Kingdom, operating as a private limited company. The firm specialises in defining brand strategies and producing films, content, and digital designs for global premium brands, with a stated mission to redefine the perspective of women in the creative industries. Its service portfolio spans film production, content strategy and creation, digital design, and campaign development, delivered as bespoke project-based engagements. Documented work includes the 'Waiting for Fukushima' short documentary, an interactive digital makeup wheel for Charlotte Tilbury, a content strategy and brand-identity transformation for Garnier, the 'See Beyond the Cask' digital campaign for the Glenmorangie and Finlay & Co. collaboration, and creative direction for The Yacht Week.

The agency's core technology is its creative pipeline: strategic positioning, creative direction, script-writing, art direction, photography direction, and digital UX design—all executed in-house without disclosed proprietary software or platform. A notable technical artefact is the Charlotte Tilbury interactive wheel, a click-based UX experience inspired by physical makeup counters that allows users to explore looks, shop products, and engage with style icons within three clicks.

The business model is professional services revenue from bespoke creative projects billed to enterprise clients. The go-to-market is direct outreach backed by a portfolio website (wearemadwomen.com) showcasing case studies, with contact initiated via email ([email protected] / [email protected]). No pricing is publicly disclosed; engagements are project-based and quotes are provided on direct inquiry. Customer segments are predominantly vertical-specific premium brands in beauty, luxury spirits, and lifestyle, with no disclosed distribution intermediaries or channel partnerships.

Name

MAD WOMEN MANAGEMENT LIMITED

Legal name

MAD WOMEN MANAGEMENT LIMITED

Website

https://wearemadwomen.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

MadWomen is an independent UK-based creative agency specialising in brand strategy, film production, content creation, and digital design for global premium brands including Garnier, Charlotte Tilbury, and Glenmorangie.

Ownership category

akta.pro rank

Headquarters

HQ city

Barnet

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Professional services revenue generated from defining strategies and creating films, content and designs for brands. Includes content strategy, creative direction, digital design, film production, and campaign creation.
2. Brand Collaboration Campaigns: Digital campaigns for brand collaborations including film, social photography, editorial content and online advertorial.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MadWomen is an independent creative agency that defines brand strategies and produces films, content, and digital designs for global premium brands. Services span creative direction, script-writing, art direction, photography direction, social media content strategy, and interactive digital design. Engagements are bespoke, project-based, and delivered directly to enterprise clients such as Garnier, Charlotte Tilbury, Glenmorangie, and The Yacht Week.

Product overview

MadWomen is an independent creative agency offering a unified suite of creative services including film production, content strategy and creation, digital design, and campaign management. The agency's portfolio spans short documentaries (Fukushima), branded content campaigns (Garnier, Glenmorangie & Finlay), digital design experiences (Charlotte Tilbury), and creative direction for travel brands (The Yacht Week). All services are delivered under one agency roof, specializing in redefining perspectives of women in creative industries while serving global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services

Quantifiable outcome

• Raised engagement and followers for Garnier in a matter of months

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Finlay & Co.coreStrategic or Co-development PartnerMadWomen created a digital campaign for the Glenmorangie and Finlay & Co. collaboration, featuring limited edition sunglasses. The two brands share a common ethos of creating the finest products. MadWomen developed the 'See Beyond the Cask' concept to showcase the collaboration between the whisky and eyewear brands.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mother London: Mother is a well-known independent creative agency headquartered in London, serving premium global brands across advertising, content, and digital. Like MadWomen, it operates as an independent boutique competing against holding-company networks and emphasizes distinctive creative work for major brand clients.
• Uncommon Creative Studio: Uncommon is a London-founded independent creative studio known for purpose-driven brand work and integrated campaigns across film, content, and design. Its independence, creative-led ethos, and premium-brand positioning parallel MadWomen's model.
• Pentagram: Pentagram is the world's largest independent design firm, with partner-led studios serving global brands on brand identity, digital design, and creative direction. Its independent, partner-driven model and integrated design+brand work closely mirror MadWomen's boutique agency approach.
• Anomaly: Anomaly is an independent creative agency that deliberately challenges conventional agency models, offering strategy, advertising, content, and design under a single roof. Its non-traditional structure and premium-brand client base make it a close comparable to MadWomen's boutique, end-to-end positioning.
• 72andSunny: 72andSunny is an independent creative agency known for culturally resonant campaigns for global brands, with offices in LA, Amsterdam, and elsewhere. Its independent creative boutique identity and premium-brand client base make it comparable to MadWomen's positioning.
• B-Reel: B-Reel is an independent creative agency that produces brand films, digital experiences, and integrated campaigns for premium global clients. Its end-to-end creative + production model and focus on interactive brand experiences align closely with MadWomen's Charlotte Tilbury-style digital design work.

Broad incumbents

• The Mill: The Mill is a global production company specializing in film, content, and digital experiences for premium brands. It serves many of the same enterprise clients as MadWomen and competes for film production and campaign mandates, though at materially greater scale.
• Bartle Bogle Hegarty (BBH): BBH is a long-established London creative agency recognized for iconic work for premium global brands. While much larger than MadWomen, it competes for the same enterprise creative mandates in beauty, spirits, and luxury categories.
• Droga5: Droga5 is an award-winning creative agency (now part of Accenture Song) that builds campaigns blending strategy, film, and digital for global brands. Its boutique-creative-with-scale positioning parallels MadWomen's premium-brand ambitions, though at materially greater scale.
• Wieden+Kennedy: Wieden+Kennedy is a major independent creative network with offices globally, known for brand-building campaigns for premium clients. It represents a scaled version of MadWomen's independent creative agency model and competes for similar brand strategy and campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAD WOMEN MANAGEMENT LIMITED