MYMETIC

What MYMETIC does

Mymétic is a sole-operator independent communication agency registered as a single-member EURL in Lyon, France, founded in 2022 and led by Jean-Patrice Clerc. The firm provides responsible/eco-designed communication services — including web development, brand identity, content strategy, photography, and training/coaching — to young enterprises, impact-driven companies, and incubators primarily in the Lyon metropolitan region. All client work is delivered directly by the founder, with no subcontractors, resellers, or channel partners.

The agency's core technical stack is built around lightweight, open-source, privacy-respecting tools: Kirby (flat-file PHP CMS, ~10MB footprint), Vivlab (French SaaS WYSIWYG CMS with e-commerce support), and Matomo for cookieless analytics. Deliverables are explicitly engineered for low environmental impact (Eco-index A-rated sites), accessibility (RGAA-compliant color systems), and editorial sobriety, with infrastructure hosted on the Swiss green host Infomaniak. No generative AI, no proprietary platform, and no SaaS product are offered.

Mymétic generates revenue entirely through project-based professional services fees, with publicly indicated starting prices of €350 (photography), €400 (branding), €500 (content strategy), and €950 (web development). Pricing is custom-scoped per engagement; no subscriptions or recurring contracts are disclosed. Go-to-market relies on content marketing via a blog on responsible communication topics, organic LinkedIn/Instagram presence, event participation in the Lyon responsible-tech ecosystem (Designers Éthiques, Planet Tech'care, Agora Lyon 2030, Campus du Libre, The Greener Good), and a gated downloadable guide as a lead-capture asset. The business is bootstrapped with €1,000 registered capital, holds the Label Engagé à Lyon and Label NR2 (Lucie/ADEME) credentials, and has no external funding, no parent company, and no disclosed revenue.

Name

MYMETIC

Legal name

Mymétic EURL

Website

https://mymetic.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Mymétic is a sole-operator Lyon-based independent communication agency that delivers eco-designed web development, brand identity, content strategy, photography, and training services to impact-driven SMBs, startups, and incubators in the Auvergne-Rhône-Alpes region, using lightweight open-source tools such as Kirby and Matomo.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services — Web Development: One-time project fees for eco-designed website development, including scoping, design, content organization, CMS setup, and delivery. Pricing is custom-quoted based on project scope.
2. Professional Services — Brand Identity & Graphic Design: One-time fees for brand identity creation, graphic charters, visual components, and brand asset development tailored to client needs.
3. Professional Services — Photography & Event Coverage: Event photography and media coverage services, often provided in exchange for visibility (pro bono or barter partnerships) with aligned organizations.
4. Training, Coaching & Conferences: Sensitization sessions, training programs, and conferences on responsible communication topics. Provided to incubators, educational organizations, and businesses seeking to upskill teams.
5. Content Strategy Services: Editorial strategy engagements including brand content planning, social media strategy, and content lifecycle management, billed on a project or retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mymétic is a one-person independent communication agency based in Lyon that delivers responsible, eco-designed communication services. Core offerings include eco-conception of websites (using lightweight flat-file CMS platforms), brand identity and graphic charter creation, content strategy and editorial planning, event photography, print communication support, and training/coaching on responsible communication practices. The agency serves impact-driven enterprises, startups, and incubators primarily in the Lyon region.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-designed Website Development Custom eco-designed website development starting from €950. Includes scoping, architecture, content organization, CMS setup (using Kirby flat-file CMS or Vivlab SaaS builder), and design tailored to client values with lightweight, low-environmental-impact output.
• Brand Identity Creation Brand identity and graphic charter design starting from €400. Includes logo design, color accessibility verification (RGAA), graphic components, and social media templates for SMB and startup clients.
• Content Strategy Editorial and content strategy services starting from €500, including brand content development, social media support, editorial planning, and application of editorial sobriety principles. Billed on a project or retainer basis.
• Event Photography Coverage Event photography and media coverage starting from €350, including photo reports, image libraries, and visual content for websites, social networks, and documents. Sometimes provided pro bono or as barter with aligned organizations.
• Training, Coaching and Conferences Sensitization sessions, training programs, and conferences on responsible communication topics, including open-source tools, eco-design, and free software in business. Provided to incubators, educational organizations, and businesses seeking to upskill teams.
• Print Communication Support Creation Design of accessible PDF flyers and posters with dynamic form fields for partner customization, alongside other graphic content creation for social networks, banners, and kakemonos. Targeted at audiences including seniors and accessibility-focused use cases.

Quantifiable outcome

• Eco-index A rating achieved for Quovive's redesigned website
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Label Lucie / Label NR2coreStrategic or Co-development PartnerMymétic receives financial support from Label NR2, a support mechanism for responsible communication agencies backed by the Lucie community. This partnership provides credibility and funding, reinforcing Mymétic's positioning in the responsible communication ecosystem.
• ADEMEminorStrategic or Co-development PartnerMymétic's website references ADEME resources and studies on digital pollution, greenwashing, and responsible communication. ADEME also provides editorial backing for the agency's educational content on environmental impact of digital communication.
• The Greener GoodcoreStrategic or Co-development PartnerMymétic serves as a partner for The Greener Good association, providing event photography coverage for major events (Greener Festival, Villeur'GOOD Festival). In return, Mymétic gains visibility and community integration. The Greener Good is a civic association of general interest committed to ecological transition.
• Campus du LibrecoreStrategic or Co-development PartnerJean-Patrice Clerc is a member/volunteer of Campus du Libre, which organizes annual events on free software in higher education and research at Lyon campuses. Mymétic participates as a volunteer and will be present at the JDLL 2026 event.
• Designers Éthiques (Lyon chapter)coreStrategic or Co-development PartnerMymétic is active in the Designers Éthiques Lyon antenna, participating in events, meetups, and afterwork gatherings. Designers Éthiques is an association exploring ethical digital design practices.
• Planet Tech'careminorStrategic or Co-development PartnerPlanet Tech'care is a platform connecting companies with training providers committed to innovative and responsible digital technology. Mymétic is a signatory partner.
• Agora Lyon 2030minorStrategic or Co-development PartnerAgora Lyon 2030 brings together over 150 businesses in Lyon committed to reducing carbon footprint. Mymétic is a member, aligning with the city's climate pact.
• 100,000 entrepreneursminorStrategic or Co-development PartnerMymétic's Jean-Patrice Clerc volunteers as a speaker/intervener in lyceés (high schools) for 100,000 entrepreneurs, an association of general interest that transmits entrepreneurial culture to youth aged 13–25.
• Kirby CMScoreTechnology or IntegrationKirby is the primary flat-file CMS used by Mymétic for client website projects. As an open-source tool, it is central to the agency's eco-design approach, enabling lightweight, database-free, easily maintainable websites.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Framasoft: French non-profit promoting free software and ethical digital practices. Comparable through shared open-source tool philosophy (Kirby, Matomo, Mattermost) and overlapping values-driven ecosystem in Lyon (Campus du Libre / JDLL).
• ADEME: French ecological transition agency providing editorial backing to Mymétic's content. Comparable as an institutional partner/regulator-adjacent entity that shapes the responsible-communication market in which Mymétic operates.
• Designers Éthiques: French association of ethical digital designers. Mymétic is an active member of the Lyon chapter. Comparable as a community ecosystem in which Mymétic participates and which contributes to referral flow and credibility.
• GreenIT.fr: French community and reference site for green IT and responsible digital practices. Operates in the same subject-matter space as Mymétic's eco-design content and certifications, sharing reference frameworks (e.g., Eco-index) used in Mymétic's client deliverables.
• Label Lucie / Agence Lucie: French CSR label community providing the Label NR2 program with ADEME support. Mymétic holds Label NR2. Comparable as an ecosystem/label provider that endorses and certifies responsible communication agencies.

Broad incumbents

• Spintank (Havas Paris): Long-standing French communications consultancy focused on CSR, sustainability, and responsible communication. Now part of Havas Paris. Comparable in subject-matter expertise (responsible communication, anti-greenwashing) but operates at significantly larger scale and with full-service agency capabilities.

Direct peers

• Agence Verte: Independent French communication agency positioned around environmental and sustainable communication. Overlaps with Mymétic on values-driven positioning, content strategy, and impact-focused client base.
• Les Résistants: French web agency specialized in responsible and eco-designed websites, working with NGOs, public bodies, and impact-driven companies. Highly comparable to Mymétic in eco-design CMS practice, target customer profile, and project-based delivery model.
• Be API: French web agency with strong expertise in WordPress performance and eco-design. Comparable in web development methodology, eco-design claims, and serving French SMB and mid-market clients.

Emerging players

• Sensipode: Independent French consultancy focused on sustainable digital and responsible IT practices. Comparable through its overlap with Mymétic's eco-design methodology, sustainability audits, and education/training services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mymetic
• Instagraminstagram.com/agence_mymetic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYMETIC