The Greener Good

What The Greener Good does

The Greener Good is a French non-profit association (Association Loi 1901, founded 2016, SIRET 82148920000021) headquartered at 15 rue du Bocage, Lyon 8e, with a permanent team of 15 supplemented by volunteers and Service Civique missions (6 per year, 8 months each). Its mission is ecological transition awareness and the practical accompaniment of Lyon-area residents, businesses, and institutions toward more sustainable consumption. Activities are organized around three pillars: Sensibiliser (Sensitize) through large public events including the Greener Festival (annual, 2,500+ participants, 11th edition in October 2026 at Château de Montchat), the Villeur'GOOD Festival in Villeurbanne, Fashion Revolution evenings, and interactive conferences; Faciliter (Facilitate) through the 'Bien Vivre – Lyon et ses environs' guide (244 pages, ~900 curated addresses, 3rd edition published September 2025), the Consomètre awareness card game, the 'Vert l'infini et au-delà' activity booklet, and the online Greener Map; and Accompagner (Accompany) through the VERT 5-session program (launched 2023, donation-based €20–€60), Formations Civiques et Citoyennes, and tailored corporate interventions.

The underlying technology stack is modest: a WordPress-based website, RGPD-compliant Matomo analytics, Brevo for email, a custom interactive map (map.thegreenergood.fr), and a YouTube channel. There is no proprietary software platform; core deliverables are analog (printed guide, card games, in-person events, monthly RCF Lyon radio chronicles since 2020).

The business model is a hybrid non-profit funding stack: individual donations (approximately 1/3 of funds), institutional public support (Métropole de Lyon under the Plan d'Accompagnement Transition et Résilience since 2018, Ville de Lyon via Label Engagé à Lyon, Villeurbanne), corporate patronage with 60% tax deduction thanks to its Association d'intérêt général status (Enedis, MAIF, Satoriz, Serfim, SNCF, Caisse d'Epargne, and others), 1% for the Planet eligibility, and earned income from programs (VERT) and publications sold via HelloAsso and event stands. Customer segments include Lyon-area citizens (primary), local businesses and institutions (primary B2B for RSE interventions and patronage), 16–25-year-olds via Service Civique, and ESS ecosystem partners.

Name

The Greener Good

Legal name

Association The Greener Good

Website

https://thegreenergood.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Greener Good is a Lyon-based non-profit association founded in 2016 that raises ecological transition awareness among Lyon-area residents, businesses, and institutions through public events (Greener Festival, Villeur'GOOD Festival), a printed guide of ~900 responsible addresses, the VERT 5-session program, and corporate RSE interventions, funded by donations, public grants, and corporate patronage.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Membership: Individual donations represent one-third of the association's funding. The association accepts donations and is approved for 1% for the Planet.
2. Patronage/Mécénat: Corporate sponsorship with multiple levels of financial patronage. Companies benefit from a 60% tax deduction on their contribution. Partnerships can be for general operations or specific actions (Greener Festival, Fashion Revolution, Villeur'GOOD Festival, Consomètre, guide).
3. Educational Programs: The VERT program (Vivre Écoresponsable sur son Territoire) - a 5-session program with donation-based pricing: Solidary tier 20€, Advised tier 40€, Engaged tier 60€.
4. Publications and Games: Sale of guide 'Bien Vivre - Lyon et ses environs' (244 pages, 900 addresses) and activity books like 'Vert l'infini et au-delà'. Available via events, office pickup, or postal delivery through HelloAsso.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Greener Good is a citizen association of general interest that organizes free public events (Greener Festival, Villeur'GOOD Festival, conferences, workshops) and sells practical publications and awareness games (the 244-page guide 'Bien Vivre – Lyon et ses environs' with ~900 committed local addresses, the Consomètre card game, and the 'Vert l'infini et au-delà' activity booklet). It also runs structured educational programs — Programme VERT (a 5-session sliding-scale course on ecological transition) and Formations Civiques et Citoyennes — and delivers tailored corporate interventions for businesses and institutions.

Product overview

The Greener Good is a non-profit civic association founded in 2016 in Lyon, France, operating under a unified program focused on ecological transition awareness. Its portfolio of offerings centers on three pillars: (1) Sensitizing — large public events (The Greener Festival, Villeur'GOOD Festival, Soirée En Mode Éthique, Soirées Commerç'engagés, interactive conferences), plus awareness games on fashion ethics and the Consomètre ecology card game; (2) Facilitating — printed tools including the Guide 'Bien Vivre – Lyon et ses environs' (244 pages, ~900 addresses), the activity booklet 'Vert l'infini et au-delà', and the interactive Greener Map; and (3) Accompanying — the Programme VERT (5-session guided transition program) and Formations Civiques et Citoyennes. The association also produces a monthly podcast 'Écologie au quotidien' on RCF Lyon.

Differentiator

Problem solved

Functional benefit

Brands

• Bien Vivre – Lyon et ses environs: A 244-page guide with nearly 900 addresses for responsible consumption in the Lyon metropolitan area, previously known as 'Guide pour Consommer Responsable à Lyon et ses environs'. Former editions published in 2020 and 2022.
• Le Consomètre
• Vert l'infini et au-delà
• The Greener Festival
• Villeur'GOOD Festival
• Programme VERT
• Soirée En Mode Éthique
• Formations Civiques et Citoyennes (FCC)

Products and services

• Guide 'Bien Vivre – Lyon et ses environs' (printed guidebook, 3rd edition) A 244-page printed guidebook listing approximately 900 committed local addresses across 8 areas of daily life (food, clothing, hygiene, housing, services, mobility, leisure, family) in Lyon and its surroundings, with practical advice and ecological context. Sold via HelloAsso, at the office, and at event stands.
• Le Consomètre (awareness card game) An awareness-raising card game on ecology and responsible consumption, playable at events, workshops, or during civic training programs for audiences including high school students, university students, and company employees.
• Cahier d'activité 'Vert l'infini et au-delà' (activity booklet) An activity booklet featuring 60 actions to implement for a more sustainable daily life, provided to Programme VERT participants as an accompaniment tool.
• The Greener Festival (annual flagship event) Annual flagship public festival dedicated to responsible consumption, held at Château de Montchat, Lyon, gathering over 2,500 participants and ~100 local ecological actors (artisans, companies, experts, scientists, associations) across a weekend with free entry.
• Villeur'GOOD Festival (annual festival in Villeurbanne) Annual festival organized by The Greener Good in partnership with the City of Villeurbanne, highlighting eco-responsible alternatives available in Villeurbanne since 2022.
• Soirée 'En Mode Éthique' (annual ethical fashion evening) Annual evening event part of the Fashion Revolution movement, featuring an ethical fashion show, expert conference, exhibitor village, and awareness activities on textile industry impacts.
• Soirées Commerç'engagés (engaged merchants evenings) Intimate evening events in small committee bringing together engaged local artisans, merchants, and project leaders to share their stories and sustainable business models, featuring a local seasonal buffet.
• Programme VERT (Vivre Écoresponsable sur son Territoire) — 5-session accompaniment program A 5-session accompaniment program guiding participants through ecological transition over 5 Tuesday evening sessions, including introductions, consumer keys, Commerç'engagés evenings, and expert thematic deep-dives, offered at a sliding-scale price (Solidary €20, Advised €40, Engaged €60).
• Formations Civiques et Citoyennes (FCC) — civic and citizenship training Civic and citizenship training available to individuals and Service Civique volunteers, teaching how to adopt a more eco-responsible lifestyle and consumption pattern.
• Conférences interactives (interactive conferences) Interactive conferences addressing ecological topics such as sustainable food, air quality, and textile industry, featuring expert speakers and audience participation.
• Greener Map (Carte interactive) — interactive online map An interactive online map categorizing committed local addresses in Lyon and its surroundings by theme, including clothing, food, leisure, and sport.
• Jeux de sensibilisation à la mode éthique (ethical fashion educational games) Four independent educational card/activity games (5–15 minutes each) covering ethical fashion topics: the true cost of clothing, decoding labels, textile materials, and the clothing manufacturing cycle.

Quantifiable outcome

• 2500+ participants annually at Greener Festival
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Ville de VilleurbannecoreStrategic or Co-development Partner · 1 January 2022Ville de Villeurbanne supports the Villeur'GOOD Festival launched in 2022, an event highlighting eco-responsible alternatives in Villeurbanne.
• Métropole de LyoncoreStrategic or Co-development Partner · 1 January 2018The Greener Good has been supported since 2018 under the Plan d'Accompagnement Transition et Résilience (Transition and Resilience Support Plan) of Métropole de Lyon. The metropolis also supports specific programs like VERT.
• Service CiviquecoreStrategic or Co-development Partner · 1 January 2018The Greener Good has been accredited to host Service Civique volunteers since 2018. The association offers 6 missions per year of 8 months each (28h/week, Monday to Thursday). Volunteers also receive Civic and Citizenship Training (FCC).
• Maison de l'Environnement de la Métropole de LyoncoreStrategic or Co-development PartnerThe Greener Good is a member of the Maison de l'Environnement, a network of environmental associations in the Lyon metropolitan area.
• Chambre Régionale de l'Economie Sociale et Solidaire (CRESS) Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerThe Greener Good is a member of the Regional Chamber of Social and Solidarity Economy, supporting the ESS ecosystem in the Auvergne-Rhône-Alpes region.
• Agence Locale de l'Energie et du Climat (Alec Lyon)coreStrategic or Co-development PartnerThe Greener Good is a member of Alec Lyon, the local energy and climate agency for the Lyon metropolitan area.
• Label Engagé à LyoncoreStrategic or Co-development PartnerThe Greener Good is an official partner of Label Engagé à Lyon, supported by the Ville de Lyon, recognizing commitment to social and ecological responsibility.
• 1% for the PlanetcoreStrategic or Co-development PartnerThe Greener Good is an approved association of 1% for the Planet, a global movement of 5,000+ companies committing 1% of revenue to environmental causes. Companies can donate with full tax deduction confidence.
• La GonetteminorStrategic or Co-development PartnerThe Greener Good is a member of the La Gonette network, accepting the local currency of the Rhône region as payment.
• Leo&GominorStrategic or Co-development PartnerPartnership with Leo&Go for eco-responsible car-sharing solutions, providing sustainable transport options for association activities.
• RCF LyoncoreGTM or Marketing PartnerSince 2020, The Greener Good produces monthly 'Ecologie au quotidien' chronicles on RCF Lyon radio, reaching a wider audience with ecological transition messages.
• Mymétic (Agence Photo)coreGTM or Marketing PartnerPhotography partnership where Mymétic photographers cover events organized by The Greener Good, documenting the association's activities.
• SytralcoreGTM or Marketing PartnerSytral displays event campaigns in public transport (TCL), notably for the Greener Festival, reaching commuters across the Lyon metropolitan area.
• RonalpiaminorImplementation/ SI/ Consulting PartnerRonalpia has provided support and accompaniment to The Greener Good since its creation, helping develop the association's structure.
• Fondation EmergencesminorImplementation/ SI/ Consulting PartnerFondation Emergences has provided accompaniment support to The Greener Good.
• AncielaminorImplementation/ SI/ Consulting PartnerAnciela has accompanied The Greener Good in developing its actions and structuring the association.
• Le 107 / Pôle InnovationminorImplementation/ SI/ Consulting PartnerLe 107 (Pôle Innovation) has supported The Greener Good's development.
• Ville de LyoncoreStrategic or Co-development PartnerVille de Lyon partners with The Greener Good through the 'Engagé à Lyon' label and Agora Lyon 2030, helping citizens adopt climate-compatible lifestyles.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• WWF France: Major international environmental NGO with French operations focused on conservation, awareness, and citizen mobilization. Comparable mission of driving sustainable behavior change among citizens and businesses, with much broader geographic and programmatic reach.
• France Nature Environnement: Federation of French environmental associations providing umbrella coordination and policy advocacy. Comparable non-profit association structure with member-network model analogous to The Greener Good's regional stakeholder network.
• Fondation Nicolas Hulot: Major French environmental foundation focused on ecological awareness, education, and advocacy. Comparable mission of citizen engagement on ecological transition, but operates at significantly larger scale with broader programmatic scope.
• Surfrider Foundation Europe: Established European environmental NGO with advocacy, awareness campaigns, and community engagement around ocean protection. Broader geographic scope than The Greener Good but overlaps in citizen mobilization and event-driven environmental education.

Direct peers

• Alternatiba: French citizen movement for climate awareness and alternatives, organizing festivals, village events, and awareness campaigns. Directly comparable event-driven model for promoting ecological transition among the general public.
• Zero Waste France: French environmental non-profit association focused on waste reduction and responsible consumption. Comparable non-profit structure, similar mission of supporting consumers in adopting sustainable practices, with regional chapters and event-based engagement.
• La Fresque du Climat: French non-profit association running climate-awareness workshops and educational games for citizens, companies, and schools. Closely comparable mission (ecological transition awareness), operating model (workshops, facilitator games, awareness tools), and non-profit structure to The Greener Good.
• Réseau Action Climat: French coalition of climate advocacy organizations coordinating public campaigns, awareness events, and policy engagement. Comparable non-profit network model with similar mission of mobilizing citizens around ecological transition.
• Les Colibris: French movement for ecological transition and alternative lifestyles, organizing local communities around sustainable practices. Similar mission of supporting citizens in transitioning to eco-responsible living, comparable non-profit association structure.

Emerging players

• Consoglobe: French media platform covering sustainable consumption and ecological lifestyle. Comparable audience (consumers seeking responsible living advice), but operates primarily as a digital content business rather than a non-profit community association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheGreenerGood
• Facebookfacebook.com/thegreenergoodFR
• LinkedInlinkedin.com/company/the-greener-good
• Instagraminstagram.com/the_greener_good

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greener Good