What Mivarom does

Mivarom is a Romanian private e-commerce retailer operating the mivarom.ro online storefront, selling electronic components, computer parts, tools, automotive accessories, audio equipment, LED lighting, solar energy products, surveillance systems, and home/garden supplies across more than 60 product categories and approximately 15,000 SKUs. The company serves a long-tail mix of individual consumers, DIY enthusiasts, electronics repair shops, and professional technicians, and also operates a dedicated B2B wholesale and distribution channel ('Distributie / Engross') for reseller customers. Underlying technology is a standard e-commerce platform with shopping cart, product catalog, and multi-currency display in Romanian Lei, EUR, USD, and Zloty, along with localization in nine languages including English, French, Spanish, German, Italian, Portuguese, Korean, Polish, and Arabic.

The business model is direct hardware resale with publicly disclosed unit prices and tiered volume discounts (for example, 5% off cable orders of 5+ units), and pricing is shown both with and without Romanian VAT (TVA). Sourcing is anchored in direct imports from China, which the company surfaces via an 'Intrări marfă China' arrivals feed, supporting a cost-led positioning against local Romanian competitors. Go-to-market is primarily direct-to-consumer via organic search-driven traffic to the company-owned website, supplemented by the wholesale channel. No external funding rounds, no disclosed management team, no parent company, and no revenue figure were identified in the available data, and there is no evidence of proprietary technology, AI/ML capabilities, mobile apps, or third-party platform partnerships beyond the standard e-commerce stack.

Name

Mivarom

Legal name

Mivarom

Website

https://mivarom.ro

Company type

Private

Operating status

Operating

Short description

Mivarom is a Romanian e-commerce retailer selling 15,000+ electronic components, tools, auto accessories, audio equipment, and solar/LED products to individual consumers, DIY enthusiasts, repair shops, and wholesale resellers via its mivarom.ro storefront and a dedicated B2B distribution channel.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct online sales of electronic components, tools, auto accessories, audio equipment, and other hardware products to consumers and businesses through the mivarom.ro website. Products include remote controls, batteries, cables, computer components, surveillance equipment, solar panels, and general electronics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Mivarom is a Romanian online retailer that imports electronic components, computer parts, tools, automotive accessories, audio equipment, security and surveillance systems, LED and solar lighting, cables, batteries, printer supplies, and home/garden products and resells them through its mivarom.ro website to individual consumers and small businesses. It also serves wholesale and distribution customers via a dedicated 'Distributie / Engross' section with marketplace pricing and volume discounts.

Product overview

Mivarom is a Romanian e-commerce retailer offering an extensive catalog of electronic components and consumer electronics. The company operates as a multi-category online marketplace with products organized into distinct areas: electronic components (ICs, capacitors, resistors, LEDs), computer hardware, audio equipment and car electronics, security/surveillance systems, LED lighting, solar energy solutions, mobile accessories, and home/garden products. The platform functions as both a retail and distribution/wholesale business, serving individual consumers and business customers with competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Components Integrated circuits (ICs), capacitors, resistors, transistors, LEDs, relays, fuses, LCD components, and soldering accessories sold online to DIY enthusiasts, technicians, and resellers.
• Computer Components Desktop and laptop components including processors, motherboards, memory modules, hard drives, graphics cards, power supplies, cases, monitors, keyboards, mice, and networking equipment.
• Audio and Sound Equipment Speakers, tweeters, subwoofers, amplifiers, mixers, microphones, megaphones, and audio cables for home and car audio systems.
• TV Remote Controls Original and replacement TV remote controls compatible with major brands (Samsung, LG, Philips, etc.), including universal and programmable remotes with voice control and Bluetooth features.
• Surveillance and Security Systems CCTV cameras, DVR systems, IP cameras, alarm systems, motion sensors, door/window sensors, and related cabling for security monitoring.
• Auto Electronics and Accessories Car audio systems, amplifiers, subwoofers, auto cameras (dashcams, backup cameras), LED lights, Xenon bulbs, diagnostic tools, and central locking/alarm systems.
• Batteries and Power Supplies Alkaline, lithium, lead-acid, rechargeable batteries, battery chargers, power adapters, inverters, and UPS systems.
• Cables and Connectors Audio-video cables, computer cables, UTP/network cables, speaker cables, power cables, coaxial cables, adapters, splitters, and various connector types.
• Tools and Hardware Soldering equipment (stations, irons, desoldering pumps), multimeters, measuring instruments, screwdrivers, wrenches, hand tools, and construction tools.
• LED Lighting Products LED bulbs in various bases (E14, E27), LED strips, LED projectors, LED bars for vehicles, LED TV backlight strips, and solar-powered LED lighting.
• Solar Energy Systems Solar panels, solar charge controllers, solar mounting accessories, and related equipment for solar power installations.
• Mobile and Tablet Accessories Phone and tablet accessories including chargers, data cables, Bluetooth adapters, cases, screen protectors, car mounts, and hands-free devices.
• Memory Cards and Storage Memory cards (SD, MicroSD, CompactFlash, MMC), USB flash drives, card readers, and related storage accessories.
• CATV and Broadcasting Equipment Cable TV amplifiers, fiber optic equipment, DVB-S/T/C receivers, antenna equipment, and related broadcasting infrastructure.
• Printer Supplies Ink cartridges, toner cartridges, printer drums, ink, photo paper, and compatible supplies for major printer brands (Canon, HP, Epson, Brother, Samsung, Lexmark).
• Home and Garden Equipment Water/gas plumbing supplies, sanitary ware, solar garden lights, pet supplies, garden irrigation systems, and various home convenience products.
• Wholesale and Distribution (Distributie / Engross) Dedicated wholesale and distribution channel for B2B buyers and resellers, with marketplace-style pricing and volume availability across the same electronics, components, and accessories catalog.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Others

• Amazon:

Broad incumbents

• Farnell / element14: Global electronic-components distributor owned by Avnet, carrying millions of SKUs in semiconductors, passives, connectors, and tools. Comparable to Mivarom's 2,847 electronic-component SKUs but operates at vastly larger scale and serves industrial B2B primarily.
• Digi-Key Electronics: US-headquartered global electronic-components distributor with a multi-million-SKU catalog serving engineers, technicians, and repair businesses worldwide — directly comparable in target customer (professional repair shops, DIY enthusiasts) to Mivarom's components offering but at orders-of-magnitude greater scale.

Direct peers

• PCGarage: Online Romanian retailer specializing in computer components, peripherals, and consumer electronics — a near-direct competitor to Mivarom's computer-components and accessories categories with similar target customers (DIY enthusiasts, repair shops, system builders).
• evoMAG: Online Romanian retailer focused on IT, electronics, and consumer goods with retail and corporate (B2B) channels — comparable catalog mix and customer segmentation to Mivarom including computer components, audio, and accessories.
• eMAG: Romania's largest general e-commerce platform, offering electronics, computer components, and home goods alongside Mivarom's core categories. Operates as both B2C and B2B (eMAG Business) with marketplace fulfillment, competing head-on for the same Romanian online electronics buyer.
• Conrad Electronic: European electronics distributor with deep catalogs in electronic components, tools, test equipment, and computer accessories — serving the same professional technicians, repair shops, and DIY customer segments as Mivarom across multiple EU markets.
• Altex: Leading Romanian electronics and home-appliance retailer with both online and physical stores, selling computer components, audio equipment, TV remotes, surveillance, and tools across overlapping SKUs with Mivarom. Comparable in product breadth but substantially larger in scale and brand recognition.
• Cel.ro: Established Romanian online electronics marketplace selling computers, components, audio gear, and accessories with both retail and marketplace seller models, mirroring Mivarom's direct-to-consumer and distribution-channel structure.
• Flanco: Romanian consumer-electronics and home-appliance chain with strong online presence, competing directly in audio equipment, surveillance, LED lighting, and mobile accessories. Overlapping mid-market customer base and pricing strategy.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mivarom