KROMATIC

What KROMATIC does

Kromatic SAS is a Paris-based integrated communication agency operating from 36 rue Sainte Marthe in the 10th arrondissement, structured as a French SAS and founded in 2022. The firm is organized around five complementary service pillars: LENS (brand strategy and discourse architecture), FRAME (creative production and brand narratives), ECHOES (social media, content and advocacy), IMPULSE (growth, data and performance), and SIGNAL (reputation and AI narrative audits). SIGNAL is the most differentiated pillar, offering an audit methodology that maps how generative AI systems perceive, describe and position organizations, supported by an original research publication (SIGNAL Édition 01) that analyzed 8 French event venues through 4 generative AI systems with 192 extractions.

The agency employs 15 specialists across the five pillars, with named leads for vision, storytelling, operations, creativity, writing, precision, and advocacy. Victoria Bouquin serves as Directrice de publication (managing director). The team has supported 30+ organizations across varied sectors including events and hospitality (GL events Paris, GL Events Venues), food and beverage (Maison Routin / 1883), and technology/gaming (Cryptors in the City).

Kromatic operates a professional-services, project-based revenue model with custom quote-based pricing tailored to each client's needs. Go-to-market is consultative direct sales with a 48-hour response commitment on inquiries, supported by content marketing (LinkedIn, case studies, gated SIGNAL research publications) and an email newsletter distributed via MailerLite under GDPR-compliant consent. The agency reports a 100% client renewal rate year over year and serves enterprise and mid-market clients primarily in France. No external funding rounds, M&A activity, or parent-company ownership have been disclosed.

Name

KROMATIC

Legal name

Kromatic SAS

Website

https://kromaticagency.fr

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Kromatic is a Paris-based integrated communication agency providing brand strategy, content production, social media, performance optimization, and AI narrative reputation audits (SIGNAL) to enterprise and mid-market organizations across multiple sectors, organized around five complementary service pillars.

Ownership category

akta.pro rank

Product category

Strategic Communications & Branding Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

akta.pro secondary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Strategic communication services
• Brand strategy consulting
• Social media management
• Content production services
• AI reputation auditing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Consulting: Professional services model providing strategic communication, branding, content production, social media management, performance analysis, and AI narrative audits. Services are built to measure based on client needs, suggesting custom project-based or retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kromatic is an integrated strategic communications agency that delivers brand strategy and discourse architecture (LENS), creative production and brand narratives (FRAME), social media and advocacy (ECHOES), growth and performance analytics (IMPULSE), and AI-driven reputation and narrative audits (SIGNAL). Its offering is structured as five complementary service pillars sold to enterprise and mid-market clients on a project or retainer basis, with all engagements tailored to the client's context, objectives, and organizational maturity.

Product overview

Kromatic is an integrated communication agency organized around five complementary service pillars—LENS (brand strategy and discourse architecture), FRAME (creation, production and brand narratives), ECHOES (social media, content and advocacy), IMPULSE (growth, data and performance), and SIGNAL (AI narrative audits and reputation analysis)—alongside a research publication (SIGNAL · Édition 01). The agency positions itself as reconciling substance, form and measurable performance, offering a transversal approach that addresses strategic, creative and measurable impact needs for communication departments.

Differentiator

Problem solved

Functional benefit

Brands

• SIGNAL: Reputation and AI narrative audits - analyzes how AI systems perceive, describe, and position an organization. Published the SIGNAL Édition 01 study analyzing 8 major French event venues through 4 generative AI systems.

Products and services

• LENS — Brand Strategy & Discourse Architecture

Quantifiable outcome

• 100% client renewal rate year over year
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hotwire: Global communications agency with Paris presence offering PR, content, and integrated communications for technology and consumer clients — comparable in integrated mandate structure.
• Brainsonic: Paris-based content marketing and brand publishing agency. Comparable boutique integrated offering focused on brand narratives and content strategy for French enterprises.
• Sid Lee: Multi-disciplinary creative agency with a Paris office offering brand strategy, content, social, and digital experience work — directly comparable integrated mandate model.
• Marcel Paris: Paris-based creative and communications agency (Publicis) offering integrated strategy, brand, and social mandates. Closely comparable in service mix and French enterprise client base.
• Hopscotch: Paris-based communications and PR agency operating across strategy, digital, and influence. Comparable integrated offering targeting French enterprises with multi-sector mandates.
• 84.Paris: Paris-headquartered integrated creative and communications agency. Similar scope spanning strategy, content, and brand narrative work for French enterprise clients.
• Babel: French integrated communications and PR agency with a similar hybrid strategy/creative/influence offering. Comparable boutique-to-mid scale serving enterprise clients across multiple sectors.

Broad incumbents

• Havas Paris: Paris-headquartered global communications network. Overlaps with Kromatic across strategy, creative, and content services but operates at global holding-company scale.
• Publicis Conseil: Flagship French advertising and communications agency of Publicis Groupe. Competes for the same enterprise communication mandates but with vastly greater resources and geographic reach.
• BETC Paris: Major French creative agency within the Havas network. Overlaps with Kromatic's brand strategy and creative pillars, but operates at substantially greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kromatic-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KROMATIC