Name

TWIST AND CIE

Legal name

TWIST AND CIE SASU

Website

https://twistandcie.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design and Consulting Services: Project-based professional services revenue from retail design, merchandising concept design, visual merchandising guidelines creation, and storytelling video production. Services are billed per project or engagement rather than through recurring subscription.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TWIST AND CIE is a retail design studio that imagines and designs merchandising concepts, retail spaces, consumer experiences, and visual merchandising tools for luxury and premium brands. The studio delivers end-to-end design services covering temporary merchandising animations (podiums, pop-ups, window displays, POS advertising for product launches), permanent merchandising design (boutiques, shop-in-shop, corners, backwalls, gondolas), consumer experience development at point of sale, and animated storytelling video production for concept presentations.

Product overview

TWIST AND CIE is a retail design studio offering a unified service portfolio centered around merchandising design. The core offering consists of four interconnected service pillars: Temporary Merchandising Animation Design (for product launches and events), Consumer Experiences (in-store activities and product discovery), Permanent Merchandising Design (for ongoing retail spaces), and Storytelling Videos (animated concept presentations). These are complemented by two supporting deliverables—Visual Merchandising Guidelines and Permanent Merchandising User Guides (Bibles)—which ensure consistent execution across retail networks. The studio does not offer a software platform; all services are delivered as design consulting and creative production engagements for luxury, fashion, and lifestyle brands.

Differentiator

Problem solved

Functional benefit

Named customers36 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• instores_factoryminorImplementation/ SI/ Consulting PartnerProduction and installation partner for retail design projects. Used for physical execution of designs at client locations. Mentioned in context of Skin Cycles beauty stand project at La Samaritaine Paris.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• StudioXAG: London-based luxury retail design and visual merchandising studio serving fashion, beauty, and lifestyle brands with bespoke in-store experiences, directly mirroring Twist and Cie's service pillars and target client profile.
• Lonsdale Design: International retail and brand design consultancy that delivers store concepts, visual merchandising, and shopper experience programs for global consumer and luxury brands.
• Checkland Kindleysides: UK retail design consultancy creating brand experiences, store concepts, and visual merchandising for global retailers and consumer brands — a comparable boutique operating at the intersection of design strategy and retail execution.
• Dragon Rouge: Paris-headquartered global brand and design agency with retail design, store concept, and brand experience practices serving luxury and premium clients across multiple categories.
• UXUS: Amsterdam-based boutique retail design studio specializing in luxury and premium brand experiences, with comparable end-to-end merchandising, permanent/temporary retail design, and storytelling offerings aimed at similar luxury maisons.

Broad incumbents

• Snøhetta: International architecture, landscape, and brand environment design firm with retail and brand experience projects for premium and cultural clients — adjacent rather than direct competitor in luxury retail merchandising.
• CallisonRTKL: Global architecture and retail design practice (now part of Arcadis) serving luxury and lifestyle clients on flagship stores, brand environments, and global retail programs.
• Gensler: Largest global architecture and design firm with a dedicated retail practice delivering store concepts, rollouts, and visual merchandising programs for major brands — competes on scale rather than bespoke boutique positioning.
• Eight Inc. Globally recognized experience and retail concept design firm (notably the designer of Apple's flagship stores), working with a wide range of premium and consumer brands on flagship retail experiences.
• Landor & Fitch: WPP-owned global brand consultancy with a substantial retail and experience design practice serving luxury, fashion, and beauty clients — broader portfolio and significantly larger scale than the subject studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/twistandcie
• LinkedInlinkedin.com/company/twistandcie
• Instagraminstagram.com/twistandcie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWIST AND CIE