Born 2 Be Wild
Born 2 Be Wild is a founder-owned Blountsville, Alabama-based outdoor adventure company that sells guided Christian-themed backpacking trips and faith-based international pilgrimages, with all logistics, gear rental, and spiritual direction personally led by founder Bruce W. Martin.
- Company typePrivate
- Founded-
- HeadquartersBlountsville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Born 2 Be Wild does
Born 2 Be Wild is a founder-owned, small-scale outdoor adventure company that organizes guided Christian-themed backpacking trips and faith-based international pilgrimages. Founded by Bruce W. Martin and headquartered at 66172 US Highway 231, Blountsville, Alabama, the company offers small-group trips (typically capped at 11-15 participants) ranging from 2-day introductory wilderness hikes in the US Southeast and California to 10-day international pilgrimages in Israel, Spain, Iceland, Chile, France/Italy/Switzerland, Greece/Turkey, and Peru. Each trip integrates daily morning and evening devotionals and spiritual direction led by the founder, with all-inclusive packages bundling meals, gear rental, and backcountry logistics.
The business operates as a sole-operator sole proprietorship — Bruce W. Martin serves as founder, guide, and owner, with no institutional investors, no formal headcount, no subsidiaries, and no disclosed financials. Revenue is generated through one-time trip package sales priced from $149 (Walls of Jericho 2-day) to $5,495 (Greece & Turkey 9-day single-occupancy), supplemented by gear rental add-ons, 6-12 month installment payment plans carrying a 10% fee, and ministry donations with a $10 minimum. Distribution is exclusively direct-to-consumer via the company's WordPress e-commerce website, with no third-party resellers, travel agencies, or marketplace listings.
The go-to-market is built on founder-led brand: Martin's keynote speaking career, his Professional Member status with the National Speakers Association, and his Amazon Top 100 Christian book 'Desperate For Hope' drive awareness and inbound interest. Marketing is limited to organic Facebook and Instagram, on-site SEO content, and word-of-mouth referrals; the company's only disclosed partnership is a non-commercial alignment with Leave No Trace for environmental stewardship. There are no formal certifications, patents, or regulatory dependencies.
Born 2 Be Wild firmographics
Firmographics- Name
- Born 2 Be Wild
- Legal name
- Born 2 Be Wild
- Website
- https://born2bewild.net
- Company type
- Private
- Operating status
- Operating
- Short description
- Born 2 Be Wild is a founder-owned Blountsville, Alabama-based outdoor adventure company that sells guided Christian-themed backpacking trips and faith-based international pilgrimages, with all logistics, gear rental, and spiritual direction personally led by founder Bruce W. Martin.
- Ownership category
- akta.pro rank
Born 2 Be Wild industry classification
Industry- Product category
- Faith-Based Adventure Travel
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pilgrimage & Faith-Based Multi-Day Tour Operators (THAKADAH)
- akta.pro secondary industries
- Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB), Religious Heritage, Sacred Sites & Genealogy/Faith Roots Tour Operators (THAKAHAO), Religious & Sacred Sites Tours (THAJAAAF)
Keywords
Where Born 2 Be Wild is headquartered
LocationHeadquarters
- HQ city
- Blountsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Born 2 Be Wild business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Adventure Trip Packages: The company generates revenue by selling all-inclusive adventure trip packages that include guided hiking, accommodations, meals on the trail, spiritual guidance/devotionals, and in some cases gear rental. Pricing varies by trip destination, duration, and occupancy type (single vs. double). Revenue is one-time per trip with optional upsells (gear rental, single occupancy supplement, premium cabin upgrades).
- Gear Rental: Customers who do not own backpacking equipment can rent gear from the company for their trips. Rental gear is offered as an add-on to trip registrations, priced separately (e.g., $200 for rental gear special, or bundled into trip packages with gear).
- Installment/Payment Plans: The company offers monthly payment plan options allowing customers to spread the cost of trips over several months (e.g., 6-12 months), with a 10% fee added for the payment plan. This reduces upfront cost barriers and drives conversion.
- Donations: The company accepts donations to support the Born 2 Be Wild ministry, with a minimum donation of $10.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Camino de Santiago — 7-day pilgrimage, 60 miles, Spain |
| One time/ perpetual license | Pay-as-you-go | Iceland Backpacking Adventure — 5 days/4 nights on Laugavegur Trail (35 miles) + 2 nights hotels in Reykjavik |
| One time/ perpetual license | Pay-as-you-go | Patagonia W-Trek Adventure — 7 days (5 days/4 nights hiking + 2 nights hotels), Chilean Patagonia |
| One time/ perpetual license | Pay-as-you-go | Tour du Mont Blanc — 9-day, 71-mile trek through France, Italy, Switzerland |
| One time/ perpetual license | Pay-as-you-go | Greece & Turkey 9-Day Tour & Cruise — Footsteps of the Apostle Paul |
| One time/ perpetual license | Pay-as-you-go | Holy Land Tour — 10-day Best of Israel Experience |
| One time/ perpetual license | Pay-as-you-go | High Sierra Adventures — 3-7 day wilderness backpacking trips, California |
| One time/ perpetual license | Pay-as-you-go | Walls of Jericho — 2-day/1-night overnight backpacking trip, Appalachian Trail near Huntsville, AL |
| One time/ perpetual license | Pay-as-you-go | Max Patch Appalachian Trail — 3-4 day wilderness backpacking adventure, North Carolina |
| One time/ perpetual license | Pay-as-you-go | Catalina Island Trek — 6-day island crossing hike, California |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Born 2 Be Wild product offering
Product offeringCore offering
Born 2 Be Wild sells guided, all-inclusive 2-to-10-day Christian-themed backpacking trips and international faith-based pilgrimages. Each trip bundles lodging or camping, trail meals, gear rental, and daily morning and evening devotionals led by founder Bruce W. Martin. Customers register online, pay a non-refundable $500 deposit, and can spread the balance over 6-12 month installment plans.
Product overview
Born 2 Be Wild is an outdoor adventure company offering guided backpacking and pilgrimage trips designed for spiritual transformation. The core offering consists of multi-day wilderness adventures including international destinations (Iceland, Spain/Camino de Santiago, Tour du Mont Blanc across three countries, Chilean Patagonia, Greece & Turkey, Israel/Holy Land, and Peru/Machu Picchu) and domestic US trips (High Sierra, Catalina Island, Appalachian Trail/Max Patch, Walls of Jericho). All trips are led by founder Bruce W. Martin and include spiritual direction components. The company operates on a modular pricing model offering double and single occupancy options, with and without gear rental, plus payment plan options. Add-on services include gear rental and ministry donations.
Differentiator
Problem solved
Functional benefit
Products and services
- Iceland Backpacking Adventure A 5-day/4-night guided backpacking adventure on the Laugavegur Trail (35 miles) in Iceland, combined with 2 nights in Reykjavik hotels. Includes trail meals, guided hiking, spiritual direction, and optional gear rental. Priced $2,995 per person double occupancy / $3,295 single occupancy.
- Camino de Santiago Pilgrimage A 7-day guided pilgrimage walking the final 60 miles of the Camino Frances route from Sarria to Santiago de Compostela in Spain. Includes accommodations, meals, gear, and spiritual guidance; participants completing the route receive the official Compostela certificate. Priced $2,495 per person double occupancy / $2,995 single occupancy; departures August 22-29, 2026 and April 10-17, 2027.
- Tour du Mont Blanc Adventure A 9-day guided 71-mile trek through France, Italy, and Switzerland, completing the circular Tour du Mont Blanc route with luggage transfers between mountain bed-and-breakfasts. Priced $3,595 per person double occupancy / $4,595 single occupancy; single supplement $1,000.
- Patagonia W-Trek Adventure A 7-day expedition featuring 5 days/4 nights on the W Torres del Paine Circuit (46 miles) in Chilean Patagonia, combined with 2 nights in Puerto Natales hotels. Includes camping equipment, trail meals, and spiritual guidance. Limited to 11 participants. Priced $3,495 per person double occupancy / $4,195 single occupancy; departure November 2026.
- Greece & Turkey 9-Day Tour & Cruise A 9-day faith-based tour following the footsteps of the Apostle Paul, including a 3-day Greek Island Cruise, visiting Athens, Ephesus, Pergamum, Corinth, Crete, Santorini, and the Isle of Patmos. Priced $4,295 per person double occupancy / $5,495 single occupancy; premium outside cabin upgrade available.
- Holy Land Tour A 10-day spiritual tour of Israel visiting biblical sites including Bethlehem, Nazareth, Sea of Galilee, Jerusalem, Via Dolorosa, and the Garden Tomb. Includes visits to the Israel Museum's Dead Sea Scrolls exhibit and optional baptism in the Jordan River. Priced $3,995 per person double occupancy / $4,995 single occupancy.
- High Sierra Backpacking Adventures Multi-day wilderness backpacking adventures in the High Sierras of California, ranging from 3-day/2-night (18 miles) to 7-day/6-night (45 miles) trips. Includes meals on trail, spiritual guidance, and optional gear rental. Pricing: 3-day $495/$695; 4-day $595/$895; 7-day $1,295/$1,595 (without/with gear respectively).
- Catalina Island Trek A 6-day hiking adventure across Santa Catalina Island in California, featuring village-to-village hiking, mountain camping, tropical beaches, and wildlife viewing including buffalo and dwarf grey foxes. Priced $1,695 without gear / $1,995 with gear.
- Walls of Jericho Adventure An overnight backpacking 101 adventure at Walls of Jericho (less than an hour from Huntsville, AL) designed for beginners. Includes 2-day/1-night hike, food on trail, devotionals, and backpacking training. Priced $149 without gear / $199-$399 with gear depending on date.
- Max Patch Appalachian Trail Hike A 3-4 day wilderness backpacking adventure on the Appalachian Trail starting at Max Patch in North Carolina, traveling north through Walnut Mountain and Bluff Mountains to the French Broad River. Priced $395/$595 (without/with gear) for November 2024 departures; $299.99-$499 for April/May 2025 departures.
- Machu Picchu & Rainbow Mountain Adventure A week-long Peruvian adventure including exploration of Machu Picchu, 4-day/21-mile Inca Trail hiking, time in Cusco and Ollantaytambo, and a hike to Rainbow Mountain. Combines cultural sightseeing with backpacking.
- Ministry Donation Donations to the Born 2 Be Wild ministry, accepted online with a minimum value of $10.00. Funds support the spiritual mission of the company.
Quantifiable outcome
- The company's Holy Land Tour visit to the Israel Museum includes an exhibit of the Dead Sea Scrolls, providing historical and archaeological depth to the spiritual journey.
- +2 more outcomes
Companies that use Born 2 Be Wild
Customer profileSegments2 records
Ideal customer profiles1 record
Born 2 Be Wild technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Born 2 Be Wild partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leave No TraceminorBorn 2 Be Wild is a proud partner of Leave No Trace, an organization dedicated to protecting the outdoors by teaching people how to enjoy the outdoors responsibly. The company educates trip participants on Leave No Trace principles as part of its backcountry skills training, promoting environmental stewardship among its adventure community.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Born 2 Be Wild competitors and assessment
Company assessmentDirect peers
- Exodus Travels: UK-based adventure travel company offering guided walking, trekking, and pilgrimage trips including Camino de Santiago. Overlaps with Born 2 Be Wild on Tour du Mont Blanc, Camino, and Patagonia-style multi-day treks, with comparable small-group formats at similar price points.
- Macs Adventure: Specialist in self-guided and guided walking holidays, including a strong Camino de Santiago portfolio. Directly comparable for the Camino de Santiago product and the multi-day small-group trek format, although Macs Adventure is secular and offers non-faith-based itineraries.
- CaminoWays: Ireland-based tour operator specializing in guided and self-guided Camino de Santiago itineraries. Directly comparable to Born 2 Be Wild's Camino product in format, price point, and small-group guided structure, though without a Christian-spiritual formation component.
- Adventures in Missions: Faith-based adventure organization offering Christian mission and adventure trips domestically and internationally. Closely comparable to Born 2 Be Wild in its combination of faith-based mission with outdoor adventure travel, though it leans more toward service/mission trips than guided backpacking pilgrimages.
- Catholic Heritage Tours: Specialist in Catholic-themed pilgrimage tours, including Holy Land, Greece/Turkey Apostle Paul itineraries, and Camino de Santiago. Directly comparable to Born 2 Be Wild on the Greece/Turkey Footsteps of Paul and Holy Land products, with a faith-based but different denominational orientation.
Broad incumbents
- Backroads: Premium active-adventure tour operator offering small-group hiking and trekking trips worldwide. Comparable in small-group premium pricing structure and multi-day backcountry format, but much larger scale and secular customer base.
- Intrepid Travel: Globally recognized adventure travel brand offering small-group tours including trekking, cultural, and pilgrimage itineraries. Comparable on small-group multi-day trekking trips including routes like the Camino, but operates at a much larger scale and is a secular operator.
- Wilderness Travel: Boutique adventure tour operator specializing in guided treks and expeditions across more than 80 destinations. Comparable in small-group premium trekking itineraries and in destinations like Patagonia, Iceland, and the Inca Trail, but without the Christian faith-based overlay.
- G Adventures: Large-scale adventure travel company offering guided multi-day trips across all seven continents. Directly comparable in multi-day trekking and pilgrimage-adjacent itineraries, but at a larger scale and without the Christian faith-based element.
- REI Adventures: Cooperative-affiliated adventure tour operator offering guided multi-day backpacking and trekking trips domestically and internationally. Comparable in trip format (multi-day backcountry treks, gear support) but operates on a much larger scale, is secular, and does not combine a spiritual-faith component.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Born 2 Be Wild social profiles
Digital presenceBorn 2 Be Wild financial estimates
Financial estimateRevenue estimate
Valuation estimate
Born 2 Be Wild leadership team
Management profileNumber of profiles
Profiles1 record
Born 2 Be Wild funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Born 2 Be Wild M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Born 2 Be Wild
What does Born 2 Be Wild do?
Born 2 Be Wild sells guided, all-inclusive 2-to-10-day Christian-themed backpacking trips and international faith-based pilgrimages. Each trip bundles lodging or camping, trail meals, gear rental, and daily morning and evening devotionals led by founder Bruce W. Martin. Customers register online, pay a non-refundable $500 deposit, and can spread the balance over 6-12 month installment plans.
Is Born 2 Be Wild a public or private company?
Born 2 Be Wild is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Born 2 Be Wild founded?
Born 2 Be Wild was founded in -1.
Where is Born 2 Be Wild based?
Born 2 Be Wild is headquartered in Blountsville, United States, in the North America region.
How does Born 2 Be Wild make money?
Four revenue lines are on record. Adventure Trip Packages are the primary driver. The others are gear Rental, installment/Payment Plans and donations.
Who are Born 2 Be Wild's main competitors?
Direct peers on record are Exodus Travels, Macs Adventure, CaminoWays, Adventures in Missions and Catholic Heritage Tours. Broad incumbents are Backroads, Intrepid Travel, Wilderness Travel, G Adventures and REI Adventures.
Does Born 2 Be Wild have an API?
No public API is recorded for Born 2 Be Wild.
What industry is Born 2 Be Wild in?
Born 2 Be Wild's product category is Faith-Based Adventure Travel. Its primary akta.pro industry code is THAKADAH, Pilgrimage & Faith-Based Multi-Day Tour Operators, with a secondary code of THAKAHAB, Christian Pilgrimage & Holy Land Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.