Bormes les Mimosas Tourist Office

Name

Bormes les Mimosas Tourist Office

Legal name

Office de Tourisme et des Loisirs de Bormes les Mimosas

Website

https://bormeslesmimosas.com

Company type

Private

Operating status

Operating

Short description

Bormes les Mimosas Tourist Office (Office de Tourisme et des Loisirs de Bormes les Mimosas) is a classified municipal French tourist office providing visitor information, accommodation and activity directories, guided tours, and event services for Bormes-les-mimosas in Provence-Alpes-C©te d'Azur.

Ownership category

akta.pro rank

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination tourist information
• Guided tour services
• Visitor accommodation booking
• Leisure activity booking
• Destination marketing services

Headquarters

HQ city

Bormes-les-mimosas

HQ country

France

HQ region

Europe

Offices2 records

Markets served

Revenue model

1. Tourist Tax (Taxe de Séjour): As a classified tourist office, the organization collects and manages the tourist tax from accommodation providers in the territory, which is a statutory local tax levied on visitors.
2. Physical Boutique and Online Shop: The tourist office operates a boutique selling souvenirs, local products, and brochures, both at the physical office and through an online store.
3. Activity and Guided Tour Fees: Revenue generated from booking fees for guided village tours, botanical visits, and other curated experiences managed by the office.
4. Brochure Distribution: Sale and distribution of informational brochures and maps for the destination.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Provides official tourist information, accommodation and restaurant directories, booking of activities and events, guided tours, heritage and cultural experiences, and boutique merchandise sales for visitors to the Bormes-les-Mimosas commune in the Var department of France. Operates a classified Office de Tourisme under the Atout France framework, distributing brochures, hosting a tourist boutique, and offering dedicated services to groups, press, and tourism professionals.

Product overview

Bormes les Mimosas Tourist Office operates as a destination management organization offering a unified platform of tourism services rather than a software product. The core offering consists of tourist information services, accommodation and restaurant directories, activity bookings, and cultural experiences. Supporting services include guided tours, an events calendar, group/tour operator services, press/media resources, an online boutique, downloadable brochures, and live webcam feeds. The portfolio also includes heritage attractions like the Museum of History and Art (MHAB) with immersive augmented reality, seasonal events such as the Corso Fleuri flower festival, and a sustainable tourism initiative promoting responsible travel. The offerings work together as an integrated visitor services ecosystem for the French Mediterranean destination.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The Corso fleuri, the oldest flower parade on the Côte d'Azur, attracts thousands of national and international visitors annually with 15+ floats, 80,000 flowers, and 12 tonnes of mimosa.
• +2 more outcomes

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Les Plus Beaux Villages de FrancecoreStrategic or Co-development PartnerBormes les Mimosas is an active member of the 'Les Plus Beaux Villages de France' association, which promotes and protects the brand of France's most outstanding small villages. The partnership provides a prestigious quality seal and joint marketing opportunities.
• Les Plus Belles Baies du MondecoreStrategic or Co-development PartnerThe bay of Bormes is affiliated with the 'Plus Belles Baies du Monde' network, a global association of the world's most beautiful coastal bays. This membership enhances international visibility and positions the destination within a network of elite coastal destinations.
• Atout FrancecoreStrategic or Co-development PartnerAtout France is France's official tourism development agency. The tourist office operates within its framework, holds the official classified tourist office status, and participates in national tourism quality schemes including the Vignobles & Découvertes label.
• Communauté de Communes Méditerranée Porte des Maures (MPM)coreStrategic or Co-development PartnerBormes les Mimosas is part of the Méditerranée Porte des Maures intercommunal community, which coordinates broader regional tourism development, sustainable tourism initiatives, and shared services including the ADN Tourisme network.
• Hôtel de la Plage (HDLP)minorStrategic or Co-development PartnerAs a 3-star hotel and restaurant, Hôtel de la Plage participates in the destination's sustainable tourism network, demonstrating local commitment to responsible hospitality practices within the Bormes Durable initiative.
• Eden Rose Grand HotelminorStrategic or Co-development PartnerThis 4-star Best Western Premier property is labeled Clef Verte and is part of the Mona Collection group, actively promoting sustainable and responsible hospitality. It is featured in the Bormes Durable sustainable tourism initiative.
• Latitude VerteminorStrategic or Co-development PartnerLatitude Verte is a boat operator using a hybrid vessel and holding the 'Esprit Parc National' designation. It participates in the charter of boat operators and contributes to the protection of the coastline and marine biodiversity, featured in the sustainable tourism partnership section.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• GetYourGuide: Global tours-and-activities marketplace that lists guided tours and experiences in Mediterranean destinations; relevant as a broad incumbent competing for the activity-booking demand the office captures via its own reservation platform.
• Atout France: France's national tourism development agency; classifies tourist offices (including Bormes les Mimosas), administers the Qualité Tourisme and Vignobles & Découvertes labels, and operates the framework within which the office functions.
• Tripadvisor: Global travel platform that competes for visitor attention and booking referrals; relevant as a broad incumbent whose listings, reviews, and AI trip-planning features shape how tourists discover and book Bormes les Mimosas experiences.
• Comité Régional de Tourisme Provence-Alpes-Côte d'Azur: Regional tourism authority that Bormes les Mimosas operates under; broader in scope (whole PACA region) and provides destination promotion, observatories, and data that the municipal office consumes.

Direct peers

• Office de Tourisme de Cavalaire-sur-Mer: Var coastal commune tourist office with comparable visitor services (accommodations, water sports, events); structurally a small-municipal DMO peer with overlapping product categories.
• Office de Tourisme de Hyères: Classified tourist office for an adjacent Var commune, providing booking, accommodation listings, and guided tours for a coastal/island destination; directly comparable municipal DMO serving a similar Mediterranean visitor mix.
• Office de Tourisme de La Londe-les-Maures: Immediate neighboring commune within the Méditerranée Porte des Maures intercommunal structure; operates the same municipal tourism model (DMO, classified office, accommodation directory, event calendar) for a similar small coastal market.
• Office de Tourisme de Saint-Tropez: Neighboring classified municipal tourist office on the Côte d'Azur offering visitor information, accommodation referrals, and event promotion for a single Var commune; closest functional and geographic peer to Bormes les Mimosas.

Others

• ADN Tourisme: National digital infrastructure network for French tourism that the office participates in; comparable as an enabling/infrastructure layer for tourism data sharing and platform interoperability.
• Les Plus Beaux Villages de France: Association of which Bormes les Mimosas is an active member; provides the quality label, joint marketing, and network effects that the office leverages for brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bormeslesmimosastourisme
• Instagraminstagram.com/bormeslesmimosastourisme

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bormes les Mimosas Tourist Office