POP UP DECO
Pop Up Deco is a French event-decoration company that rents and sells 300+ themed inflatable decorations via courier-delivered 48-hour bookings across France and the EU, serving event professionals, private consumers, and brands seeking custom-manufactured inflatables.
- Company typePrivate
- Founded2014
- HeadquartersToulouse, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What POP UP DECO does
Pop Up Deco is a French event-decoration company founded in 2014 and headquartered in L'Union (Toulouse metropolitan area), operating as a rental and sale brand under the parent events agency La Noche (founded 2009 by two brothers). The company rents and sells themed inflatable decorations delivered within 24 hours across metropolitan France and the European Union via Chronopost courier service, with customers able to return items using prepaid labels at any post office or pick up directly from the Launaguet agency location. Its catalog exceeds 300 inflatable designs spanning 20-plus thematic universes (Halloween, Christmas, Circus, Space, Wonderland, Western, Egyptian, Aquatic, Neon UV, Arches & Tents, etc.), with new items added monthly.
The underlying technology centers on inflatable structures using continuous air circulation via integrated or external blowers, with proprietary variants employing air-tight sealed constructions that maintain shape without continuous airflow. Select items incorporate integrated LED systems with remote-controlled color-changing bulbs for nighttime use, and all items weigh under 20 kg, fold compactly, and operate from a standard 220V outlet. All products are described as compliant with European standards, and the website processes payments through a PCI-DSS-compliant Wix.com platform.
Commercially, Pop Up Deco operates a direct-to-consumer digital model: customers browse the catalog, submit rental requests, receive email quotes, and pay by credit card online or by phone. Revenue is generated through (1) short-term rentals at a standard 48-hour period priced €50–€800 per unit excluding VAT, (2) outright sales of standard catalog items for extended-use clients, and (3) a custom-manufacturing service (formalized as popupdesign.art in April 2026) producing bespoke inflatables for advertisers, festivals, and event agencies — evidenced by named projects for Volotea, La Folie Douce Avoriaz, Hed Kandi, Family Piknik, Festival INOX, and Bal des Fous Cannes. Customer segments span event professionals (primary), private individuals (primary), and brands/advertisers (secondary), supported entirely by organic digital marketing through SEO, Instagram, Facebook, and Pinterest.
POP UP DECO firmographics
Firmographics- Name
- POP UP DECO
- Legal name
- PoP Up Déco
- Website
- https://location-deco-gonflable.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pop Up Deco is a French event-decoration company that rents and sells 300+ themed inflatable decorations via courier-delivered 48-hour bookings across France and the EU, serving event professionals, private consumers, and brands seeking custom-manufactured inflatables.
- Ownership category
- akta.pro rank
POP UP DECO industry classification
Industry- Product category
- Inflatable Event Decorations
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Indoor and Outdoor Display Advertising (54185), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Balloon Decor & Installations (HSACAOAC)
- akta.pro secondary industries
- Decor Props & Themed Set Rentals (HSACAFAK), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)
Keywords
Where POP UP DECO is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
POP UP DECO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Short-Term Rental (Location): The primary revenue stream. Customers rent inflatable decorations for events (standard rental period is 48 hours). Pricing is per unit or lot, in euros excluding tax (€HT). Payment is collected by credit card before shipment. A security deposit (caution) is also collected as part of the transaction. Items are shipped to arrive the day before the event and returned via prepaid courier label after use.
- Custom Manufacturing (Sur-Mesure): Bespoke inflatable design and manufacturing service for advertising, events, and promotional purposes. Customers submit concepts, sketches, or images, and Pop Up Deco produces custom-designed inflatables. Pricing depends on size and complexity. Lead time is 3 weeks to 1 month after quote acceptance. This stream targets clients needing unique branded decorations not available in the standard catalog.
- Direct Sale of Standard Items: All standard catalog items are also available for outright purchase rather than rental. Purchase is recommended for clients planning extended multi-week use. Sales pricing is quote-based, requiring customers to contact the company directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulles Iridescentes Étanches - Lot of 12 bubbles |
| Unit Pricing | Pay-as-you-go | Bulles Iridescentes Roses - Lot of 10 |
| Unit Pricing | Pay-as-you-go | Boules Rouges - Lot of 10 |
| Unit Pricing | Pay-as-you-go | Étoiles Dorées - Unit and Lot of 4 |
| Unit Pricing | Pay-as-you-go | Boule à Facettes - Single unit |
| Unit Pricing | Pay-as-you-go | Trèfle Irlandais - Single unit |
| Unit Pricing | Pay-as-you-go | Saloon Western - Single unit |
| Unit Pricing | Pay-as-you-go | Colts - Pair of two |
| Unit Pricing | Pay-as-you-go | Arche Serpent Géante |
| Unit Pricing | Pay-as-you-go | Arches Gonflables 6×4m - 7 colors |
| Unit Pricing | Pay-as-you-go | Toutânkhamon Bust - Single unit |
| Unit Pricing | Pay-as-you-go | Pyramide Géante |
| Unit Pricing | Pay-as-you-go | Masque Carnaval - Single unit |
| Unit Pricing | Pay-as-you-go | Lapin Doré - Single unit |
| Unit Pricing | Pay-as-you-go | Arche Scream - Single unit |
| Unit Pricing | Pay-as-you-go | Tête de Mort - Single unit |
| Unit Pricing | Pay-as-you-go | Paquet Cadeau Rouge - Single unit |
| Unit Pricing | Pay-as-you-go | Teddy Bear Peluche - Single unit |
| Unit Pricing | Pay-as-you-go | LED Bulb Accessory Add-on |
| Unit Pricing | Multi-year contract | Custom Sur-Mesure Inflatable |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
POP UP DECO product offering
Product offeringCore offering
Pop Up Deco provides themed inflatable decorations for events through short-term rental, outright sale, and custom design and manufacturing. Its catalog spans more than 300 designs across themed categories, while bespoke services cover promotional structures, arches, balloons, tents, and other client-specific inflatables.
Product overview
POP UP DECO is a French event decoration company founded in 2014 that specializes in the rental and sale of large-scale inflatable decorations. The company operates a dual model: a core rental service offering over 300 inflatable decorations available for 24-hour delivery across France and the EU, and a custom manufacturing division for bespoke inflatable designs. The product portfolio spans themed decoration lines including Giant Flowers (Fleurs Géantes), Wonderland, Circus, Pirate, Retro/Kitsch, Hippy, Space, Animals, Aquatic, Winter, Halloween, Christmas, Neon UV, Western, Egyptian, Around the World, and Arches & Tents. The company also provides custom design and manufacturing services through popupdesign.art for clients requiring personalized inflatable creations. All rental items feature integrated or external blowers for rapid inflation, are certified compliant with European standards, and can be used indoors or outdoors.
Differentiator
Problem solved
Functional benefit
Brands
- Pop Up Design: Custom inflatable creation service launched April 2026, dedicated exclusively to bespoke design and manufacturing.
Products and services
- Rental of Inflatable Decorations Rental service for more than 300 inflatable decorations, delivered within 24 hours across France and the European Union by carrier for events and private celebrations.
- Custom Inflatable Manufacturing (PopUp Design) Bespoke inflatable design and manufacturing service for promotional structures, arches, balloons, and tents tailored to client specifications. Customers can submit concepts, sketches, or images, with pricing based on size and complexity.
- Standard Inflatable Decoration Sales Outright purchase of standard catalog inflatable decorations for customers planning extended multi-week use, with quote-based pricing and direct contact with the company.
- Giant Flowers (Fleurs Géantes) Giant inflatable flowers including chains, individual blooms, hibiscus, lotus, orchids, tulips, and stem-mounted flowers in various colors and sizes.
- Wonderland Theme Decorations Fantasy-themed inflatable decorations including mushroom clusters, Alice in Wonderland characters, hearts, unicorns, gummy bears, cupcakes, and psychedelic elephants.
- Space Theme Decorations Space-themed inflatable decorations featuring astronauts, rockets, planets, moons, stars, satellites, and UFO designs.
- Halloween Decorations Spooky inflatable decorations including pumpkins, skeletons, coffins, ghosts, spiders, dragons, clowns, gargoyles, and horror-themed characters.
- Christmas Decorations (Noël) Festive inflatable Christmas decorations including Christmas trees, Santa figures, gift boxes, wreaths, ornaments, teddy bears, and sleighs.
- Western Theme Decorations Western-themed inflatable decorations including saloon structures, cowboy hats, sheriff stars, cacti, totems, and bison skulls.
- Egyptian Theme Decorations Egyptian-themed inflatable decorations featuring Tutankhamun busts, pyramids, sphinx, sarcophagi, columns, and pharaonic arches.
- Air-Tight Bubbles & Stars (Bulles & Étoiles Air Tight) Air-tight inflatable decorations including iridescent bubbles, disco balls, stars, golden balls, and decorative spheres for events.
- Arches & Tents Inflatable arches and tent structures for events, including rainbow arches, luminous arches, Christmas arches, sports arches, and giant serpent arches.
- Around-the-World Theme Decorations (Autour du Monde) World-themed inflatable decorations including Moai statues, Greek temples, Japanese Torii gates, Chinese dragons, Mexican calaveras, and Hawaiian totems.
- Easter Theme Decorations (Pâques) Easter-themed inflatable decorations including giant Easter eggs, decorated mushrooms, and colorful rabbits in various sizes.
- Winter Theme Decorations Winter-themed inflatable decorations including snowmen, igloos, snowflakes, and polar bears for winter and festive events.
- Neon UV Decorations UV-reactive neon inflatable decorations including aquatic elements, mushrooms, whales, jellyfish, and coral designed to glow under UV lighting.
- Aquatic Theme Decorations Underwater-themed inflatable decorations including giant turtles, whales, flamingos, sea dragons, octopuses, and seaweed designs.
- Animals Theme Decorations Animal-themed inflatable decorations including elephants, giraffes, dinosaurs, unicorns, bears, lions, and various wildlife replicas.
- Bal des Fous Custom Creation A custom decorative inflatable designed and produced for the Bal des Fous event in Cannes.
Quantifiable outcome
- Room of 120m² decorated with 11 inflatable items in under 10 minutes
- +1 more outcomes
Companies that use POP UP DECO
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
POP UP DECO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
POP UP DECO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- La NochecoreLa Noche is the founding event agency established by the two brothers in 2009. It is the parent company whose accumulated inventory of event decorations led to the creation of Pop Up Deco's rental-by-courier business in 2014. La Noche continues to operate as the creative and production arm, while Pop Up Deco commercializes the inflatable inventory via e-commerce rental. La Noche also operates other leading e-commerce platforms including Holifrance.com and Holi-World.com.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
POP UP DECO competitors and assessment
Company assessmentBroad incumbents
- Anagram International: US-based leading manufacturer of foil balloons and inflatable novelty products sold globally. Comparable as the dominant upstream supplier of the inflatable/balloon-based decoration category that Pop Up Deco rents to end consumers.
- Pioneer Balloon Company (Qualatex): Global manufacturer of latex and foil balloons under the Qualatex brand, with the broadest distribution in the decorative balloon category. Comparable as a broad incumbent in the same novelty/inflatable decoration space Pop Up Deco addresses, though focused on wholesale supply rather than end-customer rental.
- Landmark Creations: Established US custom inflatable manufacturer with three decades of event and brand activation experience. Comparable as a larger incumbent in the same custom-event-inflatable category Pop Up Deco addresses via its popupdesign.art division.
Direct peers
- Extreme Inflatables: UK-based custom inflatable manufacturer producing event, promotional, and themed inflatables across Europe. Closest geographic comparable for Pop Up Deco's bespoke division, especially for the EU delivery market.
- Inflatable Design Group: US custom inflatable manufacturer specializing in large promotional and event inflatables. Comparable in product category (custom event inflatables), target market (brands and event producers), and bespoke manufacturing model.
- BAM Inflatables: Custom inflatable manufacturer producing bespoke large-format inflatables for events, brand activations, and promotions. Directly comparable to Pop Up Deco's custom (sur-mesure) manufacturing division serving clients like Volotea and La Folie Douce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
POP UP DECO social profiles
Digital presencePOP UP DECO compliance and trust
Trust signalCompliance1 record
POP UP DECO financial estimates
Financial estimateRevenue estimate
Valuation estimate
POP UP DECO leadership team
Management profileNumber of profiles
POP UP DECO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POP UP DECO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POP UP DECO
What does POP UP DECO do?
Pop Up Deco provides themed inflatable decorations for events through short-term rental, outright sale, and custom design and manufacturing. Its catalog spans more than 300 designs across themed categories, while bespoke services cover promotional structures, arches, balloons, tents, and other client-specific inflatables.
Is POP UP DECO a public or private company?
POP UP DECO is a private company. It is classified as corporate owned and is currently operating.
When was POP UP DECO founded?
POP UP DECO was founded in 2014. It employs 1 to 10 people.
Where is POP UP DECO based?
POP UP DECO is headquartered in Toulouse, France, in the Europe region.
How does POP UP DECO make money?
Three revenue lines are on record. Short-Term Rental (Location) is the primary driver. The others are custom Manufacturing (Sur-Mesure) and direct Sale of Standard Items.
Who are POP UP DECO's main competitors?
Broad incumbents on record are Anagram International, Pioneer Balloon Company (Qualatex) and Landmark Creations. Direct peers are Extreme Inflatables, Inflatable Design Group and BAM Inflatables.
Does POP UP DECO have an API?
No public API is recorded for POP UP DECO.
What industry is POP UP DECO in?
POP UP DECO's product category is Inflatable Event Decorations. Its primary akta.pro industry code is HSACAOAC, Balloon Decor & Installations, with a secondary code of HSACAFAK, Decor Props & Themed Set Rentals. Its NAICS code is 459420 and its SIC code is 7900.