Texmex
Texmex is an independently operated single-location Mexican restaurant in the Highlands neighborhood of Long Branch, NJ, serving local residents and Jersey Shore visitors through dine-in, takeout, online ordering, and catering.
- Company typePrivate
- Founded-
- HeadquartersLong Branch, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Texmex does
Texmex Restaurant is a single-location, independently operated Mexican restaurant located at 425 Liberty St in the Highlands neighborhood of Long Branch, New Jersey (Jersey Shore). The business serves local residents and visitors with dine-in service using wait staff, takeout, online ordering with pickup and delivery, and catering for family gatherings, holidays, and special events. The core product is authentic Mexican cuisine spanning appetizers, enchiladas, tacos, burritos, fajitas, sandwiches, quesadillas, pasta, salads, wraps, and desserts, supported by a Happy Hour promotion on Mondays and Tuesdays from 3-6 PM and a 20% discount on online orders.
The restaurant's technology footprint is non-proprietary: it operates a standard website (texmexnj.com) built and maintained by OrderingSpace, which provides website, marketing, and SEO services, with online ordering functionality, menu browsing, cart, and payment processing layered on top. There is no native mobile app, no API platform, no proprietary software, and no AI/ML capabilities. Distribution is multi-channel but small-scale — dine-in at the storefront, takeout pickup, owned-site online ordering, third-party delivery and reservation platforms, and WhereYouEat.com as a marketing/listing partner — with accessibility supported through a WCAG 2.1 Level AA-compliant site plus phone-based ordering at 732-693-3029.
The business model is straightforward consumer transaction revenue: per-item menu pricing (e.g., Chicken Fajita $18+, Steak Fajita $20+, Shrimp Fajita $22+, Mixed Fajita $25+) under a pay-as-you-go model across all channels. The company is privately held, founder-owned, and bootstrapped, with no disclosed funding, parent company, or institutional investors. Operations run six days a week (closed Sundays) and are governed in practice by New Jersey operations while the website's terms reference New York governance.
Texmex firmographics
Firmographics- Name
- Texmex
- Legal name
- Texmex Restaurant
- Website
- https://texmexnj.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Texmex is an independently operated single-location Mexican restaurant in the Highlands neighborhood of Long Branch, NJ, serving local residents and Jersey Shore visitors through dine-in, takeout, online ordering, and catering.
- Ownership category
- akta.pro rank
Texmex industry classification
Industry- Product category
- Mexican Restaurant / Casual Dining
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Texmex is headquartered
LocationHeadquarters
- HQ city
- Long Branch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texmex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in and Takeout Food Sales: Restaurant generates revenue through direct food sales to consumers who dine in or take out. Customers order from a diverse Mexican menu including tacos, burritos, enchiladas, fajitas, and other traditional dishes. Pricing is per item with market price designation.
- Catering Services: Restaurant offers catering for family gatherings, holidays, and special events, providing bulk food orders for occasions.
- Online Ordering Platform: Online ordering system allows customers to place pickup orders through the restaurant website, with delivery options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items with varying prices |
| Unit Pricing | Pay-as-you-go | Happy Hour Specials |
| Transaction based/ take rate | Pay-as-you-go | Online Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Texmex product offering
Product offeringCore offering
Texmex Restaurant is a single-location Mexican restaurant in Long Branch, NJ that sells authentic Mexican cuisine including tacos, burritos, enchiladas, fajitas, quesadillas, and other traditional dishes through dine-in service with wait staff, takeout orders, online ordering for pickup and delivery, and catering services for family gatherings, holidays, and special events. The restaurant also runs a periodic Happy Hour promotion on Mondays and Tuesdays from 3PM-6PM.
Product overview
Texmex Restaurant operates as a single-location Mexican restaurant business offering dine-in service with wait staff and takeout options. The core offering is authentic Mexican cuisine including appetizers, enchiladas, tacos, burritos, fajitas, sandwiches, quesadillas, pasta, salads, wraps, and desserts. Digital services include an online ordering platform for pickup orders. The restaurant also provides catering services for events and runs periodic Happy Hour promotions. The business does not operate a multi-product platform or sell software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Texmex Restaurant Dining Services Full-service Mexican restaurant dining with wait staff offering authentic Mexican cuisine including tacos, burritos, enchiladas, fajitas, quesadillas, and other traditional dishes to walk-in customers at the Long Branch, NJ location.
- Online Ordering Platform Website-based ordering system that allows customers to browse the menu, place ASAP or scheduled pickup orders, and arrange delivery for Texmex Restaurant's Mexican food offerings.
- Catering Services Catering service providing bulk Mexican food orders for family gatherings, holidays, and special events, ordered directly from the restaurant.
Companies that use Texmex
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Texmex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Texmex partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- WhereYouEat.comminorRestaurant information, menu scans, updates, and customer feedback are available through WhereYouEat.com, a local dining guide platform that helps promote the restaurant to potential customers.
- OrderingSpaceminorRestaurant website, marketing, and SEO services are provided by OrderingSpace. This platform enables the restaurant's online presence and ordering capabilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Texmex competitors and assessment
Company assessmentDirect peers
- Qdoba Mexican Eats: Mexican fast-casual chain offering dine-in, online ordering, and catering. Comparable menu structure (tacos, burritos, fajitas, quesadillas) and direct competition for off-premise and catering occasions.
- Baja Fresh: Mexican fast-casual chain focused on fresh-grilled Mexican fare with dine-in, takeout, and catering — comparable menu architecture and channel mix to Texmex.
- Chipotle Mexican Grill: Largest U.S. Mexican fast-casual chain. Directly comparable category (Mexican burritos, tacos, bowls) and multi-channel ordering (dine-in, digital, delivery) at scale; sets the competitive pricing and convenience benchmark for Texmex.
- On The Border Mexican Grill & Cantina: Casual-dining Mexican chain with full table service, takeout, and catering. Most comparable to Texmex on the dine-in experience side and on catering occasion-based revenue.
- Chevys Fresh Mex: Casual-dining Mexican restaurant chain with full bar and sit-down service. Comparable full-service Mexican dining format and target customer profile for Texmex.
- Rosa Mexicano: Upscale-casual Mexican restaurant group with dine-in, takeout, and catering. Comparable premium-Mexican positioning and reliance on catering for higher-ticket revenue.
- Moe's Southwest Grill: Mexican fast-casual chain with similar menu (tacos, burritos, fajitas, quesadillas) and catering program. Competes for the same value-conscious dine-in and takeout occasions.
Broad incumbents
- Taco Bell: Largest Mexican QSR chain in the U.S. Not a direct cuisine match but competes aggressively on price, speed, and delivery in the same Mexican category, including late-night and weekday value occasions.
Others
- OrderingSpace: Technology vendor providing Texmex's website, online ordering, marketing, and SEO. Not a competitor, but a key ecosystem dependency for Texmex's digital channel and customer acquisition.
Regional players
- Local Jersey Shore Mexican independents (e.g., El Llanero, Mi Casa): Independent Mexican restaurants operating in the Jersey Shore / Long Branch catchment area. Most direct competitive substitutes for Texmex's dine-in and catering customers, though specific names vary.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Texmex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texmex leadership team
Management profileNumber of profiles
Texmex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texmex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texmex
What does Texmex do?
Texmex Restaurant is a single-location Mexican restaurant in Long Branch, NJ that sells authentic Mexican cuisine including tacos, burritos, enchiladas, fajitas, quesadillas, and other traditional dishes through dine-in service with wait staff, takeout orders, online ordering for pickup and delivery, and catering services for family gatherings, holidays, and special events. The restaurant also runs a periodic Happy Hour promotion on Mondays and Tuesdays from 3PM-6PM.
Is Texmex a public or private company?
Texmex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Texmex founded?
Texmex was founded in -1.
Where is Texmex based?
Texmex is headquartered in Long Branch, United States, in the North America region.
How does Texmex make money?
Three revenue lines are on record. Dine-in and Takeout Food Sales are the primary driver. The others are catering Services and online Ordering Platform.
Who are Texmex's main competitors?
Direct peers on record are Qdoba Mexican Eats, Baja Fresh, Chipotle Mexican Grill, On The Border Mexican Grill & Cantina, Chevys Fresh Mex, Rosa Mexicano and Moe's Southwest Grill. Taco Bell is listed as a broad incumbent. OrderingSpace is listed as an others. Local Jersey Shore Mexican independents (e.g., El Llanero, Mi Casa) is listed as a regional player.
Does Texmex have an API?
No public API is recorded for Texmex.
What industry is Texmex in?
Texmex's product category is Mexican Restaurant / Casual Dining. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.