What FlatDrive does

FlatDrive, legally operating as Swissbility AG, is a Swiss direct-to-consumer vehicle subscription platform founded in 2019 and headquartered in Langenthal. The company offers monthly subscriptions for cars, campers, e-bikes, and motorcycles from more than a dozen OEM brands (BMW, Mercedes, Audi, Volvo, Toyota, ŠKODA, VW, Cupra, Peugeot, FLYER, and others) under an all-inclusive pricing model that bundles insurance, registration, road taxes, highway vignette, summer/winter tires, maintenance, repairs, and 24/7 roadside assistance into a single recurring fee; fuel and charging are the only customer-borne costs. The minimum contract term is three months with monthly cancellation thereafter, and vehicles are delivered nationwide across Switzerland for CHF 190 or picked up at the Langenthal hub.

The platform is delivered through a self-serve online Booker tool that lets customers configure vehicle category (Kleinwagen, Mittelklasse, Sport, SUV, Van, Camper), mileage, and duration. A connected-vehicle layer branded AutoSense/Connect enables remote diagnostics and usage data collection subject to customer consent. The product surface extends beyond core subscriptions to bundled multi-vehicle packages (4x4 Bundle, E-Bundle combining car and e-bike), a Businessflotte division for corporate fleet customers, and a secondary Marktplatz where off-lease vehicles and used e-bikes are remarketed at clearance prices. Early-Bird promotional deals (CHF 40/month discount, up to CHF 1,920 in lifetime savings) are used as a tactical acquisition lever.

Commercially, FlatDrive runs a multi-channel digital go-to-market combining organic social (LinkedIn, Instagram, TikTok, YouTube, Facebook), paid search (Google Ads), content marketing, and email. A 19-person team — including a Head of Purchasing & Sales, Operations Manager, Fleet Management, Remarketing, Digital Marketing, in-house drivers, customer support, and accounting — operates the entire vertical from acquisition to remarketing. The company is privately held with no disclosed external funding, serves only Switzerland (with Liechtenstein listed in operating geographies), and reports a 4.6/5 customer rating across 360+ Google reviews.

Name

FlatDrive

Legal name

Swissbility AG

Website

https://flatdrive.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

FlatDrive (Swissbility AG) is a Swiss direct-to-consumer subscription platform offering all-inclusive monthly access to cars, campers, e-bikes, and motorcycles from 12+ brands, with insurance, maintenance, and taxes bundled in. It serves Swiss individual consumers and a growing corporate Businessflotte segment nationwide.

Ownership category

akta.pro rank

Product category

Vehicle Subscription Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)

akta.pro secondary industries

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), Flexible-Term / Month-to-Month Car Subscriptions (THADACAC), Commercial / Business Vehicle Subscriptions (Vans, Light Trucks) (THADACAI), Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)

Keywords

• Vehicle subscription services
• Car subscription platform
• Fleet management services
• Mobility subscription
• E-bike subscriptions

Headquarters

HQ city

Langenthal

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Subscriptions: Monthly recurring subscription fees for vehicle usage. Customers pay a fixed monthly rate that includes insurance, maintenance, tires, taxes, highway vignette, and registration. Only fuel/charging costs are excluded.
2. Delivery and Service Fees: One-time fees for optional services including vehicle delivery (CHF 190), cancellation fees (CHF 350), contract reactivation (CHF 150), and processing fees for fines, replacement documents, and vehicle collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

FlatDrive provides subscription-based access to vehicles including cars, e-bikes, and campers across Switzerland under a single monthly fee. The all-inclusive subscription bundles insurance, maintenance, road taxes, highway vignette, vehicle registration, and tire changes, with customers only paying separately for fuel or charging. Vehicles are delivered ready-to-drive, with a minimum 3-month commitment and monthly cancellation thereafter. The service also extends to corporate fleet solutions through a dedicated Businessflotte division and offers a marketplace for off-lease vehicles.

Product overview

FlatDrive is a Swiss vehicle subscription platform operated by Swissbility AG, offering flexible mobility solutions on a subscription basis. The core product is the Auto Abo (Car Subscription) providing all-inclusive vehicle access with no down payment and no base fee, with minimum terms starting at 3 months and monthly cancellation options thereafter. The platform supports multiple vehicle types (Kleinwagen, Mittelklasse, Sport, SUV, Van, Camper) and fuel types (benzine, diesel, electric, hybrid, plug-in hybrid) from over 20 brands. Complementary offerings include E-Bikes subscriptions, Camper rentals, Business Fleet services, and a Marketplace for purchasing used vehicles. Bundles enable customers to combine vehicles (e.g., 4x4 for winter + cabrio for summer, or car + e-bike) with combination discounts. The company operates exclusively in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Abo (Car Subscription) Flexible car subscription service offering vehicles from multiple brands (BMW, Mercedes, Audi, Volvo, Toyota, ŠKODA, Ford, Opel, Peugeot, Fiat, Cupra, SEAT, Citroën, Renault, Mazda, Mini) with all-inclusive pricing covering insurance, maintenance, taxes, vignette, and tires. Minimum 3-month subscription with monthly cancellation thereafter. Categories range from Kleinwagen at CHF 395/month to Van at CHF 695/month, plus Sport and SUV options.
• E-Bikes Subscription E-bike subscription service available from CHF 225 per month, featuring brands such as FLYER and Specialized, with flexible rental terms and the same all-inclusive coverage model as the car subscription. Can be subscribed individually or as part of a vehicle bundle.
• Camper Subscription Camper vehicle subscription available from CHF 965 per month, offering flexible seasonal mobility solutions for holidays and outdoor adventures with the same all-inclusive coverage (insurance, maintenance, taxes, vignette) as the Auto Abo.
• Businessflotte (Business Fleet) Corporate fleet subscription service offering businesses flexible vehicle solutions without bureaucracy, hidden costs, or long-term commitment. Includes customizable fleet options, dedicated business customer service led by the Head of Purchasing and Sales, and consolidated billing for corporate clients across Switzerland.
• Bundles Pre-configured or customizable combined subscription packages offering cost savings through combination discounts. Includes the 4x4 Bundle (BMW X3 xDrive 20d M-Sport + Toyota Yaris Cross Hybrid 4x4) at CHF 1,408/month and E-Bundle (CUPRA Born + FLYER Upstreet6 7.10 HS electric) at CHF 774/month, designed for use cases such as seasonal vehicle swaps (winter SUV + summer cabrio) or car-plus-bike combinations.
• Occasion-Autos (Used Cars) Pre-owned vehicles available for purchase through the FlatDrive Marktplatz, featuring clearance pricing on off-lease automobiles returned from the subscription fleet.
• Occasion-Bikes (Used E-Bikes) Pre-owned e-bikes available for purchase through the FlatDrive Marktplatz, featuring off-lease e-bikes returned from the subscription fleet.

Quantifiable outcome

• Vehicle available within 5 business days of booking
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Baker Street GmbHminorImplementation/ SI/ Consulting PartnerDesign and development agency responsible for FlatDrive website design and implementation. Located at Technoparkstrasse 2, 8406 Winterthur, Switzerland.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Like2Drive: European car subscription provider active in Switzerland with similar monthly all-inclusive model. Direct competitor in the Swiss market with overlapping vehicle categories and target segments.
• Cluno (now Mercedes-Benz Connectivity Services): Original German car subscription pioneer acquired by Mercedes-Benz; offered month-to-month vehicle subscriptions with bundled insurance and maintenance. Closely comparable business model to FlatDrive's Auto Abo offering.
• FINN Auto: Germany-based car subscription platform offering fixed monthly all-inclusive subscriptions across multiple vehicle categories. Comparable product model and customer experience, though operating at larger scale across Germany/US.
• Carvolution AG: Swiss car subscription operator headquartered in Switzerland offering flexible all-inclusive vehicle subscriptions. Most direct comparable given shared geography, target customer (Swiss consumers and businesses), and all-inclusive pricing model.
• ViveLaCar: French car subscription operator offering flexible all-inclusive subscriptions with insurance and maintenance bundled. Comparable product offering and target customer (consumers seeking flexible vehicle access).

Broad incumbents

• Avis Budget Group: Global car rental incumbent offering short and medium-term vehicle rental services. Overlaps with FlatDrive's use case (travel, temporary vehicle access) but operates across broader portfolio including traditional rentals.
• Sixt SE: Major European mobility provider with Sixt+ subscription product offering flexible medium-term rentals. Broader portfolio but overlapping subscription offering and target audience of consumers needing flexible vehicle access.
• ALD Automotive (Société Générale): Global fleet management and vehicle leasing provider with full-service leasing offerings. Overlaps with FlatDrive's Businessflotte segment for corporate fleet solutions, though primarily serving larger enterprise contracts.
• Volvo Cars (Care by Volvo): OEM offering vehicle subscription (Care by Volvo) directly to consumers in select markets. Comparable flat-rate subscription model, though limited to Volvo brand vehicles rather than multi-brand aggregation.
• Hyundai Mojo / Mercedes me Flex: OEM-direct subscription programs from major automakers offering flexible all-inclusive vehicle access. Compete with FlatDrive on subscription pricing and convenience, though restricted to single-brand fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@flatdrive4900/about
• Facebookfacebook.com/flatdrive.ch
• LinkedInlinkedin.com/company/flatdrive
• Instagraminstagram.com/flatdrive.ch
• TikToktiktok.com/@flatdrive.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlatDrive