Fynal Ag
FYNAL AG is a Dortmund, Germany-based film production agency that delivers corporate videos, employer branding films, commercials, and AI-supported video content for enterprise B2B clients including Leica, PUMA, thyssenkrupp, and IKEA through a fully in-house crew model.
- Company typePrivate
- Founded2015
- HeadquartersDortmund, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fynal Ag does
FYNAL AG is a privately held German film production company headquartered at Drehbrückenstr. 5-11 in Dortmund, operating in the North Rhine-Westphalia / Ruhr region since 2014–2015. The company positions itself as the largest film production company in the Ruhr area and delivers a full-service production pipeline — concept and strategy, filming, post-production including VFX, motion graphics, color grading, and sound design — for corporate videos, employer branding and recruiting films, commercials, image films, branded entertainment, social media content, and 3D animations. It runs entirely on an in-house crew model that the company claims enables approximately 70% faster project execution than outsourced production, and it holds a Cannes Corporate Festival award for the thyssenkrupp Rothe Erde image film.
The company sells exclusively to enterprise B2B clients through a direct sales motion with a workshop-based "Sparring-Modus" discovery process, targeting brands, startups, and industry leaders. Its named enterprise client base spans consumer brands (Leica, PUMA, Adidas Golf, Mustang Jeans), retail (IKEA IT, REWE Dortmund), automotive (ADAC), industrial (thyssenkrupp Rothe Erde), healthcare (Scheu Dental), architecture (Takenaka), and public-sector organizations (Polizei NRW, Stadt Oberhausen). Project-based revenue is generated under custom quotes with a 30/40/30 payment schedule and a €20,000 minimum threshold for projects requiring deposits. The portfolio has been extended beyond pure production services into three sub-brands: Sally Forth Cinema for fiction film work, CAST ME for casting tooling, and STORYBOARDER.AI for AI-assisted storyboarding and pre-production planning. No external institutional investors, funding rounds, or ownership changes are disclosed; the company remains founder-led with co-CEOs Amin Oussar (CEO | DOP) and Annika Grell (CEO | Project Manager) on the executive board.
Fynal Ag firmographics
Firmographics- Name
- Fynal Ag
- Legal name
- FYNAL AG
- Website
- https://fynal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FYNAL AG is a Dortmund, Germany-based film production agency that delivers corporate videos, employer branding films, commercials, and AI-supported video content for enterprise B2B clients including Leica, PUMA, thyssenkrupp, and IKEA through a fully in-house crew model.
- Ownership category
- akta.pro rank
Fynal Ag industry classification
Industry- Product category
- Film Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA), Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)
Keywords
Where Fynal Ag is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Fynal Ag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Film Production Services: Project-based film production services including concept development, filming, and post-production. Payment structure: 30% upon order, 40% after production/filming completion, 30% upon delivery. Minimum project values implied for enterprise clients (projects over 20,000 EUR mentioned in AGB).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Project Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Fynal Ag product offering
Product offeringCore offering
FYNAL AG is a strategic film production agency that creates corporate videos, employer branding films, commercials, branded entertainment, recruiting films, social media content, and AI-supported video content. The company operates a fully in-house crew covering concept development, scriptwriting, shooting, editing, VFX, motion graphics, color grading, and sound design, and delivers projects 70% faster than outsourced production models.
Product overview
FYNAL operates as a full-service film production company offering a unified suite of production services organized under its primary brand alongside several sub-brands. The core FYNAL brand provides commercial production, corporate storytelling, recruiting films, and branded entertainment spanning concept, script, production, and post-production. Supporting the core production business are sub-brands: Sally Forth Cinema for fiction film projects, Storyboarder.AI for AI-assisted storyboard planning, and Cast Me for casting services. The company also bundles complementary capabilities — storytelling, branding, strategy, production, and post-production — as distinct service modules within its portfolio. The company positions itself as the largest film production company in the Ruhr area, having produced over 150 recruiting and employer branding films with more than 10 years of experience, and delivers projects 70% faster through a fully in-house crew.
Differentiator
Problem solved
Functional benefit
Brands
- Sally Forth Cinema: Fiction film production arm of FYNAL, producing narrative fiction content alongside commercial work.
- CAST ME
- STORYBOARDER.AI
Products and services
- FYNAL Commercial Production
- Sally Forth Cinema
- Storyboarder.AI
- Cast Me
Quantifiable outcome
- 25%+ engagement rate for REWE Dortmund leadership culture film
- +3 more outcomes
Companies that use Fynal Ag
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Fynal Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fynal Ag partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Fynal Ag competitors and assessment
Company assessmentBroad incumbents
- UFA: Potsdam-based German film and TV production powerhouse within Bertelsmann producing scripted series, entertainment, and corporate content. Broad incumbent in the German film production space; not a direct specialist overlap but the dominant scaled player in the same category.
- C3 Creative Code and Content: Stuttgart-based content production network combining brand strategy, creative, and large-scale content production for major brands. Overlaps with FYNAL in commercial video and brand storytelling but operates as a broader cross-media content group at meaningfully larger scale.
Direct peers
- Govinda Films: Cologne-based German production company producing image films, corporate content, and branded entertainment. Geographically and structurally comparable to FYNAL as a mid-sized NRW producer focused on B2B storytelling.
- Anthony Film: Hamburg-based German corporate and commercial film production house with image-film and employer-branding capabilities. Direct peer in core service mix and enterprise target market, with comparable production scale and approach.
- Markenfilm: Hamburg-headquartered German commercial and corporate film production company with a long track record in image films, brand content, and TV commercials. Direct peer in service offering and enterprise client work, but operates at larger scale than FYNAL.
- Tempomedia Filmproduktion: Hamburg- and Berlin-based German commercial film production house producing corporate films, image films, and advertising spots for enterprise clients. Direct comparable to FYNAL in service mix, scale, and client category, though with broader geographic reach.
- Gebrueder Beetz: Berlin-based German production company producing documentary, branded, and corporate content with strong storytelling reputation. Comparable to FYNAL in editorial-driven branded content and image film work for premium clients.
- Rabbithole Films: Munich-based commercial and corporate film production house producing image films, brand stories, and employer branding content. Closely matches FYNAL's storytelling-led, mid-tier German production positioning with award-winning reputation.
- Bigfish Filmproduktion: Cologne-based German film production agency specializing in image films, corporate videos, employer branding, and event content. Operates in the same mid-sized league as FYNAL with overlapping regional NRW presence and similar B2B client focus.
Emerging players
- Stink Studios: Global creative content and film studio producing brand films, interactive content, and employer-branding campaigns for major brands. Overlaps with FYNAL in employer branding and branded content storytelling, though at larger international scale and with broader service breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fynal Ag social profiles
Digital presenceFynal Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fynal Ag leadership team
Management profileNumber of profiles
Profiles6 records
Fynal Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fynal Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fynal Ag
What does Fynal Ag do?
FYNAL AG is a strategic film production agency that creates corporate videos, employer branding films, commercials, branded entertainment, recruiting films, social media content, and AI-supported video content. The company operates a fully in-house crew covering concept development, scriptwriting, shooting, editing, VFX, motion graphics, color grading, and sound design, and delivers projects 70% faster than outsourced production models.
Is Fynal Ag a public or private company?
Fynal Ag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fynal Ag founded?
Fynal Ag was founded in 2015. It employs 11 to 50 people.
Where is Fynal Ag based?
Fynal Ag is headquartered in Dortmund, Germany, in the Europe region.
How does Fynal Ag make money?
One revenue line is on record: film Production Services.
Who are Fynal Ag's main competitors?
Broad incumbents on record are UFA and C3 Creative Code and Content. Direct peers are Govinda Films, Anthony Film, Markenfilm, Tempomedia Filmproduktion, Gebrueder Beetz, Rabbithole Films and Bigfish Filmproduktion. Stink Studios is listed as an emerging player.
Does Fynal Ag have an API?
No public API is recorded for Fynal Ag.
What industry is Fynal Ag in?
Fynal Ag's product category is Film Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 512110 and its SIC code is 7812.