What EQUIMOVE does

EquiMove Veterinary BV is a Belgian mobile equine veterinary practice headquartered in Wachtebeke that delivers on-site clinical care, diagnostics, and sports guidance to horses across Flanders (Oost- and West-Vlaanderen, Antwerpen, Vlaams-Brabant) and Northern France. The practice is led by two veterinarians: Elien Rooms, one of the few ISELP-certified specialists in Belgium, and Mounia Gruyaert, a Diplomate of the European College of Equine Sports Medicine and Rehabilitation (ECVSMR). Clinical services include orthopedic and lameness examinations, ridden evaluations, medical imaging (mobile radiography and ultrasonography), gastroscopy, endoscopy, chiropractic, physiotherapy, biomechanical consulting, regenerative therapies (IRAP, PRP, A2M, stem cells), shockwave, official pony measurement, pre-purchase examinations, foal medicine, nutritional advice, and preventive care including vaccinations, deworming, and blood sampling.

The underlying technology is built around portable diagnostic equipment — radiography, ultrasonography, gastroscopy, and endoscopy systems — that allow advanced imaging to be performed at the client's stable, removing the need to transport horses. The practice complements clinical work with an integrated e-commerce webshop offering approximately 37 equine supplements, rehabilitation devices (including proprietary EquiMove Balance Pads and Flexineb nebulizers), and consumables from brands such as Goldmedics, Phytovet, Flexineb, Hestevard, Bonpard, and Equilin, shipped via Bpost to Belgium, the Netherlands, and France.

Commercially, EquiMove generates revenue through per-visit professional service fees (not publicly disclosed) and product sales on a pay-as-you-go basis. The go-to-market is mobile-first field service with appointment-driven scheduling, supported by educational blog content, organic social media on Instagram, Facebook, and LinkedIn, and word-of-mouth within the equestrian community. The customer base is primarily individual sport horse owners (show jumping, dressage) and recreational horse owners, with a secondary segment of breeders and horse traders requiring pre-purchase and official measurement services.

Name

EQUIMOVE

Legal name

EquiMove Veterinary BV

Website

https://equimove.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

EquiMove is a Belgian mobile equine veterinary practice offering home-visit diagnostics, orthopedic and sports medicine care, and rehabilitation services across Flanders and Northern France, complemented by an online shop selling equine supplements and equipment.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194), Pet and Pet Supplies Retailers (45991)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE)

akta.pro secondary industries

Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ), Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Equine veterinary services
• Mobile veterinary care
• Equine sports medicine
• Veterinary diagnostic imaging
• Horse rehabilitation services

Headquarters

HQ city

Wachtebeke

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Services: Home-visit veterinary consultations including orthopedic examinations, sports medicine, preventive care, diagnostics (radiography, ultrasonography, gastroscopy, endoscopy), and treatments. Revenue generated through service fees for consultations and procedures.
2. Equine Supplements and Equipment E-commerce: Online webshop selling equine supplements, health products, veterinary equipment (nebulizers, medication cups), and accessories. Products include brands like Goldmedics, Phytovet, Flexineb, Hestevard, Bonpard, and Equilin. Free shipping in Belgium from €80, delivery to Belgium, Netherlands, and France via Bpost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

EquiMove is a mobile equine veterinary practice that delivers home-visit veterinary care, advanced diagnostics (radiography, ultrasonography, gastroscopy, endoscopy), orthopedic and sports medicine, rehabilitation therapies, and sport and riding-technical guidance directly to horse owners' stables across Belgium and Northern France. The practice complements its clinical service with an online shop selling equine supplements, rehabilitation equipment, and veterinary accessories, integrating healthcare delivery with product supply for the equestrian market.

Product overview

EquiMove Veterinary is a mobile equine veterinary practice offering home-visit veterinary services across Belgium and the Netherlands, combined with an e-commerce platform for equine health products. The company operates two integrated offerings: (1) veterinary services including orthopedic examination, sports medicine, medical imaging (ultrasound, radiography), gastroscopy, endoscopy, chiropractic, physiotherapy, regenerative therapies (IRAP, PRP, A2M, stem cells), shockwave therapy, and preventive medicine; and (2) an online shop selling equine supplements and veterinary equipment. The product portfolio includes joint/tendon supplements (Hesteflex, BozMerix, Flex Platinum), respiratory products (Equi Tus, Silvaplex, Mucoprotect), the Flexineb nebulizer device, gastrointestinal aids (Pectigus, HP Forage), electrolytes, vitamins (Vita-E Gold), calming supplements (Calm Gold), muscle-building formulas (Equilin Magnesium, Grow & Glow), pain management (CHE Mix, Phyto Diur), liver/kidney support (Clear Strong/Regular), and proprietary Equimove Balance Pads for rehabilitation. The practice is led by ISELP-certified veterinarian Elien Rooms and ECVSMR Diplomate Mounia Gruyaert.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Examination / Lameness Investigation Mobile orthopedic examination and lameness investigation performed at the horse's stable, including assessment of gait and musculoskeletal health for sport and recreational horses.
• Ridden Examination Examination of the horse under saddle to assess lameness, performance, and rider-horse interaction in the horse's familiar environment.
• Medical Imaging (Radiography, Ultrasonography, OCD Screening) On-site mobile radiography and ultrasonography for equine orthopedic diagnostics, including OCD screening for young horses, using portable equipment brought to the stable.
• Gastroscopy - Stomach Examination Mobile endoscopic examination of the horse's stomach to diagnose gastric ulcers and other gastrointestinal conditions, performed on site with portable equipment.
• Endoscopy - Airway Examination Mobile endoscopic examination of the horse's upper airway to diagnose respiratory conditions, performed at the stable with portable equipment.
• Chiropractic Care Equine chiropractic treatment delivered on site to address musculoskeletal alignment, mobility, and performance issues in horses.
• Physiotherapy and Biomechanical Consultation Equine physiotherapy and biomechanical assessment delivered at the horse's location to support rehabilitation, movement quality, and performance.
• Official Pony Measurement Official pony measurement service performed by the practice's veterinarians to certify equine height for stud books and competitions.
• Pre-purchase Examination Pre-purchase veterinary examination of a horse for prospective buyers, combining clinical assessment and diagnostic imaging at the horse's stable.
• Sports and Riding-technical Guidance Sport and riding-technical coaching, training, and rehabilitation guidance for sport horses and riders, integrating veterinary and equestrian expertise.
• Biological Regenerative Therapies (IRAP, PRP, A2M, Stem Cells) On-site biological regenerative therapies including IRAP, PRP, A2M, and stem cell treatments for equine musculoskeletal injuries and orthopedic conditions.
• Shockwave Therapy Mobile shockwave therapy for equine musculoskeletal conditions, delivered at the horse's stable using portable equipment.
• Foal Medicine Specialist veterinary care for foals, including assessment and treatment of limb deformities and lameness in young horses.
• Nutrition Advice Equine nutrition advice provided by the practice's veterinarians to support horse health, performance, and recovery.
• Prevention and General Medicine Routine preventive and general equine medicine delivered at the horse's stable, including blood sampling, vaccination, deworming, and health checks.
• EquiMove Balance Pads - Set of 2 Proprietary balance pads for equine rehabilitation, designed to activate postural muscles and improve proprioception during recovery exercises; sold directly by EquiMove.
• EquiMove Online Shop - Equine Supplements and Veterinary Equipment Own e-commerce webshop selling equine supplements, health products, and veterinary equipment from brands including Goldmedics, Phytovet, Flexineb, Hestevard, Bonpard, and Equilin, shipped to Belgium, the Netherlands, and France.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Agradi: Major Benelux online equestrian retailer offering supplements, veterinary supplies, and equipment. Competes with EquiMove's webshop on assortment and shipping, but does not offer veterinary services.
• Epplejeck: Pan-European equestrian retailer (store and online) with broad assortment of riding, horse-care, and supplement products. Overlaps with EquiMove's e-commerce side on supplement/equipment distribution.
• Flexineb (Nortev): Manufacturer of the portable equine nebulizer (Flexineb) that EquiMove distributes and recommends. Supplier-level relationship rather than a direct competitor, but representative of the equine respiratory-care ecosystem the practice operates in.
• Equine Health (Vetstream / Equine Veterinary Education ecosystem): Provider of equine veterinary clinical information platforms and CPD resources used by equine practitioners. Represents the broader professional infrastructure EquiMove's specialists are trained and certified within.

Broad incumbents

• NAF (Natural Animal Feeds): Long-established UK equine supplement brand with broad European distribution including Benelux. Competes at the brand level with several of EquiMove's shop SKUs and is often recommended or used as the nutritional backbone by equine vets.
• Bayer Animal Health / Equine division (now Elanco): Global animal-health company with equine-focused products, diagnostics, and practitioner support. Sets the broader competitive benchmark for equine veterinary, nutritional, and pharmaceutical offerings that EquiMove either uses or recommends.
• Equine Clinic Heimerzheim (Heimerzheim Pferdeklinik): Large German equine referral clinic offering sports medicine, orthopedics, surgery and rehabilitation for sport horses. Overlaps with EquiMove's specialty service mix but at significantly larger scale and as a stationary facility.

Direct peers

• Paardenkliniek Wolvega: One of the largest specialist equine clinics in the Netherlands offering orthopedics, sports medicine, surgery, and rehabilitation for sport horses. Highly comparable to EquiMove's clinical scope, but operates from a fixed hospital site rather than a mobile model.
• Dierenkliniek De Morette: Belgian equine referral hospital recognized across Europe for orthopedic diagnostics, lameness work-ups, and sports medicine. Comparable in specialty focus (ISELP-aligned orthopedics) but competes as a fixed clinic destination rather than a visiting practice.

Emerging players

• HorseFlex: Dutch equine supplement brand selling joint, respiratory, and performance formulations directly to horse owners online. Direct competitor to EquiMove's supplement shop and to its nutritional advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/102161618/admin/feed/posts/?feedType=following
• Instagraminstagram.com/equimove_veterinary/?hl=nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUIMOVE