BIG UP INC.
BigUp, Inc. operates a creator-led live streaming mobile platform that fuses fan communities with real-time prediction markets for sports fans, monetizing via prediction-market transaction fees on an iOS-only beta app.
- Company typePrivate
- Founded2024
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BIG UP INC. does
BigUp, Inc. operates a creator-led live streaming platform that integrates community features and prediction markets into a single consumer mobile experience for sports fans. The company's core product, branded as "Predictainment," pairs live commentary from fan-creators with in-stream prediction markets on match outcomes, with cash prizes awarded for correct predictions. Its primary distribution surface is the iOS application "BigUp Football Predictions," available on Apple App Store (App ID id6746162222); no Android, web, or connected-TV client is documented.
The platform's technical differentiation centers on AI-powered broadcasting tools that surface the relevant stats and in-game moments during live streams, intended to support both fan decision-making on predictions and the overall viewing experience. The company is currently in Beta, and pricing has not been publicly disclosed. The revenue model rests on transaction-fee mechanics on prediction markets, with subscription-style recurring engagement listed as an alternative stream but not yet disclosed in detail.
The company is a privately-held Delaware-incorporated entity (legal name "BigUp, Inc.") backed by venture firms Neotribe and Pillar, with additional angels and operators affiliated with OpenAI, Amazon, DraftKings, Meta, Google, Spotify, Microsoft, Circle, Whatnot, and MIT. The company's GTM motion is community-led and direct-to-consumer, targeting a horizontal segment of sports fans (football-first) seeking an interactive, social alternative to passive TV viewing. Founded in 2024 per firmographic data, the platform entered public beta in 2026.
BIG UP INC. firmographics
Firmographics- Name
- BIG UP INC.
- Legal name
- BigUp, Inc.
- Website
- https://bigup.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BigUp, Inc. operates a creator-led live streaming mobile platform that fuses fan communities with real-time prediction markets for sports fans, monetizing via prediction-market transaction fees on an iOS-only beta app.
- Ownership category
- akta.pro rank
BIG UP INC. industry classification
Industry- Product category
- Live Sports Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Spectator Sports (71121), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI)
- akta.pro secondary industries
- Sports Live Streaming Platforms (MPACACAF), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Creator Monetization & Fan Funding (Subscriptions, Tips, Memberships, Patronage) (MPAFAEAB)
Keywords
Where BIG UP INC. is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
BIG UP INC. business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Prediction Market Transactions: Users make predictions on match outcomes during live streams; correct predictions yield cash prizes. The platform likely takes a commission or fee on prediction market transactions.
- Platform Engagement (Beta): Currently in beta phase with focus on user acquisition and community building. Revenue model details not yet publicly disclosed.
Go-to-market motion2 records
Distribution channels1 record
BIG UP INC. product offering
Product offeringCore offering
BigUp operates a creator-led live streaming platform for sports that combines AI-powered broadcasting tools, fan communities organized around supporter teams, and in-stream prediction markets where users forecast match outcomes and win cash prizes. Content is supplied by recruited streamers ("creators") who provide live commentary, while fans consume the streams via an iOS mobile app and participate in predictions and community engagement. The offering is positioned under the branded format "Predictainment."
Product overview
BigUp is a creator-led streaming platform that combines live streaming, community features, and prediction markets for sports entertainment. The core product is the BigUp Platform, which features 'Predictainment' — a branded format combining creator-led live streams with prediction markets where users predict match outcomes and win cash prizes. The platform is accessible via a native iOS mobile app (BigUp Football Predictions App). The platform is currently in Beta.
Differentiator
Problem solved
Functional benefit
Products and services
- BigUp Platform A creator-led streaming platform that combines live streaming, community features, and prediction markets for sports fans, enabling users to watch live creator commentary, make predictions on match outcomes, and win cash prizes. Accessible via the web at bigup.com and via the iOS mobile application.
- BigUp Football Predictions App iOS mobile application delivering the BigUp Platform experience to consumers: live streams, in-stream prediction markets for football matches, community engagement, and cash prize opportunities for correct predictions.
Companies that use BIG UP INC.
Customer profileSegments1 record
Ideal customer profiles1 record
BIG UP INC. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
BIG UP INC. partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
BIG UP INC. competitors and assessment
Company assessmentBroad incumbents
- Twitch: Twitch is the dominant creator-led live streaming platform. While primarily gaming-focused, Twitch is the closest large-scale analog to BigUp's creator-led live model and the benchmark BigUp is implicitly positioning against for creator-led sports watch-alongs.
- YouTube Live: YouTube Live is the largest general-purpose live streaming platform with deep sports creator ecosystems. It competes directly with BigUp for sports fan attention and offers many of the same live, community, and monetization primitives at greater scale.
- DAZN: DAZN is a global sports streaming service with interactive and prediction features layered on top of live sports. It targets the same sports-fan segment and validates demand for interactive viewing, but at much larger scale.
- ESPN BET / ESPN+: ESPN combines sports content, streaming (ESPN+), and now sports betting (ESPN BET). It represents the bundled incumbent BigUp is unbundling and competes for both sports attention and prediction dollars.
Direct peers
- Kalshi: Kalshi is a CFTC-regulated prediction market exchange. While broader than sports, it competes for the same prediction-with-cash-prizes user behavior and has regulatory legitimacy BigUp would need to match as prediction markets scale.
- Polymarket: Polymarket is a crypto-based prediction market with sports and entertainment markets. It is comparable to BigUp on the prediction-market mechanic and consumer UX, though distributed differently and at a broader topical scope.
- DraftKings: DraftKings is a US-licensed sportsbook and prediction operator with an existing prediction/pool product. Its angels also back BigUp, signaling both a direct competitive overlap in prediction mechanics and a potential partnership angle.
- FanDuel: FanDuel is the leading US sports prediction and betting platform. It competes with BigUp for sports fans' prediction dollars and has significantly greater regulatory licensing, brand recognition, and marketing budget.
- PrizePicks: PrizePicks is a daily fantasy sports operator offering over/under player prop predictions with cash prizes — a near-direct analog to BigUp's prediction mechanics for sports outcomes, though without the live streaming layer.
Emerging players
- SideLine / WatchParty apps (e.g., Scorum, SportsCastr): SportsCastr and similar creator-led sports watchalong platforms overlap with BigUp's streaming + community format. They are earlier-stage and smaller but compete for the same creator-supply pool and sports-fan attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
BIG UP INC. social profiles
Digital presenceBIG UP INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIG UP INC. leadership team
Management profileNumber of profiles
BIG UP INC. funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIG UP INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIG UP INC.
What does BIG UP INC. do?
BigUp operates a creator-led live streaming platform for sports that combines AI-powered broadcasting tools, fan communities organized around supporter teams, and in-stream prediction markets where users forecast match outcomes and win cash prizes. Content is supplied by recruited streamers ("creators") who provide live commentary, while fans consume the streams via an iOS mobile app and participate in predictions and community engagement. The offering is positioned under the branded format "Predictainment."
Is BIG UP INC. a public or private company?
BIG UP INC. is a private company. It is classified as venture growth investor backed and is currently operating.
When was BIG UP INC. founded?
BIG UP INC. was founded in 2024. It employs 1 to 10 people.
Where is BIG UP INC. based?
BIG UP INC. is headquartered in Brooklyn, United States, in the North America region.
How does BIG UP INC. make money?
Two revenue lines are on record. Prediction Market Transactions are the primary driver. The others are platform Engagement (Beta).
Who are BIG UP INC.'s main competitors?
Broad incumbents on record are Twitch, YouTube Live, DAZN and ESPN BET / ESPN+. Direct peers are Kalshi, Polymarket, DraftKings, FanDuel and PrizePicks. SideLine / WatchParty apps (e.g., Scorum, SportsCastr) is listed as an emerging player.
Does BIG UP INC. have an API?
No public API is recorded for BIG UP INC..
What industry is BIG UP INC. in?
BIG UP INC.'s product category is Live Sports Streaming Platform. Its primary akta.pro industry code is MPAKAOAI, Social/Creator-Led Sports Live Streaming & Watch-Alongs, with a secondary code of MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 516210 and its SIC code is 4833.