Name

Capilano Rock & Gem

Legal name

Capilano Rock & Gem

Website

https://capilanorock.ca

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Jewelry Making Supplies

NAICS

Jewelry Retailers (45831), Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)

Keywords

• Jewelry making supplies
• Bead retail
• Lapidary supplies
• Jewelry workshops
• Gemstones and minerals

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: The primary revenue stream comes from selling jewelry-making supplies including beads, gemstones, findings, metals, tools, and stringing materials through both their e-commerce website and physical retail location. Products range from individual items (pendants, beads) to bulk supplies (strands, spools).
2. Educational Workshops: Revenue generated from conducting jewelry-making workshops for both children and adults. Workshop offerings include Metal Smithing 101: Stacking Rings ($175), Beginner Stamping Workshop ($75), Beginner Stringing Workshop ($75), and Beginner Stretchy Bracelet Workshop ($75).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Capilano Rock & Gem is a specialty retailer that sells jewelry-making supplies, beads, gemstones, metals, findings, tools, stringing materials, minerals, display/packaging, and educational books through a physical store and e-commerce website. The company also conducts fee-based jewelry-making workshops for children and adults, covering metalsmithing, stamping, stringing, and bracelet-making.

Product overview

Capilano Rock & Gem is a retail bead, gemstone, and jewelry supply store operating since 1976 in North Vancouver, BC, Canada. The company offers a comprehensive product portfolio organized into eight core categories: Beads (including pendants, stone beads, bone beads, pearls, seed beads from Delica/Matubo/Miyuki/Preciosa, Swarovski crystal, cubic zirconia, Czech glass, and finished jewelry); Findings (bails, clasps, chains, earring components, charms, and connectors in various metals); Metals (Sterling Silver, Gold-Filled, Copper, Brass, Aluminum, Argentium, Pewter in wire, sheet, and blank forms); Tools & Supplies (jewelry making and lapidary equipment including Lortone/Thumler tumblers, Eurotool precision tools, pliers, torches, and metal stamping supplies); Stringing Materials (Beadalon wire, Griffin thread, Soft Flex, Nymo, and specialty cords); Minerals (cabochons, facetted stones, metaphysical specimens); Display & Packaging; and Books & Education. The company also offers educational workshops including Metal Smithing 101 and beginner-level stamping, stringing, and bracelet-making classes for kids and adults. Featured brands include TierraCast, Miyuki, Swarovski, Preciosa, Lortone, Eurotool, and Beadalon.

Differentiator

Problem solved

Functional benefit

Products and services

• Beads Extensive bead inventory for jewelry makers, hobbyists, and professional craftspeople, organized by material (Swarovski crystal, Miyuki, Delica, Preciosa, pearls, Czech glass, bone, metal, glass), color, shape, and size for personal craft projects and professional jewelry production.
• Findings Jewelry findings including bails, bead caps, finished and unfinished chain, earring components, charms and pendants, clasps, connectors and links, cord ends, head pins, eye pins, crimping components, jump rings and split rings, pins, leather findings, buttons, and guru beads, organized by metal type and style.
• Metals Precious and base metals for jewelry making including Sterling Silver (92.5%), Gold-Filled, Copper, Red Brass, Aluminium, Argentium, Nickel Silver, Pewter, Alkeme, and Fine Silver (.999), available as wire, sheet, stamping blanks, bezel cups, casting grain, disks, and tube for professional and hobbyist metalsmiths.
• Tools & Supplies Comprehensive jewelry-making and lapidary tools and supplies including abrasives, diamond abrasives, adhesives, beading and stringing tools, brushes and buffs, burs and drill bits, casting equipment, cleaning materials, engraving tools, files, flexshafts, gauges, hammers and mallets, lapidary equipment, magnification and lamps, metal forming tools, optical equipment, patinas, pliers and cutters, polishing tools, ring tools, rolling mills, safety tools, sawframes and blades, scales, setting tools, soldering tools, testing tools, torches, tumblers, tweezers, vises, and metal stamping supplies.
• Stringing Materials Stringing and beading materials including Beadalon stringing wire, Griffin nylon thread, leather, waxed-cotton, and hemp cord, memory wire, Miyuki nylon bead thread, needles, Nymo thread, rattail rayon cord, rubber tubing, S-Lon bead cord, silk cord, sinew, Soft Flex, specialty materials, WILDFIRE, bead mats, and beadalon tools.
• Minerals Rough and cut minerals including cabochons (various shapes, sizes, and stone types), metaphysical stones, facetted setting stones (organized by shape, size, and stone/material), and mineral specimens for collectors, metaphysical practitioners, and jewelry makers.
• Display & Packaging Jewelry display supplies and packaging including bags, pouches, and jewelry display items for retail presentation.
• Books & Education Educational books covering chain maille, design, gemstones, lapidary, metal clay, metaphysical topics, mixed media, polymer clay, wirework, metalsmithing, beading (DVDs), rocks and minerals, and a dedicated kids section, for hobbyists learning and developing their craft.
• TierraCast Lead-Free Pewter Lead-free pewter pendants and components from TierraCast including Hamsa Hand pendants, Om pendants, Celtic knot pendants, anchor pendants, Tree of Life pendants, and various charms, noted for product consistency and customer support.
• Swarovski Crystal Swarovski crystal beads and components in various colors (Alexandrite, Amethyst, Aquamarine, Crystal, Emerald, Ruby, Sapphire, and more), sizes (3mm to 8mm, plus SS10-SS30), and styles (bicones, flat backs, round beads).
• Miyuki Seed Beads Japanese Miyuki seed beads including Delica cylinder beads and round seed beads in various sizes (8/0, 10/0, 11/0, 15/0), colors, and finishes, known for high quality, brilliance, and uniform shape.
• Preciosa Seed Beads Czech Preciosa seed beads including traditional Czech beads and pony beads (6/0, 4/0) in various colors and finishes, part of the PRECIOSA Traditional Czech Beads brand.
• Lortone Tumbler Model 3A Rotary rock tumbler with 3lb barrel capacity, part of the Lortone brand tumbler lineup, priced at $185.00 for hobbyist and lapidary use.
• Lortone Tumbler Model QT6 Rotary rock tumbler with 6lb barrel capacity, priced at $445.00, part of the Lortone brand tumbler lineup.
• Lortone Tumbler Model QT66 Rotary rock tumbler with dual 6lb barrel capacity (2 x 6lb), priced at $515.00, part of the Lortone brand tumbler lineup.
• Eurotool Bench Top Drill Press DRL-300 Bench top drill press priced at $225.00, part of the Eurotool professional jewelry tool lineup for jewelers and metalsmiths.
• Metal Smithing 101: Stacking Rings Workshop Beginner-friendly jewelry workshop for ages 16+ teaching foundational metalsmithing techniques; students learn to measure, shape, solder, texture, and finish handcrafted stacking rings, priced at $175 per participant.
• Beginner Stamping Workshop Kids jewelry stamping class for ages 8+ teaching basic metal stamping techniques to create stamped jewelry, priced at $75 per participant.
• Beginner Stringing Workshop Kids jewelry stringing class for ages 8+ offering a hands-on beginner workshop in jewelry making using stringing techniques, priced at $75 per participant.
• Beginner Stretchy Bracelet Workshop Kids jewelry class for ages 8+ teaching beginner stretchy bracelet creation techniques, priced at $75 per participant.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Dakota Stones: Specialty gemstone and bead supplier focused on natural stones and lapidary products. Comparable to Capilano's minerals and stones category, including the lapidary enthusiast segment.

Direct peers

• Rio Grande: Major US-based jewelry supply retailer serving both professional jewelers and hobbyists with findings, metals, tools, and gemstones. Overlapping catalog (findings, metals, tools, stones) and similar B2C/B2B customer mix make it a strong direct comparable.
• Beadshop.com: Online bead and jewelry-making supply retailer focused on seed beads, Czech glass, and findings. Comparable to Capilano in product specialization and online-first go-to-market motion.
• Artbeads: Online retailer specializing in beads, crystals, and jewelry-making supplies, including Swarovski and similar premium brands. Comparable DTC channel, product mix, and target hobbyist customer base.
• PandaHall: Global online wholesale and retail platform for beads, findings, and jewelry components based in China. Comparable across product breadth and DTC e-commerce model; pressures Capilano on price in the online channel.
• Fusion Beads: Online and physical bead/jewelry supply retailer offering a wide selection of beads, findings, and classes. Closely mirrors Capilano's combination of retail catalog and educational workshops.
• Fire Mountain Gems: One of the largest direct-to-consumer online retailers of beads, findings, and jewelry-making supplies in North America. Highly comparable to Capilano across product breadth, target customer (hobbyist to professional), and DTC e-commerce model.

Broad incumbents

• Hobby Lobby: Major US craft retailer offering jewelry-making and bead supplies within a broad assortment. Competes at the entry-level hobbyist segment where Capilano's children's workshops are positioned.
• Michaels Stores: Large North American craft retailer carrying beads, findings, and basic jewelry-making supplies alongside broader craft categories. Represents mass-market competition to specialty players like Capilano, especially on convenience and pricing.

Regional players

• Beadworks (Canada): Canadian bead and jewelry-making supply retailer with a regional focus similar to Capilano. Highly comparable on product mix and hobbyist customer base within the same Canadian market geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capilano-rock-gem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capilano Rock & Gem