Runyonland

What Runyonland does

Runyonland Productions is a privately held, New York-based theatrical production company co-founded in 2018 by three-time Tony Award-winning producers Alyah Chanelle Scott and Thomas Laub, originally launched in Ann Arbor, Michigan before relocating to 1501 Broadway. The company operates as a full-service producer across Broadway, off-Broadway, national touring, television, film, and special events, working with bold artists and high-profile talent (including Ben Platt, Sadie Sink, Jessica Chastain, Oscar Isaac, Sarah Paulson, and George Clooney) to develop and bring productions to market. Its portfolio includes multiple Tony Award-winning and nominated titles such as Slave Play (12 nominations), Appropriate, Gutenberg! The Musical!, Parade, American Utopia, John Proctor Is the Villain, The Sign in Sidney Brustein's Window, and A Doll's House, plus a Broadway-bound national tour of The Wiz and the off-Broadway Lucille Lortel-winning FairyCakes.

Runyonland's revenue model is per-production, derived from producers' shares of box office gross, backend participation, and production partnerships; ticket pricing is set venue-by-venue and is not disclosed as a company-wide structure. Distribution runs through major Broadway theaters (Booth Theatre, Palace Theatre), off-Broadway venues, national tours, television/streaming platforms (HBO Max), and one-night-only live events such as Day 365 Live! at the Rainbow Room. Marketing is overwhelmingly driven by earned media across top entertainment outlets (NYT, Variety, Deadline, Vogue, Rolling Stone) and organic social (Instagram, Facebook), reinforced by industry presence on Playbill and IBDB.

The company is privately owned by its two co-founders with no disclosed parent, external investors, or funding rounds; it maintains a lean team (1-10 employees, supplemented by three Associate Producers) and operates without proprietary technology, patents, or AI/ML capabilities, relying instead on creative talent relationships and brand reputation as the foundation of its competitive position.

Name

Runyonland

Legal name

Runyonland Productions

Website

https://runyonlandprods.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Runyonland Productions is a privately held New York-based full-service theatrical producer co-founded in 2018 by three-time Tony Award winners Alyah Chanelle Scott and Thomas Laub, producing Broadway, off-Broadway, touring, television, film, and special event productions with bold artists.

Ownership category

akta.pro rank

Product category

Theatrical Production

NAICS

Performing Arts Companies (7111)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action Production Management & Line Producing (MPADABAH)

Keywords

• Theatrical production
• Broadway producing
• Live entertainment
• Film production
• Creative producing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Theatrical Production Revenue: Revenue generated from producing Broadway shows, off-Broadway productions, touring productions, and special theatrical events through ticket sales and production partnerships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Runyonland Productions is a full-service production company that develops, produces, and finances Broadway, off-Broadway, touring, television, film, and special event productions. The company partners with bold artists to bring unapologetically authentic stories to life through a hands-on creative producing approach. It operates with forward-thinking business models at the intersection of art and commerce, leveraging the founders' combined studio executive and performance credentials.

Product overview

Runyonland Productions is a full-service theatrical production company founded in 2018 by three-time Tony Award-winning producers Alyah Chanelle Scott and Thomas Laub. The company produces Broadway, off-Broadway, touring, television, film, and special events productions with a hands-on approach and passion for bold, unapologetic storytelling. Their portfolio includes Tony Award-winning productions such as Appropriate, Gutenberg! The Musical!, John Proctor Is the Villain, Parade, The Sign in Sidney Brustein's Window, American Utopia, A Doll's House, and Slave Play, as well as concert residencies, special events, and new theatrical works. The company was originally founded in Ann Arbor, MI, and is now headquartered in New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Slave Play

Quantifiable outcome

• Record-breaking 12 Tony Award nominations for Slave Play
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• The Trevor ProjectcoreStrategic or Co-development Partner · 13 March 2023100% of profits from Day 365 Live! went toward The Trevor Project's mission to end suicide among LGBTQ young people. Dylan Mulvaney's one-night-only variety show celebrated her 365th Day of Girlhood with all proceeds supporting the nonprofit organization.
• Apple StudiosminorOthersThomas Laub formerly served as Head of Production Planning for Apple Studios. No current active partnership mentioned, but this represents prior professional affiliation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jujamcyn Theaters: Major Broadway theater owner-operator producing five Broadway theaters and select productions including The Book of Mormon. Comparable to Runyonland in that it produces Broadway content, but with structural advantages of theater ownership and significantly greater scale and resources.
• Nederlander Organization: Major Broadway theater owner-operator with 9 Broadway theaters and extensive touring production business. Directly comparable as a Broadway producer with venue footprint, though with much broader operations and significantly greater scale than Runyonland.
• The Shubert Organization: Largest Broadway theater owner with 17+ Broadway theaters. Closely related to Runyonland because it controls venue access for many Runyonland productions including those at major Broadway theaters, and occasionally produces shows, though its primary role is real estate rather than independent producing.

Direct peers

• Atlantic Theater Company: Tony Award-winning Off-Broadway theater producing acclaimed plays including The Band's Visit. Comparable to Runyonland as an Off-Broadway-focused producing entity with selective Broadway transfers, with strong playwright development similar to Runyonland's artist-centered approach.
• Lincoln Center Theater: Tony Award-winning nonprofit theater producing major Broadway productions including Sweeney Todd and Carousel revivals. Operates three venues and is a leading Broadway producing institution, comparable to Runyonland as a producing entity delivering critically acclaimed productions, though with deeper institutional infrastructure and higher production volume.
• Second Stage Theater: Tony Award-winning nonprofit theater producing Broadway works including Dear Evan Hansen and Next to Normal. Similar to Runyonland as a producing organization developing acclaimed productions, with institutional development programs that distinguish it from Runyonland's lean independent operation.
• Vineyard Theatre: Tony Award-winning nonprofit Off-Broadway theater that originally developed Avenue Q and Spring Awakening. Comparable to Runyonland as a smaller producing entity with Off-Broadway focus and successful Broadway-bound transfers, with similar prestige-driven programming strategy.
• Marc Platt Productions: Independent Broadway and film producer of hits including Wicked and the La La Land film. Operates a similar producer-driven boutique model with cross-medium ambitions and high-prestige talent relationships, directly comparable to Runyonland's producing approach, though at a larger scale with deeper production volume.
• Manhattan Theatre Club: Tony Award-winning nonprofit theater producing Broadway plays including Proof and The Royal Family. Comparable to Runyonland as an acclaimed Broadway producer developing original and revival works, with broader institutional structure but similar commercial-theatrical ambitions.
• Roundabout Theatre Company: Tony Award-winning nonprofit theater producing Broadway and Off-Broadway shows including She Loves Me and The Sound of Music. Comparable to Runyonland as a producing organization delivering acclaimed productions with strong playwright relationships, though Runyonland operates as a smaller private for-profit producer rather than an institutional nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/runyonlandprods
• Instagraminstagram.com/runyonlandprods
• LinkedInlinkedin.com/company/runyonland-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runyonland