Focus On Your Sport

What Focus On Your Sport does

Focus On Your Sport B.V. (trade name: FOYS) is a Dutch privately held SaaS company headquartered at Pilotenstraat 45B, Amsterdam, that provides a cloud-based, modular sport management platform for sports federations (bonden), clubs, and related organizations. The platform is positioned as a "single source of truth" that consolidates member administration, financial administration, competition management, training and licensing, court/field reservations, and communication flows. As of the latest disclosed metrics, FOYS serves 25+ federations and 3,500+ clubs across 7 countries, managing data on 1.5M+ members spanning 20+ sport disciplines including basketball, rowing, athletics, padel, hockey, football, judo, and badminton. The company is structured as Focus On Your Sport B.V., a Dutch private limited liability company, and the customer base is primarily in the Netherlands with international operations across Belgium, Germany, the United Kingdom, and France.

The product is delivered as a modular, white-label-capable cloud platform with web and mobile interfaces. Its differentiating technical components include a sport-specific rules engine that adapts to unique competition formats, scoring systems, and promotion/relegation rules across multiple disciplines; a full data migration service that handles transitions from legacy systems and spreadsheets; and AVG/GDPR-compliant security architecture including role-based access controls, two-factor authentication, encrypted and salted passwords, and TLS 1.2 communications. Integrations with Dutch accounting platforms E-boekhouden and Exact Online allow FOYS to remain the central operational hub while delegating bookkeeping to specialized financial tools. A standard processor agreement (verwerkersovereenkomst) is signed with every customer to support privacy compliance.

FOYS monetizes through annual SaaS subscriptions priced on a quote basis tied to organization size, member count, and module selection, with no publicly disclosed pricing. The go-to-market is a dual motion combining direct enterprise field sales — featuring Customer Success Managers who schedule personalized demos and guide transitions from legacy systems — with community-led referral growth through federation networks, where each federation win propagates adoption downstream to its constituent clubs. Marketing channels include the corporate website with Dutch and English versions, Instagram, LinkedIn, blog content, and demo/brochure request flows. Customer segments are organized vertically, with sports federations (bonden) and sports clubs/associations as the two primary segments, plus academies and other sport organizations as secondary targets.

Name

Focus On Your Sport

Legal name

Focus On Your Sport B.V.

Website

https://focusonyoursport.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus On Your Sport (FOYS) is a Dutch SaaS provider of a cloud-based, modular sport management platform serving sports federations, clubs, and organizations, managing 1.5M+ members across 3,500+ clubs and 25+ federations in 7 countries.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Computer Integrated Systems Design (7373), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAKAO

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Sports management software
• Member administration platform
• Competition management system
• Club management SaaS
• Federation management software

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription: Cloud-based subscription model providing access to the all-in-one sport management platform. Pricing is quote-based and determined by organization size and modules required.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Focus On Your Sport (FOYS) provides a cloud-based, modular SaaS sport management platform that serves as the all-in-one core system for sports federations, clubs, and other sports organizations. The platform consolidates member administration, financial administration, competition management, training and licensing, and court/field reservations into a single configurable system, with white-label deployment and full historical data migration support.

Product overview

FOYS is a modular cloud-based SaaS platform serving as an all-in-one sport management system. The core FOYS platform integrates all sport processes including member administration, financial administration, competition management, and communication into a single platform. The platform consists of specialized modules including the Competitiemodule for competition management (used by Basketball Netherlands), the Championship Module for organizing sporting events (used by Sportvisunie), Bootreserveringen for boat reservations (used by KNRB), Baanreservering for court reservations (used for Padel), and the Opleidingsmodule for training and licensing (used by Atletiekunie). This modular architecture allows sports organizations to digitalize their unique sport-specific structures, rules, and competition formats.

Differentiator

Problem solved

Functional benefit

Products and services

• FOYS Core Platform

Quantifiable outcome

• 1.5M+ members managed across 3500+ clubs and 25+ federations

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Playpass: Belgian sports management platform focused on clubs and federations across Benelux — directly comparable geography, customer profile, and module-based offering to FOYS.
• Sportlink: Dutch sports club and federation administration platform providing member management, competition organization, and invoicing for the same Dutch bonden and club ecosystem FOYS targets — its closest domestic head-to-head competitor.
• ClubSpark: British Tennis-backed network of sport club websites and management tools (now extending beyond tennis), providing member administration and digital infrastructure for federated sport clubs — overlaps with FOYS's federation-then-club GTM.
• SportEasy: France-based sports team and club management platform offering member administration, scheduling, and communication for European amateur clubs — directly comparable in product scope and federation/club buyer profile.
• Pitchero: UK-based club management platform for amateur sports clubs offering member admin, payments, scheduling, and communications — competing for the same federation/club buyer in the broader European market.
• SportMember: European (Nordic-originated) sports club management SaaS covering member administration, fees, and scheduling for amateur clubs across multiple sports — overlapping target buyer and feature set with FOYS.

Broad incumbents

• TeamSnap: North American leader in team and league management software with broad sports coverage and consumer-leaning UX — competes for similar club/organization workflows globally but with different go-to-market emphasis.
• Stack Sports: US-based sports technology platform spanning team management, payment processing, and digital engagement for youth and amateur sports — broader incumbent with overlapping workflow functionality.
• Genius Sports: Public sports data and technology company serving federations, leagues, and media partners globally — adjacent incumbent with federation relationships that could expand into operational management categories where FOYS plays.
• Jonas Software (Sport Division): Constellation Software-owned vertical SaaS roll-up with multiple sport and club-management properties — a broader incumbent that can acquire or bundle competing offerings against independent players like FOYS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foys
• Instagraminstagram.com/focusonyoursport

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus On Your Sport