STUDIO FG

What STUDIO FG does

StudioFG is a computational design consultancy based in The Hague, Netherlands, founded and operated by Friso Gouwetor as a solo-practitioner studio with a small contractor network. The firm specializes in parametric and algorithmic design and serves clients across architecture, museums, maritime, e-commerce, and academic sectors through project-based commissions.

Core offerings include computational design services, BIM workflow automation, 3D visualization, and product configurators built on Rhinoceros 3D and Grasshopper for parametric modeling. Auxiliary technical components include Firebase-backed interactive deployments (e.g., the DragRace game in April 2020) and integrations with platforms such as Shopify and WooCommerce for configurable product experiences. StudioFG also develops proprietary concepts, most notably "Gallerbee," a parametric exhibition design system that received funding support from Creative Industries Fund NL in June 2020.

The business model is a project-based freelance consultancy. Revenue streams include paid client projects (design commissions), commissioned workshops (e.g., the 2018 eCAADe workshop with Design Express/Vectorworks), academic teaching engagements (TU Delft), and self-published online courses. Customer segments span Dutch cultural institutions (Stadsmuseum Harderwijk, Stichting de Flevowand), creative agencies (XPEX Amsterdam, Compromiss), academic institutions, maritime clients, and e-commerce end-customers.

Name

STUDIO FG

Legal name

StudioFG

Website

https://studiofg.nl

Company type

Private

Operating status

Operating

Short description

StudioFG is a solo computational design consultancy in The Hague, Netherlands, providing parametric design, BIM automation, and 3D visualization services to museums, architecture firms, academic institutions, maritime clients, and e-commerce customers.

Ownership category

akta.pro rank

Product category

Computational Design Services

NAICS

Computer Systems Design and Related Services (54151), Industrial Design Services (54142), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Parametric design services
• Computational design consultancy
• 3D visualization services
• BIM workflow automation
• Grasshopper Rhino3D training

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Freelance Design Services: Project-based computational design and 3D visualization services for clients requiring parametric design solutions and advanced digital modelling.
2. Workshops and Training: On-site and potentially remote workshops teaching Grasshopper, Rhino3D, and other parametric design software integration for organizations.
3. Online Course Sales: Sale of online courses including Rhino courses and Grasshopper learning materials through the company's webstore.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

StudioFG is a computational design consultancy that delivers custom parametric design solutions, 3D visualization, and BIM workflow automation using Grasshopper and Rhino3D. Services include data-driven exhibition design (Gallerbee concept), parametric product configurators for e-commerce via ShapeDiver/Shopify/WooCommerce, maritime parametric design with automated cut-line generation, and Grasshopper-Tekla BIM live link integration, complemented by on-site workshops and online Grasshopper/Rhino3D courses.

Product overview

StudioFG operates as a computational design consultancy offering parametric design services, 3D visualization, and professional training. The core offering centers on Grasshopper and Rhino3D-based computational design solutions encompassing custom parametric modeling, BIM workflow automation (Grasshopper-Tekla integration), and product configurators (with ShapeDiver for Shopify/WooCommerce). Adjacent offerings include the Gallerbee concept for exhibition information management, maritime parametric design services, and 3D printing/robotics design. Training programs cover Grasshopper and Rhino3D workshops. The company also maintains an e-commerce shop for digital products and courses.

Differentiator

Problem solved

Functional benefit

Brands

• Gallerbee: An online data platform concept for exhibition information management and parametric exhibition design, linking content data (dimensions, climate demands, archive data) to spatial, web, and graphical design applications through an API.

Products and services

• Computational Design Services Custom parametric design solutions for clients across architecture, exhibition, maritime, and e-commerce sectors, using Grasshopper and Rhino3D for BIM optimization, data-driven design automation, and complex geometry problems.
• 3D Visualization Professional 3D rendering and visualization services that convert design visions into render-ready presentations for project proposals, museum installations, and exhibition design communication.
• Grasshopper/Rhino3D Workshops On-site training programs for organizations that teach teams how to integrate Grasshopper visual programming and Rhino3D into their parametric design workflow.
• Gallerbee An online exhibition information management concept linking collection data (dimensions, content, climate requirements, archive metadata, multilingual text) to parametric design workflows. Provides a collaboration platform for curators, designers, and builders with API export to design applications.
• Product Configurators Parametric configurator solutions for e-commerce combining Grasshopper/Rhino3D with ShapeDiver and Shopify or WooCommerce APIs, enabling real-time 3D customization, downloadable models, and integrated checkout.
• Grasshopper-Tekla Integration BIM workflow optimization service implementing the Grasshopper-Tekla Structures live link, enabling organizations to accelerate and automate parametric building information modeling even without in-house Grasshopper expertise.
• Maritime Parametric Design Specialized parametric design for maritime applications, including automatic generation of cut-lines for boat covers from 3D scan data and CNC cutting machine integration for sail makers and marine engineering firms.
• Grasshopper Course (Online) Structured online Grasshopper visual programming course sold through the StudioFG webstore, available to individuals seeking to learn parametric design independently.

Quantifiable outcome

• Scripts developed for boat cover automation remain in use successfully over a year after project completion, regardless of geometry variations
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Design Express / VectorworksminorGTM or Marketing Partner · 1 January 2018Sponsored eCAADe workshop organized by StudioFG. Provided financial sponsorship and Marionette software (part of Vectorworks) for the workshop on creating double curved panels using flexmold and PETG plates.
• TU DelftcoreStrategic or Co-development PartnerFriso Gouwetor teaches part-time at TU Delft, teaching parametric design courses (Technoledge). Collaborates with master students on computational design pavilion projects from design to realization. Also collaborated with PWR Wroclaw (Poland) on international pavilion projects.
• Technical Specialist NetworkminorOthersStudioFG has access to a broad network of technical specialists that can collaborate as needed on larger projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pg/Studiofg.nl
• LinkedInlinkedin.com/in/friso-gouwetor-8865346

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUDIO FG