Fifth House

What Fifth House does

Fifth House is a privately held creative agency specializing in branding, design, and digital campaigns for property, real estate, and place-based clients. The firm is headquartered in Eskbank, Midlothian (near Edinburgh), and trades as Fifth House Design Ltd under Scottish company law. Its named leadership comprises founder Jonny Kermode (Creative Director, formerly at Elmwood), Sara Kermode (Operations Director), David Thomson (Creative Lead), Beck McPherson (Senior Designer), and Cat Anderson (Digital Designer), with the agency describing itself as a small senior team of designers, coders, and strategists embedded directly in delivery.

The company's service portfolio spans brand identity and visual identity systems, website design and development on WordPress, Shopify, and WooCommerce platforms, marketing collateral and brochures, wayfinding and signage systems, video production (including drone), copywriting, creative direction, and specialized public art installations. Its central differentiator is The Diamond Method™, a proprietary workshop-based brand strategy framework designed specifically for property and place branding. The firm also delivers government and SME work, evidenced by projects for Midlothian Council, Holdgate Consulting, Firth Home Farm, Forever Spaces, and Gift Queen.

Fifth House generates revenue through project-based professional services engagements, priced on a custom quote basis with no standardized tiers publicly disclosed. Its go-to-market is direct enterprise sales, cultivating long-term relationships with commercial property developers, architects, property consultants, and agents; the firm has secured repeat enterprise mandates with Knight Frank (UK and MENA), JLL, Ryden, Augur Group, and PLATFORM_. Marketing channels are predominantly organic — Instagram, Facebook, LinkedIn, a monthly property and architecture newsletter, blog content, and earned PR — supplemented by participation in industry events including UKREiiF. The firm has no disclosed external funding, no parent company, and no subsidiaries, operating as a founder-owned independent studio with international reach spanning the UK and the Middle East via a Dubai office.

Name

Fifth House

Legal name

Fifth House Design Ltd

Website

https://thefifthhouse.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Eskbank, Midlothian

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Creative Services: Fifth House generates revenue through project-based creative and strategic services including brand identity, brand strategy, website design and development, marketing collateral production, video creation, copywriting, and wayfinding/signage design. Projects are typically scoped and delivered as one-time engagements with clients in the property and built environment sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Fifth House is a property and place branding agency that delivers creative services for commercial real estate clients. Core offerings include brand strategy underpinned by the proprietary Diamond Method™ framework, brand identity and visual identity systems, website design and development, marketing collateral and brochures, wayfinding and signage design, video production, copywriting, and creative direction. The agency serves property developers, architects, property consultants, and agents working with commercial buildings, new developments, and mixed-use districts.

Product overview

Fifth House is a property and place branding agency offering a unified portfolio of creative services. The core offering centers on The Diamond Method™, their proprietary brand strategy framework, which underpins all work. Services include brand identity and visual identity systems, website design and development (built on WordPress, Shopify, and WooCommerce platforms), marketing collateral and brochures, wayfinding and signage systems, video production, copywriting, creative direction, and brand strategy consultation. The agency also offers specialized public art installations. Fifth House positions itself as a creative partner for developers, architects, consultants, and agents working with commercial property, new developments, and mixed-use districts.

Differentiator

Problem solved

Functional benefit

Brands

• The Diamond Method™: Proprietary brand strategy methodology designed to help clients understand, define, and communicate a brand through a structured and strategic approach.

Products and services

• The Diamond Method™ Fifth House's proprietary brand strategy framework designed to help property and place clients understand, define, and communicate their brand through a structured, workshop-based approach involving stakeholder analysis and in-depth discussions.

Quantifiable outcome

• £64 million property transaction facilitated for JLL at OMNI Centre Edinburgh
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Elmwood: Global brand design consultancy where Fifth House's founder Jonny Kermode previously worked as a Designer. Elmwood serves many of the same end-clients (FMCG, retail, built environment) at much larger scale, representing both a competitor and the firm's talent lineage.
• Made Thought: Independent London creative agency delivering brand strategy, identity and digital work for premium clients including property and hospitality. Comparable in studio model (small, senior, hands-on) and creative ambition, with greater scale and a broader client base.
• NB Studio: London-based independent branding and design studio working across sectors including property, culture and hospitality. Comparable as a senior-led brand identity and design practice with similar project-based delivery, though operating across a broader set of verticals.
• Bulletproof: Global independent brand agency with experience in property, hospitality and placemaking. Comparable to Fifth House in offering brand strategy, identity and campaign work for built-environment clients, but operating globally with materially larger scale.
• Landor & Fitch: Global branding consultancy with significant property, real estate and placemaking work. Represents the scaled end of the same value chain as Fifth House, competing on enterprise mandates while offering a much wider range of services.
• Imagination: Global independent creative agency working across brand, property and experiential design. Comparable in serving commercial property developers and place-based clients with brand experience work, though at significantly greater scale and geographic reach than Fifth House.

Direct peers

• HemingwayDesign: UK-based independent creative agency with deep property, placemaking and destination branding expertise. Comparable to Fifth House in vertical focus (UK property and place branding) and service offering (brand identity, environmental design, campaign work).
• DNCO: London-based branding and design agency with a strong portfolio in property, places and destinations. Highly comparable to Fifth House as a specialist creative agency serving commercial property developers and built-environment clients with brand identity, strategy and place-making work.
• Hayes Davidson: London-based consultancy specialising in property marketing, sales literature and digital campaigns for developers, agents and architects. Closely comparable to Fifth House in vertical focus (commercial property) and service mix (brochures, websites, brand campaigns).
• Koto: Independent brand and design studio specialising in property, places and destinations with offices in London and internationally. Closely comparable to Fifth House's place-branding focus, brand strategy and identity work for commercial property and mixed-use developments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/fifthhouse
• Facebookfacebook.com/thefifthhouse
• LinkedInlinkedin.com/company/10452408
• Instagraminstagram.com/the_fifthhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fifth House