Flooat AG

What Flooat AG does

Flooat AG is a Swiss wellness company that operates floating therapy centers — sensory deprivation sessions in private rooms with Epsom salt (magnesium sulfate) brine pools kept at skin temperature (~35°C). The flagship location is at The Circle, Zurich Airport, with private floating rooms (not capsule-style facilities) featuring soundproofing, complete darkness, individual showers and changing areas, and an advanced water treatment system that filters and processes the saline solution after each session to 99.9% cleanliness. The company also supports external partners through a franchise/own-studio program offering technical guidance, business processes, location selection, space design, and operational support.

The core product is a 60-minute float session priced at CHF 165 for one person and CHF 225 for two persons, with a premium KLANG & FLOAT EXPERIENCE (sound bath plus float) at CHF 178–258. The company operates a multi-tier subscription model (5x, 10x, and 25x packages for individuals and couples), gift vouchers in CHF 50–225 denominations, and a B2B corporate wellness partnership program offering employee fringe benefits and health management packages. Go-to-market is hybrid: direct-to-consumer via flooat.ch e-commerce booking and subscriptions, plus enterprise field sales targeting corporate clients.

Flooat was founded in 2021 by Andreas Ackermann (Founder/Owner) and Angela Cavicchiolo (CEO), with Pascal Taboas as CMO. The company is headquartered in Faulensee, Switzerland (registered address), with its operational center at The Circle, Zurich Airport. The stated roadmap targets expansion across the DACH region and overseas markets, supported by the franchise program. Currently the company operates a single physical location with 11–50 employees.

Name

Flooat AG

Legal name

Flooat AG

Website

https://flooat.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Flooat AG operates a Swiss floating-therapy wellness center at Zurich Airport, offering private sensory-deprivation sessions in Epsom salt brine pools to individuals, couples, and corporate wellness clients, alongside a franchise/own-studio program and subscription packages.

Ownership category

akta.pro rank

Product category

Wellness & Spa Services (Float Therapy)

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)

akta.pro secondary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Floating therapy
• Sensory deprivation
• Epsom salt spa
• Wellness center
• Corporate wellness

Headquarters

HQ city

Faulensee

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Floating Session Sales: One-time session fees for individual or couples floating experiences at 60 minutes duration. Single sessions purchased online with flexible date/time booking.
2. Subscription Packages: Multi-session subscription packages (5x, 10x, 25x) for individuals and couples providing discounted per-session pricing with guaranteed availability. Encourages recurring visits and customer loyalty.
3. Gift Vouchers: Prepaid gift vouchers sold in CHF denominations (50, 100, 150, 165, 200, 225) allowing recipients to book floating experiences. No expiration date on vouchers.
4. Enhanced Floating Experiences: Premium experiences combining floating with sound bath therapy (KLANG & FLOAT). Higher price point offering differentiation and premium upsell opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Flooat AG operates a floating wellness and spa business centered on sensory deprivation therapy in Epsom salt-enriched brine pools at its Zurich Airport The Circle location. Core sellable offerings include single and couple 60-minute floating sessions, premium KLANG & FLOAT sound-bath-combined experiences, multi-session subscriptions (5x, 10x, 25x entries), no-expiry gift vouchers, a B2B corporate wellness partnership program, and a franchise/own-studio launch program.

Product overview

Flooat AG operates a floating wellness and spa business centered on sensory deprivation therapy in Epsom salt-enriched brine pools. The core product offering consists of floating sessions (single and double occupancy) at their Zurich Airport The Circle location, priced at CHF 165 (1 person) and CHF 225 (2 persons) for 60-minute sessions. Premium offerings include KLANG & FLOAT EXPERIENCE packages combining sound therapy with floating sessions. The company also offers subscription packages (5x, 10x, and 25x entries for 1 or 2 persons) providing discounted per-session rates. Additional revenue streams include gift vouchers in various denominations and B2B partnership programs for corporate wellness benefits. The company is expanding through a franchise/own-studio program allowing third parties to open floating facilities using Flooat's technical expertise and business processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Float for 1 Person – The Circle Private 60-minute floating session in a single-occupancy floating pool at the Zurich Airport The Circle location, featuring body-temperature water enriched with natural Epsom salt for complete sensory relaxation; priced at CHF 165 and including private room, towels, amenities, and lounge access.
• Float for 2 Persons – The Circle Shared 60-minute floating session for two people in a private floating pool at the Zurich Airport The Circle location, designed for couples or partners seeking relaxation together; priced at CHF 225 with shared pool, private changing area, two showers, and private toilet.
• KLANG & FLOAT Experience 1 Person Solo premium experience combining a shared sound bath followed by a private floating session in a dedicated room with private pool, changing area with shower, and private toilet; priced at CHF 178.
• KLANG & FLOAT Experience 2 People Premium shared experience pairing a sound bath with side-by-side floating in a private pool with shared changing area, two showers, and private toilet; priced at CHF 258.
• 5x Float for 1 Person Subscription Subscription package providing five entries for solo floating sessions with one-hour pool reservations; priced at CHF 825 (CHF 165 per session) and aimed at regular individual floating enthusiasts.
• 5x Float for 2 Persons Subscription Subscription package providing five entries for couple/partner floating sessions with one-hour shared pool reservations; priced at CHF 1,125 (CHF 225 per session).
• 10x Float for 1 Person Subscription Subscription package providing ten entries for solo floating sessions with one-hour pool reservations; priced at CHF 1,350 (CHF 135 per session), offering a significant discount versus single-session pricing.
• 10x Float for 2 Persons Subscription Subscription package providing ten entries for couple/partner floating sessions with one-hour shared pool reservations; priced at CHF 1,840 (CHF 184 per session).
• 25x Float for 1 Person Subscription Maximum-discount subscription tier providing twenty-five entries for solo floating sessions with one-hour pool reservations; priced at CHF 3,125 (CHF 125 per session).
• 25x Float for 2 Persons Subscription Maximum-discount subscription tier providing twenty-five entries for couple/partner floating sessions with one-hour shared pool reservations; priced at CHF 4,500 (CHF 180 per session).
• Gift Vouchers Prepaid gift vouchers available in CHF 50, 100, 150, 165, 200, and 225 denominations, redeemable for floating sessions, with no expiration date and printable by the recipient.
• B2B Corporate Wellness Partnership Program Tailored B2B partnership program for companies, institutions, and associations, providing employee fringe benefits, corporate health management programs, and exclusive wellness pricing for partner workforces.
• Franchise / Own Floating Studio Program Business development program for individuals seeking to open their own floating or wellness studio, offering technical guidance, business processes, location selection, space design, marketing, and operational support.

Quantifiable outcome

• Significant improvement in sleep duration and quality after several floating sessions
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Corporate/Enterprise PartnerscoreGTM or Marketing PartnerB2B partnerships with companies, institutions, and associations offering exclusive employee/member wellness benefits. Partners receive fringe benefit packages, sustainable corporate health management programs, and exclusive pricing for their workforce.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Float House: Canadian float spa chain with private float rooms, Epsom salt brine pools, and premium wellness branding. Directly comparable product offering, customer base, and pricing strategy.
• True REST Float Spa: US-based float therapy chain offering sensory deprivation float sessions in private rooms with Epsom salt brine. Operates multiple corporate and franchise locations and is the most direct analogue to Flooat's positioning.
• Zero Gravity Float Center: European-rooted floating spa concept that has expanded internationally through a franchise / own-studio model — directly comparable to Flooat's stated 'dein eigenes Floating-Studio' expansion strategy.
• Cloud 9 Floating: US/EU float therapy operator offering individual sensory deprivation tanks and rooms. Closely comparable core product (floating in saline brine), target customer (wellness-oriented individuals), and retail spa model.

Others

• Urban Sports Club: European corporate wellness / employee benefit platform that aggregates gyms, spas, and wellness studios (including float centers) under one subscription. Functions as a potential B2B distribution partner for Flooat's corporate offering.

Broad incumbents

• Holmes Place: Premium European health club and wellness chain with corporate wellness offerings. Comparable B2B2C channel and premium positioning, though broader fitness/wellness portfolio rather than floating specialization.
• Therme Group: Large-scale thermal/wellness destination operator developing urban wellbeing resorts across Europe. Same water-wellness category and premium positioning, but a much broader spa/wellness portfolio.
• AIRE Ancient Baths: Premium water-based wellness operator offering thermal baths and sensory experiences across multiple European and US cities. Comparable premium positioning and water-wellness experience but a much broader thermal/spa offering.

Regional players

• City Wellness (Schweiz): Swiss-based premium spa/wellness operator serving the same domestic market as Flooat, with overlapping HNW urban clientele and corporate wellness offerings. Comparable regional premium positioning but broader spa service mix.

Emerging players

• Headspace Health: Digital mental health and mindfulness platform serving stress reduction and sleep — the same consumer pain points Flooat targets with float therapy. Comparable end-customer outcome (stress relief, nervous system regulation) but delivered via app rather than physical experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flooat.ch
• LinkedInlinkedin.com/company/flooat-ag
• Instagraminstagram.com/flooat.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flooat AG