Facilitators Studio

What Facilitators Studio does

Facilitators Studio, operating as The Facilitators Studio, LLC, is a Denver-based private LLC founded in 2009 that provides facilitator training, assessments, executive coaching, and instructional design services for corporate meetings. The company is owned by founders Barry Shapiro and Kristine Ryan with a small team of Master Facilitators (Hilary Blair, James Davis, Lois Todd), and delivers a methodology that integrates theatrical performance techniques with corporate facilitation practice. The published book 'Casting Call in the Theatre of Corporate America' by Barry Shapiro serves as the intellectual foundation for the company's branded frameworks including G.O.T.E.™, Facilitation Aikido™, L.I.F.T.™, and Self/Scene Scan™.

The core product is the Master Facilitator Certification Program, a 90- or 120-day cohort experience combining individual coaching, group workshops, and workplace observation. Adjacent offerings include a Facilitator Skill 360 Assessment (sold with or without a coaching session), 3- and 6-month one-on-one coaching engagements following a 6-phase methodology, custom instructional design, co-facilitation services, and book sales via Amazon. A Casting Call Field Guide is in production. Delivery occurs both in-person and via Zoom, with claimed portability across Microsoft Teams, WebEx, Google Meet, and Adobe Connect, and the company states it serves North America, Europe, and Asia.

Revenue is generated entirely through professional services plus nominal book sales; no public pricing exists, no funding has been disclosed, and the company operates as a founder-owned micro-business with 1-10 employees. Named clients include Oracle, Lockheed Martin, ESPN, Applied Materials, CU Boulder, McDonald's, Charles Schwab, Mars Inc, Nurse Family Partnership, and Bank of America, with enterprise sales conducted via exploratory calls (scheduled through OnceHub) and self-service purchases via PayPal.

Name

Facilitators Studio

Legal name

The Facilitators Studio, LLC

Website

https://facilitatorsstudio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Facilitators Studio is a Denver-based private LLC founded in 2009 that trains corporate executives and teams in facilitation and meeting-leadership skills using a branded, theatre-based methodology. It serves enterprise clients through certification cohorts, coaching, assessments, and instructional design delivered virtually or in-person.

Ownership category

akta.pro rank

Product category

Professional Training & Executive Coaching

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industry

Theatre Education, Training & Conservatories (MPAGABAN)

Keywords

• Facilitation training services
• Executive coaching services
• Leadership development training
• Meeting facilitation consulting
• Instructional design services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Master Facilitator Certification Programs: 90-day and 120-day facilitator skill programs combining individual coaching, group workshops, and workplace observation. Programs designed to develop virtuoso facilitators who can lead effective meetings.
2. One-on-One Coaching Services: Individual executive coaching partnerships with certified Executive Coach/Master Facilitators. Available in 3-month and 6-month options following a 6-phase program.
3. Facilitator Skill 360 Assessment: Online assessment with detailed 40-page report providing feedback from stakeholders. Available with or without coaching session add-on.
4. Instructional Design Services: Custom curriculum development partnership with certified Instructional Designers to develop organizational training programs.
5. Co-Facilitation Services: Hire Facilitation Pros to co-deliver training programs or group sessions, either as primary or secondary facilitator. Includes pre-session interviews, data gathering, and cultural immersion.
6. Book Sales - Casting Call: Sale of the book 'Casting Call in the Theatre of Corporate America' on Amazon. Serves as an entry point and foundation for the methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Facilitators Studio delivers professional facilitation training, certification, and executive coaching services that apply theatre-based engagement methodologies to corporate meetings and leadership development. The core offer is the 90–120 day Master Facilitator Certification Program, supported by 360-degree skill assessments, one-on-one executive coaching, custom instructional design, and co-facilitation services delivered virtually or in-person to enterprise clients and individual professionals.

Product overview

Facilitators Studio is a facilitation training and coaching company offering a unified platform built around its core Master Facilitator Certification Program (90-120 day program combining individual coaching and group workshops). The portfolio includes complementary assessment tools (Facilitator Skill 360 Assessment in both coached and DIY versions), one-on-one coaching services (3 and 6-month options), instructional design services, and co-facilitation services. The company also publishes the Casting Call book by Barry Shapiro and the forthcoming Casting Call Field Guide as branded reference materials. All offerings are delivered in-person or virtually, leveraging theatrical techniques applied to corporate communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Facilitator Certification Program A 90–120 day certification program combining the art and science of facilitation through individual coaching sessions and group practice meetings across five segments (Lights, Act I, Camera, Act II, Action). Participants become Master Facilitators equipped to lead effective in-person or virtual business meetings and team offsites.
• Facilitator Skill 360 Assessment (DIY) Online self-service assessment that identifies strengths and development areas based on the Facilitator Skill Competency Model, producing a 40-page detailed report from feedback collected from stakeholders, peers, colleagues, employees, and audience members.
• Facilitator Skill 360 Assessment Plus Coaching Session Comprehensive assessment package including the online Facilitator Skill Assessment, 40-page detailed report, customized 30-60-90-day action plan, and a one-on-one coaching session delivered by a certified Facilitators Studio Executive Coach/Master Facilitator.
• One-on-One Coaching Services 3- or 6-month coaching partnership with a Certified Facilitators Studio Executive Coach/Master Facilitator following a 6-phase program — Data Gathering, Observation, Behavior Change, Application, Measurement, Sustainment — designed to revolutionize how leaders facilitate discussions at work.
• Instructional Design Services Custom program development partnership with a certified Facilitators Studio Instructional Designer. Includes targeted learning objectives, engaging materials, compelling slide development, practical participant manual development, and customized evaluation tools.
• Co-Facilitation Services Engagement where clients hire Facilitators Studio Master Facilitators to co-deliver training programs or group sessions, taking a primary or secondary facilitator role. Includes instructional design, pre-session interviews, data gathering, immersion in the client company's culture, and ongoing facilitation guidance.
• Casting Call in the Theatre of Corporate America (Book) Published book by Barry Shapiro that articulates the Facilitators Studio methodology — the art of engagement from the theatre applied to the science of the virtual work environment. Sold via Amazon and used as a top-of-funnel entry product to the certification and coaching programs.

Quantifiable outcome

• Participants return to teams with confidence and know-how to improve clarity where there was confusion and calm where there was chaos
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• DDI (Development Dimensions International): Global leadership and talent development firm offering leadership programs, assessment, and coaching for enterprise customers. Comparable to Facilitators Studio on executive assessment and development, with much larger scale and broader portfolio.
• Dale Carnegie Training: Long-established provider of corporate training in communication, presentation, leadership, and interpersonal skills. Directly comparable on training individuals to lead more effective meetings and presentations, with both in-person and virtual delivery across many countries.
• Center for Creative Leadership (CCL): Global leadership development institution offering executive education, coaching, and assessment. Comparable to Facilitators Studio on executive coaching and leadership skill-building, but with deeper research base and broader enterprise programs.
• International Institute for Learning (IIL): Global training and consulting firm offering project management, leadership, and business skills courses with virtual and in-person delivery. Comparable to Facilitators Studio on enterprise training programs and certifications delivered to corporate audiences.
• FranklinCovey: Large-scale corporate training and leadership development firm offering execution, leadership, and productivity programs. Comparable to Facilitators Studio on executive/business-skills training, but operates at vastly greater scale with a much broader curriculum and a published content library.

Emerging players

• Executive Coaching Connections: Niche provider of executive and leadership coaching services to corporate clients. Comparable to Facilitators Studio on targeted executive coaching engagements and skill-development offerings, though without the theatre-based methodology differentiator.

Direct peers

• The Ariel Group: Specialty firm offering presentation, communication, and executive presence training rooted in acting and theatre techniques. Closely comparable to Facilitators Studio on theatre-derived methodologies applied to corporate communication and presentation.
• Interaction Associates: Boutique consultancy focused on collaboration, facilitation, and leadership development with proprietary frameworks. Closely comparable to Facilitators Studio on facilitation-specific training and consulting aimed at improving meeting and group-process effectiveness.
• Crucial Learning (formerly VitalSmarts): Training company specializing in communication, influence, and behavior-change skills for leaders and teams. Comparable to Facilitators Studio on targeted skills training for meeting/communication effectiveness, with published methodologies (e.g., Crucial Conversations) and a similar enterprise-training GTM.
• Bates Communications: Boutique executive communication and presentation training firm using acting/performance techniques. Directly comparable to Facilitators Studio on theatre-influenced communication training for executives and high-stakes presenters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/facilitatorsstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facilitators Studio