Extraplan

What Extraplan does

Extraplan is a Vienna-based communication design studio founded in 2013, operating with a three-person core team (Birgit Mayer, Emanuel Mauthe, Stefanie Muther) from offices at Fillgradergasse 5/16 in Vienna's 6th district. The studio designs visual identities, information graphics, and editorial content across print, digital, and spatial media, with stated competencies spanning branding, editorial design, web/digital, infographics, and scenography (exhibition and event design). Its service methodology is rooted in a storytelling-driven approach—researching the core character of each client's message and processing data and information into dramaturgically structured visual concepts.

The studio serves a horizontally diversified B2B client base that includes cultural institutions (Secession Wien, Literaturmuseum Wien, Schule Friedl Kubelka), publishing houses (Molden Verlag, Metroverlag, Kremayr & Scheriau, Brandstätter Verlag), industrial and technology firms (AEROCOMPACT, SST Solar in the photovoltaic sector), education and research institutions (future.lab at TU Wien), public sector organizations (Wohnpartner Wien, Rechnungshof), game publishers (le droit de perdre), and music and performing arts clients. Notable proprietary assets include the experimental 'Urbana Lnd' typeface (Type Directors Club Award for Typographic Excellence, 2010) and a custom typeface developed from the Vienna Secession building's motto.

Revenue is generated through bespoke, project-based commissions priced per engagement (pricing is not publicly disclosed). The go-to-market is consultative and sales-led, with direct client engagement supported by a portfolio website (extraplan.at) organized by project type (Identities, Information, Stories) and media format (Print, Digital, Raum), plus organic social presence on Facebook and Pinterest. Extraplan is privately held with no disclosed external funding, no parent company, and no subsidiaries; ownership appears to rest with the three named partners. The company is actively operating and continues to publish new project work across its portfolio.

Name

Extraplan

Legal name

Extraplan

Website

https://extraplan.at

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Extraplan is a Vienna-based communication design studio with a three-person team providing branding, editorial, web, infographics, and scenography services to cultural institutions, publishers, industrial firms, and public organizations across Austria.

Ownership category

akta.pro rank

Product category

Communication Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Communication design services
• Brand identity design
• Editorial design studio
• Information graphics design
• Exhibition scenography design

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Design Services: Extraplan generates revenue through bespoke design project commissions spanning Branding, Editorial, Web, Infographics, and Scenography. Projects are commissioned directly by cultural institutions, publishing houses, public organizations, and industrial companies. The studio also provides communication strategy consulting and media channel selection advice as part of its service offering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Extraplan is a Vienna-based communication design studio that shapes visual identities, information graphics, and editorial content across print, digital, and spatial media. The studio provides professional services in branding, editorial design, web design, infographics, and scenography (exhibition design), along with consulting on communication strategy, media channel selection, and cost-efficient production. It operates as a small multi-disciplinary team serving cultural institutions, publishing houses, public organizations, and industrial companies with project-based commissions.

Product overview

Extraplan is a Vienna-based design studio offering communication design, art direction, and visual strategy services. The company shapes identities, information, and stories across three channels: Print, Digital, and Space. Their design competencies span Branding (Identitäten), Editorial, Web (Digital), Infographics (Infografik), and Scenography (Szenografie). The studio works with clients on communication strategy, media channel selection, and cost-efficient production. Rather than a unified software product, Extraplan provides professional design services and does not offer discrete software products or modules with specific product names, pricing, or feature lists.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design
• Editorial Design
• Web Design
• Information Graphics
• Scenography and Exhibition Design

Quantifiable outcome

• Type Directors Club Award for Typographic Excellence in 2010 for the Urbana Lnd experimental typeface project

Named customers21 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered notable and minor.

• Type Directors Club (TDC)notableOthersThe Type Directors Club in New York awarded Extraplan the 'Award for Typographic Excellence' in 2010 for the Urbana Lnd experimental typeface project. This recognition is a credential rather than a commercial partnership.
• Emanuel PesendorferminorStrategic or Co-development PartnerEmanuel Pesendorfer collaborated with Extraplan on the future.lab online platform, helping develop the portal into an online magazine with various content publishing options and event scheduling capabilities for TU Wien's urban research platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pentagram: Global partner-led design firm offering branding, editorial, and environmental design across cultural and institutional clients. Represents the scaled-up version of Extraplan's partner-driven studio model, providing a useful ceiling benchmark.
• Mucho Studio: Independent design studio specializing in identity, editorial, and cultural-institution branding with multi-disciplinary principals. Comparable on small-team structure, typographic craft, and cultural-sector clientele.
• Studio Joost Grootens: Amsterdam-based practice specializing in information design, cartography, and editorial/book design — directly comparable to Birgit Mayer's cartography and information-graphics practice at Extraplan.
• Studio Dumbar: Rotterdam-based independent design studio known for identity and cultural-sector work with strong typographic specialism. Highly comparable on craft, cultural-sector focus, and award-driven positioning.
• Hauser Lacour: Zurich-based design studio specializing in identity and editorial work for cultural and institutional clients, including museums and universities. Comparable DACH cultural-sector peer.
• Bureau Borsche: Munich-based independent design studio working across cultural, publishing, and public-sector clients with a comparable integrated editorial/branding/scenographic offering and similar boutique scale. Closest DACH-market peer to Extraplan.
• HORT (Berlin): Berlin-based independent design studio working across identity, editorial, and exhibition design for cultural institutions. Comparable on German-market cultural-sector specialization and integrated print/space practice.
• Felder° (formerly Feinbrand): Zurich-based design studio with comparable DACH-market positioning, offering identity, editorial, scenography, and information design across cultural and institutional clients.

Others

• Type Directors Club (TDC): Global typographic industry association that awarded Extraplan its 2010 Excellence Award. Not a competitor but the credentialing body that anchors Extraplan's typographic reputation in the global design community.

Broad incumbents

• Wolff Olins: Global brand consultancy offering identity and brand strategy at scale. Useful as a broad incumbent reference point showing how Extraplan's integrated cultural-sector offering sits within the wider brand-design market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Extraplan
• LinkedInlinkedin.com/company/extraplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extraplan