Hauser Lacour

What Hauser Lacour does

Hauser Lacour is a Frankfurt am Main–headquartered international branding and design agency operating as a privately held GmbH with a stated history spanning more than 20 years and a claimed portfolio of more than 100 industry design awards. The firm's four core service lines are Brand Strategy & Transformation, Brand Identity & Systems, Digital Brand Experience & UX Design, and Brandspace Design, supplemented by Packaging Design, Trade Show & Event Design, Photography and Film, and Book & Editorial Design. The client base is enterprise-led and spans diverse verticals: real estate (Tishman Speyer — TaunusTurm), capital markets (Deutsche Börse Group media relaunch across Xetra and Börse Frankfurt), industrial manufacturing (SEEPEX, Sidel Group post-merger integration, Hager Group across 50+ subsidiaries), consumer electronics (Sony IFA Berlin), publishing (Campus Verlag), cultural institutions (Alte Oper Frankfurt), education (FH Münster), cosmetics (Annemarie Börlind), and selective startups (COBI/Connected Biking, Lowago e-mobility).

The business model is a B2B professional services model: bespoke, custom-quoted project and retainer engagements based on scope, complexity, and client size, with no publicly listed pricing or packaged offerings. Revenue is generated through direct senior-led sales (Laurent Lacour for New Business), referrals, and industry-event-driven business development, with no third-party channel or reseller network. The operating footprint covers Frankfurt (Senckenberganlage 10–12 headquarters) and Stuttgart (Rotebühlstr. 87), serving the DACH region plus selected international enterprise work, supported by a bilingual German/English website and active presence at major trade fairs.

Hauser Lacour has no proprietary software platform, no disclosed API or SDK, and operates as a pure-play creative consultancy rather than a product company. Its principal operational lever is the long-standing partnership with sister digital agency 21TORR — a relationship the firms formally announced in March 2026 as a structural merger intended to combine brand strategy with digital implementation. The firm is independently owned with no parent company, no venture or private-equity investment, and is led by co-managing directors Laurent Lacour and Andreas Gahlert alongside CDO Felix Kopp and COO Natascha Doller.

Name

Hauser Lacour

Legal name

hauser lacour GmbH

Website

https://hauserlacour.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Hauser Lacour is a Frankfurt-based international branding and design agency serving enterprise clients across Germany and Europe with brand strategy, identity systems, digital experience, and brandspace design work for clients including Deutsche Börse, Sony, Hager Group, and Sidel.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services — Brand & Design Projects: Hauser Lacour generates revenue by providing custom branding, corporate design, digital experience, and brandspace design services to enterprise clients on a project and retainer basis. Revenue is derived from professional service fees for strategy consulting, design execution, and implementation across digital and physical media.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Hauser Lacour is an international branding and design agency offering bespoke brand strategy, corporate identity, digital experience, and brandspace (spatial/exhibition) design services. Engagements are delivered on a project and retainer basis to enterprise and institutional clients across Germany, Austria, and Switzerland, in partnership with sister digital agency 21TORR.

Product overview

Hauser Lacour is an international branding and design agency offering a comprehensive suite of creative services. The core offerings include Brand Strategy & Transformation, Brand Identity & Systems, Digital Brand Experience & UX Design, and Brandspace Design. These services are delivered as professional consulting and creative engagements rather than as a software product or platform. The agency also provides specialized services including Packaging Design, Trade Show & Event Design, Photography and Film, and Book & Editorial Design. Working in close partnership with sister company 21TORR, the agency combines brand strategy and design expertise with digital technology capabilities to deliver integrated brand experiences across physical and digital touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Transformation Strategic consulting service that sharpens brand positioning, narrative, and visual attitude to provide orientation and consistency across complex digital and physical touchpoints; targeted at enterprise and institutional clients undertaking brand transformation.
• Brand Identity & Systems Development of visual identities that grow flexibly as consistent design systems for analogue and digital applications, including word-image marks, typography, color systems, and brand manuals; targeted at organizations needing scalable brand identity.
• Digital Brand Experience & UX Design Design of digital experiences from brand foundations, including user journeys, interface design, UX strategy, and scalable solutions for web platforms, native apps, and design systems; targeted at organizations needing branded digital products.
• Brandspace Design Translation of brands into tangible spatial environments, combining spaces, scenographies, and digital touchpoints for holistic brand experiences at trade shows and events; targeted at brands exhibiting at major fairs or activating physical environments.
• Packaging Design Design of product packaging and visual identity systems that communicate brand promises through materials, typography, and illustrative styles; targeted at consumer goods and cosmetics brands such as Annemarie Börlind and AND GO.
• Messe und Event (Trade Show & Event Design) Design and implementation of brand experiences at trade shows, exhibitions, and events including spatial design, signage, and multimedia installations; targeted at enterprises exhibiting at major trade fairs (e.g., IFA Berlin, Drinktec).
• Fotografie und Film (Photography and Film) Production of brand imagery, product photography, and branded video content for marketing and communication materials; targeted at brands requiring integrated photo and film assets as part of brand and product campaigns.
• Buch und Editorial Design (Book and Editorial Design) Design of publications, books, catalogues, and editorial materials with consistent brand expression across print and digital formats; targeted at publishers (e.g., Campus Verlag) and institutions with editorial content needs.

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 21TORRcoreStrategic or Co-development Partner21TORR is Hauser Lacour's sister company and primary digital partner. Together they form a combined team of over 70 specialists in strategy, UX, design, technology, and data, working across Frankfurt and Stuttgart. The partnership enables Hauser Lacour to offer fully integrated digital brand experiences — bridging brand strategy and visual design with technical implementation. 21TORR is described as a 'renommierte Digitalagentur' (renowned digital agency) and the partnership is marketed as combining 'Pioneers in Branding meet Digital Excellence.'
• Neue Digitale PartnersminorStrategic or Co-development PartnerNeue Digitale Partners provides additional capacity for digital transformation process implementation. The partnership expands Hauser Lacour's capabilities in digital transformation beyond the 21TORR partnership.
• SchmidhuberminorStrategic or Co-development PartnerSchmidhuber is a trade fair and exhibition design partner. Hauser Lacour collaborated with Schmidhuber on the Sony IFA trade fair booth (2014 and subsequent years), where Hauser Lacour handled visual communication strategy, design, and execution while Schmidhuber managed architecture and spatial design.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Independent German creative agency focused on brand strategy, digital experience, and communication design. Direct peer for enterprise branding mandates.
• MetaDesign: Berlin-based brand consultancy under WPP specializing in corporate identity, brand strategy, and digital experience design. Closely comparable service offering and DACH enterprise client focus.
• Serviceplan Group: Germany's largest independent creative agency group with integrated brand, digital, and media capabilities. Comparable in offering integrated brand + digital engagements to enterprise clients, but at significantly larger scale.
• KMS Team: German brand consultancy specializing in brand strategy, corporate identity, and digital experiences. Direct peer in scale, geographic focus, and service mix.
• fischerAppelt: Germany-based communications agency with brand, digital, and content capabilities. Comparable as a multi-disciplinary creative agency serving enterprise clients in the DACH region.
• Kolle Rebbe: Hamburg-based independent creative and brand agency offering integrated brand, digital, and activation work. Comparable in scale and DACH enterprise focus.
• denkwerk: Cologne-based digital agency with brand, UX, and technology services. Comparable as the digital sister/peer counterpart to Hauser Lacour's 21TORR integration model.
• Jung von Matt: Award-winning German creative agency known for brand campaigns and integrated design work. Direct competitor for enterprise branding and campaign mandates across the DACH region.
• Scholz & Friends: Germany-headquartered creative and brand agency offering brand strategy, advertising, and digital experience work for enterprise clients. Closely comparable to Hauser Lacour in geography, service mix, and target customers.

Broad incumbents

• Interbrand: Global brand consultancy (Omnicom) with strong presence in Germany, offering corporate identity and brand strategy at a much larger scale. Broader incumbent competing for the same enterprise branding mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookde-de.facebook.com/pages/hauser-lacour/179980485384795
• Instagraminstagram.com/hauserlacour
• LinkedInlinkedin.com/company/hauser-lacour

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hauser Lacour