Call Of The Wild Inc

What Call Of The Wild Inc does

Call of the Wild Inc, operating as Call of the Wild School for Dogs, is a privately held, single-location dog training business founded in 1992 by Jennifer Boznos and headquartered at a 12-acre farm in Hampshire, Illinois, serving the greater Chicago area. The company offers three core service lines: one-on-one private lessons and behavioral consultations (in-person at the farm or via Zoom, starting at $165/hour), instructor-led group classes (Beginner Basics, Beyond Basics, Saturday Series, Introduction to Sheepherding, and the Fit Dog! Canine Conditioning virtual class), and full-day special events (Run and Recall, Holiday Hacks, Front Camp). Its underlying methodology is a skill-based positive reinforcement training approach, with the proprietary INTENSIVE TRAINING EXPERIENCE (ITE) program as its flagship framework — a hybrid model in which professional trainers work with dogs during the day and owners continue reinforcement at home, designed to train the owner as much as the dog.

The business runs a direct-to-consumer model with unit-based pay-as-you-go pricing across all offerings; no subscription, retainer, or membership tiers are offered. Group classes are capacity-constrained (10-15 dogs per cohort) and priced between $100 and $350 per package. Customer acquisition is driven by organic social (Facebook, Instagram), a content-marketing blog and email newsletter (Training Notebook), and word-of-mouth referrals, with first-time client onboarding handled via phone-based intake. Geographic reach is intentionally narrow: the farm in Hampshire plus a single channel partner (Dash K-9) for group classes and Zoom for virtual delivery. The company is founder-led, owner-operated, and privately held with no disclosed external funding, subsidiaries, or M&A activity.

Name

Call Of The Wild Inc

Legal name

Call of the Wild School for Dogs

Website

https://callofthewildschool.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Call of the Wild School for Dogs is a Hampshire, Illinois-based dog training business founded in 1992 by Jennifer Boznos, offering private lessons, group classes, behavioral consultations, and farm-based special events to individual dog owners in the greater Chicago area via in-person and Zoom delivery.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

akta.pro secondary industry

Enrichment-Focused Dog Daycare (HSANAFAF)

Keywords

• Dog training services
• Obedience training
• Canine behavior consulting
• Herding training
• Canine conditioning

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Private Lessons: One-on-one training sessions with Jennifer Boznos at the farm in Hampshire, IL or via Zoom. Prices start at $165/hour.
2. Group Classes: Scheduled group training classes including Beginner Basics ($350 for 7 weeks), Saturday Series ($100 per session or $350 for 4 sessions), Introduction to Sheepherding ($250), and Fit Dog! Canine Conditioning ($250 for 6 weeks).
3. Special Events: Day-long events at The Farm such as Run and Recall ($150), Holiday Hacks ($250 includes lunch), Front Camp, and Fit Dog events.
4. Behavioral Consultations: Phone consultations for immediate behavioral issues, priced at $165/hour in 15-minute increments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Call Of The Wild Inc delivers dog obedience, behavior modification, and herding training to individual pet parents through one-on-one private lessons, scheduled group classes, behavioral phone consultations, and full-day farm-based special events. Core programming also includes the INTENSIVE TRAINING EXPERIENCE (ITE), a hybrid in-residence plus virtual coaching program, all delivered from a 12-acre Hampshire, Illinois farm stocked with more than 60 sheep for live herding work.

Product overview

Call of the Wild School for Dogs is a single-location dog training school operated by Jennifer Boznos at her farm in Hampshire, IL. The company offers a unified portfolio of training services centered around three core offerings: Private Lessons and Behavioral Consults (one-on-one in-person or virtual sessions), Group Classes (held at the farm or partner location Dash K-9, including Beginner Basics, Saturday Series, Introduction to Sheepherding, and Fit Dog! virtual canine conditioning), and Special Events (day-long farm events like Run and Recall, Holiday Hacks, and Front Camp). The INTENSIVE TRAINING EXPERIENCE (ITE) program represents a distinctive hybrid model where professional trainers work with dogs during the day while owners continue training at home. The Training Notebook provides supplementary educational content. All programs emphasize a skill-based, collaborative approach that trains owners as much as dogs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• INTENSIVE TRAINING EXPERIENCE program achieved high success rates through collaboration between trainer and owner

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dash K-9minorChannel Partner/ Reseller/ DistributorDash K-9 is a partner location where Call of the Wild School for Dogs offers group classes (Beginner Basic, Beyond Basics 1). This partnership extends geographic reach beyond the main Hampshire, IL farm location.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bark Busters Home Dog Training: In-home dog training franchise offering behavioral modification and obedience training by certified trainers. Comparable to Call of the Wild's private lesson and behavioral consultation services, with similar emphasis on owner education.
• Leerburg Dog Training: Long-established dog training resource and online training content provider with specialty in working and herding breeds. Comparable to Call of the Wild because it serves advanced obedience and herding-breed owners through training content and structured programs.
• Dog Training Elite: Franchise providing in-home and on-location dog obedience and behavior modification services. Comparable to Call of the Wild because both operate via direct trainer-to-client delivery and emphasize behavioral problem solving.
• Zoom Room Dog Training: National franchise offering group dog training classes and private lessons at physical studio locations. Comparable to Call of the Wild in core service offering (obedience classes and private training) and direct-to-consumer delivery model.

Emerging players

• Dogtopia: Dog daycare franchise with integrated training programs including obedience and enrichment. Comparable to Call of the Wild because it combines daycare-style environments with structured training services for pet owners.
• Starmark Academy: Dog training academy offering board-and-train programs and group classes. Comparable to Call of the Wild in its emphasis on professional, structured training methodologies and direct-to-pet-owner delivery.
• Camp Bow Wow: Dog daycare and boarding franchise that has expanded into training services. Comparable to Call of the Wild as a multi-service pet care operator with group-class and enrichment-style offerings.

Broad incumbents

• PetSmart (Dog Training Services): Large national pet retailer offering group dog training classes and private lessons inside its stores. Comparable to Call of the Wild as a competing obedience training provider, though at much broader scale and lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/callofthewildschool
• Instagraminstagram.com/callofthewild_schoolfordogs
• LinkedInlinkedin.com/company/call-of-the-wild-dog-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call Of The Wild Inc