Eta A. S.

Name

Eta A. S.

Legal name

ETA a.s.

Website

https://eta.cz

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

101–250 employees

Short description

ETA a.s. is a Czech household appliance manufacturer founded in 1943 that designs, produces, and sells kitchen robots, vacuum cleaners, personal care devices, large appliances, and built-in appliances to Czech and Central European consumers through its own e-commerce platform, 39+ branded retail stores, and wholesale partnerships with Alza, Datart, and Mall.cz.

Ownership category

akta.pro rank

Product category

Household Appliances

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521), Electronics and Appliance Retailers (44921)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro industry

PRIMARYCRACACAA

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACACAH

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACADAF

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYCRACADAJ

Personal Care Appliances Retail (Hair Dryers, Shavers, Oral Care)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYCRACADAI

Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYCRACACAK

Appliance Service Plans, Extended Warranties & Maintenance Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• Household appliances
• Kitchen appliances
• Personal care devices
• Vacuum cleaners
• Built-in appliances

Headquarters

HQ city

Zlín

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of household appliances and consumer electronics including kitchen robots, vacuum cleaners, personal care products, large appliances, and built-in appliances. Products sold at various price points from budget to premium segments.
2. Extended Warranty Services: Extended warranty programs offering 3, 5, or 10-year coverage on products for additional revenue.
3. Professional Installation Services: Paid installation services for built-in appliances.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ETA a.s. designs, manufactures, and retails household appliances and personal care devices through its own e-shop (eta.cz), 39+ branded retail stores, and partnerships with major Czech retailers including Alza.cz, Datart, and Mall.cz. The product portfolio spans kitchen appliances (kitchen robots, small appliances), large appliances (refrigerators, washing machines, ovens), built-in appliances, vacuum cleaners, air treatment devices, and personal care products (hair care, dental care, body care).

Product overview

ETA a.s. is a Czech home appliance manufacturer offering a comprehensive portfolio of household products organized across six main categories: Home & Cleaning (vacuum cleaners, air treatment, irons, steam cleaners), Kitchen & Cooking (kitchen robots, kettles, blenders, coffee makers, bread makers, food processors, fryers, grills), Large Appliances (refrigerators, freezers, washing machines, dryers, dishwashers, ovens, cooktops), Built-in Appliances (built-in dishwashers, microwaves, ovens, cooktops, refrigerators), Personal Care & Health (hair care with Fenité brand, dental care with Sonetic and AquaCare lines, body care products), and Accessories. Key product sub-brands include Fenité (premium personal care), STORIO (design collection), and Gratus/Gustus (kitchen robots). The company operates across multiple Central European markets including Czech Republic, Slovakia, Poland, Hungary, Slovenia, and Ukraine.

Differentiator

Problem solved

Functional benefit

Brands

• ETA Fenité: Personal care product line including hair dryers, stylers, trimmers, and grooming devices.
• ETA Gratus
• ETA Gustus
• ETA Sonetic
• ETA AquaCare
• ETA Storio
• ETA Terier
• ETA Leonardo
• ETA Rosalia
• ETA Austin
• ETA James
• ETA BladeMaster
• ETA Lucas

Products and services

• Kitchen Robots (Gratus line)

Quantifiable outcome

• Sonic toothbrushes remove up to 6x more plaque than manual toothbrushes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• HP TRONIC Zlín, spol. s r.o.coreOthersHP TRONIC Zlín is the operator of eta.cz e-shop and holds IČ 49973053. The company handles the e-commerce operations and commercial communications for the ETA brand. This is a core operational relationship as HP TRONIC manages the primary sales channel.
• Alza.czmajorChannel Partner/ Reseller/ DistributorMajor Czech online retailer distributing ETA household appliances through their e-commerce platform.
• DatartmajorChannel Partner/ Reseller/ DistributorMajor Czech and Slovak retail chain with physical stores and online presence, serving as a key distribution channel for ETA products including dedicated Datart sales network.
• Mall.czminorChannel Partner/ Reseller/ DistributorCzech online retail partner distributing ETA products alongside Alza and Datart.
• ValeraminorChannel Partner/ Reseller/ DistributorSwiss professional hair care brand whose products (hair dryers, styling tools) are distributed through ETA's e-commerce platform. Products feature ROTOCORD technology and are positioned as premium professional offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Dyson: Premium vacuum cleaner and personal care brand. Overlaps with ETA's Terier stick vacuums and Fenité hair dryers/stylers, particularly in the premium price tier.

Broad incumbents

• LG Electronics: Global home appliance and electronics brand. Directly competes across major kitchen and laundry appliances and increasingly in vacuum and personal care.
• Samsung Electronics: Global consumer electronics and appliance incumbent. Competes with ETA in major appliances, vacuums, and increasingly personal care within Czech and CEE retail channels.
• BSH Hausgeräte (Bosch, Siemens): Europe's largest home appliance manufacturer offering Bosch, Siemens, Neff, and Constructa brands. Competes directly with ETA across cooking, laundry, dishwashing, and small appliances in the Czech Republic and broader CEE.
• Electrolux: Global major appliance incumbent selling under Electrolux, AEG, and Zanussi brands. Directly comparable in kitchen, laundry, and floor-care categories where ETA competes.
• Arçelik (Beko, Grundig): Turkish appliance manufacturer with strong European footprint under Beko and Grundig. Competes with ETA on value-tier kitchen and laundry appliances across Central Europe.
• Philips: Major personal care and small appliance player. Directly comparable to ETA's Fenité hair-care and Sonetic/AquaCare oral-care product lines.

Direct peers

• Catler: Czech small-appliance brand (kitchen robots, kettles, food processors) positioned in a similar mid-premium tier to ETA. Direct domestic competitor in the Czech Republic.
• Gorenje (Hisense): Slovenian-origin major and small household appliance manufacturer with deep Central and Eastern European distribution. Direct overlap with ETA across kitchen appliances, laundry, and built-in categories in CEE markets.

Regional players

• Concept (ELKARO): Czech household appliance brand selling through similar retail channels including Alza and Mall.cz. Direct domestic competitor across small kitchen appliances and vacuums.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ETAtadyjedoma
• LinkedInlinkedin.com/company/eta-a-s/mycompany/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eta A. S.