Casa Mexico
- Company typePrivate
- Founded1992
- HeadquartersBoise, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Casa Mexico firmographics
Firmographics- Name
- Casa Mexico
- Legal name
- Casa Mexico
- Website
- https://casamexicoidaho.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Casa Mexico industry classification
Industry- Product category
- Mexican Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Casa Mexico is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casa Mexico business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food and Beverage Sales: Revenue from serving authentic Mexican dishes, margaritas, mixed drinks, and full bar services to dine-in customers at four Boise, Idaho restaurant locations.
- Online and Phone Takeout Orders: Revenue from takeout orders placed via phone and online Square ordering portal.
- Catering Services: Revenue from catering orders for events including corporate lunches, rehearsals, private parties, and gatherings. Catering menu priced at $19.95-$21.95 per person with 3-day advance notice required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catering Menu 1 - Cheese Quesadillas and Enchiladas |
| Unit Pricing | Pay-as-you-go | Catering Menu 2 - Taquitos and Fajitas |
| Unit Pricing | Pay-as-you-go | Catering Menu 3 - Chile Verde and Colorado |
| Unit Pricing | Pay-as-you-go | Catering Menu 4 - Taco Bar |
| Unit Pricing | Pay-as-you-go | Lunch Specials |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Casa Mexico product offering
Product offeringCore offering
Casa Mexico operates four family-owned Mexican restaurant locations in Boise, Idaho, serving handmade authentic Mexican dishes, traditional margaritas, and full bar service prepared fresh daily. The restaurants also offer catering with four menu packages priced at $19.95-$21.95 per person and complimentary private banquet rooms seating up to 75 guests at every location for events such as birthdays, graduations, business lunches, and rehearsal dinners.
Product overview
Casa Mexico is a family-owned Mexican restaurant chain operating four locations in Boise, Idaho, established in 1992. The core offering consists of handmade authentic Mexican dishes, traditional margaritas, and full bar service, with fresh chips and salsa as customer favorites. The product portfolio includes a Full Menu of traditional Mexican entrees (enchiladas, fajitas, tacos, burritos, carne asada), Lunch Specials available weekdays, and the newly launched Birria Tacos. Additional service modules include Catering with four menu packages ($19.95-$21.95 per person) requiring 3 days advance notice, and Private Banquet Rooms accommodating up to 75 guests available free of charge at all locations. Online Ordering via Square portal enables direct customer orders. The restaurant emphasizes big portions at fair prices with a comfortable atmosphere.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Menu Complete menu featuring authentic Mexican dishes including enchiladas, fajitas, tacos, burritos, and carne asada. All food is handmade and fresh-made daily for dine-in, takeout, and online ordering customers at four Boise locations.
- Lunch Specials Limited-time weekday lunch menu available Monday through Friday from 11 AM to 3 PM, offering discounted pricing on select menu items for dine-in customers.
- Birria Tacos New menu item featuring birria tacos served with beans, rice, and consome for dipping, available at the Casa Mexico restaurant locations.
- Traditional Margaritas & Full Bar Traditional Mexican margaritas, house specialty drinks, cold beer, and full bar service offered at all Casa Mexico restaurant locations to complement the dining experience.
- Catering Service Catering service with four menu packages priced at $19.95-$21.95 per person for events such as corporate lunches, rehearsals, private parties, and family gatherings. Each package includes refried or pot beans, rice, chips, salsa, guacamole, and sour cream, with delivery and catering service charges included and disposable supplies provided. Requires 3-day advance notice.
- Private Banquet Rooms Complimentary private banquet rooms available at every Casa Mexico location, each accommodating up to 75 guests for birthdays, graduations, family reunions, holiday parties, business lunches, rehearsal dinners, and private parties.
- Online Ordering Online ordering system through the Square ordering portal accessible via casamexicoidaho.com, allowing customers to place takeout and pickup orders directly with Casa Mexico.
Companies that use Casa Mexico
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Casa Mexico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Casa Mexico partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Casa Mexico competitors and assessment
Company assessmentRegional players
- Los Betos Mexican Food: Regional Mexican fast-food chain with strong Pacific-Northwest presence; relevant peer for value-tier Mexican competition that sits alongside Casa Mexico in the same Boise-area demand pool.
- Don Abel Mexican Restaurant: Long-standing locally owned full-service Mexican restaurant in the Boise market; the closest direct local competitor sharing geography, format, and authentic Mexican positioning.
- Taco Time: Pacific-Northwest-rooted Mexican QSR brand; the most direct regional category neighbor for Casa Mexico's Boise anchor and a useful comp on regional Mexican brand loyalty in the same geography.
Broad incumbents
- Baja Fresh: Mexican fresh-grill fast-casual chain emphasizing fresh ingredients and catering; comparable ingredient-quality positioning and catering-menu structure to Casa Mexico's offering.
- Moe's Southwest Grill: Mexican fast-casual chain offering catering and group ordering; relevant peer for off-premise channel dynamics, although a counter-service format versus Casa Mexico's full-service dining.
- Qdoba Mexican Eats: Mexican fast-casual chain with strong digital ordering and catering programs; directly comparable catering model and a relevant benchmark for Casa Mexico's per-person catering pricing.
- On The Border Mexican Grill & Cantina: National casual-dining Mexican chain with full bar, table service, and group/event seating — directly comparable full-service format to Casa Mexico but operating at much broader scale and brand recognition.
- Chipotle Mexican Grill: National Mexican fast-casual chain competing for the same Mexican-cuisine occasion, although at a lower price point and with counter service rather than full table service; frames the broader competitive set Casa Mexico operates in.
- Chevys Fresh Mex: Casual-dining Mexican restaurant chain offering table service, margaritas, and group/event capabilities; the closest direct national-chain analog to Casa Mexico's format and occasion mix.
- Chuy's: Tex-Mex casual-dining chain with full bar, made-from-scratch menu, and event-friendly footprint; comparable to Casa Mexico on full-service authentic positioning and family/community tone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Casa Mexico social profiles
Digital presenceCasa Mexico compliance and trust
Trust signalCompliance1 record
Casa Mexico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Mexico leadership team
Management profileNumber of profiles
Casa Mexico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Mexico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Mexico
What does Casa Mexico do?
Casa Mexico operates four family-owned Mexican restaurant locations in Boise, Idaho, serving handmade authentic Mexican dishes, traditional margaritas, and full bar service prepared fresh daily. The restaurants also offer catering with four menu packages priced at $19.95-$21.95 per person and complimentary private banquet rooms seating up to 75 guests at every location for events such as birthdays, graduations, business lunches, and rehearsal dinners.
Is Casa Mexico a public or private company?
Casa Mexico is a private company. It is classified as family owned and is currently operating.
When was Casa Mexico founded?
Casa Mexico was founded in 1992. It employs 1 to 10 people.
Where is Casa Mexico based?
Casa Mexico is headquartered in Boise, United States, in the North America region.
How does Casa Mexico make money?
Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are online and Phone Takeout Orders and catering Services.
Who are Casa Mexico's main competitors?
Regional players on record are Los Betos Mexican Food, Don Abel Mexican Restaurant and Taco Time. Broad incumbents are Baja Fresh, Moe's Southwest Grill, Qdoba Mexican Eats, On The Border Mexican Grill & Cantina, Chipotle Mexican Grill, Chevys Fresh Mex and Chuy's.
Does Casa Mexico have an API?
No public API is recorded for Casa Mexico.
What industry is Casa Mexico in?
Casa Mexico's product category is Mexican Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.