Feil, Inc.

What Feil, Inc. does

Feil, Inc. is a Fort Myers, Florida-based custom wood products company founded in 1998 by German immigrants Gerald and Andrea Feil. The company specializes in custom hardwood flooring, wooden staircases, and hardwood entry doors, with a complementary Boutique line of curated interior design elements (moss accent walls, wood countertops, specialty lighting) sourced partly through a partnership with RIVA Spain. All core products are designed, fabricated, and installed in-house at the company's single 12034 Metro Parkway facility, which houses the Feil Design Studio, Feil Fabrication shop, and a retail showroom, supported by CAD/CAM software, precision CNC machinery, and a 9-layer UV-cured Acrylic Urethane finish system with Aluminum Oxide for durability.

The business serves primarily residential homeowners in the Southwest Florida luxury market, with secondary trade customers among builders, architects, and interior designers who specify Feil for custom wood components on client projects. Go-to-market is direct-to-consumer and sales-led: customers visit the Fort Myers showroom or contact the sales team for consultations, with a separate material-only channel serving DIY customers at the lowest published prices. The company employs its own craftsmen as full-time staff rather than subcontractors, supports a 1-year to 25-year warranty range depending on product, and reports that referrals and repeat customers constitute a large share of revenue.

Feil is privately held, founder-owned, and bootstrapped — there is no evidence of external investment, institutional capital, M&A activity, or public market listing. Geographic scope is limited to a single Florida region, and operations remain centered on the Fort Myers facility. Distribution is exclusively direct: showroom, phone sales, and material-only direct sales, augmented by a digital presence across the company website, Facebook, Instagram, Pinterest, and Houzz for top-of-funnel awareness. Revenue, headcount trend, and project backlog are not publicly disclosed.

Name

Feil, Inc.

Legal name

Feil Inc.

Website

https://feil.us

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Feil, Inc. is a founder-owned, Fort Myers-based custom wood products company that designs, fabricates, and installs premium hardwood flooring, staircases, and entry doors for residential and trade customers in Southwest Florida, with a complementary boutique product line.

Ownership category

akta.pro rank

Product category

Custom Hardwood Flooring & Millwork

NAICS

Flooring Contractors (238330), Custom Architectural Woodwork and Millwork Manufacturing (337212), Floor Covering Retailers (449121), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

akta.pro secondary industries

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ), Hardwood Floor Refinishing & Restoration (HSAPAGAB), Hardwood Flooring Retail (CRAIAGAB), Hardwood Floor Repair & Refinishing (HSAGAFAA)

Keywords

• Custom hardwood flooring
• Wood staircase manufacturing
• Custom entry doors
• Wood fabrication services
• Residential millwork

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wood Flooring Products: Sale of hardwood flooring products including pre-finished and unfinished solid and engineered wood floors
2. Custom Stairs: Custom-designed and manufactured wooden staircases including cable railing, glass, wood, metal baluster options
3. Custom Doors: Custom hardwood front doors with German hardware, various finishes, stains, and decorative details
4. Installation Services: Professional hardwood flooring installation, refinishing, and custom staircase installation services
5. Refinishing Services: Professional sanding and refinishing services for existing hardwood floors
6. Design Studio & Fabrication: Feil Design Studio and Fabrication services for custom wood projects and specialty products
7. Boutique Products: Curated collection including Moss Accent Walls, Custom Wood Countertops, RIVA Spain products (wood flooring, tiles, moss walls), and specialty lighting

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Feil designs, fabricates, and installs custom hardwood flooring, custom wooden staircases, and custom hardwood front doors for residential interiors. The company also offers a curated Boutique line of home-design accessories and complementary services including refinishing, specialty borders and inlays, and design consultation through its in-house Design Studio and Fabrication facility in Fort Myers, FL.

Product overview

Feil, Inc. is a custom wood products company offering a unified portfolio centered on hardwood flooring, stairs, and doors as its core products. The company operates a Design Studio and Fabrication division under one roof, providing complementary installation services. The Boutique section extends the offering with curated home design accessories sourced through partnerships. All products are custom-manufactured using CAD/CAM technology and precision CNC machinery, with a focus on craftsmanship and custom in-house creation.

Differentiator

Problem solved

Functional benefit

Brands

• Feil Design Studio: Design studio for custom wood flooring, stairs, and doors consultation and visualization
• Feil Fabrication

Products and services

• Hardwood Flooring Custom hardwood flooring including pre-finished and unfinished solid and engineered wood floors in various species and edge profiles (square-edge, bevel-edge, eased-edge), with installation methods including nail-down, staple, glue-down, and floating. Pre-finished options use a 9-layer UV-cured Acrylic Urethane finish with Aluminum Oxide for durability and are sold to residential homeowners and trade customers.
• Custom Hardwood Staircases Custom-designed and manufactured hardwood staircases including open and closed configurations with railing options such as cable, glass, metal baluster, wood baluster, spiral, mono floating, and dual floating. Manufactured in-house using CAD/CAM software and precision CNC machinery, and supplied and installed by Feil craftspeople.
• Custom Hardwood Front Doors Custom hardwood front doors featuring German-made hardware, multiple locking mechanisms, and various finishes, stains, and decorative details. Designed for durability, energy efficiency, soundproofing, and security, and sold to residential homeowners in the Fort Myers region.
• Boutique Home Design Collection Curated collection of home design products including Moss Accent Walls, custom wood countertops, and specialty lighting for staircases, plus RIVA Spain high-quality wood flooring, matching tiles, and moss accent walls offered through a partnership with RIVA Spain. Products are displayed and sold through the Fort Myers showroom.
• Hardwood Floor Refinishing Service Professional sanding and refinishing service for existing hardwood floors, including floors up to 100 years old, using modern fine finishes for color and durability. Offered to residential customers seeking to restore worn or aged hardwood floors.
• Specialty Borders & Inlays Custom inlays and borders created in-house by Feil Inc. staff, or sourced through supplier relationships, to add decorative accents to hardwood floors. Customers can choose from existing designs or commission Feil to create a custom pattern.
• Professional Installation Services Professional installation services for hardwood flooring, custom staircases, and doors performed by Feil's employed installation team (not subcontractors). Includes quality new installation as well as installation coordination for the company's custom-fabricated products.

Quantifiable outcome

• Floors can last virtually a lifetime with proper care
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RIVA SpaincoreChannel Partner/ Reseller/ DistributorFeil is a proud partner of RIVA Spain, offering their entire collection including High Quality Wood Flooring, Matching Tiles, and Moss Accent Walls. Products are displayed in the Feil showroom in Fort Myers, FL where customers can experience them firsthand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Provenza Floors: Premium hardwood flooring brand offering custom-styled, hand-finished collections for residential interiors. Closely comparable to Feil's positioning around designer-driven hardwood with custom color, texture, and finish options.
• Bella Cera Hardwood Floors: Manufacturer and retailer of premium engineered and solid hardwood flooring with custom finishes. Directly comparable to Feil as a premium-positioned hardwood flooring brand serving residential customers with high-end, design-forward products.
• Boa-Franc (Mirage Floors): North American manufacturer of premium solid and engineered hardwood flooring known for quality finishes and craftsmanship. Directly comparable to Feil on the hardwood flooring manufacturing side, though distributed through dealer networks rather than Feil's one-roof model.
• DuChâteau Floors: Luxury hardwood flooring manufacturer with European-inspired, custom-finished products for high-end residential and boutique commercial projects. Comparable to Feil in craftsmanship, premium positioning, and designer-focused go-to-market.
• Hallmark Floors: Designer and manufacturer of premium hardwood and luxury vinyl flooring serving residential and light commercial customers. Comparable to Feil as a premium hardwood brand with custom finishes and trade/designer channel emphasis.

Others

• RIVA Spain: Spanish manufacturer of high-quality wood flooring, tiles, and moss accent walls. Listed here as an ecosystem partner / supplier rather than a competitor — Feil is an authorized RIVA Spain partner and reseller, making them a directly relevant commercial counterparty.

Broad incumbents

• Shaw Industries: Major flooring manufacturer and distributor with residential hardwood, carpet, tile, and resilient flooring lines. Relevant as a large-scale incumbent competitor serving similar residential customers through dealer and retail channels.
• LL Flooring (formerly Lumber Liquidators): National flooring retailer selling hardwood, vinyl, laminate, and tile direct to consumers and contractors. Comparable as a competing distribution channel for residential hardwood, though focused on commodity/prefinished product rather than custom fabrication.
• Mohawk Industries: One of the world's largest flooring manufacturers with hardwood, LVP, laminate, and tile portfolios under brands like Mohawk, Karastan, and Pergo. A broad incumbent operating across all major flooring categories — important competitive context for Feil's narrow hardwood positioning.
• Anderson Tuftex: Shaw-owned premium hardwood and carpet brand targeting design-forward residential customers. Comparable to Feil in the premium hardwood space and designer/trade channel, but with national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FeilWoodflooringandstairs
• Instagraminstagram.com/feilflooring
• Pinterestpinterest.com/feilinc0170/feil-inc-wood-flooring-stairs-doors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feil, Inc.