Koun
Koun is a Lebanese nonprofit that delivers free, in-person yoga-based psychosocial support programs to refugees and marginalized communities in camps and community centers across Lebanon. Founded in 2018 and registered as an NGO in 2020, it operates with a sub-10-person team under founder Sandy Boutros.
- Company typePrivate
- Founded2018
- HeadquartersBeirut, Lebanon
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Koun does
Koun is a Lebanese non-governmental organization that delivers yoga-based psychosocial support programs to refugee populations and marginalized communities across Lebanon. Founded operationally in 2018 and officially registered as an NGO with the Lebanese Ministry of Interior in January 2020 (Reg No. 144), the organization is headquartered in Beirut and runs its core programming directly inside refugee camps and community centers throughout the country. Its target beneficiaries are refugees, women, and other vulnerable populations experiencing trauma, displacement-related stress, and limited access to mental health and wellness services. The organization is founder-led by Sandy Boutros.
The organization's sole product is structured, in-person yoga instruction framed as a mental health intervention — described in its own materials as an "efficient psychosocial support activity" combining body-mind practices intended to release muscular, mental, and emotional tension and to enhance self-awareness. Koun does not operate a digital platform, mobile application, or proprietary software stack; its "technology" is a curated practice methodology adapted for trauma-affected populations. There are no patents, no software products, no APIs, and no AI/ML components. The organization has no subsidiaries, no parent company, and operates as an independent entity.
Koun's business model is donation-based: the organization is funded primarily through charitable giving, including a targeted campaign on the Fundahope platform ("Breath of Peace Yoga for Mental Health"). All services to beneficiaries are free. With 1–10 employees and operations confined to a single country, Koun is a small-scale NGO. Awareness is generated through organic social media (Facebook, Instagram, YouTube), founder-led earned media (Murr TV, France 24, l'Orient-le-Jour, The Wellness Project, Anera), and a 2023 podcast appearance on the Yoga Alliance platform, which collectively support donor acquisition but do not constitute a scalable commercial GTM motion.
Koun firmographics
Firmographics- Name
- Koun
- Legal name
- Koun
- Website
- https://koun.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Koun is a Lebanese nonprofit that delivers free, in-person yoga-based psychosocial support programs to refugees and marginalized communities in camps and community centers across Lebanon. Founded in 2018 and registered as an NGO in 2020, it operates with a sub-10-person team under founder Sandy Boutros.
- Ownership category
- akta.pro rank
Koun industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Other Individual and Family Services (624190), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Koun is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices1 record
Markets served
Koun business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Donations and Charitable Funding: Koun operates as a non-profit organization funded primarily through donations. The organization accepts donations through its website via Fundahope platform for specific fundraisers such as 'Breath of Peace Yoga for Mental Health'.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Koun product offering
Product offeringCore offering
Koun delivers free, in-person yoga-based psychosocial support programs to refugees and marginalized communities in Lebanon, operating through refugee camps and community centers. The core service focuses on enhancing self-awareness while releasing muscular, mental, and emotional tensions to improve psychological well-being, with an emphasis on mental health, women empowerment, and gender equality. Services are provided at no cost to beneficiaries, funded by donations and charitable giving.
Product overview
Koun operates as a non-profit organization offering yoga as a psychosocial support service to marginalized communities in Lebanon. The organization provides yoga programs in refugee camps and community centers, focusing on mental health, empowerment, and peace. The core offering is yoga instruction designed to address psychological well-being through body-mind practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Psychosocial Support Programs Yoga-based psychosocial support activities delivered in refugee camps and community centers across Lebanon, focusing on enhancing self-awareness while releasing muscular, mental, and emotional tensions to improve psychological well-being for refugees and marginalized communities. Services are provided free of charge.
Companies that use Koun
Customer profileSegments2 records
Ideal customer profiles2 records
Koun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Koun partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Yoga AlliancecoreYoga Alliance featured Koun founder Sandy Boutros on their podcast (Season 9, Episode 1) discussing 'Teaching for Equity in Lebanon'. The podcast explores Koun's mission of promoting yoga and mental health in marginalized Lebanese communities. This partnership provides visibility and credibility within the global yoga community.
- AneraminorAnera featured Koun in an interview for International Women's Day, highlighting the organization's work with women in marginalized communities in Lebanon.
- Murr TVminorLebanese television network that covered Koun's work in promoting yoga and mental health in underprivileged communities.
- France 24minorInternational news network that featured Koun's mission and work in Lebanese marginalized communities.
- l'Orient-le-JourminorLebanese French-language newspaper that provided media coverage of Koun's community programs.
- The Wellness ProjectminorWellness-focused media platform that covered Koun's yoga-for-mental-health initiatives in Lebanon.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Koun competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Koun social profiles
Digital presenceKoun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koun leadership team
Management profileNumber of profiles
Profiles1 record
Koun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koun
What does Koun do?
Koun delivers free, in-person yoga-based psychosocial support programs to refugees and marginalized communities in Lebanon, operating through refugee camps and community centers. The core service focuses on enhancing self-awareness while releasing muscular, mental, and emotional tensions to improve psychological well-being, with an emphasis on mental health, women empowerment, and gender equality. Services are provided at no cost to beneficiaries, funded by donations and charitable giving.
Is Koun a public or private company?
Koun is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Koun founded?
Koun was founded in 2018. It employs 1 to 10 people.
Where is Koun based?
Koun is headquartered in Beirut, Lebanon, in the Middle East region.
How does Koun make money?
One revenue line is on record: donations and Charitable Funding.
Does Koun have an API?
No public API is recorded for Koun.
What industry is Koun in?
Koun's product category is Community Mental Health Services. Its primary akta.pro industry code is HSADACAE, Therapeutic/Adaptive Yoga & Clinical Pilates, with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 624190 and its SIC code is 8300.