The Wellness Project

What The Wellness Project does

The Wellness Project NYC (TWP), founded in 2012 and operating as a privately-held creative corporate wellness consultancy, delivers holistic wellness programming to corporate clients across the United States and globally. Its service portfolio spans interactive wellness workshops, unique wellness events (virtual creative events, in-a-box mailer kits, and in-office activations), personal health coaching, private yoga and meditation sessions, customized newsletters and gamified wellness challenges, and seasonal/holiday programs. TWP's technology footprint is intentionally minimal: there is no proprietary platform, with delivery executed via Zoom-based virtual sessions, digital content, custom-curated physical mailers, and a national network of certified wellness professionals. The company is led by two co-founders (Rachel and Sarah), both certified holistic nutritional counselors, whose personal brands anchor the firm's client relationships.

TWP commercializes its offerings primarily through subscription-style packages (Wellness Week, six-week/quarterly Virtual Employee Support Program, four-month Immersive Wellness Package) with multi-year billing options, alongside a la carte services and white-labeled creative content for client organizations. Pricing is not publicly disclosed. Its go-to-market is sales-led, driven by direct outreach to HR departments and benefits brokers/health insurance carriers (e.g., Aetna), supported by client testimonials and a prominent logo wall of enterprise clients including American Express, Viacom, Tiffany & Co., Google/YouTube, WeWork, Experian, Thrive Capital, and the NYC Department of Education. Operations are anchored in New York City with a secondary regional presence in California, and the firm claims national reach via its distributed wellness professional network and physical mailer-based distribution model.

The business model is a low-tech, services-led consultancy with no disclosed funding, no institutional ownership, and no disclosed headcount. Customer concentration, revenue, and growth metrics are not publicly reported, which limits financial visibility but does not undermine the qualitatively documented enterprise client base and channel partnerships. The company's strategic positioning is to differentiate on content creativity and instructor quality rather than technology, leaving its competitive defensibility tied primarily to brand, content library, and talent rather than to scale economics or platform lock-in.

Name

The Wellness Project

Legal name

The Wellness Project NYC

Website

https://thewellnessprojectnyc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wellness Project NYC is a privately-held creative corporate wellness consultancy founded in 2012 that designs and delivers virtual and in-person wellness workshops, yoga, meditation, coaching, and creative events for enterprise clients, supported by a national network of wellness professionals.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Corporate wellness services
• Wellness workshop facilitation
• Employee health coaching
• Corporate yoga meditation
• Creative wellness events

Headquarters

HQ city

Islandia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Wellness Programming: The company generates revenue through selling corporate wellness packages and services to businesses. Offerings include virtual workshops, yoga/meditation classes, health coaching, creative events, and wellness challenges. Revenue is generated through subscription-style packages (Wellness Week, Employee Support Program, Immersive Wellness Package) as well as a la carte services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Wellness Project NYC designs and delivers creative corporate wellness programming for companies and organizations of all sizes. Offerings include interactive wellness workshops, virtual and in-office creative wellness events, personal health coaching, group yoga and meditation classes, customized newsletters and gamified wellness challenges, and seasonal holiday events. Services are sold as structured subscription packages (Wellness Week, Virtual Employee Support Program, Virtual Immersive Wellness Package) or a la carte, delivered virtually via Zoom or as in-office activations supported by a national network of wellness professionals and curated mailer kits.

Product overview

The Wellness Project NYC is a creative corporate wellness consultancy offering a portfolio of service-based wellness offerings rather than a unified software product. The core offerings include Interactive Wellness Workshops (engaging, science-based presentations), Unique Wellness Events (virtual creative events, in-a-box kits, and in-office activations), Personal Health Coaching (one-on-one sessions), Yoga and Meditation (private group classes), Creative Content + Wellness Challenges (custom newsletters and gamified habit-building programs), and Holiday Corporate Wellness Events. These services are available as standalone offerings or bundled into structured packages including Wellness Week, Virtual Employee Support Program, and Virtual Immersive Wellness Package. Services are delivered through both virtual programming and select in-office activations, with options for customization and white-labeling to align with client branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Wellness Workshops Engaging, science-based presentations led by certified holistic nutritional counselors that break down trending health topics (holistic health hacks, positive psychology, mindful eating, superfoods, immunity, sleep) into accessible content for corporate audiences. Includes digital invites, marketing collateral, custom cheat sheets, and 45–60 minute interactive sessions.
• Unique Wellness Events Interactive, educational wellness experiences offered as Virtual Creative Events (hands-on team-building workshops with immersive activities), Virtual In-A-Box Kits (curated mailers for DIY activities), and In-Office Activations (bespoke pop-up wellness experiences). Designed for corporate audiences seeking creative team engagement.
• Personal Health Coaching One-on-one coaching sessions with certified Holistic Health Counselors that help employees set and achieve personal health and happiness goals. Includes a wellness questionnaire, a 20-minute coaching session, and a personalized action plan, available virtually with limited in-office availability.
• Yoga and Meditation Private group guided meditation sessions and virtual yoga classes led by certified teachers, customizable and accessible to all levels, available a la carte or as part of TWP's wellness packages.
• Creative Content + Wellness Challenges Customized wellness newsletters (Creative Content series) and gamified wellness challenges that foster community while helping employees adopt healthy habits through micro-actions. Challenges span four weeks of activities with marketing collateral, participation tracking, and optional amplifications (e.g., video content, Slack channel monitoring).
• Holiday Corporate Wellness Events Seasonal wellness-oriented activities including Holiday Gifting events (making Salt Soaks, Hand Scrub), Stovetop Potpourri, Holiday Tea Bars, and New Year Vision Boarding Workshops designed to help corporate teams connect during busy holiday seasons.
• Wellness Week Package One-week comprehensive wellness program offered virtually or in-office. Includes five custom newsletters, two 60-minute signature workshops, two 45-minute private group yoga classes, two 15-minute private group meditation sessions, and one 75-minute creative event.
• Virtual Employee Support Program Subscription-style virtual wellness programming available in Six-Week or Quarterly formats. Includes three 60-minute signature workshops, six 45-minute private group yoga classes, six 15-minute private group meditation sessions, and six custom newsletters, with discounted pricing for longer commitments.
• Virtual Immersive Wellness Package Four-month comprehensive virtual wellness program building on the Employee Support Program. Includes two 75-minute virtual creative events with activities mailed to employees, eight 45-minute private group yoga classes, eight 15-minute private group meditation sessions, and one month-long gamified wellness challenge.

Quantifiable outcome

• Employees reference things learned in weeks and months following TWP sessions
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Benefits Brokers and Health Insurance CompaniessupportingChannel Partner/ Reseller/ DistributorTWP works with benefits brokers who are responsible for corporate wellness programming. They can collaborate on strategy and planning, as well as handle billing through these partners. Examples include Aetna which is listed as a client and reference partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BetterUp: BetterUp sells enterprise coaching and wellbeing programs, including live one-on-one and group sessions. It is directly comparable to TWP's health coaching and workshop components but operates a tech-enabled, scaled model.
• Headspace for Work: Headspace's B2B offering provides guided meditation, mindfulness, and coaching content to employers. Like TWP, it targets HR and benefits decision-makers seeking creative, engaging wellness programming, though delivered primarily through a digital platform.
• Calm Business: Calm's enterprise arm sells meditation, mindfulness, and sleep content to corporate HR/benefits buyers. It competes directly with TWP for the same corporate wellness budget, though at much larger scale and via an app rather than live programming.
• Lyra Health: Lyra provides mental health and wellness benefits to employers, including coaching and live sessions. It overlaps with TWP's corporate wellness offering and competes for the same benefits-broker and HR distribution channels.
• Thrive Global: Thrive Global sells corporate wellness, content, and behavior-change programming to enterprises. It is one of the closest direct comparables to TWP's creative, content-driven approach to corporate wellbeing.
• Spring Health: Spring Health sells mental health and wellbeing benefits to employers, including coaching and mindfulness components. It targets the same enterprise HR buyer as TWP and increasingly competes for the broader corporate wellness dollar.

Emerging players

• Wellable: Wellable provides corporate wellness programming including fitness, mindfulness, and content subscriptions to employers. It overlaps with TWP's offering but is more platform-driven and typically serves mid-market employers.
• Wellbeats: Wellbeats offers on-demand fitness, yoga, meditation, and wellness content to corporate clients. It overlaps with TWP's yoga/meditation and corporate programming but is delivered via a digital platform rather than live facilitators.

Broad incumbents

• Virgin Pulse: Virgin Pulse is a large, established corporate wellbeing platform offering programs across fitness, mindfulness, and coaching. It competes with TWP for enterprise wellness RFPs but operates a much broader, technology-led portfolio.
• Limeade: Limeade is an established corporate wellbeing platform combining well-being programs, engagement, and inclusion tools. It competes with TWP at the enterprise buyer level but with a more tech-enabled, broader-scope offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wellnessprojnyc
• Facebookfacebook.com/TWPnyc
• LinkedInlinkedin.com/company/the-wellness-project-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellness Project