Carolina Racing Supply

What Carolina Racing Supply does

Carolina Racing Supply is a privately held, direct-to-consumer retailer of circle track (short track) racing parts and safety equipment, founded in 1999 and headquartered in Mooresville, North Carolina. The company serves individual racers and racing teams competing in dirt modifieds, asphalt modifieds, street stock, dirt late models, and other grassroots short-track disciplines across the contiguous US, with a physical storefront at 117 Magnolia Park Drive and a contiguous-US shipping footprint via UPS, FedEx, USPS, and regional carrier ADL.

The business operates a catalog of more than 30 product categories covering the full range of short-track vehicle build and maintenance: wheels (including the AERO 30-59 series of 13-inch and 15-inch steel and beadlock wheels for dirt, pavement, and NASCAR applications), brakes, suspension, drivetrain, engine, fuel system, exhaust, electrical, safety equipment, apparel, tools, and consumables. The TomCat Performance sub-brand serves as a house label of racing performance parts, and the company also offers gift cards and promotional 'Hot Deals' and 'New Products' merchandising. The underlying technology is the Terracor B2B Ecommerce Hub e-commerce platform, with same-day shipping available on orders placed by 4:00 PM EST and free shipping on orders over $149.

The revenue model is straightforward retail: one-time purchases of SKUs at standard published prices, billed pay-as-you-go, with no subscription tiers, contracts, or recurring revenue mechanics. Marketing is conducted primarily through the company's e-commerce website and a Facebook page. The company is owner-operated with a small staff (1-10 employees) whose tenure in the racing industry ranges from 3 to 41 years, providing consultative domain expertise as the primary differentiator. There are no disclosed institutional investors, parent companies, or M&A activity.

Name

Carolina Racing Supply

Legal name

Carolina Racing Supply, Inc.

Website

https://carolinaracingsupply.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Carolina Racing Supply is a privately held, Mooresville, NC-based e-commerce and storefront retailer of circle track racing parts and safety equipment, founded in 1999. It serves individual short-track racers across the contiguous US with a 30+ category catalog including AERO wheels and the TomCat Performance house brand.

Ownership category

akta.pro rank

Product category

Racing Parts and Supplies

NAICS

Sporting Goods Retailers (45911), Automotive Parts and Accessories Retailers (44133), Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Circle track racing parts
• Short track racing supplies
• Race car safety equipment
• Racing wheels and tires
• Stock car components

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Racing Parts: The company generates revenue through direct retail sales of racing parts and supplies to consumers. Products include a wide range of components for short track racing vehicles including brakes, suspension, engine parts, safety equipment, wheels, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Carolina Racing Supply is a direct-to-consumer retailer of circle track (short track) racing parts, accessories, and safety equipment for stock and modified race cars. The company stocks a broad catalog spanning brakes, suspension, engine, drivetrain, fuel system, electrical, cooling, exhaust, safety gear, wheels, and apparel, and operates an e-commerce storefront plus a physical retail location in Mooresville, NC. Same-day shipping is offered on orders placed by 4:00 PM EST, with free shipping on orders over $149 in the contiguous United States.

Product overview

Carolina Racing Supply is a B2C e-commerce retailer offering one of the largest inventories of circle track (short track) racing parts and supplies in the southeastern United States. Founded in 1999 and headquartered in Mooresville, North Carolina, the company serves the racing industry with a comprehensive catalog organized across more than 30 product categories. The portfolio spans the full range of racing vehicle components including Air Cleaners, Apparel, Body, Brakes, Brake Lines, Cage Kits, Chassis Tabs, Cleaners/Fluids/Lubricants, Cooling, Drivetrain (bellhousings, clutches, driveshafts, transmissions), Electrical, Electronics, Engine, Exhaust, Fuel System, Gaskets, Gauges & Switches, Hose & Fittings, Hubs, Rear Ends (9 Ford, Quick Change, GM Mini Spools), Rivets & Fasteners, Rod Ends, Safety Equipment, Seats, Shocks & Hardware, Springs & Accessories, Steering, Suspension, Tools, Weight Brackets, Wheel Accessories, and Wheels. The AERO Race Wheels sub-brand offers a comprehensive line of 13-inch and 15-inch steel and aluminum wheels in multiple series (30-59) for dirt, pavement, and NASCAR applications, including beadlock configurations. The TomCat Performance sub-brand represents a house brand of performance parts. Additional offerings include New Products, Hot Deals (discounted items), and Gift Cards. Same-day shipping is available on orders placed by 4:00 PM EST, with free shipping on orders over $149 in the contiguous U.S.

Differentiator

Problem solved

Functional benefit

Brands

• TomCat Performance: Sub-brand referenced in dealer application and logo downloads, appears to be a related performance products brand under the CRS umbrella.

Products and services

• Air Cleaners Air cleaner housings, filter elements, filter oil and cleaner, and pre-filters for racing engines, sold to individual short track racers and teams.
• Racing Apparel Racing-themed clothing and gear including driving suits, gloves, shoes, and underwear for racing participants.
• Brakes Complete brake system components including adjusters, brake duct hose, fittings, fluid, gauges, pads, rotors, calipers, caliper brackets, master cylinders, pedals, proportioning valves, and residual valves for race vehicles.
• Cage Kits Roll cage kits for racing vehicle safety structures, supplied to racers building or repairing short track race cars.
• Cooling Systems Cooling accessories, fans, fan shrouds, fan spacers, radiators, radiator hoses, radiator protection, water pumps and pulleys, caps, and filler necks for race vehicle engines.
• Drivetrain Components Drivetrain components including bellhousings, race and stock clutches and packs, driveshafts, flexplates, flywheels, hydraulic throwout bearings, shifters, and transmission parts.
• Electrical Components Electrical system components including batteries, battery disconnects and terminals, battery boxes, distributors, ignition systems, spark plugs, spark plug wires, and starters for race vehicles.
• Engine Components Engine components including belts, drive kits, fasteners, gaskets, motor mounts, oil filters, oil pans and pumps, timing covers, valve covers, valve cover breathers and pre-filters, and valve springs.
• Exhaust Components Exhaust system components including header bolts and gaskets, header wrap, mufflers and turndowns, and headers for race vehicles.
• Fuel System Components Fuel system components including carburetor parts, carb spacers and gaskets, fuel cells and parts, fuel filters and elements, fuel logs, fuel pumps, throttle pedals and rods, and utility jugs.
• Hubs Hubs for Grand National, Stock, and Wide-5 racing applications, including bearings, seals, hub kits, rotors, drive flanges, hats and bolts.
• Rear End Components Rear end components including 9 Ford parts (bearings and seals, gear totes, mounts and brackets, overhaul parts and kits, rear end assemblies, housings, ring and pinions, spools, yokes), axles and axle tubes, GM mini spools, Grand National hub kits, and Quick Change components.
• Safety Equipment Racing safety gear including door bar padding, driving suits, fire systems, gloves, head and neck restraints, helmets and helmet accessories, mirrors, race receivers, roll bar padding, seat belts, shoes, tearoffs, underwear and socks, and window nets and install kits.
• Racing Seats Racing seats and seat accessories for short track vehicles.
• Shocks and Hardware Shock absorbers including aluminum threaded body shocks, steel shocks, stock replacement shocks, and welded bearing shocks, plus hardware and mounts.
• Steering Components Steering components including steering linkage, power steering (hose and fittings, pumps and brackets, reservoirs), rack and pinion, quick release hubs, steering boxes and quickeners, steering shafts and columns, steering wheels, and U-joints and couplers.
• Suspension Components Suspension components including ball joints, ball joint studs, ball joint rings and tools, birdcage bearings, control arms, frame rails, J-bars and mounts, lift bars, spindles, strut bars, and tubes.
• AERO Race Wheels Racing wheels including 13-inch and 15-inch steel wheels, AERO 30-59 series wheels for dirt, pavement, and NASCAR applications, and 15-inch aluminum wheels; beadlock configurations available.
• TomCat Performance Parts House brand under the Carolina Racing Supply umbrella offering racing performance parts and components for short track vehicles.
• Gift Cards Gift cards available for purchase, allowing customers to give racing supplies as gifts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Holley Performance Products: Holley is a large multi-brand aftermarket performance parts manufacturer and retailer (carbs, fuel systems, EFI, and performance brands). It overlaps with CRS categories (fuel system, engine, electrical) and competes as both a vendor and a broad-portfolio alternative for the same short track racer customer.

Direct peers

• Summit Racing Equipment: Summit Racing is a national e-commerce-first retailer of performance and racing parts for circle track, drag, street, and off-road applications. It is a direct competitor to CRS in wheels, brakes, drivetrain, and engine categories, with a far larger catalog and national shipping footprint but overlapping core short track customers.
• Jegs High Performance: Jegs High Performance is a major direct-to-consumer mail-order and online retailer of automotive racing and performance parts, including circle track categories. It competes with CRS on the same product taxonomy (brakes, suspension, engine, drivetrain) and customer base of racers and enthusiasts.
• Speedway Motors: Speedway Motors is the largest direct-to-consumer retailer of circle track and hot rod racing parts in the US. Both sell overlapping short track / circle track SKUs (wheels, brakes, suspension, drivetrain, safety), share the same end customer, and compete on inventory breadth and shipping speed; Speedway Motors is also a former employer of multiple CRS staff, signaling direct labor-market overlap.
• Allstar Performance: Allstar Performance manufactures and distributes a broad line of circle track / short track racing components (brackets, fasteners, chassis tabs, plumbing). It is both a CRS supplier and a competitor in many of the same SKUs that CRS resells.

Emerging players

• AFCO Racing: AFCO Racing is a manufacturer of shocks, suspension components, and chassis parts for short track and drag racing. It is a supplier to CRS's suspension and shocks categories and a partial competitor for racer-direct sales.
• Sweet Manufacturing: Sweet Manufacturing produces power steering pumps, steering boxes, and quickeners for circle track applications — a category CRS resells under steering. It is both a vendor and a niche competitor in the steering category.
• Quarter Master: Quarter Master specializes in high-performance clutches, bellhousings, and drivetrain components for circle track, drag, and road racing. It directly overlaps with CRS's drivetrain category and competes for the same racer wallet.

Others

• Aero Race Wheels: Aero Race Wheels is the manufacturer of the AERO 30–59 series steel and aluminum wheels prominently carried by Carolina Racing Supply. It is a key supplier/partner rather than a head-to-head retailer, but the wheel line is a major shared revenue stream and a category where the brand itself sells direct.
• World Products / Bracket Race Parts retailers (e.g., CVR / Howe Racing): Howe Racing Enterprises is a manufacturer of circle track and drag racing components (brakes, rod ends, spindles, steering) that supplies specialty retailers like CRS. It is an adjacent ecosystem participant and partial competitor in component categories where it sells direct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Carolina-Racing-Supply-103659533034907
• LinkedInlinkedin.com/company/carolina-racing-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Racing Supply