FIgueira Costa

What FIgueira Costa does

Figueira Costa is a privately held Brazilian SaaS company founded in 2012 and headquartered in Florianópolis, Santa Catarina. It develops planogram software and category-management consulting for retailers and consumer-goods manufacturers, operating a six-product suite that covers the full merchandising lifecycle: planogram creation (Retail Shelf Planner, Planogram Builder), distribution and execution auditing (Planomax Retail, with QR-code workflows and remote store audits), trade-space management for CPG suppliers (Planomax Trade), store layout and customer-flow planning (Retail Floor Planner), and centralized merchandising coordination (Retail Merchandising Center). The platform is delivered as a web SaaS application built on Lovable infrastructure with a Supabase (PostgreSQL) backend and supports industry-standard .PLN and .PSA export formats plus 3D gondola visualization.

Name

FIgueira Costa

Legal name

Figueira Costa

Website

https://figueiracosta.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Figueira Costa is a Florianópolis-based SaaS company founded in 2012 that builds planogram, category-management, and execution-auditing software for Brazilian retailers and consumer-goods manufacturers, serving 180+ clients across an integrated six-product suite.

Ownership category

akta.pro rank

Product category

Retail Planning Software

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industries

Planogramming, Space Planning & Shelf Analytics Services (CRAOAOAF), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB), Category Management & Retail Analytics (MPAAAJAI)

Keywords

• Planogram software
• Retail space planning
• Category management
• Shelf optimization
• Store layout design

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: SaaS-based software products including Retail Shelf Planner, Planogram Builder, Planomax Retail, Planomax Trade, Retail Floor Planner, and Retail Merchandising Center. Revenue generated through recurring software licenses.
2. Consulting Services: Consulting services for planogram implementation, category management, and merchandising strategy.
3. Execution Auditing: Execution auditing services to verify planogram implementation in stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Figueira Costa develops and sells a six-product SaaS suite for planogram creation, retail space management, and category management aimed at Brazilian supermarkets and consumer-goods companies. The portfolio covers planogram design (Retail Shelf Planner, Planogram Builder), execution auditing via QR Code (Planomax Retail), trade promotional space monetization (Planomax Trade), store layout planning (Retail Floor Planner), and centralized merchandising coordination (Retail Merchandising Center). The company also provides professional services — consulting for planogram implementation and category management, and execution auditing to verify in-store compliance.

Product overview

Figueira Costa offers a comprehensive portfolio of six integrated software solutions covering the complete planogram lifecycle for retail. The suite ranges from planogram creation (Retail Shelf Planner, Planogram Builder) through distribution and execution auditing (Planomax Retail), trade space management (Planomax Trade), store layout design (Retail Floor Planner), to centralized merchandising coordination (Retail Merchandising Center). The company also provides consulting and execution auditing services, serving retailers and industries seeking to increase productivity and reduce shelf gaps (ruptura) by treating the point of sale as a strategic asset.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Shelf Planner Planogram creation software for category management and store layouts, enabling retailers to build data-driven planograms based on sales and turnover data with export to industry-standard .PLN and .PSA formats. Targeted at supermarket chains and CPG companies optimizing shelf space.
• Planogram Builder 3D visualization tool for creating planograms used in merchandising books and perfect-store presentations; accelerates planogram creation with realistic shelf rendering and team sharing. Targeted at category and merchandising teams.
• Planomax Retail Planogram distribution and execution auditing solution using a QR Code workflow and execution app; supports remote store audits, execution-evidence collection, and store ranking by quality and execution performance. Targeted at retail operations and merchandising teams.
• Planomax Trade Trade space management solution that controls and monetizes promotional retail spaces; calculates item quantities in promotional locations and tracks available and occupied spaces from gondola end-caps to outdoor advertising. Targeted at CPG trade marketing teams and retailer commercial teams.
• Retail Floor Planner Store layout design and customer-flow planning tool that draws complete store layouts to scale, with precise positioning of gondolas, islands and furniture, and customer-flow and section-occupancy analysis. Targeted at retail operations and store-planning teams.
• Retail Merchandising Center Centralized merchandising hub for planograms, products and stores; provides a repository with product and store-base management, archiving, versioning, and execution reports and indicators. Targeted at retail commercial and category management leadership.
• Planogram Implementation Consulting Consulting services for planogram implementation, category management and merchandising strategy, delivered alongside the software suite. Targeted at Brazilian retailers and consumer-goods companies implementing planogramming initiatives.
• Execution Auditing Services Professional services to verify planogram implementation and in-store execution compliance, complementing the Planomax Retail software. Targeted at retail operations teams and trade marketing teams.

Quantifiable outcome

• 85% reduction in operational stockouts
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DotActiv: South Africa-headquartered provider of planogram and category management software serving retailers and CPGs globally. Directly comparable to Figueira Costa's planogram creation and space-planning functionality, with a broader international footprint.
• NielsenIQ (Spaceman): Global leader in retail measurement and category management; its Spaceman solution is an industry-standard planogram and space planning platform. Competes with Figueira Costa for the same retail and CPG buyers on planogram and category management.
• AFS Technologies (RELEX): Retail execution, merchandising, and supply chain software provider (now part of RELEX). Direct competitor in trade promotion management and retail execution, with a stronger CPG and retailer footprint.
• RELEX Solutions: Provider of unified retail planning software including space and assortment. Competes in retail execution and shelf optimization, with greater scale and broader enterprise capabilities than Figueira Costa.

Broad incumbents

• SAP: Enterprise software incumbent with retail merchandise planning and assortment capabilities. Competes for large retailer IT budgets; not a specialist in planogramming but overlaps at the high end.
• Kantar: Global market research and shopper insights firm offering retail and category consulting alongside tooling. Overlaps with Figueira Costa's category management consulting and shopper insights work.
• Oracle Retail: Broad retail technology suite from Oracle including merchandising, planning, and category management. Competes indirectly with Figueira Costa at the enterprise tier with a much wider product portfolio.

Regional players

• TOTVS: Largest Brazilian enterprise software vendor with retail management, ERP, and POS offerings. Regional competitor that could bundle planogram-adjacent functionality with its installed base of Brazilian retailers.

Emerging players

• SymphonyAI Retail: AI-driven retail planning and merchandising vendor. Overlaps with Figueira Costa on category management and shelf optimization with an AI-first positioning and growing CPG/retail footprint.
• Planorama: Image recognition vendor for retail execution audits and shelf monitoring. Competes with Figueira Costa's execution auditing capabilities (Planomax Retail) at the point-of-sale photo verification layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIgueira Costa