Charlie Bird
Charlie Bird is a modern Italian-American restaurant in SoHo, NYC, founded in 2013 by Chef Ryan Hardy under Delicious Hospitality Group, serving seasonal cuisine with signature 90s hip hop music curation, private events, and a JetBlue Mint class catering partnership.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Charlie Bird does
Charlie Bird is a modern Italian-American restaurant located at 5 King Street in SoHo, New York City, founded in 2013 by Chef Ryan Hardy. The restaurant operates as a concept under Delicious Hospitality Group, which also owns Pasquale Jones, Legacy Records, Ada's Place, Easy Victor Cafe, Bar Pasquale, and Midnight Plus One. Its core offering is full-service dine-in across lunch, dinner, brunch, and happy hour, featuring seasonal menus sourced from NYC farmer's markets, Long Island fishing boats, and local farms, with house-made pasta, crudos, and roasted meats. A signature 90s hip hop music program, developed with Audio Culture LLC (Charlie Reyes), is distributed via a Spotify playlist and functions as a brand asset.
The business extends beyond dine-in across multiple revenue streams: private dining for up to 14 guests plus full and partial buyouts for corporate and celebratory events; gift cards (digital and physical, denominations $75-$500); DoorDash-enabled delivery and takeout; a branded merchandise store; and a subscription-style Pasta Club launched in October 2025 via Table22. Pricing follows a per-item model with raw bar items at $4-$21, pastas at $25-$28, large plates up to $62, and recurring specials such as $15 Martini Mondays and a $32 weekday Quick Lunch. The customer base comprises SoHo locals, NYC visitors and tourists, corporate event hosts, and premium airline travelers.
Distribution combines a direct dine-in channel, a SevenRooms-powered reservation system, off-premise delivery via DoorDash, and a B2B embedded catering relationship with JetBlue as the Mint class dining partner for transcontinental flights (reconfirmed in November 2025 with refreshed Chef Ryan Hardy menus extending to Europe routes). Marketing relies on organic Instagram and Facebook presence, an email newsletter, the Chef's Bites recipe blog, earned media coverage in publications including Condé Nast Traveler, The New York Times, and Eater NY, and experiential events such as Mahjong and Backgammon brunches hosted with cultural partners.
Charlie Bird firmographics
Firmographics- Name
- Charlie Bird
- Legal name
- Charlie Bird
- Website
- https://charliebirdnyc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Charlie Bird is a modern Italian-American restaurant in SoHo, NYC, founded in 2013 by Chef Ryan Hardy under Delicious Hospitality Group, serving seasonal cuisine with signature 90s hip hop music curation, private events, and a JetBlue Mint class catering partnership.
- Ownership category
- akta.pro rank
Charlie Bird industry classification
Industry- Product category
- Italian Restaurant / Full-Service Dining
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Charlie Bird business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Full-service dining at the SoHo location serving modern Italian-American cuisine during lunch, dinner, brunch, and happy hour. Revenue from food, beverages, cocktails, and wine sales.
- Private Events: Private dining room (up to 14 guests) and full/partial buy-out options for celebrations, corporate events, and special occasions. Includes prix fixe menus and custom event planning.
- Gift Cards: Digital and physical gift cards sold directly through the website. Digital cards delivered via email with no expiration.
- Delivery and Takeout: Online ordering through DoorDash partnership for delivery and takeout orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner menu items |
| Unit Pricing | Pay-as-you-go | Lunch Quick Lunch special |
| Unit Pricing | Pay-as-you-go | Martini Mondays special |
| Unit Pricing | Pay-as-you-go | Early Bird/Bar Bites menu |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Brunch menu items |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Charlie Bird product offering
Product offeringCore offering
Charlie Bird is a modern Italian-American full-service restaurant located in SoHo, New York City, serving seasonal lunch, dinner, brunch, and happy hour menus featuring house-made pasta, crudo, seafood, and roasted meats alongside an extensive wine and cocktail program. The restaurant also offers private dining and full buyout event hosting, gift cards, branded merchandise, and a Pasta Club subscription.
Product overview
Charlie Bird is a modern Italian-American dining restaurant in SoHo, NYC, operated by Delicious Hospitality Group and founded by Chef Ryan Hardy. The core offering is the restaurant dining experience featuring seasonal menus with fresh pasta, seafood, and roasted meats. The business extends beyond dining through private event hosting (up to 14 guests), branded merchandise (hats), a recipe blog (Chef's Bites), gift card sales, Pasta Club membership, and weekly specials like Martini Mondays. Events include themed brunches featuring games like Mahjong and Backgammon.
Differentiator
Problem solved
Functional benefit
Products and services
- Charlie Bird Restaurant (Dine-In Service) Core full-service modern Italian-American dining experience at 5 King Street, SoHo, NYC, serving seasonal menus with house-made pasta, crudo, seafood, and roasted meats across lunch, dinner, brunch, and happy hour for individual diners and small groups.
- Gift Cards Digital and physical gift cards sold in denominations from $75 to $500, with digital cards delivered by email and no expiration date.
- Pasta Club Subscription or membership program offering pasta-related products and exclusive access to Charlie Bird's pasta offerings.
- Private Dining and Event Buyouts Private dining room accommodating up to 14 guests plus semi-private areas and full restaurant buyout for corporate events, celebrations, and special occasions with indoor and patio seating.
- Branded Merchandise Online merchandise store selling branded apparel including the Charlie Bird Five-Panel Hat ($30) and other group-brand items like the Pasquale Jones Trucker Hat ($35).
Companies that use Charlie Bird
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Charlie Bird technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Charlie Bird partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- JetBluecoreCharlie Bird partnered with JetBlue as the restaurant partner for Mint class premium dining on transcontinental flights. The partnership includes refreshed menus curated by Chef Ryan Hardy for both Mint premium and economy class passengers on Europe routes. JetBlue reconfirmed its commitment to the partnership in November 2025, positioning Charlie Bird's culinary offerings as a key differentiator for their premium cabin experience.
- DoorDashminorDoorDash partnership enables online ordering and delivery for Charlie Bird, extending their service beyond dine-in to reach customers who prefer delivery or takeout.
- SevenRoomscoreSevenRooms provides the reservation booking platform for Charlie Bird, allowing guests to make online reservations through their website.
- So Bam FunminorSo Bam Fun partners with Charlie Bird to host Mahjong Brunch events, combining the restaurant's culinary offerings with cultural gaming experiences. These events sell out quickly and create unique experiential dining opportunities.
- Gals Who GammonminorGals Who Gammon partners with Charlie Bird to host Backgammon Lesson & Brunch events, featuring strategy gaming combined with brunch dining. Events also partnered with NYC Backgammon Club.
- Audio Culture LLCcoreAudio Culture LLC, founded by Charlie Reyes (OG Charlie Bird employee), provides music curation services for all Charlie Bird restaurants. The partnership develops signature 90s hip hop playlists that are a key component of the dining experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Charlie Bird competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Charlie Bird social profiles
Digital presenceCharlie Bird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charlie Bird leadership team
Management profileNumber of profiles
Profiles1 record
Charlie Bird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charlie Bird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charlie Bird
What does Charlie Bird do?
Charlie Bird is a modern Italian-American full-service restaurant located in SoHo, New York City, serving seasonal lunch, dinner, brunch, and happy hour menus featuring house-made pasta, crudo, seafood, and roasted meats alongside an extensive wine and cocktail program. The restaurant also offers private dining and full buyout event hosting, gift cards, branded merchandise, and a Pasta Club subscription.
Is Charlie Bird a public or private company?
Charlie Bird is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Charlie Bird founded?
Charlie Bird was founded in 2013. It employs 1 to 10 people.
How does Charlie Bird make money?
Four revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are private Events, gift Cards and delivery and Takeout.
Does Charlie Bird have an API?
No public API is recorded for Charlie Bird.
What industry is Charlie Bird in?
Charlie Bird's product category is Italian Restaurant / Full-Service Dining. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.