You be You

What You be You does

You be You (YoubeYou株式会社) is a Tokyo-based private for-profit company founded in February 2018, headquartered in Yoyogi, Shibuya-ku, and organized under a distinctive "Minna no Kaisha" (Everyone's Company) structure in which 28 individual shareholders and 1 corporate shareholder each hold non-controlling stakes, with no single holder exceeding 33.4%. The company operates an integrated community-and-self-expression business centered on the "Watashi Create" philosophy, anchored by the Atlya Sangubashi physical co-creation lounge that opened in April 2018.

The company's product surface spans six segments: a Community Business anchored at Atlya Sangubashi; an Academia Business (Watashi Create Academia); a Food & Beverage segment operating the Ayurvedic tsugugoto cafe; a Media Business (Watashi Create.com); an Enterprise Business Community product called WORK DRIVE Lounge launched in 2023; and a Social Business segment. In November 2022 the company extended its physical community into the digital layer via the Watashi Create ROOM online platform. Paid-in capital stands at ¥11.5 million and the management team comprises approximately eight disclosed members.

The business model is multi-stream and community-monetized: physical venue and cafe foot traffic, academia/program fees, online community subscription or participation fees on Watashi Create ROOM, media-related revenue, and corporate accounts under WORK DRIVE Lounge. The 2023 ownership restructuring — including a July 2023 repurchase of approximately 70% of shares from a major shareholder and the August 2023 implementation of the distributed-ownership scheme — is the central governance event in the company's recent history. Distribution is primarily direct-to-consumer and direct-to-enterprise in Japan, with no disclosed geographic expansion outside Tokyo or Kanto.

Name

You be You

Legal name

YoubeYou株式会社

Website

https://youbeyou.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Short description

You be You (YoubeYou株式会社) is a Tokyo-based community-and-self-expression operator running six segments — including the Atlya Sangubashi co-creation lounge, Watashi Create ROOM online platform, WORK DRIVE Lounge enterprise product, academia, cafe, and media — under a distributed "Everyone's Company" ownership structure.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Arts, Entertainment, and Recreation (71), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Enterprise & Workplace Communities (BPAMABAJ), Membership Communities with Learning (Community-Led Education) (MPACALAF)

Keywords

• Community co-creation spaces
• Personal development programs
• Online self-conditioning platform
• Enterprise business community
• Branding consulting services

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Community Business (Atlya Sangubashi): Co-creation lounge and community space operating as a physical hub for workshops, dialogue sessions, and community events. Revenue generated from community participation, workshops, and space usage fees.
2. Academia Business — Watashi Create Academia: Educational programs and learning services supporting individuals to participate in society while living their authentic selves. Offers self-conditioning and personal development programs.
3. Food & Beverage — tsugugoto cafe: Ayurveda-informed café and restaurant operating within Atlya Sangubashi, offering lunch and dietary services aligned with the 'Watashi Create' philosophy. Revenue from food and beverage sales.
4. Media Business — Watashi Create.com: Media platform communicating the 'Watashi Create' way of being. May include content monetization, community media, and digital content delivery.
5. Enterprise Business Community — WORK DRIVE Lounge: Business community serving enterprises, where business professionals learn from each other across vertical and horizontal relationships. Corporate membership/subscription-based revenue.
6. Social Business: Regional social projects including children's tables and community social initiatives. Revenue model unclear — may include social enterprise grants, community support, or not-for-profit funding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

YoubeYou株式会社 operates a multi-segment community platform in Tokyo combining the Atlya Sangubashi physical co-creation lounge and tsugugoto Ayurveda-informed cafe, the Watashi Create ROOM online self-conditioning platform, the WORK DRIVE Lounge enterprise business community, the Watashi Create Academia educational programs, the Watashi Create.com media site, and client branding and community-building consulting engagements. The company's core products and services are organized around the philosophy of enabling individuals and organizations to live and work authentically, delivered through community events, workshops, online learning, F&B, media content, and enterprise memberships.

Product overview

You be You operates as a co-creation platform focused on social creation where everyone can 'live as their authentic self.' The company runs a multi-offering portfolio including: the physical community space Atlya Sangubashi (co-creation lounge), the online self-conditioning platform Watashi Create ROOM, the enterprise business community WORK DRIVE Lounge, the Ayurvedic-inspired restaurant tsugugoto cafe, the Watashi Create Academia for education, and the media business Watashi Create.com. The Atlya Community serves as the central concept, with all offerings designed to create economic circulation while solving social issues through mutual learning and co-creation.

Differentiator

Problem solved

Functional benefit

Brands

• Atlya: Co-creation lounge and community hub at Sangubashi, serving as the company's primary community platform for workshops, dialogue sessions, and community programs.
• tsugugoto cafe
• Watashicreate ROOM
• Watashicreate Academia
• WORK DRIVE Lounge
• Watashicreate.com

Products and services

• Atlya Sangubashi Co-Creation Lounge Physical co-creation lounge in Sangubashi, Shibuya, Tokyo, serving as the central hub for community workshops, dialogue sessions, Shibuya children's table activities, and member gatherings. Targeted at individuals seeking authentic living and a supportive community environment.
• tsugugoto cafe Ayurveda-inspired restaurant and cafe co-located at Atlya Sangubashi, offering lunch and beverages grounded in Japanese traditions and safe food practices to support the 'living as oneself' philosophy. Targeted at community members, cafe walk-ins, and visitors of the Atlya hub.
• Watashi Create ROOM (Online Self-Conditioning Platform) Online self-conditioning platform launched in November 2022, hosting more than 30 workshops per month where users practice reflection and intrinsic-motivation-based self-adjustment to live authentically. Targeted at individuals nationwide seeking self-development and peer-supported learning.
• WORK DRIVE Lounge Enterprise-oriented business community launched in 2023 enabling members to accelerate business while experiencing fulfillment from living their authentic selves, featuring mutual learning among executives, employees, and external professionals. Targeted at Japanese enterprises seeking culture transformation and employee well-being programs.
• Watashi Create Academia Academy business supporting social participation while living authentic selves, providing structured learning programs and mutual learning opportunities. Targeted at individuals and community members pursuing personal development.
• Watashi Create.com (Media) Media platform conveying the Watashi Create approach and authentic living philosophy through digital content. Targeted at a broad audience interested in well-being and authentic living content.
• Branding and Community-Building Consulting Client services including branding and community-building support for external organizations, delivered as co-creation style consulting engagements. Targeted at companies seeking to develop authentic brands and build internal communities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Mindvalley: Online learning and community platform focused on personal development, mindfulness, and self-growth taught via cohort courses and an engaged member base. Closely mirrors You be You's Watashi Create ROOM self-conditioning online workshops plus Academia model across geographies.
• Commune: US-based membership community for personal growth combining online courses, live events, and cohort learning. Mirrors You be You's blend of Watashi Create Academia-style learning with community meetups and member-driven programming.
• Insight Timer: The world's largest free meditation and mindfulness community, combining live sessions, courses, and member-led groups. Highly comparable to Watashi Create ROOM's online self-conditioning workshops and community-led engagement model.

Regional players

• Hatch Coworking: Japanese coworking and community-space operator with multiple Tokyo locations focused on entrepreneur and creator communities. Comparable to Atlya's Shibuya hub structure but without the explicit authentic-living / wellness positioning.
• Fabbit: Japanese shared-office and startup-support provider operating physical hubs with member programming. Comparable as a Japan-based hub-and-community operator, though primarily targeted at startups rather than wellness/community themes.

Broad incumbents

• WeWork (Japan / KABUTO ONE etc.): Operates community-style shared workspaces globally including Japan, blending physical space with member programming and events. Comparable to Atlya's co-creation lounge format, but at much larger scale and oriented to general office users rather than wellness/authentic-living themes.
• Lifull: Japanese digital media and community-platform operator (including Lifull Living, Keitai Machi, and lifestyle verticals). Comparable to Watashi Create.com's media-plus-community model within the Japanese market, though broader in vertical scope.
• Headspace: Global meditation, mindfulness, and well-being app with employer (Headspace for Work) enterprise channel. Mirrors You be You's combination of mindfulness content for individuals and B2B well-being offerings akin to WORK DRIVE Lounge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/atlya_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You be You