What Fairlanguage does

Fairlanguage is a Mannheim-based consulting brand of LUB GmbH – Linguistische Unternehmensberatung that supports organizations in implementing inclusive, gender-fair, and diversity-aware communication. Founded in 2018, the firm serves enterprises, public-sector bodies, and academic institutions across the DACH region and internationally, offering a portfolio that spans workshops, strategy consulting, process facilitation, keynotes, eLearning, and the Fairlanguage Club — an exclusive membership format for current and former clients. The team combines academic expertise in Gender and Queer Studies with lived queer and non-binary experience, and is led by Geschäftsführerin Dr. Simone Burel.

The company's digital product surface includes a browser extension, a web application, and an autocorrection tool for gender-inclusive language that integrates with Word and Google Docs; these tools use natural language processing to analyze user-submitted text for non-inclusive patterns and return suggested alternatives. An eLearning platform delivers scalable, customizable inclusive-communication training 24/7, and a free Website-Check serves as a top-of-funnel lead-generation tool. Disclosure indicates 150+ cumulative projects, 100+ of which were delivered in 2021 alone, with named enterprise and institutional clients including Bayer, Audi, Zalando, Siemens, Deloitte, Coca-Cola, ETH Zurich, and the Federal Employment Agency.

Fairlanguage's commercial model is primarily professional services with a sales-led, consultative GTM. Pricing is quote-based and not publicly disclosed; a published benchmark of 250 EUR/hour (plus 19% VAT) applies to consulting day rates, with fixed/package pricing for workshops. Revenue streams include consulting and workshops, digital tools tied to engagements, and the recurring Fairlanguage Club membership. Since early 2023, Fairlanguage has operated as a brand within LUB GmbH alongside the affiliated 'diversity company' brand, which received the DISQTrust Service Champion 2025 award.

Name

Fairlanguage

Legal name

LUB GmbH – Linguistische Unternehmensberatung

Website

https://fairlanguage.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fairlanguage is a Mannheim-based consulting brand of LUB GmbH providing inclusive-communication training, strategy workshops, and NLP-based text analysis tools to enterprises, public-sector bodies, and academic institutions across the DACH region and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Consulting, Workshops, Training, Coaching): Fairlanguage's primary revenue stream consists of fee-for-service engagements including strategy workshops, consulting sessions, process facilitation, inhouse workshops (virtual and on-site), Lunch & Learn sessions, eLearning programs, coaching for executives, sensitivity reading, and helpdesk services. Pricing is quote-based and not publicly disclosed. Engagement models include day rates of 8-hour consulting days and fixed/package prices per offer.
2. Digital Tools and Software (Browser Extension, Web Application, Auto-correction): Revenue is generated from the provision of digital tools including the browser extension, web application, and auto-correction for gender-fair language. These tools are offered in connection with consulting engagements and as part of tailored digital solutions for organizations.
3. Fairlanguage Club (Exclusive Membership Format): An exclusive club format for clients featuring progressive topics treated before broader public availability, facilitated by high-caliber experts in a small group setting in a Safe Space environment. Invitations are sent approximately one month before each session to current and former clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fairlanguage provides consulting, training, and supporting digital tools for inclusive, gender-equitable, and diversity-aware communication. The company's offerings include inhouse workshops (virtual and on-site), strategy workshops, consulting sessions, process facilitation, eLearning programs, keynotes, Lunch & Learn sessions, sensitivity reading, and exclusive client club formats, complemented by a browser extension, a web application, and an auto-correction tool that analyze and suggest improvements for gender-fair and inclusive language.

Product overview

Fairlanguage is a service-based brand under LUB GmbH – Linguistische Unternehmensberatung, focused on inclusive communication consulting and training. Its portfolio centers on in-house workshops and eLearning, consulting and process accompaniment, Lunch & Learn sessions, queer-sensitive science consulting, inspiring keynotes and talks, and practical implementation support (sensitivity reading, helpdesk, coaching). Tool offerings include a Browser Extension and Web Application for text analysis, an Autokorrektur (auto-correction) tool for word processors and job postings, and a free Website-Check tool. The Fairlanguage Club is an exclusive client community. All services are delivered in German and English.

Differentiator

Problem solved

Functional benefit

Brands

• diversity company: A brand under LUB GmbH focused on diversity and inclusion services, which was awarded the DISQTrust Service Champion award in 2025.

Products and services

• Lunch & Learn – Queer @ Work An agile learning format that sensitizes employees for gender diversity and queerness at the workplace, typically delivered over a lunch break session for organizational teams.
• Queersensible Wissenschaft (Queer-Sensitive Science) Consulting and workshops showing how gender diversity can be integrated into sampling, questionnaire design, teaching, and grant applications, ensuring publications and studies are relevant for all audiences.
• Inspirierende Impulse (Inspiring Impulses) – Keynotes and Talks Keynotes, impulse lectures, live interviews, Q&As, and event moderation that deliver content on inclusive communication, gender justice, anti-racism, and allyship, available in German and English.
• Workshops & eLearning Inhouse workshops (virtual and on-site) and eLearning/blended learning programs on topics including gender diversity, allyship, gender-inclusive communication, anti-racist communication, and anti-ableist communication, available from basics to advanced levels.
• Beratung & Prozessbegleitung (Consulting & Process Accompaniment) Consulting conversations, strategy workshops, and working group moderation that support organizations in planning and implementing inclusive communication strategies and guidelines.
• Praktische Unterstützung (Practical Implementation Support) Practical implementation support including sensitivity reading, job posting and career page optimization, an employee helpdesk, executive coaching, and the auto-correction tool for gender-inclusive language.
• Kostenloser Website-Check (Free Website Check) A free analysis of a website's key indicators for inclusive language, delivered within four business days, providing an initial impression of where communication can be improved.
• Fairlanguage Club An exclusive client club for customers featuring progressive topics discussed before they become mainstream, delivered with high-profile experts in a small-group, Safe Space environment without recordings.
• Fairlanguage Browser Extension A browser extension that analyzes text across websites to help users communicate more fairly and inclusively; user-submitted texts are sent to Fairlanguage's servers for analysis, with activation triggered by the user via a button or keyboard shortcut.
• Fairlanguage Web Application A web-based text analysis tool that helps users communicate more fairly and inclusively by submitting text for server-side analysis to identify non-inclusive language and receive alternative suggestions.
• Autokorrektur (Auto-Correction) for Gender-Inclusive Language A self-developed auto-correction tool for gender-fair language that can be integrated into word processing programs such as Word or Google Docs, or used to review job postings for gender codes and inclusive language.

Quantifiable outcome

• Over 100 projects, strategy workshops, lectures, and seminars conducted in 2021 alone.
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• LUB GmbH – Linguistische UnternehmensberatungcoreOthers · 1 January 2023Fairlanguage is a brand (Marke) of LUB GmbH – Linguistische Unternehmensberatung, headquartered in Mannheim, Germany. The acquisition took place at the beginning of 2023. LUB GmbH also operates the brand 'diversity company'. Additional team members beyond the Fairlanguage core team are listed on the LUB GmbH homepage.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Pink University: German provider of LGBTQ+ workplace training, sensitization, and workshops. Comparable as a DACH-based training provider focused on queer-inclusive workplace practices, though narrower in consulting scope than Fairlanguage.
• Textio: US-based augmented writing platform that analyzes text for inclusive and effective language. Comparable as a text-analysis technology vendor with overlapping use cases in inclusive language detection for job postings and corporate communications.

Broad incumbents

• Deloitte DEI Practice: Global professional services firm with a dedicated diversity, equity, and inclusion consulting practice serving enterprise clients. Comparable as a broad incumbent offering inclusive language, DEI strategy, and transformation services at scale.
• McKinsey DEI: Global management consulting firm with a diversity, equity, and inclusion practice. Comparable as a broad incumbent offering DEI strategy and inclusive workplace consulting to large enterprises, often competing for the same corporate DEI budgets.

Direct peers

• Brainbird GmbH: Berlin-based DEI consulting firm offering organizational development, training, and change management around diversity and inclusion. Comparable as a DACH boutique DEI consultancy serving enterprise clients on inclusive culture and communication.
• diversity company: Sister brand of Fairlanguage under LUB GmbH – Linguistische Unternehmensberatung, focused on broader diversity and inclusion services. Directly comparable as it operates under the same parent with overlapping DACH DEI consulting offerings and shared team resources.
• Total E-Quality e.V. German non-profit organization promoting equal opportunities and DEI in business through advisory, audit, and award programs. Comparable as a DACH DEI advisory body working with enterprises on inclusive practices and culture change.
• Pinkstinct: Munich-based consultancy focused on queer-inclusive workplace culture, organizational development, and LGBTQ+ workplace inclusion. Comparable as a DACH boutique specializing in gender/queer-inclusive workplace consulting with a similar enterprise customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fairlanguage
• YouTubeyoutube.com/channel/UCKn_gshcvAZtWeczqmgIxHA
• Facebookfacebook.com/fairlanguage
• LinkedInlinkedin.com/company/fairlanguage
• Instagraminstagram.com/fairlanguage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairlanguage