George Mason University Athletics

What George Mason University Athletics does

George Mason University Athletics is the intercollegiate athletics department of George Mason University, a public research university established in 1972 and headquartered on the Fairfax, Virginia campus. The department operates 22 NCAA Division I varsity sports programs (11 men's and 11 women's) as a member of the Atlantic 10 Conference, with teams branded as the Patriots and an official mascot named The Patriot. Its core products are competitive intercollegiate athletics across men's and women's basketball, soccer, tennis, swimming and diving, track and field, cross country, plus men's baseball, golf, volleyball, and wrestling and women's lacrosse, rowing, softball, and volleyball. Revenue is generated through three primary streams: ticket sales distributed via Ticketmaster with mobile ticketing support; corporate partnerships managed by Playfly covering sponsorships, advertising, and brand visibility; and annual giving through the Patriot Club donor program supporting scholarships and operations. Additional non-revenue services include youth athletics camps, mascot appearances, and community programs such as the Patriots Kids Club.

The department's digital infrastructure is built on Sidearm Sports, which powers the official athletics website (gomason.com), mobile applications, scheduling, rosters, statistics, and ticketing workflows. Distribution is event-driven, relying on home athletic contests and tournaments, supported by a multi-channel marketing presence across Facebook, X, Instagram, and the Inside Mason Nation email newsletter. Coaching is led by long-tenured head coaches including Andrew Gerard (20th season, cross country/track and field, 12 A-10 titles since 2013-14) and Stephen Curtis (23rd season, women's tennis, Dave Borelli Leadership Award honoree 2025). Operational partnerships include Adidas (official apparel/equipment), the Atlantic 10 Conference, the NCAA, the Eastern Intercollegiate Volleyball Association (EIVA), and external facility partners Burke Racquet & Swim Club and Springfield Golf and Country Club. Customer segments span the university student body, alumni and patrons (donors), local community members (youth and families), and corporate partners seeking university-affiliated brand exposure.

Name

George Mason University Athletics

Legal name

George Mason University Athletics

Website

https://gomason.com

Company type

Private

Founded year

1972

Operating status

Operating

Ownership category

akta.pro rank

Product category

Intercollegiate Athletics

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

Keywords

• Intercollegiate athletics
• NCAA Division I
• Athletic ticketing services
• Sports donor programs
• Youth sports camps

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for athletic events including basketball games, tournaments, and special events. The Ticket Office manages sales through Ticketmaster and mobile ticketing.
2. Corporate Partnerships: Sponsorships and corporate partnership programs managed through Playfly. Companies gain visibility through branding at events and on official athletics platforms.
3. Patriot Club Donations: Annual giving program through the Patriot Club that supports athletic scholarships and programs. Includes donor guidebook and various giving levels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

George Mason University Athletics operates the NCAA Division I intercollegiate athletics department of George Mason University, fielding 22 varsity sports programs that compete in the Atlantic 10 Conference. The department sells event tickets through Ticketmaster, runs the Patriot Club donor program, offers youth sports camps, manages mascot appearances, and operates athletic facilities including the Frank Pettrone Center for Sports Performance.

Product overview

George Mason University Athletics operates as a comprehensive NCAA Division I intercollegiate athletics program competing in the Atlantic 10 Conference. The program offers 22 varsity sports (11 men's and 11 women's), with core services including ticket sales through Ticketmaster, donor fundraising through the Patriot Club, community engagement via the Patriot mascot program, youth development through athletics camps, corporate sponsorship opportunities, and facilities management including the Frank Pettrone Center for Sports Performance. The athletics department also maintains official team stores, publishes newsletters, and provides statistical tracking for track and field through TFRRS.

Differentiator

Problem solved

Functional benefit

Products and services

• Intercollegiate Athletics Programs
• Ticket Office
• Patriot Club Donor Program
• The Patriot Mascot Program
• Athletics Camps
• Athletics Facilities

Quantifiable outcome

• 12 Atlantic 10 Conference titles won since joining in 2013-14
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AdidascoreOEM/ Whitelabel/ Licensing PartnerAdidas is the official athletic apparel and equipment provider for George Mason University Athletics. The partnership provides uniforms, footwear, and athletic gear for all varsity sports programs.
• Atlantic 10 ConferencecoreStrategic or Co-development PartnerGeorge Mason Athletics competes in NCAA Division I as a member of the Atlantic 10 Conference. The conference provides intercollegiate competition structure, championships, and media exposure for 20 varsity sports.
• NCAAcoreStrategic or Co-development PartnerNational Collegiate Athletic Association governs collegiate athletics competition, providing national championship opportunities, compliance standards, and regulatory framework for all sports programs.
• PlayflycoreChannel Partner/ Reseller/ DistributorPlayfly is a sports media and technology company that manages corporate partnerships and sponsorship programs for George Mason Athletics, connecting businesses with the university's athletic audience.
• Eastern Intercollegiate Volleyball AssociationminorStrategic or Co-development PartnerMen's volleyball competes in the Eastern Intercollegiate Volleyball Association (EIVA), a conference specifically for volleyball programs that provides additional competition and championship opportunities.
• Burke Racquet & Swim ClubminorStrategic or Co-development PartnerIndoor practice and competition facility for tennis teams during winter months. Managed through A Plus Sports, where Stephen Curtis serves as General Manager of this property.
• Springfield Golf and Country ClubminorStrategic or Co-development PartnerFormer home facility for tennis operations before transition to Burke Racquet & Swim Club. Stephen Curtis served as head tennis professional from 1996-2018.
• Sidearm SportscoreTechnology or IntegrationSidearm Sports provides the official athletics website platform (gomason.com), mobile applications, and digital infrastructure for scores, schedules, rosters, and ticketing.
• TicketmastercoreTechnology or IntegrationPrimary ticketing platform for athletic events, providing online ticket sales, mobile ticketing, and box office management for games and special events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stanford Athletics: Power-conference (ACC) NCAA Division I athletics department where Andrew Gerard previously coached; a benchmark for high-performance track and field and cross country program standards George Mason aspires to.
• Notre Dame Athletics: Elite NCAA Division I athletics department with comparable multi-sport depth and academic brand; serves as a benchmark for premium sponsorship monetization and national brand scale.

Direct peers

• Duquesne Dukes: Atlantic 10 Conference member and NCAA Division I athletics department of comparable size and market position, sharing conference competition, NCAA postseason access, and donor-driven funding model.
• Richmond Spiders: Atlantic 10 Conference member and Virginia-located NCAA Division I athletics department sharing conference distribution, regional recruiting market, and similar academic-private-public positioning.
• Dayton Flyers: Atlantic 10 Conference peer and NCAA Division I athletics department operating a comparable multi-sport varsity program with similar competitive tier, conference revenue distribution, and fan-engagement model.
• VCU Rams: Atlantic 10 Conference peer and fellow Virginia-based NCAA Division I athletics program with overlapping recruiting geography, fan base, and conference economics — the closest regional A-10 comparable.
• Saint Louis Billikens: Atlantic 10 Conference peer running an NCAA Division I multi-sport varsity program with comparable tier, conference revenue pool, and mid-major sponsorship dynamics.
• William & Mary Athletics: Virginia-based NCAA Division I athletics program (CAA conference) with a comparable academic-public profile, mid-major competitive tier, and shared regional recruiting and donor market in Virginia.

Regional players

• James Madison Dukes: Virginia-region NCAA Division I athletics program that recently elevated conferences (Sun Belt) and competes for the same Virginia fan base, recruits, and corporate sponsorships.
• Old Dominion Monarchs: Virginia-based NCAA Division I athletics program (Sun Belt) competing in the same regional market for fan attention, sponsorships, and in-state recruits.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MasonAthletics
• Facebookfacebook.com/MasonAthletics
• Instagraminstagram.com/@MasonAthletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Mason University Athletics