Fielder's Choice, Inc.

Name

Fielder's Choice, Inc.

Legal name

Fielder's Choice, Inc.

Website

https://fielderschoiceinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Athletic Facility Construction

NAICS

Landscape Architectural Services (54132)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Athletics Facilities & Venue Management (EDALAIAL)

Keywords

• Athletic field construction
• Sports facility construction
• Turf installation services
• Running track construction
• Design build services

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sports Field Construction Services: Full-service athletic field construction including design-build, excavation, grading, concrete/paving, field installation, and surfacing. Project-based revenue from new construction and renovation projects.
2. Sports Equipment Supply: Supply of athletic equipment including goal posts, bleachers, press boxes, concession stands, scoreboards, nets, dugouts, pitching machines, and sports data monitors. One-time product sales.
3. Design-Build Services: Turnkey design and construction services for sports complexes, stadiums, and indoor facilities. Architectural and engineering services through construction process.
4. Video Board / Fundraising Services: Custom marketing campaigns and video board installation for fundraising support to sports facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fielder's Choice, Inc. designs and constructs outdoor sports facilities including football, baseball, softball, soccer, lacrosse fields, running tracks, field event areas, and courts. The company provides turnkey services spanning design-build, excavation, laser grading, drainage, irrigation, root zone installation, sod/artificial turf installation, concrete/paving, and athletic equipment supply. Projects are delivered primarily to K-12 school districts, universities, municipalities, and private sports complexes across Texas and additional U.S. regions.

Product overview

Fielder's Choice, Inc. is a sports construction company offering a unified portfolio of services centered on athletic field and facility construction. The core offerings include Design Build (full-service design and construction), Field Installation (turf and natural grass), Concrete/Paving, Excavation/Grading, Courts, Video Boards/Fundraising, and Sports Equipment supply. Services range from initial sitework and earthwork through final surfacing, with capabilities spanning football, baseball, softball, soccer, lacrosse fields, running tracks, and field event areas. The company serves school districts, municipalities, universities, and private sports complexes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 800+ athletic fields completed since 1999

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and moderate.

• SporturfcoreStrategic or Co-development PartnerPreferred turf manufacturer partner providing artificial turf products for athletic field installations. Bluebird/KMI brand also represented.
• ReTurfcoreStrategic or Co-development PartnerPartner turf manufacturer for synthetic grass products and installation materials.
• Turf UnitedcoreStrategic or Co-development PartnerPartner for artificial turf products and services in sports construction projects.
• Choice PartnerscoreChannel Partner/ Reseller/ DistributorCooperative purchasing organization through which Fielder's Choice provides products and services to educational and governmental entities.
• Buy-BoardcoreChannel Partner/ Reseller/ DistributorNational purchasing cooperative enabling Fielder's Choice to serve government, school district, and non-profit clients without competitive bidding.
• TIPS-USAcoreChannel Partner/ Reseller/ DistributorCooperative purchasing program for public agencies and educational institutions to procure Fielder's Choice services.
• Sundance PartnersminorChannel Partner/ Reseller/ DistributorPartner in cooperative purchasing programs for sports construction services.
• American Sports Builders Association (ASBA)moderateStrategic or Co-development PartnerIndustry association membership demonstrating commitment to sports construction standards and best practices.
• Bartlett CockeminorChannel Partner/ Reseller/ DistributorGeneral contractor partner for sports construction projects.
• American ConstructorsminorChannel Partner/ Reseller/ DistributorConstruction firm partner for sports facility projects.
• H2I GroupminorChannel Partner/ Reseller/ DistributorConstruction and facility management partner.
• All Access SportsminorChannel Partner/ Reseller/ DistributorSports construction contractor partner.
• Parrish Co IncminorChannel Partner/ Reseller/ DistributorConstruction contractor partner for sports projects.
• Rogue Industries (US Military)minorChannel Partner/ Reseller/ DistributorMilitary contractor partner for government sports facility projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hellas Construction: Texas-headquartered sports construction company providing design-build services for synthetic and natural turf fields, tracks, and courts across the U.S. - competes head-to-head with Fielder's Choice in the same institutional buyer segment.
• FieldTurf: One of the largest North American artificial turf manufacturers and sports construction firms, offering turnkey field design, installation, and surfacing for schools, municipalities, and professional venues - directly comparable to Fielder's Choice's full-stack sports field construction offering.
• Sprinturf: Nationally active artificial turf and sports field construction company serving schools, parks, and municipalities - directly comparable in target customers and service offering.
• A-Turf: Regional sports construction firm specializing in design-build athletic fields, tracks, and courts primarily in the Northeast and Midwest - comparable in service scope and customer type, operating in a different geography.
• Shaw Sports Turf: Major artificial turf manufacturer and installer serving K-12, collegiate, and professional sports markets with turnkey field construction services - a direct competitor in the synthetic turf installation space.
• General Sports Turf Systems: Mid-sized sports field and turf construction firm serving school districts and municipalities with turnkey design-build services - directly comparable in service mix and customer base.

Emerging players

• Mondo (track surfaces): Global manufacturer and installer of IAAF-certified running track surfaces - comparable to Fielder's Choice's track surfacing offering and a potential partner or competitor on track projects.
• Reid Park Construction: Sports construction firm focused on athletic field design and installation for schools and municipalities - comparable niche player with overlapping customer profile.
• Sporturf (part of Controlled Products): Artificial turf manufacturer and installer serving the sports construction market; already a Fielder's Choice partner, illustrating the overlap between turf supply and field construction services.

Broad incumbents

• AstroTurf (SRI Sports): Heritage artificial turf brand offering full field installation services for schools and professional venues - broader portfolio player but directly competes for institutional field projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fielderschoiceinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fielder's Choice, Inc.