MVM Studio

What MVM Studio does

MVM Studio is a privately held company registered in Paris, France (SIRET 844 116 053 00035), founded by a Franco-Portuguese family (with Marvin Munos identified as the founder) and operating the Minha História consumer brand. Its sole commercial line is the Livro de Memórias, a guided family biography service that turns 12 weeks of WhatsApp voice, text, photo and video responses (36 questions, 3 per week) into a hardcover A5 book of up to 300 pages, including 12 audio QR codes linking to the original voice recordings and one final video QR code. Underlying technology is a thin stack of consumer-grade components: WhatsApp/Meta for question delivery and response collection, unspecified third-party AI transcription tools combined with a mandatory human editorial review in European Portuguese, QR-code audio/video embedding in print, and Shopify as the e-commerce and checkout backbone (with Klarna, MB Way, Multibanco and PayPal for payments, Judge.me for verified reviews, Brevo for email and Cloudflare for security). The company does not have a mobile app, a public API, an SDK, or any proprietary AI models.

The business model is one-time-payment direct-to-consumer gifting: 99 EUR in mainland Portugal, 114 EUR for Europe/diaspora shipping, and 124 EUR for rest-of-world shipping, with no subscription. Revenue per order is pushed higher through four optional add-ons — an Urgent Version (+60 EUR), Digital PDF (+39 EUR), Extra Copies (49–69 EUR each), and a Personalized Handwritten Dedication (+19 EUR) — and Klarna 3x interest-free installments reduce purchase friction. Distribution is exclusively through the company's own Shopify storefront (minhahistoria.pt), supported by content marketing, SEO (including comparison pages against Storyworth and Famileo), a monthly newsletter, occasion-based landing pages (Christmas, Grandparents' Day, Mother's/Father's Day), and earned media coverage in BOM DIA and LusoPRESS TV. Target customers are Portuguese families and the Portuguese diaspora worldwide (France, Switzerland, Luxembourg, Belgium, Germany, UK, Brazil, USA, Canada, Australia and others); a parallel French-language brand, Mon Livre de Vie, extends the concept to French-speaking families. MVM Studio is GDPR-compliant as the data controller, explicitly excludes family content from AI training, and has no disclosed institutional funding, acquisitions, or executive changes.

Name

MVM Studio

Legal name

MVM Studio

Website

https://minhahistoria.pt

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

MVM Studio operates Minha História, a direct-to-consumer service that turns 12 weeks of WhatsApp voice responses from elderly family members into a hardcover Portuguese-language memory book with embedded audio QR codes, targeting Portuguese families and the global Portuguese diaspora.

Ownership category

akta.pro rank

Product category

Personalized Memoir Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Books Printing (323117)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Personalized & Customized Book Print-on-Demand (Variable Data, One-to-One) (MPAJANAH)

Keywords

• Memory book creation
• Personalized memoir service
• Family biography books
• Voice-to-book publishing
• Custom gift books

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Memory Book (standard): One-time payment for a hardcover memory book (A5 format, up to 300 color pages, 12 audio QR codes, 1 video QR code, 36 questions over 12 weeks, AI + human transcription, editorial review, unlimited PDF revisions, delivery included in Portugal). No subscription. The family also receives all original audio/video files.
2. Urgent Version (+60 EUR): Accelerated version of the same book delivered in approximately 4 weeks instead of 14. Compressed to 4 weeks with more questions per week and priority production queue. Sold as an add-on extra during checkout.
3. Extra Copies: Additional copies of the printed book for siblings, children, or other family members. Each extra copy can be shipped to a different address. Priced at 49 EUR (Portugal), 59 EUR (Europe), 69 EUR (worldwide) when ordered with the initial order; +10 EUR each if ordered after final book approval.
4. Digital PDF (e-book): Digital PDF version of the book. Lifetime cloud access. Shareable with the whole family on delivery day. +39 EUR extra.
5. Handwritten Personalized Dedication: A personalized message printed on premium cream-colored paper on the first page of the book. +19 EUR.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MVM Studio produces personalized hardcover memory books under the Minha História brand by collecting family members' WhatsApp voice notes, text messages, photos, and videos, then converting them through AI transcription and human editorial review into a finished printed memoir. The offering is sold as a one-time product to individual consumers, with optional add-ons such as urgent delivery, digital PDF, extra copies, and personalized dedications.

Product overview

MVM Studio operates the Minha História service — a single integrated product portfolio centered on one core offering: the Livro de Memórias, a guided family biography service that transforms oral memories into a physical hardcover book. The service unfolds over 12 weeks via WhatsApp, during which family members answer 36 guided questions in voice, text, photograph, or video format. AI-assisted transcription and human editorial review produce a structured narrative, and a final PDF is validated by the family before printing. Each book includes integrated photographs, 12 audio QR codes (linking to original voice recordings chapter by chapter), and 1 video QR code. The product suite includes four optional add-ons: an Urgent Version (compressed 4-week timeline, +60€), a Digital PDF Version (+39€), Extra Copies (+49–69€ each), and a Personalized Handwritten Dedication (+19€). Pricing is differentiated by delivery region (Portugal 99€, Europe 114€, rest of world 124€). The service is marketed primarily to Portuguese families and the Portuguese diaspora, with all content edited in European Portuguese.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardcover Memory Book (Minha História core book) A personalized hardcover memory book compiled from WhatsApp voice notes, text messages, photos, and videos submitted by family members, produced via AI transcription and human editorial review. Sold to individual consumers (typically adult children or grandchildren) as a keepsake or gift for a parent or grandparent.
• Urgent Version (express memory book) An expedited-delivery version of the core Minha História hardcover memory book, offered as an add-on for buyers who need the finished book on a shorter timeline.
• Digital PDF Version A digital PDF rendition of the Minha História memory book, offered as an alternative or complement to the physical hardcover for buyers who want a remote or instant delivery option.
• Extra Copies Additional printed copies of the Minha História memory book ordered as an add-on, allowing the buyer to share the finished memoir with multiple family members.
• Personalized Dedication A custom printed dedication page added to the Minha História memory book, sold as an optional personalization add-on.

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the minhahistoria.pt storefront. Handles product catalog, checkout, payment processing, order management, and shipping integrations. Shopify is the primary commercial infrastructure for all direct sales.
• WhatsApp (Meta)coreTechnology or IntegrationThe core service delivery channel. 36 questions are sent to the family member's WhatsApp over 12 weeks, and they respond through WhatsApp using voice messages, text, photos, or video. WhatsApp is integral to both the product experience and customer support (+351 934 826 264).
• Printing PartnercoreTechnology or IntegrationThird-party printing partner responsible for producing the hardcover memory books. Handles order fulfillment, shipping coordination, and tracking information. The partner varies by destination country. Customer receives tracking information when available from the printer or carrier.
• Payment Providers (Klarna, Visa/Mastercard, MB Way, Multibanco, PayPal)coreTechnology or IntegrationMultiple payment methods supported at checkout: Klarna (3x interest-free installments), Visa, Mastercard, MB Way, Multibanco, and PayPal. Card data is processed by payment providers and not stored directly by MVM Studio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Storyworth: Direct competitor offering weekly prompt-based family memoir books. MVM Studio explicitly creates comparison pages against Storyworth, and both occupy the same 'memory book via guided prompts' category. Storyworth is the incumbent benchmark in the space.
• Remento: Family memory book service that pairs printed stories with QR codes linking to original voice recordings — the same audio-in-print concept MVM Studio uses. Same target customer (elderly narrator, family-as-buyer) and similar one-time purchase model.
• Famileo: Family-printed magazine service that aggregates family photos and messages into a printed periodical, primarily targeting elderly relatives and care-home residents. MVM Studio explicitly compares against Famileo on its website; both serve the same emotional connection use case.

Broad incumbents

• StoryCorps: Nonprofit oral history platform that records and preserves family conversations, with an archive of over 100,000 stories. Comparable in mission (preserving elderly voices) though delivered as audio archive rather than printed book.
• MyHeritage: Major family history and genealogy platform with deep European roots and multilingual support. Comparable in serving the same diaspora family heritage use case, though focused on genealogy records rather than narrated life stories.
• Ancestry: Parent company of Storyworth and the largest subscription genealogy platform. Represents the strategically integrated incumbent that bundles memory books with broader family history content.

Emerging players

• Obvious Works: Service that converts podcast conversations into printed books. Comparable in the 'spoken word → printed book' transformation workflow, though oriented to public podcasters rather than private family recordings.
• MemoryWell: Life-story service originally focused on senior living communities and healthcare, capturing oral histories into written profiles. Comparable in capturing elderly voices into structured narratives, with some B2B distribution MVM Studio does not pursue.
• Adira Foundation: Social-purpose venture helping people record and share life stories, with a focus on legacy and end-of-life. Operates in the same emotional/legacy category though primarily through digital storytelling rather than printed books.
• Memories.net: Online memoir and life story publishing service that helps individuals write and print their own books. Comparable in the personalized book creation vertical, though focused on self-writing rather than oral interview capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/minhahistoria.pt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVM Studio