Maeve

Name

Maeve

Legal name

Maeve BV

Website

https://ask-maeve.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

AI-Powered Educational Study Platform

NAICS

Exam Preparation and Tutoring (611691), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAFAFAC

AI Tutoring Systems (Conversational Tutors, Homework Helpers)

Education/Education Technology (EdTech) & Digital Learning/Education Analytics, Adaptive Learning & AI Tutoring Platforms

SECONDARYEDAFADAC

Test Item Banks, Question Authoring & Assessment Design Tools

Education/Education Technology (EdTech) & Digital Learning/Assessment, Testing, Proctoring & Credentialing Platforms

SECONDARYEDAFAFAG

Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights)

Education/Education Technology (EdTech) & Digital Learning/Education Analytics, Adaptive Learning & AI Tutoring Platforms

Keywords

• AI study platform
• Exam preparation software
• AI tutoring tools
• Student learning platform
• Flashcard and quiz generation

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Subscription: Free tier provides access to all features with limited to 2 documents. No credit card required. Premium tier unlocks unlimited documents and PDF export functionality.
2. Premium Subscription: Monthly or yearly subscription model with annual billing offering 67% discount. Premium includes unlimited documents, PDF export of summaries, and all platform features.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Maeve (branded as Ask Maeve) operates an AI-powered study platform that transforms uploaded course materials—including notes, slides, documents, and lecture recordings—into structured study resources. The platform automatically generates summaries, flashcards with spaced repetition, practice exams, glossaries, and an AI tutor for step-by-step homework help, targeting students from K-12 through graduate level. It is offered on a freemium model with a free Starter tier (limited to 2 documents) and a Premium subscription at €11.99/month or €3.99/month billed annually.

Product overview

Ask Maeve is an AI-powered study platform offered as a single unified product with a freemium pricing model. The platform consists of core AI study tools (Summaries, Flashcards, Practice Exams/Test Exams, AI Tutor, and Glossary) supplemented by productivity features (Focus Tools with Pomodoro timer and streaks, Mind Map Generator, Progress Insights, and Course Organization). The platform operates on a freemium model with a free Starter tier (limited to 2 documents) and a Premium paid tier (€11.99/month or €3.99/month annually) offering unlimited documents and PDF exports. Additional content features include a Summary Library for browsing summaries by subject and a Knowledge Hub/Exams Library for past exam resources. Students upload their course materials (notes, slides, documents, recordings, images) and the platform automatically generates all study resources from those materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Ask Maeve Platform All-in-one AI-powered study platform that transforms uploaded course materials (notes, slides, documents, recordings) into summaries, flashcards, practice exams, AI tutoring, and glossaries. Targeted at individual students from K-12 through graduate level globally.
• AI Summaries Automatically generates clear, structured summaries from uploaded course materials including notes, slides, recordings, images, and handwritten notes. Enriched with relevant tips and insights. For students seeking efficient content review.
• AI Flashcards AI-generated flashcards with spaced repetition for optimized memorization, created instantly from any study material including handwritten notes. Supports shuffling and favoriting. For students across all subjects and levels.
• Practice Exams Generates realistic practice exam questions with customizable parameters (number of questions, difficulty, question types). Includes instant feedback, performance tracking, and both multiple choice and open-ended formats. Students can also upload their own practice tests. For exam preparation across all subjects.
• AI Tutor (Solver) 24/7 AI homework helper providing step-by-step solutions for problems across all subjects and education levels (K-12 through graduate). Functions as a private tutor for understanding homework and difficult exercises.
• Glossary Generator Automatically identifies key terms from uploaded study materials and generates clear definitions for quick reference and efficient glossary creation.
• Summary Library Library of community-contributed and AI-generated summaries organized by subject, including Biological Sciences, History, Psychology, Business, Technology & Engineering, Computer Science, and Medicine. Available for browsing by topic.
• Exams Library (Knowledge Hub) Repository of past exams contributed by students who have taken the same courses, searchable by subject and course for exam preparation practice.

Quantifiable outcome

• 91% of users achieve better grades
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreOthersPayment processing partner handling all subscription billing. Maeve uses Stripe for payment collection on premium subscriptions. Users acknowledge Stripe's terms and conditions during checkout.
• Google / Gemini / Google Cloud Vertex AIcoreTechnology or IntegrationAI infrastructure and cloud services provider. Used as subprocessor for AI functionality. Data stored in Google Cloud infrastructure.
• OpenAIcoreTechnology or IntegrationAI model provider used as subprocessor for AI chat and content generation functionality.
• Anthropic's ClaudecoreTechnology or IntegrationAI model provider used as subprocessor for AI chat and content generation functionality.
• WintercircusminorOthersOffice space provider in Ghent, Belgium. Maeve team works from Wintercircus campus designed for performance, growth, and collaboration.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Chegg: Large public-ed incumbent offering textbook rentals, homework help, and study resources. Overlaps with Maeve on AI homework help and student study tools at a much larger scale.
• OpenAI ChatGPT: General-purpose AI assistant that doubles as a free study and homework helper via its own study modes and custom GPTs. Maeve explicitly compares against ChatGPT and offers a more structured study workflow.

Direct peers

• StudySmarter: European study platform offering summaries, flashcards, and learning materials across many subjects. Maeve and StudySmarter both serve European students with AI-assisted study flows.
• Photomath: AI-powered math homework solver widely used by K-12 and university students. Comparable to Maeve's AI Tutor / Solver feature as a step-by-step homework helper.
• Quizlet: Established flashcard and study platform serving students globally. Maeve explicitly targets Quizlet users via comparison pages, and both compete on AI-generated flashcards, practice tests, and student study workflows.
• Brainly: Homework-help community platform with AI assistant features and a wide student user base. Competes with Maeve's AI tutor and homework helper use case.
• Knowunity: European student learning platform offering study materials, summaries, and community-driven content. Comparable to Maeve in audience, geography (EU), and study-focused offering.
• Brainscape: Web and mobile flashcard/study platform with spaced repetition and confidence-based learning. Direct functional overlap with Maeve's AI flashcards and progress tracking.
• Anki: Open-source spaced-repetition flashcard application popular among students and medical learners. Maeve directly compares itself to Anki and offers AI-generated flashcards with spaced repetition as a more automated alternative.

Emerging players

• NotebookLM: Google's AI note-taking and source-grounded study tool. It overlaps with Maeve's AI summarization and content generation from uploaded materials, but Maeve's dedicated exam-prep and practice-exam focus differentiates it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AskMaeve
• LinkedInlinkedin.com/company/ask-maeve
• Instagraminstagram.com/ask.maeve
• TikToktiktok.com/@ask_maeve

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maeve