Pasture Restaurant Group

What Pasture Restaurant Group does

Pasture Restaurant Group is a privately held, chef-founded UK restaurant group that operates a portfolio of fire-based fine dining venues under the Pasture brand across three cities — Bristol (headquarters at 2 Portwall Lane), Cardiff, and Birmingham — alongside three sub-brands: Prime by Pasture (opened May 2025 in Bristol), Parallel (Cardiff), and Nightshade Bar (a speakeasy in the basement of 11 High Street, Cardiff). The group serves general consumers seeking provenance-driven fine dining, families (kids menus and family facilities), and corporate/private-event clients, with the core culinary differentiator being steaks and other dishes cooked over charcoal and wild cherry wood, complemented by 35-day dry-aged beef prepared in-house at Pasture Butchers.

The group operates a vertically oriented supply chain anchored by Buttercliffe Farm in Long Ashton, Bristol — a no-dig, organic, permaculture-based market garden established in 2019 that supplies the restaurants with seasonal fruits, vegetables, herbs, micro herbs, mushrooms, and honey; a 3,000-vine Seyval Blanc / Pinot Noir vineyard planted in 2021 (first bottles expected from 2026); and an in-house butchery (Pasture Butchers) that supplies premium meat from southwest farms. The group holds a three-star accreditation from the Sustainable Restaurant Association, its highest level.

Revenue is generated primarily through on-premises dining (A La Carte, Sunday Roast, bar, and set menus), gift vouchers (sold online via vouchers.pasturerestaurant.com through a Toggle integration and in-venue, valid one year), an online butcher shop retailing directly to consumers, and private hire for birthdays, corporate events, and special occasions (capacity ranges 5-42 guests across venues). Distribution is multi-channel: six physical venues across three UK cities, e-commerce for vouchers and meat, and field/enterprise private hire. The group employs 101-250 staff and is registered as Pasture Restaurant Ltd in England and Wales; it has no disclosed parent company, subsidiaries, or external institutional investors, with ownership and creative control held by Chef Owner and Founder Sam Elliott.

Name

Pasture Restaurant Group

Legal name

Pasture Restaurant Ltd

Website

https://pasturerestaurant.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Pasture Restaurant Group is a UK chef-founded restaurant group operating six fire-based fine dining venues across Bristol, Cardiff, and Birmingham, anchored by in-house butchery and the Buttercliffe Farm market garden and vineyard. It serves consumers seeking provenance-driven steakhouse dining, with ancillary voucher, online butcher, and private-hire revenue streams.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Fire-based steak restaurants
• Fine dining venues
• Dry-aged beef butchery
• Farm-to-table dining
• Sustainable restaurant group

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from dine-in experiences across all restaurant venues including Pasture Bristol, Cardiff, Birmingham, Prime by Pasture Bristol, Parallel Cardiff, and Nightshade Bar Cardiff. Offers A La Carte, Sunday Roast, Bar Menu, and Set Menus.
2. Voucher Sales: Sale of gift vouchers through their e-commerce platform for use across all venues. Vouchers are valid for one year from purchase date and become valid 24 hours after purchase.
3. Private Hire and Events: Private dining options for birthdays, special occasions, and corporate events across venues. Pasture Bristol accommodates 9-14 guests, Pasture Cardiff accommodates 5-42 guests, and Nightshade Cardiff accommodates 30-35 guests.
4. Online Shop: Operation of Pasture Butchers online shop for retail meat products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pasture Restaurant Group operates a portfolio of fire-based fine dining steakhouse venues across Bristol, Cardiff, and Birmingham, featuring charcoal and wild cherry wood grilling, in-house butchered and 35-day dry-aged beef, and seasonal produce from its own organic farm, Buttercliffe Farm. The group also runs an online butcher retail shop, gift voucher e-commerce, vineyard wine production, and private hire services for events across its venues.

Product overview

Pasture Restaurant Group is a collection of fire-based fine dining venues across three UK cities. The portfolio includes core Pasture steakhouses in Bristol, Cardiff, and Birmingham; Prime by Pasture (newest concept in Bristol, opened May 2025); Parallel Cardiff; Nightshade speakeasy bar; Buttercliffe Farm for sustainable produce sourcing; and Pasture Butchers for premium meat preparation. The group also offers gift vouchers and private hire services. The restaurants share a focus on charcoal and wild cherry wood cooking, locally sourced ingredients, and sustainable practices.

Differentiator

Problem solved

Functional benefit

Brands

• Prime by Pasture: A restaurant concept opened in May 2025, located at St Thomas Street, Bristol, BS1 6ZD.
• Parallel
• Nightshade Bar
• Buttercliffe Farm
• Pasture Butchers

Products and services

• Pasture Bristol Steakhouse Fire-based fine dining steakhouse venue at 2 Portwall Lane, Bristol, serving charcoal and wild cherry wood-grilled steaks with 35-day dry-aged beef and seasonal produce sourced from Buttercliffe Farm. Open to individual diners and private hire bookings of 9-14 guests.
• Pasture Cardiff Steakhouse Fire-based fine dining steakhouse at 8-10 High Street, Cardiff, offering charcoal-grilled steaks, set menus, Sunday roasts and private hire for 5-42 guests as part of the group's expansion to Wales.
• Pasture Birmingham Steakhouse Fire-based fine dining steakhouse at 15 Colmore Row, Birmingham, serving house cuts of dry-aged beef and grill-led cooking within the Pasture brand across the Midlands.
• Prime by Pasture Bristol Newest Pasture concept restaurant at St Thomas Street, Bristol, operating as a separate sub-brand venue within the group and offering premium dining to Bristol diners.
• Parallel Cardiff Restaurant Distinct dining venue at 11 High Street, Cardiff, operating as a Parallel-branded concept within the Pasture Restaurant Group portfolio, with its own front-of-house and kitchen.
• Nightshade Bar Cardiff Speakeasy cocktail bar in the basement at 11 High Street, Cardiff, serving cocktails and late-night dining, accommodating private hire for 30-35 guests.
• Buttercliffe Farm Market Garden and Vineyard Self-operated organic market garden and vineyard in Long Ashton, Bristol, supplying the group's kitchens with seasonal fruits, vegetables, herbs, micro herbs, mushrooms and honey, and producing Seyval Blanc and Pinot Noir wine.
• Pasture Butchers Online Shop Online butcher retail shop selling hand-picked, prepared and dry-aged (minimum 35 days) Native breed beef from southwest UK farms, alongside other premium meats, to retail consumers.
• Pasture Gift Vouchers
• Private Hire and Events Private dining and event hire service for birthdays, special occasions and corporate events, offered across Pasture Bristol, Pasture Cardiff and Nightshade Cardiff venues, enquired via venue email contacts.

Quantifiable outcome

• Three-star sustainability accreditation from Sustainable Restaurant Association

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Gordon Ramsay Restaurants: International fine-dining and casual restaurant group with multiple UK venues including steakhouse-style concepts. Comparable as a chef-driven, multi-concept premium restaurant group with UK presence and brand-driven dining.
• The Ivy Collection: UK hospitality group operating The Ivy and related brasserie concepts across multiple cities. Comparable as a broader multi-venue UK restaurant group competing for premium dining occasions and special-event bookings.

Direct peers

• The Wolseley Hospitality Group: UK-based restaurant group operating The Wolseley, The Delaunay, Brasserie Zédel, and other grand European-style brasseries. Comparable as a multi-venue UK hospitality group focused on quality dining experiences and special occasions.
• Hawksmoor: UK-based independent steakhouse group with multiple venues across London, Manchester, Edinburgh, and other cities. Highly comparable as a premium fire/grill-focused steakhouse group targeting similar affluent diners with an emphasis on provenance and sustainability.
• Gaucho: UK premium steakhouse chain with venues in London and other major cities, focused on Argentine-influenced grilled beef. Direct competitor in the UK premium steakhouse category with a similar aspirational positioning.
• Flat Iron: UK steakhouse chain with a single-cut steak concept and expanded London and regional footprint. Comparable to Pasture as a UK-focused premium steakhouse chain competing for the same middle-to-upper market diner.
• Blacklock: London-based independent steakhouse group with multiple sites known for charcoal-grilled chops and a value-positioned premium steak offering. Closely comparable in concept, fire-based cooking technique, and UK regional city roll-out to Pasture.
• Côte Restaurants: UK-wide brasserie and grill chain with broad regional presence across England including Birmingham. Comparable as a regional UK steakhouse/grill operator with all-day dining and a multi-city footprint.

Regional players

• Big Mamma Group: Pan-European independent restaurant group known for TRATT-style and steak-focused concepts across France, Italy, Spain, and the UK. Comparable as a fast-growing, founder-led multi-concept European restaurant group, though the primary footprint is continental rather than UK-only.

Emerging players

• Lobos Meat Co: UK-born steakhouse brand with a small, design-led portfolio focused on premium cuts and tapas-style steak dishes. Comparable emerging player in the UK premium steak category with a similar fire/grill and provenance-led identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pasture-restaurants

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasture Restaurant Group