The Coffee Farmer's Co-op

What The Coffee Farmer's Co-op does

The Coffee Farmer's Co-op is a privately held, farmer-owned cooperative that sells premium roasted whole bean coffee and single-origin green coffee directly to consumers through a Shopify-powered e-commerce storefront. Its product portfolio comprises approximately five core roasted SKUs (Joya de Chiapas from Mexico, 100% Kona Pure from Hawaii, West Coast Roast, Mustang Blend, Breakfast Blend, and Firecracker Blend) priced between $9.99 and $25.99 per unit, plus an unroasted green coffee offering under the Good Karma Program for home roasters. The co-op sources from approximately 30 or more coffee farmers across California, Mexico, Colombia, and Hawaii, positioning itself around traceable origins, sustainable farming, and direct farmer compensation rather than third-party investor returns.

The business operates on a one-time-purchase, pay-as-you-go transactional revenue model with free shipping on roasted orders over $50. Distribution is omnichannel: a global DTC Shopify storefront is the primary sales channel, supplemented by a physical store locator for retail partnerships. Marketing relies on organic content channels including an educational blog ("The Coffee Corner"), email newsletter subscription, and organic Facebook and Instagram presence. Customer acquisition is horizontal, targeting ethically-conscious specialty coffee consumers interested in traceable, farmer-direct sourcing.

In 2024, The Coffee Farmer's Co-op was acquired by Java City, a Sacramento-based roaster, which now serves as the strategic parent while preserving the co-op's farmer-owned brand identity. This acquisition is intended to combine Java City's roasting expertise with the co-op's farmer-focused sourcing model. The company is headquartered in Granite Bay, California, with 11-50 employees, no disclosed external funding, and no public revenue figures.

Name

The Coffee Farmer's Co-op

Legal name

The Coffee Farmer's Co-op

Website

https://thecoffeefarmerscoop.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coffee Farmer's Co-op is a privately held, farmer-owned cooperative that sells premium roasted whole bean coffee and green coffee directly to ethically-conscious consumers through a Shopify e-commerce storefront, sourcing from approximately 30+ farmers across California, Mexico, Colombia, and Hawaii.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Specialty roasted coffee
• Single origin coffee
• Farmer-owned cooperative
• Green coffee beans
• Direct-to-consumer coffee

Headquarters

HQ city

Granite Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Roasted Coffee Sales: Direct e-commerce sales of roasted whole bean coffee to consumers. Products include single origin and blended roasts sold in various sizes. One-time purchase model with per-unit pricing.
2. Single Origin Green Coffee Sales: Sale of unroasted green coffee beans to customers, as part of the Good Karma Program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Coffee Farmer's Co-op is a farmer-owned cooperative that sells premium roasted whole bean coffee and single origin green coffee directly to consumers via a Shopify-powered online store. Its product line includes single-origin microlots such as Joya de Chiapas (Mexico) and 100% Kona Pure (Hawaii), blended offerings such as Mustang Blend, Breakfast Blend, West Coast Roast, and Firecracker Blend, plus unroasted green coffee beans for home roasters. Profits are returned to the approximately 30+ coffee farmer-owners of the co-op.

Product overview

The Coffee Farmer's Co-op is a farmer-owned cooperative offering premium roasted whole bean coffee and single origin green coffee. The product portfolio includes single-origin coffees such as Joya de Chiapas (Mexico) and 100% Kona Pure (Hawaii), as well as blended offerings like Mustang Blend (Colombian and Mexican), Breakfast Blend, and Firecracker Blend. The co-op sells directly to consumers through their Shopify-powered online store and also supplies wholesale through partnerships with retailers like Java City. They offer roasted coffee products in various sizes (8oz, 12oz, 16oz) and also provide unroasted green coffee beans for customers who prefer to roast their own.

Differentiator

Problem solved

Functional benefit

Products and services

• Joya de Chiapas Roasted whole bean single-origin coffee sourced from the Chiapas region of Mexico. Available in a 16oz size priced at $12.99 USD, rated 4.9/5.0 across 14 reviews. Sold to consumers seeking traceable, ethically-sourced Mexican microlots.
• 100% Kona Pure Medium roast whole bean coffee made from 100% pure Kona beans sourced from Hawaii. Available in an 8oz size at $25.99 USD with tasting notes of floral, vanilla, and a cherry finish. Targeted at premium specialty coffee consumers.
• West Coast Roast Roasted whole bean coffee available in a 12oz size at $9.99 USD. Sold as an everyday option in the co-op's roasted coffee lineup.
• Mustang Blend Medium roast blend combining Colombian and Mexican coffees from small farms, featuring a creamy body and smooth finish. Available in a 12oz size at $13.99 USD.
• Breakfast Blend Whole bean coffee crafted from Colombian and Mexican beans with a velvety texture and chocolate undertones. Available in a 12oz size.
• Firecracker Blend Roasted whole bean coffee blend available in a 12oz size at $11.99 USD.
• Single Origin Green Coffee Unroasted green coffee beans sold through the Good Karma Program for customers who want to roast their own coffee.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Java CitycoreStrategic or Co-development PartnerPartnership with Java City, a Sacramento-based roaster rooted in family values. Under their new ownership, The Coffee Farmer's Co-op aligns their vision for exceptional roasting and creating a shared commitment to delighting coffee lovers and supporting sustainable farming communities worldwide. This partnership represents a new chapter under Java City's ownership, combining their roasting expertise with the co-op's farmer-focused model.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Driftaway Coffee: Driftaway is a DTC specialty coffee subscription company selling small-batch roasted, traceable single-origin coffee. Comparable as a direct-to-consumer specialty coffee brand with origin provenance and a subscription-led model.
• Kicking Horse Coffee: Kicking Horse Coffee is a specialty coffee roaster selling organic, fair-trade roasted whole bean coffee through DTC and retail. Comparable given premium positioning, focus on ethical sourcing, and roasted whole bean SKU mix.
• Trade Coffee: Trade Coffee is a DTC specialty coffee company that curates and roasts single-origin coffees with an emphasis on quality and origin storytelling. Direct peer given its DTC single-origin subscription model and roasted whole-bean focus, though Trade emphasizes curation across roasters rather than farmer-ownership.
• Cafe Altura: Cafe Altura is an organic coffee roaster operating as a cooperative, selling premium roasted coffee online. Comparable to The Coffee Farmer's Co-op for its cooperative structure, organic/ethical positioning, and DTC roasted coffee model.
• Counter Culture Coffee: Counter Culture Coffee is a specialty coffee roaster known for sustainability, direct trade, and farmer relationships. Comparable to The Coffee Farmer's Co-op in single-origin specialty roasted coffee and transparent farmer relationships, though larger and more wholesale-oriented.
• Equal Exchange: Equal Exchange is a fair-trade, farmer cooperative-based coffee company selling ethically-sourced roasted and specialty coffee directly to consumers and wholesale. It is a direct peer to The Coffee Farmer's Co-op given the cooperative ownership model, ethical sourcing narrative, and roasted coffee DTC business.
• Volcanica Coffee Company: Volcanica Coffee is an online specialty coffee retailer selling single-origin and estate coffees worldwide. Comparable in DTC specialty single-origin roasted coffee, though its sourcing model is more commercial than farmer-cooperative based.

Broad incumbents

• Blue Bottle Coffee: Blue Bottle Coffee is a large, established DTC and cafe specialty coffee brand. Comparable to The Coffee Farmer's Co-op in DTC specialty roasted whole bean coffee and single-origin emphasis, but significantly larger and now owned by Nestle, making it a broad incumbent rather than direct peer.
• Stumptown Coffee Roasters: Stumptown is a well-known specialty coffee roaster with strong DTC, wholesale, and cafe presence. Comparable as a specialty DTC coffee brand focused on single-origin and direct trade, though much larger and owned by Peet's/Lavazza, making it a broad incumbent.

Emerging players

• Onyx Coffee Lab: Onyx Coffee Lab is a specialty roaster known for competition-grade single-origin coffees sold DTC and through wholesale. Comparable in single-origin specialty roasted coffee, though it focuses more on competition profiles than farmer-ownership narrative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheCoffeeFarmersCoop
• Instagraminstagram.com/thecoffeefarmerscoop
• LinkedInlinkedin.com/company/the-coffee-farmer-s-co-op

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coffee Farmer's Co-op