The Broke Black Girl

Name

The Broke Black Girl

Legal name

Broke Black Girl, LLC

Website

https://thebrokeblackgirl.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Financial Education and Coaching

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Personal finance education
• Financial coaching services
• Community financial platform
• Money management content
• Career development resources

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Revenue model

1. Book Sales: Sales of the published book 'Moving Beyond Broke: The Power of Perseverance in Personal Finance' through major retail channels including Amazon, Barnes & Noble, Books-A-Million, Bookshop.org, and Simon & Schuster. This is a one-time purchase revenue model.
2. Community Platform: The FINLIT Facebook group serves as a community platform. While not explicitly monetized in the source data, this community could support future revenue through premium offerings, speaking engagements, or partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Broke Black Girl is a financial activism platform that delivers non-traditional money management education, career development guidance, and mental wellness content targeted primarily at women of color and underserved communities. The company sells the published book 'Moving Beyond Broke' through major retail and publisher channels, operates the FINLIT Facebook community group with over 90,000 members, and publishes the 'Rich Talks with The Broke Black Girl' email newsletter. Founder Dasha Kennedy also offers speaking engagements, press interviews, and brand partnership services.

Product overview

The Broke Black Girl operates as a unified financial activism platform centered around founder Dasha Kennedy. The core offerings include the online community platform (thebrokeblackgirl.com) providing non-traditional money management resources, career development, and mental wellness content. The flagship product is the book 'Moving Beyond Broke' published by Simon & Schuster, available for pre-order. Supporting products include the 'Rich Talks' newsletter subscription and the 'FINLIT' Facebook Group for community engagement. Additionally, Dasha Kennedy offers speaking, press, and partnership services for organizations seeking financial activism expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Moving Beyond Broke: Book authored by Dasha Kennedy titled 'Moving Beyond Broke: The Power of Perseverance in Personal Finance' published by Simon & Schuster

Products and services

• Moving Beyond Broke (Book) A personal finance book written by Dasha Kennedy that addresses the unique financial issues of Black women and others shut out of traditional finance conversations. Distributed through Amazon, Barnes & Noble, Books-A-Million, Bookshop.org, Simon & Schuster, and the company's own website.
• Speaking, Press & Partnerships Services Founder Dasha Kennedy offers paid speaking engagements, press interviews, and brand partnership services for organizations seeking financial activism and education expertise. Inquiries directed to [email protected].
• The Broke Black Girl Community Platform The flagship website (thebrokeblackgirl.com) offering non-traditional money management resources, career development guidance, and mental wellness techniques to women of color and underserved communities, with newsletter subscription functionality.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Simon & SchustercoreChannel Partner/ Reseller/ DistributorSimon & Schuster is the publisher of 'Moving Beyond Broke' by Dasha Kennedy. The book is available for purchase through Simon & Schuster's website and retail channels, representing the primary publishing partnership for the company's flagship product.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Clever Girl Finance: Founded by Bola Sokunbi, Clever Girl Finance offers books, courses, and a community targeting women seeking financial education. Highly comparable audience, product mix, and community-led business model to The Broke Black Girl.
• The Budgetnista: Tiffany Aliche's personal finance brand offers books, courses, and live experiences focused on financial literacy for women, particularly women of color. Directly comparable mission, content offering, and target demographic.
• Journey To Launch: Journey To Launch, founded by Jamila Souffrant, is a financial independence platform with podcast, courses, and community targeting women of color seeking to build wealth. Closely overlaps with The Broke Black Girl's mission and audience.
• Earn Your Leisure: Earn Your Leisure is a financial education media platform and podcast focused on Black and brown audiences, producing content on investing, entrepreneurship, and wealth building. Directly comparable audience and content-first business model.
• Her First $100K: Tori Dunlap's brand provides courses, content, and a podcast focused on women in their 20s and 30s seeking financial independence. Comparable community-driven monetization model targeting a similar audience.

Emerging players

• First Gen Money: First Gen Money is an emerging personal finance platform focused on first-generation immigrants and people of color. Comparable content and audience overlap with The Broke Black Girl's underbanked, culturally-focused positioning.
• Rich & Regular: Rich & Regular is a personal finance blog, podcast, and book from a couple focused on building wealth through community and accessible financial education. Comparable content-driven business model and underserved audience angle.

Broad incumbents

• Black Enterprise: Black Enterprise is a long-established media brand covering investing, entrepreneurship, and wealth building for Black professionals. It is a broad incumbent operating a wider portfolio of content, events, and data products intersecting with The Broke Black Girl's audience.

Others

• Ellevest: Ellevest is a women-focused digital wealth management platform offering investing, coaching, and content. An adjacent, enabling player serving the same women-seeking-financial-empowerment segment via different mechanisms.
• Greenlight: Greenlight is a fintech company providing financial literacy tools and debit cards for kids and teens, often marketed to families seeking financial education. Adjacent as a financial literacy provider serving families, partially overlapping with the educational mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/brokeblackgirlllc
• Instagraminstagram.com/thebrokeblackgirl
• LinkedInlinkedin.com/company/thebrokeblackgirl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Broke Black Girl