Vida Hotels and Resorts
Vida Hotels and Resorts is a lifestyle hospitality brand under Emaar Properties operating nine hotels and resorts across the UAE, Bahrain, and Egypt, serving leisure travelers, business travelers, and regional residents with dining, wellness, and event amenities.
- Company typePrivate
- Founded2013
- HeadquartersDubayy, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Vida Hotels and Resorts does
Vida Hotels and Resorts is a lifestyle hospitality brand and wholly-owned subsidiary of Emaar Properties PJSC, operating a portfolio of nine hotels and resorts across the UAE, Bahrain, and Egypt. The portfolio is structured around three sub-brands — Vida Hotels (urban lifestyle), Vida Beach Resort (beachfront), and Vida Marina Resort (marina/resort) — spanning 4-star urban properties in Dubai and Sharjah to 5-star beachfront resorts in Umm Al Quwain, Bahrain, and Egypt's North Coast. Properties deliver a consistent set of amenities: infinity pools, fitness centers, co-working spaces, kids' clubs (Qix Club), pet-friendly rooms, meeting and event venues, and signature F&B concepts (Origins, Stage2, Float Beach Lounge, SoCal).
The underlying technology stack is standard hospitality infrastructure: a multilingual direct-booking website (English, Arabic, French, Chinese, German, Russian), a property management and reservation system, Eat App integration for dining reservations, and the U by Emaar loyalty app distributed across iOS, Android, and Huawei App Gallery. Distribution spans direct website bookings, phone reservations, GDS/IATA channels for travel agents, and cross-promotion through the parent group's malls and attractions (Dubai Mall, Burj Khalifa, Dubai Opera).
The business model is diversified across six revenue streams: room revenue (subscription-style nightly stays), food and beverage (multiple dining concepts, day-pass dining credits at AED 99-150 price points), events and weddings (ballrooms, meeting rooms, beachfront venues), day passes and pool/beach access (AED 150 weekday pool pass, BHD 20-25 beach pass), the U by Emaar loyalty program (cross-property point earning/redemption), and spa/wellness services. The customer base is fragmented across leisure travelers, business travelers, UAE regional residents, and event clients, with no disclosed enterprise concentration.
Vida Hotels and Resorts firmographics
Firmographics- Name
- Vida Hotels and Resorts
- Legal name
- Vida Hotels and Resorts
- Website
- https://vidahotels.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vida Hotels and Resorts is a lifestyle hospitality brand under Emaar Properties operating nine hotels and resorts across the UAE, Bahrain, and Egypt, serving leisure travelers, business travelers, and regional residents with dining, wellness, and event amenities.
- Ownership category
- akta.pro rank
Vida Hotels and Resorts industry classification
Industry- Product category
- Lifestyle Hotels and Resorts
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
Keywords
Where Vida Hotels and Resorts is headquartered
LocationHeadquarters
- HQ city
- Dubayy
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices10 records
Markets served
Vida Hotels and Resorts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Room Revenue: Hotel rooms and suites across 8 properties in UAE, Bahrain, and Egypt. Includes standard rooms, deluxe rooms, suites, and presidential suites. Revenue from nightly stays with flexible check-in/check-out times (3pm check-in, 12pm check-out).
- Food and Beverage: Multiple dining venues across properties including Origins (international cuisine), Stage2 (light bites/cafe), The Courtyard (al fresco), Junipers, SoCal, Pool Bars, Float Beach Lounge, True Slice (pizzeria), and Food Trucks. Revenue from covers, beverages, and catering.
- Events and Weddings: Ballrooms, meeting rooms, outdoor terraces, and event spaces for corporate events, weddings, and celebrations. Venue rental and catering services.
- Day Passes and Pool Access: Pool day passes and beach day passes for non-hotel guests. Cabana rentals with dining credits. Gym and pool memberships for locals.
- Loyalty Program: U by Emaar loyalty program allowing guests to earn and redeem points across Emaar's hotel, retail, and entertainment portfolio.
- Spa and Wellness: Spa treatments, wellness services, and fitness center access at select properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard hotel rooms with city or garden views |
| Subscription | Multi-year contract | Premium rooms with panoramic views (marina, creek, skyline) |
| Subscription | Multi-year contract | Suites and extended stay options |
| Unit Pricing | Pay-as-you-go | Pool day pass - AED 150 with AED 100 redeemable on dining |
| Unit Pricing | Pay-as-you-go | Beach day pass - BHD 20-25 per adult |
| Unit Pricing | Pay-as-you-go | F&B AED 99 menu items |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Vida Hotels and Resorts product offering
Product offeringCore offering
Vida Hotels and Resorts operates lifestyle hotels and resorts across urban, beachfront, and marina destinations in the United Arab Emirates, Bahrain, and Egypt. It sells accommodations, on-site dining, wellness and fitness services, event spaces, pool and beach access, local recreation memberships, and the U by Emaar loyalty program.
Product overview
Vida Hotels and Resorts is a portfolio of stylish hotels and resorts operated by Emaar Hospitality Group across the UAE, Bahrain, and Egypt. The brand operates as a unified platform with consistent design aesthetics and guest experiences across multiple properties. The core product portfolio includes nine distinct hotel and resort properties: Vida Creek Harbour, Vida Emirates Hills, Vida Dubai Marina & Yacht Club, Vida Creek Beach, Vida Dubai Mall, Vida Aljada (opening Q3 2026) in the UAE; Vida Beach Resort Marassi Al Bahrain in Bahrain; and Vida Marina Resort Marassi in Egypt. Supporting services include the U by Emaar loyalty program, Origins and Stage2 dining brands found across properties, The Spa wellness services, co-working spaces, Qix Club children's facilities, and beach/pool amenities. Properties range from 4-star urban hotels to 5-star beachfront resorts, with shared amenities including infinity pools, fitness centres, meeting/event spaces, and pet-friendly accommodations at select locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vida Creek Harbour A waterfront hotel in Dubai Creek Harbour for leisure and business guests, offering marina-view accommodation, three dining destinations, co-working space, a 24/7 fitness centre, and an infinity pool overlooking the Downtown Dubai skyline and Dubai Creek.
- Vida Emirates Hills A pet-friendly hotel in Dubai's Emirates Hills overlooking Emirates Golf Club, with stylish rooms, three restaurants, an infinity pool, co-working space, and a fitness centre.
- Vida Dubai Marina & Yacht Club A waterfront Dubai Marina hotel with access to Dubai Marina Walk and JBR Beach, offering marina-view rooms, multiple dining venues, pet-friendly rooms, Qix Club, an infinity pool, and business facilities.
- Vida Creek Beach A boutique hotel in Dubai Creek Harbour with a man-made Crystal Lagoon, four dining venues, a Solaris ballroom for events, an infinity pool, co-working space, and artistic interiors.
- Vida Dubai Mall An upscale hotel in Downtown Dubai with Burj Khalifa views, direct access to Dubai Mall through Chinatown, two dining options, a skyline-facing infinity pool, Qix Club, co-working space, and five meeting rooms.
- Vida Beach Resort Umm Al Quwain A beachfront Arabian Gulf resort offering rooms, suites, and private beach chalets, alongside four dining venues, a spa, an infinity pool, water sports, pet-friendly stays, and event spaces including beachfront wedding venues.
- Vida Marina Resort Marassi A resort on Egypt's North Coast at Marassi Marina Promenade offering Mediterranean views, private beach access, dining, spa services, yacht adventures, golf, a water park, and children's play areas.
- Vida Beach Resort Marassi Al Bahrain A five-star beachfront resort with a private beach, five dining spaces, Qix Club, water sports and a Wibit floating water park, plus selected luxury-brand lifestyle collaborations.
- U by Emaar A loyalty program through which guests earn and redeem Upoints across Emaar hotels, restaurants, retail, entertainment, and attractions, with access through iOS, Android, and Huawei applications.
- Origins Restaurant An all-day restaurant concept serving international cuisine at multiple Vida hotel and resort properties.
- Stage2 A café and lobby-lounge concept offering light bites, coffee, and casual cuisine at multiple Vida properties.
- The Spa at Vida UAQ A beachside spa at Vida Beach Resort Umm Al Quwain offering massages, curated treatments, and revitalizing rituals for hotel guests and wellness customers.
- Events and Weddings Venue rental, catering, and event services for corporate events, conferences, weddings, engagement parties, birthdays, anniversaries, and other celebrations using ballrooms, meeting rooms, terraces, and property-specific event spaces.
- Pool and Beach Day Passes Pay-as-you-go pool and beach access for non-hotel guests, with options including cabana rental, dining credits, beach facilities, water sports, and children's access.
- Gym and Pool Memberships Membership access for local residents to fitness centres and pools at participating Vida properties.
Companies that use Vida Hotels and Resorts
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Vida Hotels and Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Vida Hotels and Resorts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- PorscheminorExclusive brand collaboration at Vida Beach Resort Marassi Al Bahrain featuring automotive experiences, chauffeur-driven arrivals, and lifestyle activations.
- BMWminorExclusive brand collaboration at Vida Beach Resort Marassi Al Bahrain featuring automotive experiences and lifestyle activations.
- MaseratiminorExclusive brand collaboration at Vida Beach Resort Marassi Al Bahrain featuring automotive experiences and lifestyle activations.
- lululemonminorWellness partnership at Vida Beach Resort Marassi Al Bahrain featuring fitness events and wellness programming.
- OrangeTheory FitnessminorFitness partnership at Vida Beach Resort Marassi Al Bahrain featuring beachfront bootcamps and fitness classes.
- RitualsminorWellness and beauty partnership at Vida Beach Resort Marassi Al Bahrain featuring curated gifting experiences.
- Emaar Properties PJSCcoreParent company and integrated ecosystem partner providing cross-promotion with Emaar malls, attractions (Burj Khalifa, Dubai Opera), and other hospitality properties. U by Emaar loyalty program integration.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Vida Hotels and Resorts competitors and assessment
Company assessmentDirect peers
- Rove Hotels: Mid-lifestyle hotel brand also owned by Emaar Properties, targeting similar millennial and budget-conscious business/leisure travelers in Dubai with a contemporary design aesthetic. Rove is the most direct internal comparable and competes for the same Emaar-backed customer base.
- Rotana Hotels: Abu Dhabi-headquartered hotel management company operating multiple brands (Rotana, Centro, Edge by Rotana, Rayhaan) across the Middle East, Africa, and Asia. Rotana's lifestyle-oriented brands like Centro and Edge compete directly with Vida's contemporary positioning in regional markets.
- The First Collection Hotels & Resorts: Dubai-based hotel management company operating lifestyle hotels and serviced residences in the UAE. Operates properties like The First Collection at Jumeirah Village Circle with similar mid-luxury lifestyle positioning targeting design-conscious travelers in the region.
- Millennium Hotels and Resorts: UAE-headquartered global hotel operator with significant Middle East presence across multiple brands (Millennium, Copthorne, M Social). Operates hotels and serviced apartments in Dubai with similar mid-to-upscale positioning, competing directly for leisure and business travelers.
- JA Resorts & Hotels: Dubai-based hospitality group operating beachfront and city resort properties across the UAE with family-friendly positioning. JA Hatta Fort, JA Ocean View, and JA The Resort compete with Vida's beachfront and family-oriented offerings in similar Middle East destinations.
Broad incumbents
- Address Hotels + Resorts: Premium hotel and resort brand under Emaar Hospitality Group, positioned at the higher luxury tier than Vida. Address is a sister brand within the same parent conglomerate, sharing operational resources and loyalty program, but targets a more upscale customer than Vida's lifestyle segment.
- Hyatt (Middle East properties): Global hospitality incumbent with growing Middle East portfolio including Andaz, Park Hyatt, and lifestyle brands. Hyatt's lifestyle concepts (Andaz, Thompson) compete with Vida's contemporary positioning in regional markets, particularly for design-conscious business and leisure travelers.
- Hilton (Middle East properties): Global hospitality incumbent with extensive Middle East presence across luxury (Conrad, Waldorf) and lifestyle (Canopy, Hilton Hotels & Resorts) brands. Hilton's lifestyle concepts (Tapestry, Canopy) compete with Vida's design-forward positioning while offering global loyalty (Hilton Honors).
- Marriott International (Middle East properties): Global hospitality leader with major Middle East presence across luxury (Ritz-Carlton, St. Regis) and lifestyle (W Hotels, Aloft, Edition) brands. Marriott Bonvoy loyalty and lifestyle brand portfolio (especially W and Edition) competes most directly with Vida's experiential positioning.
Regional players
- Swiss-Belhotel International: Hong Kong-headquartered hotel management group with significant Middle East and Asia-Pacific presence operating 4-star and lifestyle hotels. Operates regional hotels competing with Vida in MENA markets, particularly in mid-tier urban locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Vida Hotels and Resorts social profiles
Digital presenceVida Hotels and Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vida Hotels and Resorts leadership team
Management profileNumber of profiles
Vida Hotels and Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vida Hotels and Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vida Hotels and Resorts
What does Vida Hotels and Resorts do?
Vida Hotels and Resorts operates lifestyle hotels and resorts across urban, beachfront, and marina destinations in the United Arab Emirates, Bahrain, and Egypt. It sells accommodations, on-site dining, wellness and fitness services, event spaces, pool and beach access, local recreation memberships, and the U by Emaar loyalty program.
Is Vida Hotels and Resorts a public or private company?
Vida Hotels and Resorts is a private company. It is classified as corporate owned and is currently operating.
When was Vida Hotels and Resorts founded?
Vida Hotels and Resorts was founded in 2013. It employs 1,001 to 5,000 people.
Where is Vida Hotels and Resorts based?
Vida Hotels and Resorts is headquartered in Dubayy, United Arab Emirates, in the Middle East region.
How does Vida Hotels and Resorts make money?
Six revenue lines are on record. Room Revenue is the primary driver. The others are food and Beverage, events and Weddings, day Passes and Pool Access, loyalty Program and spa and Wellness.
Who are Vida Hotels and Resorts's main competitors?
Direct peers on record are Rove Hotels, Rotana Hotels, The First Collection Hotels & Resorts, Millennium Hotels and Resorts and JA Resorts & Hotels. Broad incumbents are Address Hotels + Resorts, Hyatt (Middle East properties), Hilton (Middle East properties) and Marriott International (Middle East properties). Swiss-Belhotel International is listed as a regional player.
Does Vida Hotels and Resorts have an API?
No public API is recorded for Vida Hotels and Resorts.
What industry is Vida Hotels and Resorts in?
Vida Hotels and Resorts's product category is Lifestyle Hotels and Resorts. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7011.