zenplus

What zenplus does

zenplus (株式会社zenplus) is a Tokyo-based B2B event production company founded in 2012 that delivers end-to-end experiential events for foreign-affiliated luxury brands, automotive manufacturers, and select consumer and entertainment clients in Japan. The firm operates through five integrated service pillars: EVENT PROMOTION (concept planning through on-site operations management), SPACE DESIGN (spatial design, creative/art direction, and retail build-out), CASTING (talent, model, and celebrity booking), PRINTING & SP TOOL (catalogs, leaflets, and promotional materials), and STORE MANAGEMENT (popup stores, marketing stores, and self-operated F&B outlets). This integrated structure allows zenplus to function as a one-stop producer for high-end experiential marketing campaigns, exemplified by engagements such as the Mercedes-Benz Japan Mobility Show booth, the PROJECT MAYBACH activation party, the Mercedes-Benz S-Class launch at TOKYO NODE, the Dyson Supersonic r launch popup at Tokyo Midtown (recognized with a 2024 Japan Space Design Award Longlist), the Haikyu!! FAN PARK exhibition for Neruke Planning, and nationwide test ride events for MATE BIKE JAPAN.

The company is privately held, founder-led by CEO Koichiro Fukuda and CSO Yohei Fukuda, and operates as part of the broader Trenders Group (トレンダーズ株式会社), with which it conducts joint HR and event initiatives. Its revenue model is professional services-based with quote-based pricing tailored to project scope and client requirements; no pricing is publicly disclosed. Zenplus reaches enterprise clients through direct engagement and referrals, supported by a corporate website portfolio and an active graduate recruitment channel via MyNavi. In October 2025 the company relocated its headquarters to the Tsukiji Square Building in Chuo-ku, Tokyo, and in April 2026 it held its first group-wide joint entrance ceremony for new graduate hires, signaling continued organizational investment despite the absence of disclosed revenue, headcount, or external funding data.

Name

zenplus

Legal name

株式会社zenplus

Website

https://zenplus.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

zenplus is a Tokyo-based B2B event production firm founded in 2012 that delivers end-to-end experiential events, spatial design, casting, promotional materials, and popup store management for foreign-affiliated luxury brands, automotive manufacturers, and select consumer and entertainment clients in Japan.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Specialized Design Services (5414), Professional, Scientific, and Technical Services (54)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Event production services
• Luxury brand events
• Experiential marketing
• Popup store design
• Corporate ceremony planning

Headquarters

HQ city

Chuo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Production Services: Professional services revenue from planning, producing, and operating events including ceremonies, product launches, promotional events, and experiential marketing activations. Services span from concept development to on-site execution and management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

zenplus is a Tokyo-based event production company that plans, produces, and operates corporate ceremonies, product launches, promotional events, and experiential marketing activations for luxury brands and major corporations. Services span five pillars — EVENT PROMOTION, SPACE DESIGN, CASTING, PRINTING & SP TOOL, and STORE MANAGEMENT — delivered as one-stop integrated projects from concept to on-site execution. The firm primarily serves foreign-affiliated luxury brands and automotive manufacturers in the Japanese market.

Product overview

ZENPLUS is an event production company offering five integrated service pillars: EVENT PROMOTION (planning, production, and execution of corporate ceremonies, product launches, conferences, and luxury brand events), SPACE DESIGN (spatial design, creative/art direction, and store architecture and construction), CASTING (talent, model, artist, and celebrity booking across entertainment and sports), PRINTING & SP TOOL (catalogs, leaflets, and sales promotion materials), and STORE MANAGEMENT (popup stores, marketing stores, and self-operated F&B outlets). Together these services deliver end-to-end event production from concept through execution. Founded in 2012, the company primarily serves luxury brands and automotive manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• EVENT PROMOTION Comprehensive event promotion service covering concept planning, proposal, various arrangements, and on-site management and operations — from planning and production to implementation, offering one-stop professional support for corporate ceremonies, product launches, conferences, and luxury brand events.
• SPACE DESIGN Spatial design for events, creative and art direction, and design and construction of retail stores — translating client vision and brand identity into physical spaces.
• CASTING Casting service covering a wide range of genres including talents, models, artists, cultural figures, and sports athletes, proposing cast members that match the project image for events and brand activations.
• PRINTING & SP TOOL Printing services focused on catalogs and leaflets, as well as planning, proposing, and producing sales promotion tools and novelties across a wide range of promotional materials.
• STORE MANAGEMENT Development and operation of self-operated food and beverage stores, client popup stores, and marketing stores — coordinating the full store development and operations process.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• トレンダーズ株式会社 (Trendors Co., Ltd.)parent_companyOthersParent company and group affiliate. zenplus operates as part of the Trenders Group, collaborating on projects such as the Beauty Meets Happy Summer Festival event. The group conducts joint initiatives including first-of-its-kind combined new employee orientation ceremony.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Tanseisha Co., Ltd. Long-established Japanese company specializing in spatial design, exhibition booth construction, and store environments — a directly comparable offering to zenplus's SPACE DESIGN pillar for retail popups and corporate event spaces.
• TPC (Total Produce Corporation): Japanese production company offering event, video, and creative production services for enterprise clients. Comparable one-stop creative production model serving brand activations and corporate events in Japan.
• Glory Inc. Tokyo-based event and space production company serving corporate clients with experiential marketing and event execution. Direct competitor in the Japanese enterprise event production market, with similar scale and service scope.
• Hakuten Inc. Japanese event and exhibition production firm providing end-to-end event planning, design, and booth construction for enterprise clients. Directly comparable service model and customer base in the Japan MICE and experiential marketing space.
• Trenders Inc. Japanese marketing, PR, and event production firm affiliated with zenplus through the Trenders Group. Overlapping service scope in events and experiential work, with explicit group collaboration on initiatives such as joint new-hire orientation and the Beauty Meets Happy Summer Festival.

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency group with a substantial events and experiential marketing practice. Overlaps with zenplus on luxury and automotive client event work, but operates as part of a much broader portfolio rather than specializing in event production.
• ADK Holdings Inc. Major Japanese advertising and communications group offering event production among its service portfolio. Comparable enterprise client base in automotive and consumer goods, but at much greater scale and breadth than zenplus.
• Tokyu Agency Inc. Japanese advertising and communications agency within the Tokyu Group, offering event and experiential marketing services. Adjacent incumbent competing for similar Tokyo-based enterprise clients with a broader agency remit.
• Toppan Inc. Large Japanese printing, communications, and spatial design group with a substantial exhibition and event solutions business. Adjacent incumbent providing booth construction and event space design that competes with zenplus's SPACE DESIGN offering.
• Hakuhodo Inc. Japan's second-largest advertising agency with significant event and experiential marketing capabilities. Serves many of the same enterprise and luxury brand clients as zenplus, but within a much larger integrated communications offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zenplus