Carrick Custom Home Design
Carrick Custom Home Design (CCHD) is a family-owned custom residential design firm in Spanish Fork, Utah that produces builder-friendly house plans, 3D renderings, and VR walkthroughs for individual homeowners and regional builders, with a 2,000+ plan catalog and a second office in Dallas, Texas.
- Company typePrivate
- Founded1996
- HeadquartersSpanish Fork, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Carrick Custom Home Design does
Carrick Custom Home Design (legal entity Joe Carrick Design, Inc., DBA CCHD) is a privately held, family-owned custom residential design firm founded in 1996 in Spanish Fork, Utah. The firm produces construction documents — house plans — for individual homeowners and for regional homebuilders, operating from a 1-10 person team led by James Carrick following founder Joe Carrick's passing in August 2021. The product portfolio centers on full custom home designs priced at $4.00-$7.00 per bid square foot plus a $2.00/sq. ft. premium for James Carrick signature work, and a reuse/modification catalog of 2,000+ existing designs priced at $1.00-$2.00 per square foot, with all drawing changes, remodels, additions, site visits, and construction observation billed at $250 per hour.
The underlying production stack comprises standard modern CAD/drafting and 3D rendering tooling used to produce builder-friendly construction documents, exterior 3D renderings included with custom design fees, and optional interior VR walkthroughs and renderings at $1.00/sq. ft. Construction documents are delivered in PDF and physical print formats (11x17 through 36x48 sheets), with CAD files released only to subcontractors under signed media release. No AI/ML capabilities, APIs, or proprietary software platform are disclosed; differentiation rests on design taste, drafting accuracy, and accumulated regional reputation.
Revenue mechanics are entirely project-based and one-time: 50% of bid hours are due upfront to begin work, full reuse fees are due upfront and non-refundable, and structural/civil/MEP engineering fees pass through directly from third-party engineers. The go-to-market combines a direct-to-consumer website (carrickhomes.com) with searchable plan catalog, a Houzz professional profile that has accumulated 60+ five-star reviews, builder/subcontractor referral channels that drive bottom-of-funnel leads, and visibility generated by sustained participation in the Utah Valley Parade of Homes (multiple People's Choice and Judge's Choice awards from 2011 through 2023). The customer base spans individual families building dream homes and a rotating roster of regional builders including McEwan Custom Homes, Highland Custom Homes, Raykon Construction, Innovate Construction, Magleby Construction, Eric Budge, Quilter Construction, RC Dent, and Robert Nelson Construction. A second office in Dallas, Texas was opened in 2022 to extend geographic reach beyond Utah.
Carrick Custom Home Design firmographics
Firmographics- Name
- Carrick Custom Home Design
- Legal name
- Joe Carrick Design, Inc.
- Website
- https://carrickhomes.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carrick Custom Home Design (CCHD) is a family-owned custom residential design firm in Spanish Fork, Utah that produces builder-friendly house plans, 3D renderings, and VR walkthroughs for individual homeowners and regional builders, with a 2,000+ plan catalog and a second office in Dallas, Texas.
- Ownership category
- akta.pro rank
Carrick Custom Home Design industry classification
Industry- Product category
- Residential Architectural Design Services
- NAICS
- Residential Building Construction (2361)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Carrick Custom Home Design is headquartered
LocationHeadquarters
- HQ city
- Spanish Fork
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Carrick Custom Home Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Existing Design Reuse/Modification: Fees for reusing or modifying existing CCHD designs. Pricing based on square footage tiers: $1.00-$2.00 per sq. ft. plus hourly change rates at $250/hr.
- Custom Design Services: Full custom home design services with pricing based on bid square footage: $4.00-$7.00 per sq. ft. Signature designs by James Carrick add $2.00/sq. ft. Additional fees for complex sites and unconventional building requirements.
- Additional Services: Interior renderings and VR ($1.00/sq. ft.), interior wall sections ($1.00/sq. ft.), remodeling ($250/hr or bid), additions ($250/hr or bid), outbuildings ($250/hr or bid), site visits ($250/hr), construction observation ($250/hr).
- Print and File Sales: Sales of construction document prints in various sizes (11x17 to 36x48 inches) and PDF/engineering calculation books.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Existing Design Reuse - 0-5,000 sqft |
| Unit Pricing | Pay-as-you-go | Existing Design Reuse - 5,001-10,000 sqft |
| Unit Pricing | Pay-as-you-go | Existing Design Reuse - 10,001+ sqft |
| Unit Pricing | Pay-as-you-go | Custom Design - 0-4,000 sqft |
| Unit Pricing | Pay-as-you-go | Custom Design - 4,001-8,000 sqft |
| Unit Pricing | Pay-as-you-go | Custom Design - 8,001-12,000 sqft |
| Unit Pricing | Pay-as-you-go | Custom Design - 12,001-16,000 sqft |
| Unit Pricing | Pay-as-you-go | Custom Design - 16,001+ sqft |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Carrick Custom Home Design product offering
Product offeringCore offering
Carrick Custom Home Design (CCHD) creates custom residential house plans and construction drawings for individual homeowners and homebuilders. The firm offers two primary service tracks: fully custom home design priced by square footage tier, and reuse/modification of an in-house catalog of existing plans, with hourly change rates for revisions. Deliverables include builder-friendly construction documents, 3D exterior renderings, interior renderings, VR walkthroughs, and additional services such as remodels, additions, outbuildings, site visits, and construction observation.
Product overview
Carrick Custom Home Design operates as a custom home design firm offering two primary service models: custom design from scratch and reuse/modification of existing plans. The core offering consists of construction documents (house plans) that include 3D modeling and exterior renderings as standard. Additional paid services include interior renderings and VR walkthroughs ($1.00/sq. ft.), structural/civil/MEP engineering, site visits, and construction observation. The company maintains a catalog of pre-designed plans available for modification, and all designs emphasize builder-friendly, accurate documentation. Signature designs by James Carrick command premium pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Design Services Full-service custom home design creating unique construction documents tailored to a client's family, lifestyle, and site requirements. Includes 3D modeling and exterior renderings as standard and is priced $4.00-$7.00 per bid sq. ft. with a $2.00/sq. ft. premium for signature designs by James Carrick.
- Pre-Designed House Plans (Reuse / Modification) Catalog of existing CCHD home designs available for reuse with modification options, priced by square footage tier from $1.00 to $2.00 per sq. ft. Drawing changes are billed at $250.00 per hour in addition to the reuse fee.
- Construction Document Sets and Prints Builder-friendly construction drawings delivered in multiple print sizes (11x17 through 36x48 inches) and as PDF or engineering calculation books for contractor use. Print sheets priced from $1.50 to $8.00 per sheet; CAD files are provided to subcontractors only with a signed media release.
- Interior Renderings and VR Walkthrough Interior visualization services including VR walkthrough and high-quality interior rendering available on request at $1.00 per sq. ft., used to help clients envision interior spaces before construction.
- Remodel, Addition, and Outbuilding Design Services Supplementary design services for existing properties covering remodels (10-hour minimum), additions (10-hour minimum), and outbuildings (10-hour minimum), billed at $250/hr. or by project bid.
- Site Visits and Construction Observation On-site services including site visits (3-hour minimum, $250/hr. per person including drive time) and construction observation ($250/hr. including drive time), plus a $2,000/day per person rate for distant travel projects.
Quantifiable outcome
- 2000+ homes designed over 28+ years
- +3 more outcomes
Companies that use Carrick Custom Home Design
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Carrick Custom Home Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Carrick Custom Home Design partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Carrick Custom Home Design competitors and assessment
Company assessmentDirect peers
- Sater Design Collection: Custom and stock home plan designer with award-winning residential portfolio, directly comparable in product mix and target customer (luxury custom home buyers).
- The House Designers: Aggregator of house plans from multiple designers with modification services, overlapping CCHD's plan reuse and modification value proposition.
- Mark Stewart Home Design: Custom home design studio with a large library of plans and parade-of-homes award pedigree, closely comparable to CCHD's design style and builder relationships.
- Donald A. Gardner Architects: Long-established residential design firm with a large catalog of customizable house plans, competing with CCHD in the same custom/stock plan market nationwide.
- Visbeen Architects: Custom home design firm offering stock plans and bespoke architectural drawings for residential clients, directly comparable to CCHD's core custom design and plan reuse model.
- The Plan Collection: Online residential plan marketplace offering customizable house plans, comparable to CCHD's stock/modification business model.
- Frank Betz Associates: Residential home design firm with a large catalog of customizable plans, serving a similar customer base of builders and homeowners.
- Architectural Designs: Large online marketplace for stock and custom house plans from multiple designers, comparable to CCHD's plan reuse and modification offering at scale.
Emerging players
- Cedreo: SaaS home design software for builders and remodelers producing 3D renderings and construction documents, intersecting with CCHD's manual drafting and 3D visualization workflow.
Broad incumbents
- Toll Brothers: National luxury homebuilder with in-house design studios producing plans for move-up and luxury buyers, a much broader incumbent operating at scale in the same end market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carrick Custom Home Design social profiles
Digital presenceCarrick Custom Home Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrick Custom Home Design leadership team
Management profileNumber of profiles
Profiles1 record
Carrick Custom Home Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrick Custom Home Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrick Custom Home Design
What does Carrick Custom Home Design do?
Carrick Custom Home Design (CCHD) creates custom residential house plans and construction drawings for individual homeowners and homebuilders. The firm offers two primary service tracks: fully custom home design priced by square footage tier, and reuse/modification of an in-house catalog of existing plans, with hourly change rates for revisions. Deliverables include builder-friendly construction documents, 3D exterior renderings, interior renderings, VR walkthroughs, and additional services such as remodels, additions, outbuildings, site visits, and construction observation.
Is Carrick Custom Home Design a public or private company?
Carrick Custom Home Design is a private company. It is classified as family owned and is currently operating.
When was Carrick Custom Home Design founded?
Carrick Custom Home Design was founded in 1996. It employs 1 to 10 people.
Where is Carrick Custom Home Design based?
Carrick Custom Home Design is headquartered in Spanish Fork, United States, in the North America region.
How does Carrick Custom Home Design make money?
Four revenue lines are on record. Existing Design Reuse/Modification is the primary driver. The others are custom Design Services, additional Services and print and File Sales.
Who are Carrick Custom Home Design's main competitors?
Direct peers on record are Sater Design Collection, The House Designers, Mark Stewart Home Design, Donald A. Gardner Architects, Visbeen Architects, The Plan Collection, Frank Betz Associates and Architectural Designs. Cedreo is listed as an emerging player. Toll Brothers is listed as a broad incumbent.
Does Carrick Custom Home Design have an API?
No public API is recorded for Carrick Custom Home Design.
What industry is Carrick Custom Home Design in?
Carrick Custom Home Design's product category is Residential Architectural Design Services. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 2361 and its SIC code is 1520.