The Plan Collection
The Plan Collection is a privately held, U.S.-based e-commerce marketplace that aggregates over 22,000 pre-drawn house plans from 100+ architects, selling PDF and CAD blueprints directly to individual homebuyers, home builders, and design professionals worldwide.
- Company typePrivate
- Founded1987
- HeadquartersScarsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Plan Collection does
The Plan Collection, LLC operates an asset-light e-commerce marketplace that aggregates over 20,000 (website lists 22,000) pre-drawn house plans from a network of 100+ architects and designers, selling them directly to individual homebuyers, home builders, and design professionals via itsplancollection.com. The platform was founded in 1987 (the firmographics entry of 2000 conflicts with the company's own 38-year claim) and is headquartered at 670 Post Rd, Suite 101 in Scarsdale, New York, operating as a privately held LLC with 1-10 employees under co-founder and CEO Brian Toolan and Director of Publishing Timothy O. Bakke Sr. Core products are PDF and CAD digital plan packages priced from roughly $190 for basic garage plans to over $3,160 for luxury homes, with most residential plans in the $1,000-$1,500 range; revenue streams also include plan modification services, additional building sets, foundation add-ons (basement, crawlspace, slab), and the Preferred Builder Program for volume professional buyers. The technology stack is a self-service web storefront with comprehensive search filters (bedrooms, bathrooms, square footage, stories, architectural style, regional preferences), virtual tours and video walkthroughs, a 3D-printed model option, and an integrated StartBuild cost-to-build estimator that delivers zip-code-level construction cost projections. Marketing is primarily organic: SEO-optimized category and style pages, a blog covering architectural styles and home building, an email newsletter, and social presence on Facebook, Pinterest, Instagram, X, YouTube, and Houzz, supplemented by an annual trend forecast and a Free House Plan Giveaway sweepstakes. Distribution is global online with digital delivery, plus toll-free phone sales support and live chat, and a charitable giving program pledging a portion of sales to Fisher House Foundation and Semper Fi & America's Fund.
The Plan Collection firmographics
Firmographics- Name
- The Plan Collection
- Legal name
- The Plan Collection, LLC
- Website
- https://theplancollection.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Plan Collection is a privately held, U.S.-based e-commerce marketplace that aggregates over 22,000 pre-drawn house plans from 100+ architects, selling PDF and CAD blueprints directly to individual homebuyers, home builders, and design professionals worldwide.
- Ownership category
- akta.pro rank
The Plan Collection industry classification
Industry- Product category
- Architectural House Plan Marketplace
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611), Architectural Services (54131)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
- akta.pro secondary industries
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Residential General Contracting (New Build) (IMAFAAAB)
Keywords
Where The Plan Collection is headquartered
LocationHeadquarters
- HQ city
- Scarsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Plan Collection business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- House Plan Sales: One-time license fees for the purchase of pre-drawn house plans, including PDF and CAD format delivery. Plans can be purchased as single builds or multiple sets. Modification services are available for additional fees.
- Plan Modification Services: Customization services allowing customers to modify existing plans (moving walls, adding square footage, etc.) with free quotes provided by designers
- Additional Plan Sets: Purchase of additional building sets beyond the initial single-build license
- Foundation Options: Optional foundation packages (Basement, Crawlspace, Slab) available as add-on purchases for house plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PDF Single Build - Basic digital delivery |
| One time/ perpetual license | Pay-as-you-go | 5-Set PDF Package |
| One time/ perpetual license | Pay-as-you-go | CAD Single Build - Professional format |
| Unit Pricing | Pay-as-you-go | Foundation Add-ons |
| Other | Pay-as-you-go | Modification Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Plan Collection product offering
Product offeringCore offering
The Plan Collection operates an online marketplace that aggregates more than 20,000 pre-drawn residential house plans and floor plans from 100+ architects and designers, sold as licensed PDF and CAD packages to homebuyers and builders. The core offering is augmented by paid plan modification services, cost-to-build estimate reports powered by a national cost database, optional foundation-type upgrades, additional sets, and a Preferred Builder Program that supplies professional home builders at discount.
Product overview
The Plan Collection operates as a house plan marketplace and publishing platform, offering over 20,000 pre-drawn floor plans sourced from 100+ architects and designers. The core product is the House Plans catalog, supplemented by Modification Services (customizing any plan), Cost-to-Build Reports (powered by StartBuild for location-specific estimates), and the Preferred Builder Program for professional builders. Plans are delivered as PDF and CAD packages with various foundation options. Specialty collections are organized by architectural style (Modern Farmhouse, Ranch, Country, Contemporary, Barndominium, etc.), by size (square footage ranges), by features (Open Floor Plans, 3-Bedroom, Small House Plans, etc.), and by region. The company has also pioneered innovative features including VR house plan experiences (2017) and 3D printed scale models (2014).
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-drawn house plan catalogs (PDF and CAD packages) Licensed pre-drawn residential house plans and floor plans from 100+ architects and designers; 20,000+ SKUs across popular styles (farmhouse, country, modern farmhouse, French country, craftsman, etc.), sizes, and feature sets. Sold as PDF or CAD package licenses with a single-use or 5-set build license for individuals and builders.
- Plan modification services Professional modification of a purchased pre-drawn plan to adapt it to a specific lot or buyer need — including floor-plan rearrangements, square-footage additions, basement/attic conversions, and other tailoring before construction. Sold as a paid add-on after plan purchase, priced per modification type.
- Cost-to-build estimate report (StartBuild integration) Paid cost-to-build estimate report that combines the selected house plan with StartBuild's national construction cost database to deliver an itemized, real-time estimate of construction cost based on ZIP code and plan specifics. Sold as an add-on to plan purchases to reduce buyer budget uncertainty.
- Preferred Builder Program Volume-discount plan and modification program for professional home builders, granting builders access to the 20,000+ plan catalog, modifications, foundation conversion, and CAD packages at preferential pricing and with priority delivery versus retail pricing.
- 3D Printed House Plan Models 3D-printed scale-model house built from any plan in the catalog, ordered as an add-on and shipped to the buyer for visualization before construction. Targeted at homebuyers evaluating layout decisions.
- VR House Plan Experience Immersive virtual-reality experience that lets buyers walk through a 3D representation of a selected house plan using a VR-compatible viewing mode, sold as a discovery add-on for homebuyers and a presentation aid for professional builders.
Quantifiable outcome
- Up to 10% cost savings compared to custom home design
- +1 more outcomes
Companies that use The Plan Collection
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Plan Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Plan Collection partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Semper Fi FundminorCharitable partnership supporting wounded veterans. The Plan Collection pledged continued support of Semper Fi & America's Fund, a nonprofit providing lifelong support to wounded, ill, and injured Veterans. The company promotes awareness of this veteran charity on their website.
- StartBuildcoreStrategic partnership providing home construction cost estimation services. StartBuild offers advanced cost-estimating software incorporating materials and labor expenses down to the zip code level. This service is integrated into The Plan Collection's platform for all house plans.
- HouzzcoreWeb-based platform partnership bringing homeowners and home-design professionals together in a visual community. The Plan Collection maintains a professional profile on Houzz for additional marketplace visibility and customer acquisition in the home design space.
Scale indicators4 records
Recent moves6 records
The Plan Collection competitors and assessment
Company assessmentDirect peers
- Houseplans.com: Long-running online house plan retailer owned by Gannett, competing head-to-head with The Plan Collection on plan library depth, style coverage, and direct-to-consumer plan sales.
- ePlans: Direct house plan marketplace peer offering downloadable home plans with search by style, size, and features, mirroring The Plan Collection's filter-driven catalog model.
- Architectural Designs: Largest direct competitor in the U.S. online house plan marketplace, offering a similarly large catalog of pre-drawn plans in PDF and CAD formats with modification services and builder pricing programs.
- Dream Home Source: Online house plan marketplace targeting self-builders and home buyers with a comparable catalog, modification services, and search-by-feature navigation.
- Builder House Plans: Direct competitor focused on plans for production and custom home builders, overlapping with The Plan Collection's Preferred Builder Program and modification offerings.
Broad incumbents
- Houzz: Broad home design platform and marketplace where The Plan Collection already maintains a Pro profile; offers plans, pros, and remodeling marketplace, making it both a partner and a larger incumbent.
Emerging players
- Chief Architect: Professional home design software widely used by designers who supply plans to house plan marketplaces, making it both an upstream tool and an alternative path to custom design.
- Cedreo: Cloud home design software used by builders and remodelers to produce plans and 3D visualizations; overlaps as a technology alternative to buying pre-drawn plans from a marketplace like The Plan Collection.
- Live Home 3D: Consumer and prosumer home design app enabling self-generated floor plans and 3D walkthroughs, a long-tail substitute for purchasing pre-drawn plans.
Regional players
- Garrell Associates: U.S.-based house plan design and brokerage firm with a sizable in-house catalog and designer network, comparable as a competing distribution channel for architectural plans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
The Plan Collection social profiles
Digital presenceThe Plan Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Plan Collection leadership team
Management profileNumber of profiles
Profiles2 records
The Plan Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Plan Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Plan Collection
What does The Plan Collection do?
The Plan Collection operates an online marketplace that aggregates more than 20,000 pre-drawn residential house plans and floor plans from 100+ architects and designers, sold as licensed PDF and CAD packages to homebuyers and builders. The core offering is augmented by paid plan modification services, cost-to-build estimate reports powered by a national cost database, optional foundation-type upgrades, additional sets, and a Preferred Builder Program that supplies professional home builders at discount.
Is The Plan Collection a public or private company?
The Plan Collection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Plan Collection founded?
The Plan Collection was founded in 1987. It employs 1 to 10 people.
Where is The Plan Collection based?
The Plan Collection is headquartered in Scarsdale, United States, in the North America region.
How does The Plan Collection make money?
Four revenue lines are on record. House Plan Sales are the primary driver. The others are plan Modification Services, additional Plan Sets and foundation Options.
Who are The Plan Collection's main competitors?
Direct peers on record are Houseplans.com, ePlans, Architectural Designs, Dream Home Source and Builder House Plans. Houzz is listed as a broad incumbent. Emerging players are Chief Architect, Cedreo and Live Home 3D. Garrell Associates is listed as a regional player.
Does The Plan Collection have an API?
No public API is recorded for The Plan Collection.
What industry is The Plan Collection in?
The Plan Collection's product category is Architectural House Plan Marketplace. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces, with a secondary code of IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 236117 and its SIC code is 1520.