FactorV

What FactorV does

FactorV (legal name: Factor V – Verbinder in Vitaliteit) is a Dutch vitality coaching and corporate wellness consultancy founded in 2016 and operating as a sole proprietorship from Delfgauw in the province of South Holland, Netherlands. The company is led by founder Birgit Snelleman, who positions herself as a "Vitale Verbinder" (Vital Connector) and operates the practice essentially as a solo enterprise supported by a small team of 1–10 people. FactorV serves two overlapping customer bases: individual employees seeking personal vitality, lifestyle, and work-life balance coaching, and organizations (HR departments and management) seeking corporate wellness, employability, and organizational health advisory services. The practice draws on a four-dimensional framework covering physical, mental, socio-emotional, and inspirational wellbeing.

FactorV's product portfolio is entirely service-based, with no proprietary technology platform. Core offerings include Vitaliteitscoaching (individual coaching at roughly €49/session, with a 6-session bundle priced as 5), the Workshop GelukAtelier (a publicly priced happiness workshop at €49 per person or €89 for two), Vitaliteit in Bedrijf (corporate workshops, leadership development, and HR strategy), Proeverij Vitaliteit (a ~2-hour free introductory session used for lead generation), Quickscan Organisatie in Balans (a proprietary 3-hour, 5-dimensional organizational diagnostic), Advies Vitaliteitsmanagement (custom consulting), and Interim Projectopdracht (temporary project-based support). Supporting assets include email tip lists for individuals and employers and the Inspiratieboek voor vitaliteitsprofessionals hosted on a separate domain.

The business model combines unit-priced individual services with bespoke corporate engagements quoted per organization. Go-to-market is sales-led, relying on the company website (factorv.nl), email marketing, published testimonials, referrals and word-of-mouth, and scheduled open-enrollment workshops held at rotating venues in Alphen aan de Rijn, Zoetermeer, and Delft. The company is bootstrapped with no external funding, no parent entity, and no disclosed partnerships or alliances. No AI, software, or digital product components are part of the offering, and there are no patents, trademarks, certifications, or regulatory actions on record.

Name

FactorV

Legal name

Factor V – Verbinder in Vitaliteit

Website

https://factorv.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FactorV is a Dutch sole-proprietorship vitality consultancy that delivers individual coaching, workshops, and corporate wellness advisory to employees and organizations across South Holland. Founder Birgit Snelleman operates the practice using a four-dimensional wellbeing framework and proprietary organizational diagnostics.

Ownership category

akta.pro rank

Headquarters

HQ city

Delfgauw

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Open Enrollment Workshops: Workshop GelukAtelier offered at €49 per person (€89 for two together). Open enrollment sessions held at rotating locations in the Netherlands. Revenue generated per individual attendance.
2. Vitaliteitscoaching: Individual and group vitality coaching sessions at €49 per participant. Package offer of 6 sessions for the price of 5. Individual sessions approximately 1.5 hours each, focusing on physical, mental, social-emotional and inspirational wellbeing.
3. Corporate Vitality Programs: Consulting and advisory services for organizations including workshops, inspiration sessions, strategy sessions, and project-based vitality management implementation. Custom quotes per organization.
4. Quickscan Organisatie in Balans: Organizational assessment scan conducted in approximately 3 hours with groups of up to 12 participants. Identifies organizational health issues and solutions from within the organization.
5. Interim Projectopdracht: Temporary project-based support for organizations setting up vitality policies. Suitable for organizations without internal capacity for a full-time vitality role.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FactorV provides individual vitality coaching and corporate wellness services to improve employee health, engagement, and sustainable employability. Core offerings include the GelukAtelier happiness workshop, individual Vitaliteitscoaching sessions, the Proeverij Vitaliteit introductory workshop, the Quickscan Organisatie in Balans organizational diagnostic, Vitality Management Advisory (Advies Vitaliteitsmanagement), and Interim Projectopdracht for setting up corporate vitality policies. Services are delivered in person in the Netherlands and target both individual employees and organizational clients.

Product overview

FactorV is a vitality coaching and corporate wellness consultancy offering a unified portfolio of services centered around workplace vitality and employee wellbeing. The core offerings include: Vitaliteitscoaching (individual coaching), Vitaliteit in Bedrijf (corporate vitality programs), Workshop GelukAtelier (happiness workshops), Proeverij Vitaliteit (personal vitality assessment), Quickscan Organisatie in Balans (organizational balance diagnostic), Advies Vitaliteitsmanagement (consulting), and Interim Projectopdracht (project support). Supporting resources include Inspiratieboek (inspiration book) and Tips (tip lists). These services work together to address vitality at individual, team, and organizational levels through coaching, workshops, scans, and advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• GelukAtelier: A workshop concept focused on discovering and creating happiness, branded under Factor V's vitality services.

Products and services

• Workshop GelukAtelier (Hoe DOE jij Gelukkig?!) Open enrollment happiness workshop titled 'How DO you do Happy?!' that helps individual participants discover what makes them happy, experience how to create happiness moments, and learn small practical things to feel happier more often. Delivered at rotating venues in the Netherlands (Alphen aan de Rijn, Zoetermeer, Delft).
• Vitaliteitscoaching Individual and group vitality (lifestyle) coaching program that guides employees across physical, mental, socio-emotional, and inspirational levels, addressing root causes of imbalance rather than symptoms. In-company pricing available on request.
• Proeverij Vitaliteit A 'personal APK in 2 hours' introductory workshop where participants experience and learn about the components required to achieve and maintain balance physically, mentally, socio-emotionally, and spiritually. Used as a low-threshold introduction to FactorV's corporate methodology.
• Quickscan Organisatie in Balans A proprietary 5-dimensional organizational scan that identifies pain points within an organization at team or departmental level in just 3 hours for groups of up to 12, helping employees visualize problems and develop sustainable, broadly supported solutions from within the organization.
• Advies Vitaliteitsmanagement Vitality management consulting services for organizations, including inspiration sessions, 'Vital Leadership' workshops for managers, strategy sessions for HR departments, and custom advice for project leaders implementing vitality and health policy.
• Interim Projectopdracht Temporary project-based support for organizations setting up, implementing, and sustaining vitality policy, providing expertise and experience in project form for organizations without internal capacity for a full-time vitality role.
• Vitaliteit in Bedrijf Corporate vitality service umbrella providing organizations with guidance on improving employee health, productivity, and sustainable employability across team and individual levels.

Quantifiable outcome

• Reduced sick leave from average 5% to lower levels through preventive vitality focus
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Bedrijfsfitness Nederland: Dutch corporate fitness network giving employees access to gyms and sports facilities at discounted rates via employer contracts. Comparable because it is a complementary Dutch workplace-vitality channel that employers often bundle with coaching-style services like FactorV's.
• Springest: Dutch learning-and-development marketplace where employers source training, including vitality and wellbeing courses. Comparable because it is a discovery and distribution layer where corporate buyers search for vitality offerings similar to FactorV's, making it both a competitor for attention and a potential channel.

Broad incumbents

• Vitality Group: Global corporate wellness programme operator owned by Discovery Limited, working with insurers and large employers to drive employee health engagement. Comparable because it addresses the same employer-side business case (reduced absenteeism, higher productivity) that FactorV sells to, but at enterprise scale across multiple geographies.
• HumanTotalCare: One of the largest Dutch occupational health and vitality service providers (operating ArboNed, Mensendieck, and others), serving thousands of Dutch employers. Comparable because it sells corporate vitality, employability, and absenteeism-reduction programmes to the same Dutch employer base FactorV targets, but as part of a much broader occupational-health portfolio.
• Calm Business: Corporate arm of the Calm meditation and mental wellness app, sold to employers for employee wellbeing. Comparable because it addresses the same stress, mindset, and engagement problems FactorV solves, but through a subscription SaaS model rather than live coaching and workshops.
• Headspace for Work: Global corporate mental health and mindfulness platform sold to employers as an employee benefit. Comparable because it competes for the same corporate wellness budget that funds programmes like FactorV's, though at vastly larger scale and with a tech-led delivery model.

Regional players

• Loyalis: Dutch consultancy providing vitality, employability, and sustainable-workforce advisory to employers, primarily in Limburg and the south of the Netherlands. Comparable because it offers corporate vitality coaching and advisory to the same Dutch mid-market segment, but its geographic focus overlaps only partially with FactorV's South Holland base.

Emerging players

• YoBo: Dutch corporate vitality and movement platform targeting employers with workplace activity and wellbeing programmes. Comparable because it sells to the same Dutch employer segment with overlapping vitality propositions, though more focused on physical movement and digital delivery than FactorV's holistic coaching.

Direct peers

• OpenUp: Amsterdam-based employee mental wellbeing platform offering 1:1 coaching, webinars, and self-help tools to organisations across Europe. Directly comparable because it sells vitality/wellbeing coaching to employers and individual employees through a similar hybrid individual-plus-corporate model, but at significantly larger scale and with a tech-enabled platform.
• iFeel: European corporate emotional-wellbeing platform providing on-demand psychologist and coach sessions to employees of client companies. Comparable because it combines individual coaching sessions with B2B employer contracts, the same revenue structure FactorV targets, though delivered via a digital platform rather than in-person workshops.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/factorv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FactorV