yoboo
Yoboo (Intake BV) is an Antwerp-based Belgian healthtech company, founded April 2021, that delivers a digital metabolic and lifestyle disease-prevention platform to individuals (via a consumer app), corporations (workplace programmes), and a network of 50+ partner pharmacies.
- Company typePrivate
- Founded2021
- HeadquartersAntwerpen, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What yoboo does
Yoboo (legally Intake BV) is a Belgian healthtech company founded in April 2021 in Antwerp by Luc Kleynjans — whose diabetes diagnosis motivated the platform — together with his son Olivier Kleynjans (Head of Product) and additional co-founders. The company is led by CEO Joris De Roover and operates with approximately 18 team members. Yoboo builds a digital prevention platform centred on metabolic and lifestyle health, anchored by the proprietary Willbeing Scan questionnaire and the registered Willbeing® brand, and supplemented by a content library branded The Huddle (35+ hours of e-learning).
The product surface comprises a corporate dashboard (Yoboo Dashboard v2), a consumer mobile application (Yoboo App, launched 2024 and available globally), and a programme-delivery layer used by trained pharmacists. Underlying components include a chatbot (Yobi), a computer-vision face scan, a recommendation engine and predictive analytics; academic research collaboration is anchored through a VLAIO R&D programme with KU Leuven (October 2021) and a partnership with the University of Hasselt (September 2025). Customer segments span individuals (via the app), corporations (workplace prevention programmes), and pharmacies (50+ partner sites with 100+ trained pharmacists). Strategic validation comes from a Colruyt Group investment in May 2023.
Yoboo monetises through three distinct surfaces: per-pharmacy software licensing (around €145 per pharmacy per month), corporate contracts priced per employee participation in prevention programmes, and consumer-facing app memberships. The company has disclosed two funding events — a pre-seed round in October 2021 and the Colruyt Group strategic investment in May 2023 — with no subsequent priced round publicly reported.
yoboo firmographics
Firmographics- Name
- yoboo
- Legal name
- Intake BV
- Website
- https://yoboo.be
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yoboo (Intake BV) is an Antwerp-based Belgian healthtech company, founded April 2021, that delivers a digital metabolic and lifestyle disease-prevention platform to individuals (via a consumer app), corporations (workplace programmes), and a network of 50+ partner pharmacies.
- Ownership category
- akta.pro rank
yoboo industry classification
Industry- Product category
- Health & Wellness Platform
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)
- akta.pro secondary industries
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Weight Loss Coaching (Non-Clinical) (HSADAFAB)
Keywords
Where yoboo is headquartered
LocationHeadquarters
- HQ city
- Antwerpen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
yoboo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Pharmacy Licensing: Monthly subscription licenses for pharmacies to access the Yoboo platform, marketing materials, educational content, and the health product store. Starter plan at €145/month provides visibility tools, professional marketing support, and community access.
- Professional Training: 12-week lifestyle training program for pharmacists priced at €1,250-€1,400 per person depending on team size and enrollment order. Includes 4 physical modules, e-learning access, and ongoing support.
- Corporate Wellbeing Programs: B2B programs including Health Scan, Powertalk, Energy Reset, FuelUp, Move Smart, Willbeing, Quit Now, and Back on Track. Organizations pay for sessions based on employee participation and program duration.
- Mobile Application: Consumer-facing mobile app available on iOS and Android providing lifestyle guidance, coaching, and tracking capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter license for pharmacies at €145/month |
| Subscription | Annual | First team member training at €1,250 |
| Subscription | Annual | Second team member training at €1,400 |
| Subscription | Annual | Third team member training at €1,150 |
| Subscription | Annual | Fourth team member training at €1,075 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
yoboo product offering
Product offeringCore offering
Yoboo is a Belgian healthtech platform that combines scientific testing (Lifestyle Test, Face Scan, Multiscan), personal coaching, and a mobile app to help individuals, corporations, and pharmacies adopt sustainable lifestyle changes across six pillars: Activity, Microbiome, Sleep, Stress, Sugars, and Intoxication. It delivers its services through a freemium consumer app, B2B corporate wellbeing programmes, and a pharmacy licensing and training programme built on the Willbeing® philosophy of intrinsic motivation.
Product overview
Yoboo is a healthtech company operating as a platform with multiple integrated products and services. The core offering consists of the Yoboo mobile app (iOS/Android) and Yoboo Dashboard for coaches, supported by the The Huddle e-learning platform. The company serves three segments: (1) individuals via the app with personalized lifestyle coaching, (2) companies through corporate wellness programmes (Health Scan, Powertalk, Performance Check, Energy Reset, FuelUp, Move Smart, Willbeing, Quit Now, Back on Track), and (3) pharmacies through training programmes (Yoboo Connect), licences, and community. Key technologies include Multiscan and Face Scan devices for health assessment, and Yobi chatbot for conversational support. Founded April 2021, the company operates from Antwerp, Belgium.
Differentiator
Problem solved
Functional benefit
Brands
- Willbeing®: The company philosophy where intrinsic motivation stands central, combining holistic approach, scientific testing, personal coaching and smart technology.
Products and services
- Yoboo App Consumer-facing mobile application available on iOS and Android that provides daily support for health and wellness through personalized coaching, lifestyle tracking across the six pillars, the Yobi AI chatbot, meal planning, and actionable recommendations based on scientific testing.
- Yoboo Dashboard Digital platform for coaches and healthcare providers to manage patients, track progress, conduct consultations, and access questionnaires, test results, and powerful analytics.
- The Huddle
Quantifiable outcome
- 97% of participants report more energy after Yoboo programs
- +5 more outcomes
Companies that use yoboo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
yoboo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature9 records
yoboo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- University of HasseltminorProf. Désirée Vandenberghe from UHasselt speaks at Yoboo pharmacy events on the evolving role of pharmacy in healthcare.
- VLAIOcoreWith support from VLAIO (Flanders Innovation & Entrepreneurship), Yoboo launched an R&D programme on lifestyle interventions in October 2021. This marked the beginning of a solid foundation for thorough innovation.
- KU LeuvencoreCollaborative R&D partnership with KU Leuven for lifestyle interventions research, launched in October 2021 alongside VLAIO funding.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
yoboo competitors and assessment
Company assessmentDirect peers
- Noom: Noom delivers coaching-led behavior-change programs with a weight-management focus via a freemium mobile app. Closest peer on coaching-led lifestyle change, especially relevant to Yoboo's Sugars, Activity, and Nutrition content pillars.
- Calm: Calm offers a consumer subscription wellness app with corporate (Calm Business) and sleep/stress content. Comparable consumer-app distribution and corporate wellbeing motion; Yoboo extends further into nutrition/activity and adds a pharmacy layer.
- Liva Healthcare: European digital health-coaching platform combining lifestyle coaching with structured programs for chronic-disease prevention. Highly comparable in coaching-led, app-supported lifestyle interventions for both consumers and healthcare partners.
- Lyra Health: Lyra Health is a corporate mental-wellness benefit provider with coaching and therapy services. Comparable on B2B sales motion and outcomes-oriented delivery; narrower in scope than Yoboo's whole-lifestyle approach.
- OpenUp: OpenUp is a European mental-wellness platform selling to employers (similar corporate wellbeing motion). Comparable segment and channel focus, though narrower in scope to mental health versus Yoboo's 6-pillar holistic model.
- Headspace: Headspace sells B2B wellness subscriptions and a freemium consumer app focused on stress, sleep, and mindfulness. Directly comparable to Yoboo's app and corporate wellbeing channels, particularly on the Sleep and Stress pillars.
Broad incumbents
- Limeade: Limeade is an enterprise employee-experience platform spanning wellbeing, inclusion, and engagement. Comparable as a B2B wellbeing analytics platform; broader portfolio than Yoboo's wellness-only focus.
- Virgin Pulse: Established enterprise wellbeing and engagement platform serving global employers. Overlaps with Yoboo's corporate programmes on health-risk assessments, biometric tracking, and wellbeing analytics at enterprise scale.
- Wellhub (Gympass): Global corporate-wellbeing platform delivering employee benefits across fitness, mindfulness, nutrition and therapy. Comparable corporate-wellbeing motion at much greater scale and breadth; competes for the same employer budget.
Emerging players
- Withings: Withings is a European consumer-health-device company offering smart scales, blood-pressure monitors, and health-scan hardware comparable to Yoboo's Multiscan. Same regional ecosystem and adjacent product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
yoboo social profiles
Digital presenceyoboo financial estimates
Financial estimateRevenue estimate
Valuation estimate
yoboo leadership team
Management profileNumber of profiles
Profiles8 records
yoboo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
yoboo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about yoboo
What does yoboo do?
Yoboo is a Belgian healthtech platform that combines scientific testing (Lifestyle Test, Face Scan, Multiscan), personal coaching, and a mobile app to help individuals, corporations, and pharmacies adopt sustainable lifestyle changes across six pillars: Activity, Microbiome, Sleep, Stress, Sugars, and Intoxication. It delivers its services through a freemium consumer app, B2B corporate wellbeing programmes, and a pharmacy licensing and training programme built on the Willbeing® philosophy of intrinsic motivation.
Is yoboo a public or private company?
yoboo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was yoboo founded?
yoboo was founded in 2021. It employs 1 to 10 people.
Where is yoboo based?
yoboo is headquartered in Antwerpen, Belgium, in the Europe region.
How does yoboo make money?
Four revenue lines are on record. Pharmacy Licensing is the primary driver. The others are professional Training, corporate Wellbeing Programs and mobile Application.
Who are yoboo's main competitors?
Direct peers on record are Noom, Calm, Liva Healthcare, Lyra Health, OpenUp and Headspace. Broad incumbents are Limeade, Virgin Pulse and Wellhub (Gympass). Withings is listed as an emerging player.
Does yoboo have an API?
No public API is recorded for yoboo.
What industry is yoboo in?
yoboo's product category is Health & Wellness Platform. Its primary akta.pro industry code is HSADAFAO, Corporate/Workplace Nutrition & Weight Management Programs, with a secondary code of CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 812191 and its SIC code is 7372.