Feel State

What Feel State does

Feel State is a community of independently owned and operated cannabis dispensaries serving both medical marijuana patients and adult-use consumers in Missouri and Ohio. Founded around 2019 by David Melnick, Corey Rimmel, and Mitch Greene, the company operates three physical retail locations (Florissant, MO; Lewis Center, OH; Urbana, OH) and sells a standard dispensary assortment of flower, pre-rolls, vaporizers, concentrates, and edibles. A defining structural feature is its licensing/partnership model: independent dispensary owners license the trademarked Feel State brand and receive proprietary budtender training, marketing infrastructure, and brand guidelines, while retaining ownership of their cannabis licenses. The Florissant location, for example, is owned by a separate entity (Robust).

The technology layer is intentionally lean and built largely on third-party infrastructure. E-commerce, online ordering, and point-of-sale are powered by the Dutchie platform, with DutchiePay integrated for cash-free ACH-based payments and drive-thru pickup available at the Ohio stores. Differentiation is concentrated in non-software assets: an education-first content ecosystem including a blog, The Feels podcast, downloadable guidebooks (notably the Cannabis Guidebook co-produced with Hempsley), 1-on-1 budtender consultations, and a community partnership network spanning veterans' organizations, healthcare providers, and advocacy groups. Unit-level brand performance is strong, with the Florissant location accumulating over 7,000 five-star Google reviews, 2,500+ five-star reviews across the network, a reportedly 75% customer return rate, and a Leafly #1 ranking in Missouri for 2023.

Commercially, revenue derives from direct retail transactions across medical and recreational channels, supplemented by a points-based loyalty program (1 point per $1 spent, 100 points = $5 off) and segment-specific discounts (seniors, veterans, low-income, medical-card holders). The company is privately held with no disclosed institutional, PE, or VC funding; it expanded into Ohio in 2023 in connection with that state's adult-use launch and Missouri's 2022 Amendment 3 recreational transition. The leadership team combines multi-market cannabis operations experience (Maryland, California, Colorado) with finance, retail operations, and creative direction.

Name

Feel State

Legal name

Feel State

Website

https://feelstate.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Feel State is a community of independently owned cannabis dispensaries operating three retail locations across Missouri and Ohio. Founded in 2019, it serves medical patients and adult-use consumers through education-focused retail, a licensing model for partner operators, and Dutchie-powered online ordering.

Ownership category

akta.pro rank

Product category

Cannabis Retail / Dispensary

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Independent/Single-Location Cannabis Dispensaries (CRANAFAE)

Keywords

• Cannabis dispensary
• Medical marijuana
• Recreational cannabis
• Cannabis retail
• Cannabis education

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Retail Sales: Revenue generated from direct retail sales of cannabis products including flower, pre-rolls, vaporizers, concentrates, and edibles to consumers. The company operates medical and recreational dispensaries in Missouri and Ohio, serving both patient and adult-use customers. Sales occur through in-store purchases and online ordering with pickup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Feel State operates a network of independently owned and operated cannabis dispensaries that sell cannabis flower, pre-rolls, vaporizers, concentrates, and edibles to both medical marijuana patients and adult-use consumers (21+). The company runs three retail locations across Missouri and Ohio, supported by online ordering, in-store pickup, and drive-thru pickup at Ohio locations. Customer engagement is built around an education-first model featuring a proprietary budtender training program, one-on-one consultations, and a rewards loyalty program.

Product overview

Feel State is a community of independently owned and operated cannabis dispensaries operating across Missouri and Ohio. The core product offering consists of five main cannabis product categories: Flower, Pre-Rolls, Vaporizers, Concentrates, and Edibles, sold at three physical dispensary locations (Florissant, MO; Lewis Center, OH; Urbana, OH). The dispensaries differentiate through educational content (The Feels podcast and Cannabis Guidebook), loyalty rewards program, online ordering with drive-thru pickup services, and personalized 1-on-1 consultations with budtenders. The business model centers on community cultivation through cannabis, with a focus on education, authentic customer connections, and supporting independent dispensary partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Flower Dried cannabis flower available for purchase across all Feel State dispensaries in Missouri and Ohio, representing the foundational cannabis product category.
• Pre-Rolls Pre-rolled cannabis cigarettes in various sizes and strains, offering convenience for consumers who prefer not to roll their own.
• Vaporizers Cannabis vape products including cartridges and disposable pens for inhalation consumption, available at all Feel State locations.
• Concentrates High-potency cannabis extracts including shatter, wax, live resin, and rosin, sold for dabbing and advanced consumption methods.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, baked goods, and tinctures for oral consumption.
• 1-on-1 Cannabis Consultations Personalized in-store consultations with trained budtenders to help customers select appropriate cannabis products based on needs, preferences, and experience level.

Quantifiable outcome

• 75% of customers return for repeat visits
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• RobustminorOthersRobust is the owner of Feel State Florissant dispensary and is recognized as synonymous with quality and consistency in the cannabis industry. Robust flower is noted as the number one seller at Feel State Florissant.
• MMJ RecscoreStrategic or Co-development PartnerMedical marijuana recommendation service partner that helps patients obtain Missouri medical marijuana cards. Feel State has partnered with MMJ Recs to make getting medical cards easy and affordable for patients.
• HempsleycoreStrategic or Co-development PartnerCreative and educational partner founded by Kristen Williams (Feel State's Creative Director). Created cannabis education content including the Cannabis Guidebook in collaboration with Feel State. Specializes in helping change cannabis stigma through education.
• Veterans Community ProjectcoreStrategic or Co-development PartnerNon-profit organization supporting veterans. Feel State partners with Veterans Community Project as part of their community outreach and veteran support initiatives.
• Women's Lifestyle SolutionsminorStrategic or Co-development PartnerHealthcare partner providing services to female patients. Part of Feel State's network of doctors and healthcare providers serving the medical cannabis community.
• Bell Chiropractic & Pain ManagementminorStrategic or Co-development PartnerHealthcare partner providing pain management services. Part of Feel State's network of doctors serving medical cannabis patients.
• Ferguson Youth InitiativecoreStrategic or Co-development PartnerCommunity organization in Ferguson, MO. Feel State collaborates with this youth-focused non-profit as part of community outreach efforts.
• A Red CirclecoreStrategic or Co-development PartnerCommunity organization. Feel State partners with A Red Circle as part of their commitment to supporting local communities and fostering connection.
• TEAMminorStrategic or Co-development PartnerCommunity organization. Feel State collaborates with TEAM as part of community support initiatives.
• Elite HomegrowersminorStrategic or Co-development PartnerNon-profit focused on home cultivation education. Partnered with Feel State to support cannabis education and community growing initiatives.
• MinORITIES FOR MEDICAL MARIJUANA (M4MM)coreStrategic or Co-development PartnerNational advocacy organization focused on minorities in the cannabis industry. Feel State partners with M4MM to advocate for inclusion in the cannabis industry and support underrepresented communities.
• Eminent ConsultingminorImplementation/ SI/ Consulting PartnerEducational partner providing cannabis industry consulting services. Part of Feel State's network of educators supporting the cannabis community.
• Independent Dispensary PartnerscoreChannel Partner/ Reseller/ DistributorFeel State supports independent dispensaries entering the market through a partnership model providing training, branding, and marketing resources. Partners maintain full ownership and control over their dispensary licenses while benefiting from the Feel State brand and operational support.
• DutchiecoreTechnology or IntegrationOnline ordering and point-of-sale platform provider. Feel State uses Dutchie's platform for menu management, online ordering, and DutchiePay for cash-free transactions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cookies: Brand-forward cannabis retailer and product company founded by Berner with dispensaries across multiple states. Comparable to Feel State as a cannabis retail concept with a strong lifestyle brand, premium product curation, and community-driven identity.
• STIIIZY: Vertically integrated cannabis brand and retailer with dispensaries in California and other markets. Comparable to Feel State as a brand-led cannabis retailer with a strong lifestyle positioning and product-led customer experience.
• Holistic Industries: Cannabis operator focused on the Mid-Atlantic and Midwest with dispensaries in multiple states. Comparable to Feel State as a regional cannabis retailer with a similar multi-state footprint and community-oriented brand identity.

Broad incumbents

• Curaleaf Holdings: Largest U.S. cannabis MSO by retail footprint, operating dispensaries across 17+ states. Comparable to Feel State as a multi-state cannabis retailer, but with materially larger scale, broader geographic reach, and institutional capital.
• Green Thumb Industries: Multi-state cannabis operator (ticker: GTII) operating retail brands including Rise Dispensaries across 14+ states including the Midwest. Directly comparable to Feel State as a vertically integrated cannabis retailer with multiple store formats and consumer-facing brands.
• Trulieve Cannabis: Multi-state cannabis operator with a strong footprint in the Southeast and recent Midwest expansion. Comparable to Feel State as a state-by-state cannabis retailer, though at significantly larger scale and with deeper capital resources.
• Ayr Wellness: Cannabis MSO operating dispensaries across multiple states with a focus on retail experience and brand partnerships. Comparable to Feel State as a multi-state cannabis retailer, though with broader geographic reach.
• Cresco Labs: Cannabis MSO operating retail brands including Sunnyside and The Botanist across multiple states including Illinois and Ohio. Directly comparable as a multi-state dispensary operator with strong branding similar to Feel State's branded-retail positioning.
• Jushi Holdings: Cannabis MSO operating retail brands including Beyond Hello across Pennsylvania, Virginia, and other states. Comparable to Feel State as a multi-state cannabis retailer focused on store experience and customer education.
• Verano Holdings: Cannabis MSO operating retail brands including Zen Leaf and MÜV across 13+ states. Comparable to Feel State as a multi-state cannabis retailer with branded retail concepts, though at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt44f_W1KbO_pq-IIUWxgUQ
• Facebookfacebook.com/MyFeelState
• LinkedInlinkedin.com/company/feel-state
• Instagraminstagram.com/myfeelstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel State