Holistic Industries

What Holistic Industries does

Holistic Industries is a privately held, vertically integrated cannabis multi-state operator founded in 2011 by Josh Genderson in Washington, D.C., originally out of a multigenerational family wine and spirits business. The company is headquartered in the D.C. area, is incorporated in Delaware as Holistic Industries Inc., and operates 16 owned Liberty Cannabis retail dispensaries across California, Massachusetts, Maryland, Michigan, and Pennsylvania, supported by six named cultivation and processing facilities in Massachusetts, Pennsylvania, Maryland, Michigan, West Virginia, and Oregon, with pending entry into Ohio via a $47M acquisition of The Cannabist Company's Ohio operations announced in March 2026.

Holistic's commercial model spans direct-to-consumer retail through Liberty Cannabis dispensaries, on-demand delivery, wholesale distribution of its owned brand portfolio (Strane, Garcia Hand Picked, Hellavated, Do Drops, Sunny Jays, Avitas, and Cannaceutica) to hundreds of third-party dispensaries, and ongoing clinical research through a UC Irvine partnership on its Cannaceutica broad-spectrum cannabis oil capsule for chronic pain. The company monetizes via transaction-based retail pricing that varies by state tax and regulatory regime, plus wholesale supply agreements and B2B brand licensing, including a distribution partnership with Kiva Sales & Service in California. Celebrity licensing with the Garcia family and proprietary cultivar genetics (SimienMints, LABaker, GarlicButter, AlienMints) support brand differentiation across premium, lifestyle, and healthcare consumer segments.

Operationally, Holistic runs a hybrid go-to-market combining enterprise field sales (MSO retail + wholesale), channel partnerships, and event-driven consumer activations, with a senior leadership team that combines long-tenured cannabis operators (CEO Josh Genderson since 2011) with executives recruited from outside the industry during a 2019 formal integration. The company is founder-controlled and privately funded, with approximately $156M+ disclosed across debt/equity rounds from 2017 to 2022, including a $55M Harbert Growth Partners-led round in 2021, and has not announced any IPO plans.

Name

Holistic Industries

Legal name

Holistic Industries Inc.

Website

https://holisticindustries.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Holistic Industries is a privately held, vertically integrated cannabis multi-state operator that cultivates, manufactures, and retails cannabis through 16 Liberty Cannabis dispensaries and wholesale distribution of eight proprietary brands across nine U.S. states.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation and Retail

NAICS

Medicinal and Botanical Manufacturing (325411), All Other Health and Personal Care Retailers (456199), Pharmaceutical and Medicine Manufacturing (32541)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI), Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis cultivation
• Cannabis retail dispensaries
• Wholesale cannabis distribution
• Multi-state operator
• Cannabis brand portfolio

Headquarters

HQ city

Potomac

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Dispensary Sales: Direct-to-consumer sales through owned Liberty Cannabis retail dispensaries across CA, MA, MD, MI, PA. Revenue from recreational and medical cannabis product sales at point-of-sale.
2. Wholesale Brand Distribution: Supply agreements selling owned brands (Strane, Garcia Hand Picked, Hellavated, Do Drops, Sunny Jays, Avitas, Cannaceutica) to hundreds of third-party dispensaries.
3. Cultivation & Manufacturing: Indoor and greenhouse cultivation operations across PA, MA, MD, MI, WV, OR producing proprietary cannabis products for retail and wholesale distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holistic Industries is a vertically integrated multi-state cannabis operator that cultivates, manufactures, and sells cannabis products. The company operates 16+ retail dispensaries under the Liberty Cannabis brand across CA, MA, MD, MI, and PA, and distributes a portfolio of eight proprietary brands (Strane, Garcia Hand Picked, Hellavated, Do Drops, Sunny Jays, Avitas, Cannaceutica, and Liberty Cannabis) through its own stores and via wholesale to hundreds of third-party dispensaries. Its operations span indoor and greenhouse cultivation facilities in MA, PA, MD, MI, WV, and OR, and include a clinically studied healthcare brand (Cannaceutica) researched at UC Irvine.

Product overview

Holistic Industries operates a multi-faceted cannabis business encompassing cultivation, manufacturing, retail, and wholesale distribution. The company operates dispensaries under the Liberty Cannabis brand and offers a portfolio of eight distinct cannabis consumer brands: Strane (craft cannabis at scale), Garcia Hand Picked (celebrity brand honoring Jerry Garcia), Hellavated (flavor-forward vapes, edibles, and joints), Do Drops (edibles with various effects), Sunny Jays (multipack prerolls), Avitas (Northwest regional brand), and Cannaceutica (healthcare/clinical brand studied at UC Irvine). The company also offers Liberty Wallet, a loyalty rewards program for dispensary customers. Operations span cultivation facilities, processing, and retail locations across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Strane: Cannabis brand showcasing craft cannabis grown at scale across multiple markets.
• Garcia Hand Picked
• Hellavated
• Do Drops
• Sunny Jays
• Avitas
• Cannaceutica

Products and services

• Liberty Cannabis Retail dispensary brand of Holistic Industries, operating 16+ physical dispensary locations across California, Massachusetts, Maryland, Michigan, and Pennsylvania serving both medical patients and adult-use customers, with in-store and delivery services and a focus on five-star customer service.
• Strane Premium craft cannabis brand showcasing Holistic's skill at growing craft-quality cannabis at scale, featuring unique cultivars across multiple form factors and markets.
• Garcia Hand Picked Cannabis brand created in partnership with The Garcia Family in honor of Jerry Garcia of the Grateful Dead, featuring strains, products, packaging, merch, events, and charities curated with Trixie Garcia and the Garcia family.
• Hellavated Flavor-forward cannabis brand featuring potent vapes, edibles, and joints with flavors such as Bomb Popz, Mango Dragon, and OG Mint, first introduced in Oregon and expanding across Holistic's markets.
• Do Drops Cannabis edibles line in varieties including Relax, Focus, Sleep, Energy, Relief, and Mild, with reformulated balanced cannabis ratios, enhanced effects, and transcendent flavors.
• Sunny Jays Multipack preroll brand designed to be shared with friends, serving the fast-growing multipack prerolls subcategory in cannabis.
• Avitas Northwest-focused cannabis brand with locally grown products and a broad product line positioned around 'Seed to Summit' outdoor living.
• Cannaceutica Healthcare-focused cannabis brand featuring lab-tested broad-spectrum cannabis oil in capsule form with an Easy Dose Chart to help chronic pain patients find their dose, currently under clinical study at UC Irvine for chronic pain treatment.
• Liberty Wallet Rewards Program Cannabis loyalty rewards program tied to Liberty Cannabis dispensaries, described as the largest most loved cannabis loyalty program, providing notifications and exclusive deals to enrolled customers.
• Wholesale Brand Distribution Wholesale supply of Holistic's eight proprietary brands (Strane, Garcia Hand Picked, Hellavated, Do Drops, Sunny Jays, Avitas, Cannaceutica, Liberty Cannabis) to hundreds of third-party dispensaries across operating states.

Quantifiable outcome

• First cannabis license winner in D.C. (2012)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• SolfulcoreStrategic or Co-development Partner · 28 May 2026Manufacturing partner for Garcia Hand Picked cannabis products. Solful manufactures products sourced from small, sun-grown legacy farms in the Emerald Triangle for the Garcia Hand Picked brand returning to California.
• Kiva Sales & ServicecoreChannel Partner/ Reseller/ Distributor · 28 May 2026Distribution partner for Garcia Hand Picked brand in California. Kiva Sales & Service distributes products to licensed dispensaries starting June 5, 2026.
• Canna Country FarmcoreStrategic or Co-development Partner · 28 May 2026Partner farm in Emerald Triangle supplying sun-grown cannabis for Garcia Hand Picked brand products.
• Greenshock FarmscoreStrategic or Co-development Partner · 28 May 2026Partner farm in Emerald Triangle supplying sun-grown cannabis for Garcia Hand Picked brand products.
• Galactic FarmscoreStrategic or Co-development Partner · 28 May 2026Partner farm in Emerald Triangle supplying sun-grown cannabis for Garcia Hand Picked brand products.
• Rebel GrowncoreStrategic or Co-development Partner · 28 May 2026Partner farm in Emerald Triangle supplying sun-grown cannabis for Garcia Hand Picked brand products.
• Sunrise GardenscoreStrategic or Co-development Partner · 28 May 2026Partner farm in Emerald Triangle supplying sun-grown cannabis for Garcia Hand Picked brand products.
• The Cannabist CompanycoreOthers · 24 March 2026Holistic Industries agreed to purchase The Cannabist Company's Ohio cannabis operations for $47 million as part of Cannabist's strategic restructuring under CCAA proceedings.
• The Garcia FamilycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Licensing partnership with Jerry Garcia's family (including Trixie Garcia) to create Garcia Hand Picked cannabis brand honoring the Grateful Dead legend. Family collaborates on strain selection, products, packaging, and brand direction.
• UC IrvinecoreStrategic or Co-development Partner · 1 January 2026Clinical research partnership studying Cannaceutica broad-spectrum cannabis oil capsules for chronic pain treatment at UC Irvine - first true healthcare brand in cannabis backed by clinical research.
• Arbor PacificcoreOthers · 1 January 2021Acquired by Holistic Industries in 2021, adding Oregon and Washington operations to the company's footprint.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Curaleaf Holdings: Largest U.S. multi-state cannabis operator by retail footprint. Direct MSO peer with overlapping adult-use and medical dispensary operations, wholesale brand distribution, and multi-state cultivation footprint across many of the same East Coast and Midwest states as Holistic.
• Green Thumb Industries: Multi-state cannabis operator with retail (Rise dispensaries), wholesale, and cultivation across the U.S. Comparable vertically integrated model, similar East Coast/Midwest state overlap, and similar brand portfolio diversification strategy.
• Trulieve Cannabis: Vertically integrated cannabis MSO with strong East Coast presence, retail dispensary network, cultivation, and branded product portfolio. Closest comp in dispensary count, state footprint, and integrated cultivation-to-retail model.
• Cresco Labs: Multi-state operator combining wholesale distribution and retail (Sunnyside dispensaries) across the U.S. Directly comparable on cultivation scale, multi-state licensing strategy, and brand portfolio approach including high-CBD and premium flower brands.
• Verano Holdings: Cannabis MSO with retail (Zen Leaf, MÜV), cultivation, and wholesale across multiple states. Comparable on dispensary-led GTM, multi-state operator status, and proprietary branded product portfolio with celebrity/influencer partnerships.
• The Cannabist Company: Multi-state cannabis operator from which Holistic is acquiring Ohio ($47M) and Delaware ($16.5M) operations under CCAA restructuring. Direct MSO peer with retail, cultivation, and wholesale across comparable East Coast and Midwest states.
• TerrAscend: Multi-state cannabis operator with retail (The Apothecarium), cultivation, and wholesale across the U.S. Comparable vertically integrated MSO model, branded product strategy, and presence in states overlapping with Holistic's footprint (PA, MD, MI).
• Ayr Wellness: Cannabis MSO with retail, cultivation, and wholesale across multiple states. Comparable on multi-state operator structure, brand portfolio approach, and East Coast/Midwest presence; similar growth-via-M&A history to Holistic.
• Ascend Wellness Holdings: Vertically integrated cannabis operator with retail dispensaries, cultivation, and wholesale in limited states (IL, MA, MI, NJ, NY, OH). Directly comparable MSO model with overlapping cultivation states and dispensary-led retail strategy.

Emerging players

• Glass House Brands: California-focused cannabis operator with large-scale cultivation, retail dispensaries, and branded flower portfolio. Comparable on craft-to-scale cultivation thesis and California wholesale/retail presence; smaller geographic diversification than Holistic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/holistic_ind
• LinkedInlinkedin.com/company/holistic-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Industries