Emllak - Real Estate Company in Afghanistan

What Emllak - Real Estate Company in Afghanistan does

EMLLAK Online Services Company ("Emllak") operates Afghanistan's first digital real estate marketplace, headquartered in Kabul with three licensed branch offices (Karte-3, Shar-e-Naw, Karte-4 Bazaar). The platform enables individuals to search, list, and transact on residential and commercial properties across five categories — Sale, Rent, Mortgage (Khana Girawi), Suite (short-term), and Projects (development) — and serves property seekers, owners/sellers, and small-scale investors primarily in Afghanistan with current concentration in Kabul.

The product is delivered through a web platform (emllak.com) and native iOS/Android mobile applications, with features including verified property listings (status badges and quality media), advanced search filters by district/area/property type, location-based nearby-property discovery, favorites, and contact/visit-request workflows. A licensed branch network provides in-person support for property visits, listing guidance, and transaction facilitation, creating a hybrid self-serve-plus-assisted distribution model suited to Afghanistan's market preference for in-person real estate engagement. Marketing is concentrated on organic social channels (Facebook, Instagram, YouTube, TikTok), content/SEO via the website blog, and mobile app store presence.

Emllak monetizes via transaction-based commissions on completed sale, rent, mortgage, and suite deals — listing registration appears free. The company is private, early-stage (founded/copyright 2025, mobile app launched 2024), 51–100 employees, with no disclosed funding rounds, revenue figures, or institutional investors. The website is powered by Alhawa Technologies, and Karwwan is listed as a sister/affiliated site under the same corporate umbrella.

Name

Emllak - Real Estate Company in Afghanistan

Legal name

EMLLAK Online Services Company

Website

https://emllak.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Emllak is Afghanistan's first digital real estate marketplace, operating a web platform and iOS/Android apps with licensed branch support in Kabul for buying, selling, renting, mortgaging, and short-term letting of verified properties.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Real estate marketplace
• Property listing platform
• Residential property rental
• Commercial property sales
• Property transaction services

Headquarters

HQ city

Kabul

HQ country

Afghanistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commission: Emllak charges a commission percentage on completed property transactions (sale, rent, mortgage). The FAQ references 'What percentage commission does Emllak charge after a deal is made?' indicating a transaction-based revenue model where the company earns fees upon successful property deal closures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Emllak operates a digital real estate marketplace in Afghanistan that aggregates verified property listings for sale, rent, mortgage, and short-term suite accommodation. The platform combines a self-serve website and mobile applications (iOS and Android) with a network of licensed branch offices in Kabul that provide in-person support for property visits, listing verification, and transaction facilitation. Revenue is generated via transaction commissions on completed deals.

Product overview

EMLLAK is Afghanistan's first and most trusted digital real estate platform, offered as a unified web and mobile product. The platform consists of a core digital marketplace (web and mobile app) supporting five listing categories: Sale, Rent, Mortgage (Khana Girawi), Suite, and Projects, complemented by professional real estate services delivered through licensed branches. Users can search and filter verified property listings, save favorites, schedule visits, and receive transaction support. The platform also provides development project listings for investors.

Differentiator

Problem solved

Functional benefit

Products and services

• EMLLAK Digital Real Estate Platform Afghanistan's first digital real estate marketplace enabling users to buy, sell, rent, or mortgage residential and commercial properties through verified listings with quality photos and videos, searchable by district, area, and property type, and supported by licensed branch offices.
• Emllak Mobile Application Mobile application available on iOS App Store and Google Play Store enabling users to browse verified properties, save favorites, connect with support, and manage listings on-the-go.
• Professional Real Estate Services Licensed branch support services including property listing assistance, visit scheduling, transaction guidance, and in-person support through sale, rent, suite, or mortgage processes for property owners, buyers, renters, and investors.
• Development Projects Listings Real estate and development project listings made available on the platform for exploration by potential buyers and investors seeking new construction or pre-sale opportunities.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KarwwanminorOthersKarwwan (karwwan.com) is listed as a related company/website link on Emllak's platform. The nature of the relationship appears to be a sister company or affiliated entity under the same corporate umbrella (Alhawa Technologies), though specific partnership details are not elaborated.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Zameen.com: Pakistan's leading online real estate marketplace for sale, rent, and commercial property, with map-based search and mobile apps — directly comparable frontier-market digital real estate platform across the Afghan-Pakistani corridor.
• Property Finder: Major MENA real estate listings platform operating in the UAE, Saudi, Egypt, Qatar, Oman, Bahrain, and notably Afghanistan (propertyfinder.af) — direct competitor targeting the same buyer/seller segments with web and mobile apps.
• Bayut: Leading MENA-focused property portal (UAE, Saudi, Egypt, Pakistan) for sale, rent, and mortgage listings with mobile apps and verified agency programs — comparable emerging-market digital real estate marketplace.
• 99acres: Indian online real estate platform offering verified property listings across sale, rent, and PG/co-living categories — directly comparable verified-listings marketplace model in a price-sensitive emerging market.
• Housing.com: Indian online real estate platform with web and mobile apps for buying, renting, and tracking properties — comparable emerging-market property marketplace with verified listing features.
• Realtor.com: Major US real estate listings portal operated by Move, Inc. featuring property search, agent directories, and verified data — directly analogous marketplace with MLS-data integration.
• Zillow: U.S.-based online real estate marketplace connecting buyers, sellers, renters, and agents with listings, search filters, and transaction support — directly analogous to Emllak's category and self-serve + agent hybrid model.
• Magicbricks: India's leading online real estate marketplace for sale, rent, and new project discovery — comparable business model and emerging-market digital-first approach.

Emerging players

• OLX (Afghanistan): Generalist classifieds platform with deep South Asia / Pakistan-Afghanistan presence covering real estate alongside vehicles, jobs, and electronics — partial overlap as an alternative listing channel for Afghan property seekers.

Broad incumbents

• Rightmove: UK's largest and most established online real estate portal for sale, rent, and new homes — analogous marketplace model at much greater scale and maturity, useful as a long-term comp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Emllakofficial
• Facebookfacebook.com/Emllakofficial1
• Instagraminstagram.com/emllakofficial
• TikToktiktok.com/@emllak_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emllak - Real Estate Company in Afghanistan